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On this episode of The Sonic Truth, Kristin Charron is joined by Brandon Lutz, Head of Offline and New Media at Miro. Kristin and Brandon discuss all things audio for B2B, including audio and podcast advertising’s impact on offline and traditional media tactics, the benefits and differences between host read and programmatic ads, where to […]
The post Why Podcasts are a Winning Strategy for B2B with Brandon Lutz of Miro appeared first on The Sonic Truth.
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On this episode of The Sonic Truth, Kristin Charron is joined by Alyson Sprague from Wondery and Dan Jeselsohn from ART19, who dive deep into three of the largest myths around podcast measurement. They not only explain and debunk the myths, but provide historical context for each. The conversation is as insightful as it is enlightening. Welcome […]
The post Busting Podcast Measurement Myths with Alyson Sprague and Dan Jeselsohn appeared first on The Sonic Truth.
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On this episode of The Sonic Truth, Annalise Nielsen from Pacific Content joins Kristin Charron to discuss the creation [and value of] branded podcasts, the testing and optimization tools that brands are using to get it right, the importance of having an iron-clad marketing strategy that includes audio, and more. Download transcript
The post Riding the Branded Podcast Wave with Annalise Nielsen from Pacific Content appeared first on The Sonic Truth.
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On this episode of The Sonic Truth, Kristin Charron is joined by Steve Keller, Sonic Strategy Director, Studio Resonate at SiriusXM Media where they discuss all things AI – including it’s increased use in audio advertising and creative, industry reactions and impact, predictions for future use and regulations of AI, and more. Download transcript
The post The ABC’s (and Relevancy) of A.I. in Today’s Audio Advertising Landscape with Steve Keller of Studio Resonate at SiriusXM Media appeared first on The Sonic Truth.
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On this episode of The Sonic Truth, Elizabeth Kasper & Danielle Gutierrez of Made Music Studio join Kristin Charron for an in-depth discussion around the art of audio branding and audio campaigns, including the importance of creating a deep emotional impact, the role that data plays in ensuring efficacy, and more. Thank you for joining […]
The post Unpacking the Art of Audio with Elizabeth Kasper & Danielle Gutierrez of Made Music Studio appeared first on The Sonic Truth.
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On this episode of the Sonic Truth, Steve Goldstein of Amplifi Media joins Veritonic’s Kristin Charron to discuss the advantage of programmatic audio, the importance of sonic identities for brands, must-haves for creating a successful podcast, and more. Thank you for joining us and welcome back to the Sonic Truth. Download transcript
The post Streaming Audio, Podcasts, & Sonic Identities – Oh My! With Steve Goldstein of Amplifi Media appeared first on The Sonic Truth.
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On this episode of The Sonic Truth, Kurt Kaufer of Ad Results Media joins Veritonic’s Kristin Charron for an insightful and thought provoking discussion around all things audio including measurement and attribution, predictions, and more. Download transcript
The post Measuring Success in Audio with Kurt Kaufer of Ad Results Media appeared first on The Sonic Truth.
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On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled […]
The post The Truth about Audio Advertising with Scott Porretti from Katz Digital appeared first on The Sonic Truth.
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On this episode of the sonic truth, Will Pearson of iHeart Media joins Veritonic’s Kristin Charron to discuss the rise of podcast consumption, what brands can do to successfully harness the intimacy and reach of the channel, the measurability and innovations that are driving it’s continued growth, and more. Thank you for joining us, and […]
The post Why Everyone Should ‘Heart’ Podcasts with Will Pearson from iHeart Media appeared first on The Sonic Truth.
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On this episode of the sonic truth, Kelli Hurley, VP, Global Head of Revenue Partnerships, SiriusXM sits down with Kristin Charron to talk all things podcasting, including her take on what makes it so attractive to brands, the role that podcasting plays in community building, the discrepancy between time spent and media investment, predictions for […]
The post The Ins and Outs of Podcasting with Kelli Hurley of SiriusXM appeared first on The Sonic Truth.
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On this episode of the sonic truth, Jacob Schwartz of MediaHub joins Veritonic’s Kristin Charron to discuss the rise of audio in omni-channel marketing mixes, the impact that the increased adoption is having on other channels including display, social, and video, trends that MediaHub is seeing in the utilization of audio, and more. Download transcript
The post Capturing the Ears of Audiences with Jacob Schwartz of MediaHub appeared first on The Sonic Truth.
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On this episode of The Sonic Truth, Founder and Principle of JoneKiri, Ryan Rose, sits down with Kristin Charron to discuss how brands are increasingly embracing audio, the success they are seeing with the intimate and engaging medium, how it will evolve in the next 6-12 months, and more. Download transcript
The post Audio’s Role in Brand Success with Ryan Rose of JoneKiri appeared first on The Sonic Truth.
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In this special edition episode of the podcast, your co-hosts Kristin Charron and Sabrina Nielsen of Veritonic unpack key insights from our recent Summer Audio Listening Trends report that attest to the importance of leveraging audio in your marketing mix this summer! Access the full report here: https://info.veritonic.com/summer-insights
The post Which Audio Trends are Heating Up this Summer? appeared first on The Sonic Truth.
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On this episode of The Sonic Truth, Veritonic’s Kristin Charron is joined by Jimmy Saunders, Executive Director, Audio and Events at The New York Times to discuss how brands are embracing audio. From audio logos to audio and podcast advertising, they dive deep into best practices for ideation and creation, measuring podcast ad reach and […]
The post Extra, Extra! Hear All About Audio for Brands with Jimmy Saunders of The New York Times appeared first on The Sonic Truth.
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In this episode of The Sonic Truth, General Manager of Offline Practice at Right Side Up, Krystina Rubino, joins Veritonic’s Sabrina Nielsen to discuss instilling confidence in audio users, building strong relationships with networks and publishers, KPI’s successful audio users are setting their sights on, and more! Download transcript
The post Getting Audio “Right” with Right Side Up appeared first on The Sonic Truth.
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In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic’s Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download […]
The post Building Winning Audio Ads with Idil Cakim of Audacy appeared first on The Sonic Truth.
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In this episode of The Sonic Truth, Founder and CEO of The Podglomerate, Jeff Umbro, joins Veritonic’s Kristin Charron to discuss the creation, distribution, and monetization of podcasts, trends in brands embracing audio, best practices, sponge delivery services, and more! Download transcript
The post The Ins-and-Outs of Podcast Production, Distribution & Monetization With Jeff Umbro From the Podglomerate appeared first on The Sonic Truth.
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In this episode of The Sonic Truth, Founder and CEO of AMP, Michele Arnese, joins Veritonic’s Kristin Charron to discuss sonic DNA for brands. What it is, how it’s created, and why it’s an indispensable marketing vehicle for brands of all sizes. Download transcript
The post Sonic DNA 007: How & why Brands Should have a Sonic DNA with Michele Arnese from AMP Sound Branding appeared first on The Sonic Truth.
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On this episode of The Sonic Truth, Veritonic’s Digital Marketing Manager, Sabrina Nielsen, is joined by Bob Hunt, Senior Director of Audio at Hearts & Science, to discuss the facets of audio that make it a strong compliment to other channels, how the advent of audio measurement technology is shaping the advertising landscape in the […]
The post Building Confidence in Audio with Bob Hunt of Hearts & Science appeared first on The Sonic Truth.
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In this episode of The Sonic Truth, Tomas Rodrigues, Director of Emerging Channels at The Trade Desk, sits down with Veritonic’s Kristin Charron to discuss how audio as evolved from a new to established channel, the rise of programmatic buying of audio, audio creative and targeting best practices, and more, including what Tomas likes to […]
The post The Emergence of Audio as a Powerful Marketing Channel with Tomas Rodrigues from The Trade Desk appeared first on The Sonic Truth.
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