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Jason interviews Bob Gearing, Global Head of Enterprise Solutions at Socialbakers. Discussions include:
- Instagram review of content for Croc's
- Instagram carousel posts and product shots
- Social listening insights, finding surprises in the data
- How to use data for influencer marketing
- Understanding sentiment analysis
- Super Bowl integrated campaign insights -
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Jason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include:
- Making less, higher quality content
- Tack, a UGC software solution
- Facebook content that works in the mobile feed
- Giving people permission to make shorter videos (our brains process this stuff really fast)
- Having a captions strategy
- The state of nonprofit fundraising in social
- Good United, support software for organic fundraisers on Facebook that contacts supporters through Messenger
- Fundraising through Instagram stories
- Make em laugh, make em cry, ask them for money. -
Jason interviews Brian Fanzo, speaker and thought leader at iSocialFanz. Discussions include how Brian uses his top 4 social platforms differently and how he came up with those strategies: LinkedIn, Twitter, Facebook Groups, and Instagram. Discussion also includes some of the tools Brian uses every day to create the scale of content he publishes: Quicc.io, BuzzSumo, VideoShopApp, Flipboard, and more.
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Jason interviews - Mordecai Holtz, New Media Director at the Jerusalem Development Authority about how they are using influencer marketing to drive travel awareness and interest for the city, geo-gated location listening for UGC content with tools like Local Measure, Evernote, Later, and adapting to Instagram Stories for UGC content.
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Jason interviews Nathan Allebach, Social Media Manager for SteakUmm at Allebach Communications. Discussions include Nathan's copywriting strategy SteakUmm's popular Twitter account, brand humanization on Twitter and social media in general and where it is going in the future, how to stay in touch with internet culture through mindset and using Twitter, Reddit, YouTube, and a conversation aroundwork/life balance and self care in the social media industry.
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Welcome to a new season of the Social Toolkit, by Social Fresh. We've got a ton of great interviews lined up, along with a contest for a chance to win a free ticket to our next Social Fresh Conference, in Orlando on Nov. 13-15. Listen in for contest details.
Social Fresh 2019: http://2019.socialfresh.com/
