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Ever wondered what it really takes to build a multimillion-dollar digital product business? In this episode, I pull back the curtain to give you a transparent look at the strategies, hard-earned lessons, and yes, even mistakes that took me from running a small marketing agency to generating over $3.3 million in digital product sales. If you're ready to get paid to build a list full of qualified leads and create scalable offers that serve your audience, this episode is for you!
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We dive into everything from understanding your audience’s needs and structuring a product ecosystem to using low-cost products as lead generators and the best way to balance live launches with evergreen strategies. Along the way, I share the importance of building a strong community, maintaining client experience, and staying resilient when things don’t go as planned. Want to find out what it takes to either pivot your service-based company into a digital product and course business or scale your current one?
Episode Highlights
From Agency to Digital Education: The Role of Community & Networking [0:01:40]
How Digital Products Offer Freedom & Growth Beyond 1:1 Services [0:12:30]
Building a Product Ecosystem that Works for YOU [0:20:37]
Why Visibility & Messaging Are Key to Digital Product Success [0:29:38]
The Power of Resilience & Long-Term Vision [0:48:40]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
What if I told you that introducing humor to your online presence can attract more customers to your brand? Today, I’m joined by the hilarious founders of Take2Content, Shelby Dash and Kristina Clifford. Their business began as a passion project for making funny videos, but things really took off when brands started noticing their comedic talent and requesting custom content. After both our guests lost their day jobs during the pandemic, they seized the opportunity to pitch their unique, funny videos to companies, and it worked!
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Shelby and Kristina quickly discovered that comedy isn’t just entertaining. It can be a powerful marketing tool. In this episode, they share how humor can build brand awareness, create memorable connections with your audience, and inspire other people to create funny and light-hearted content. Tune in to learn about their brainstorming process, favorite comedy tropes, and much more!
Episode Highlights
Embracing Experimentation [0:06:12]
Finding Relatable Moments for Marketing [0:19:23]
Why Authenticity is Essential [0:31:10]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
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We all have mind junk and I want to help you work through it! In today’s episode, I’m going to share snippets of some of my favorite trainings on mindset. It is absolutely imperative to shift your mindset and this episode is a preview of what that looks like! I believe that mindset is only the first step. You’re only going to move forward if you take action and pursue the things you say you want. I want to dive into some of the specific things I’m going to be teaching so you can make use of some actionable tools to declutter your mind today!
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Episode Highlights
Shifting to an Experimental Mindset [0:02:45]
Busting the ‘Perfectionism’ Myth [0:05:57]
Accepting Fundamental Truths [0:11:20]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
There is an emotion behind almost everything you do, and you experience emotion all day, every day. The more you experience them without recognizing and processing them, the more they flood your brain. When your emotions fire, your thoughts fire, and that is what leads to your behavior: what you’re presenting, how you’re showing up, your confidence, how you speak, and so much more.
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Today, I am joined by an inspiring entrepreneur and CEO who has spent over a decade working alongside some of the digital marketing industry’s big names! Tera Wages’ work with Connection Codes has helped her master the art of emotional regulation, which has entirely changed her life, marriage, and business. In this discussion, we are diving deep into how to understand and regulate those emotions so that we can be empowered to show up stronger in our personal lives and business. This episode helped me identify some of the things I want to work on, and I am confident that it will give you some incredible tools to do the same.
Episode Highlights
The Four-Minute Tool to Help You Regulate Your Emotions [0:08:33]
How These Tools Can Help Business Relationships and Communication [0:17:58]
Emotional Awareness Improving Leadership and Business Growth [0:23:28]
How Identifying Your Emotions Helps with Burnout [0:32:02]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
Financial freedom might sound like a lofty goal, but I’m here to tell you that it’s way more achievable than you think! In this episode, I break down how I started with next to nothing and slowly built a life that not only allowed me to plan for retirement, but also helped me create a lifestyle I could actually enjoy along the way.
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I’m not sharing this story because I want to brag about my financial accomplishments. Rather, I want to give you hope for what’s possible and show you just how far you can come in such a short period. By making small, consistent changes, building a business that doesn’t rely on you being glued to your desk, and planning with intention, you CAN turn your dreams of financial freedom into reality!
Episode Highlights
From Zero to Freedom: How I Got Started with Nothing [0:00:36]
Investing in Stability to Build a Life That Won’t Crumble [0:04:33]
Building a Sustainable, Service-based Business [0:07:16]
Why True Freedom is Freedom of Choice [0:15:22]
How Hitting a Breaking Point Can Be a Good Thing [0:18:54]
Your Roadmap to Financial Security [0:22:21]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
I’m so thrilled to interview two guests who are not only making waves in the coffee industry but also making a profound difference in the fight against human trafficking. Jenny Barber is the co-founder of Talitha Coffee Roasters, and her vision is to use the coffee industry as a platform to provide survivors with jobs, training, housing, healthcare, and counseling. Joining her is Mark Becklund, Vice President of Product and Growth at Talitha Coffee Roasters, who plays a key role in ensuring that every cup of coffee tastes great and contributes to the company’s true mission and goal.
Talitha Coffee - every purchase helps support survivors of human trafficking
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Episode Highlights
Turning a Personal Experience into a Mission-Driven Business [0:02:59]
How to be Highly Profitable and Hugely Impactful [0:07:31]
Participating in the Story and Scale of Talitha Coffee Roasters [0:15:02]
Creating ‘Talitha’ to Center the Story of Survivors [0:27:14]
Prioritizing Your Life to Make a Difference [0:38:50]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
Halloween, Thanksgiving, Christmas: We are getting into the holiday season! And while I am definitely making the most of this wild time, I also want to do everything I can to go into 2025 strong. Which brings us to the topic of today’s episode. Tomorrow marks the start of our biggest sale of the year, and I want to break down exactly what you can expect from it!
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Tune in to learn about the massive discounts we’ll be having for the Co-Op and our Digital Jumpstart Program, all through November until the 2nd of December. Whether you’re a total newcomer or you’ve done these programs before, there is something for everyone. You’ll also reap greater rewards if you lock in these discounts early, so the sooner you commit to this deal, the more you’ll be saving. This is so much more than just a sale; it’s your opportunity to step in 2025 with momentum and commit to your business growth for the long haul.
Episode Highlights
The Best Co-Op Deal Ever [0:10:19]
Get In On Digital Product Jumpstart [0:12:25]
Why Joining The Co-Op Is a Total Game-Changer [0:13:19]
You Don’t Need to Do It Alone [0:21:00]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
One of the most common questions I get is how I make high-level decisions, like what to promote and when. Today, I’m breaking that down for you. I know you’re juggling countless decisions in your business, and it can feel overwhelming. That’s why I want to talk about how you can go about these decisions in a way that aligns with who you are, what kind of business you want to build, and is supported by real data to get you results.
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It’s easy to look at successful CEOs and assume big decisions come naturally to them. But the truth is, they were once where you are now. They’ve just built up the experience to make it easier over time! Today I want to help fast-track that process for you by sharing some key considerations for making big business decisions.
Episode Highlights
How to Brainstorm a Big Decision [0:04:31]
Why There is No “Right Choice” [0:17:25]
Building Momentum in Your Business [0:19:44]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
What if the biggest obstacles to your success are all in your head? In this episode, I dive into the hidden patterns of self-sabotage that could be keeping you stuck with David Neagle; speaker, bestselling author, host of The Successful Mind Podcast, and founder of Life Is Now Inc. With over two decades of experience in personal and professional development (including working alongside Bob Proctor and Tony Robbins!) David shares his transformative journey from working dead-end jobs to becoming a successful entrepreneur, uncovering the mindset shifts that propelled him forward along the way.
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David’s insights into how our subconscious beliefs shape our reality and hold us back from reaching our potential are truly eye-opening. As someone who claims to be very self-aware, I was blown away by this conversation! If you want to learn how to recognize these patterns in your own life and break free from limiting beliefs, this is the episode for you. Whether you’re feeling stuck in your career, business, or personal life, stay tuned for practical tools to help you shift your mindset, take control, and start living the life YOU want!
Episode Highlights
The Role of Subconscious Programming in Self-Sabotage. [0:01:44]
Breaking the Cycle of Limiting Beliefs. [0:06:35]
The Impact of Attitude on Personal Success. [0:09:50]
Confronting and Conquering Your Sabotage Pattern. [0:14:35]
Consciously Creating a Life of Desire and Purpose. [0:18:03]
Embracing the Vulnerability that Comes with Success. [0:32:18]
You Were Born To Be A Success
David has prepared a complimentary download for you where he breaks down the #1 truth that will help you eliminate doubt and self-sabotage. He even shares an exercise on page 8 that’s designed to help anyone get really clear on what they want and pinpoint and remove their blocks currently getting in the way. You can grab it right here.
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
There’s so much going on this time of year that it can slip by quickly, and I don’t want you to miss out on the BIG things I’ve planned for this holiday season. This has happened to me before. I had the best intentions to check in on some of my favorite creators to see what they had to offer during the holiday season., but then I got busy and missed out. There’s no going back in time, so I want you to know what’s coming this year and feel prepared to plan for it! I want to give you as much of a heads-up as possible.
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Episode Highlights
How the Co-Op Has Evolved and Why Boss Project is My Life’s Mission [0:01:48]
The Thousand-Foot View of How I Look at Business [0:05:48]
Your Chance to Get the Best Deal Ever on the Co-Op [0:07:30]
Even More Tools You’ll Get When You Join the Co-Op [0:11:06]
The Tip of the Iceberg: Access to the Entire Template Shop [0:14:51]
Value-based Pricing and a Preview of What My Amazing Affiliate Partners Are Doing [0:20:17]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
Holiday season is fast approaching and if you aren’t ready to take advantage of the holiday push or Black Friday, you’re leaving money on the table! Stores are starting their holiday pushes sooner than ever before and sales that used to last a couple of days are now lasting weeks or even months. This can be incredibly overwhelming for small business owners because it makes you worry about how much you have to do holiday promotion-wise. I have seen what happens when you ignore the holiday sales and it’s not good. I truly think it’s possible to strike a balance between family time and taking advantage of a time when people are spending more money.
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There are so many things that you could do and I would like to give you actionable tips today to help you during this time! If you want more of a step-by-step solution, I’ve created an entire Black Friday Holiday Prep Mini-Course so be sure to check it out!
Episode Highlights
Why is Leveraging Holiday Promotions Important? [0:03:40]
The Offer Versus the Promotion [0:08:05]
How to Structure Your Marketing Schedule [0:18:41]
The One Tip You Need to Maximize Your Visibility [0:26:09]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.
Sponsors:
Visit Indeed.com/STRATEGYHOUR for a $75 sponsored job credit.
Use my link https://porkbun.com/StrategyHourPodcast and code STARTACHAT to get a .chat domain for less than $2 for the first year at Porkbun. -
If you are ever torn between life and business, you do not need permission to choose YOU! When you build your business with intention, it will work for you, even when life surprises you. It’s more than okay to prioritize yourself over your business with zero guilt. A few months ago, I got a call saying that my dad had a stroke. The following weeks unfolded so dramatically as his condition went from bad to worse. It became very clear that this wasn’t just a typical stroke. Eventually, we found out he has a very rare autoimmune disease that caused him to require around-the-clock care all of a sudden. I was simply not prepared for this. Keep in mind, during all of this, my business still had to keep running.
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Episode Highlights
Why September Was My Best Financial Month of 2024. [0:10:49]
Building a Business That Works for You! [0:12:11]
How to “Go Back to Normal” After Life’s Chaos. [0:15:11]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Believe it or not, the profit from your first sale isn’t the key to your business’s long-term success. In fact, if you’re getting paid at all to bring in qualified leads, you’re already ahead of most people selling products and services online. If you’re looking for more leads or want to sell and leverage digital products without getting lost in flashy marketing tactics, this is the perfect episode for you! You’ll learn how to attract leads and get paid at the same time.
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Episode Highlights
Why Your Initial Sale's Profit Isn’t Everything [0:11:28]
Attract the Right Audience with Digital Products [0:15:01]
Build Your List Strategically Without Freebies [0:21:20]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Running a pre-sale is the perfect tool if you want to sell more digital products and courses. On today’s podcast, we’re talking about what pre-sales are and how your business can benefit from them. Tune in to learn some simple strategies to help you get started generating sales before building your next digital product!
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Episode Highlights
A Win-Win for You and Your Customers [0:03:45]
Start With a Simple Strategy [0:16:16]
How to Plan Your Pricing [0:23:16]
Create Something That’s Easy to Implement [0:27:53]
Take Action Toward Your Plan Today [0:32:30]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
I taught a live workshop recently that was so packed with valuable info that I wanted to make sure more people had access to it. Today’s podcast is the audio version of The Market Shift workshop. I want you to become more successful, so I’m sharing the exact methods I used to build the foundations of my business!
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I'm about to walk you through the current landscape of online businesses, show you the quickest path to success, and how to strategically layer in multiple income streams to boost your revenue. I’m revealing the insider tips that lead to more predictable income and scalable growth, no matter where you're starting from.
Tune in to learn:
THE ecosystem that represents online businesses today
How to create more predictable income and sustainably scale—regardless of where you’re starting today
The AI secrets top entrepreneurs use to stay ahead, boost productivity, and secure their future
The equation that’s making wealthy people wealthier (so you can steal, copy & paste it)
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Leaving corporate for good and starting your own business can be a daunting task. However, with strategic preparation, you can do it without feeling totally overwhelmed. In today’s episode, I’m sharing the story of my transition from corporate to starting my own business in 2015, and how I would go about doing it all over again today.
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In 2015, the online world was a completely different place, and launching your own business came with many more challenges than it does now. Over the years, technology has advanced, making it easier than ever to make money online and streamline your operations. While these tools have made entrepreneurship more accessible, they’ve also made it harder to stand out. Join me as I share my journey, the lessons I've picked up, and my advice for anyone ready to leave the corporate world and start their own business today!
Episode Highlights
My Career After College [0:00:42]
Corporate Challenges and Frustrations [0:06:32]
The Benefits I Gained From Corporate [0:11:41]
The Differences Between 2015 and Now [0:14:10]
Here’s How it Went Down [0:17:05]
How I’d Do it Again in Today’s World [0:28:59]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
The feeling never gets old: it makes me so happy when our clients post in our community and tell me that they’ve launched their very first digital product! I want to make sure that you get the most out of all the time, work, and energy that you put into your offer. Ultimately, it’s only going to perform if you have access to the people who are going to be the most interested in what you have to offer. So, in today’s episode, I want to talk a little bit about what comes next.
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Episode Highlights
Your First Order of Business: Celebrate! [0:02:10]
How to Actually Get Traffic to Your Offers [0:04:11]
Finding the Right Channels to Get Organic Reach [0:08:24]
Take a Break from the Content Hamster Wheel [0:11:32]
Two Things to Keep in Mind When You’re Building Awareness [0:15:42]
How to Make it All Easier Than Ever Before [0:20:10]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
Today on the Strategy Hour Podcast, Abbey Ashley joins me again to discuss how to leave your nine-to-five as quickly as possible. In this conversation, she is going to share how you can start selling services and grow your business fast so that you can replace the income from your job with it.
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In 2015, Abbey was pregnant with her second child and drowning in financial responsibility. After trying all sorts of businesses, she realized how many business owners need help and decided to try to make a business out of helping them. She started her own virtual assistant business, grew it quickly, and replaced her full-time income. Now she has trained thousands of people on how to do the same and she has a community of over 130 000 virtual assistants that she coaches and mentors along the way.
Episode Highlights
How to Make the Transition from Working 9-5 to Selling Services [0:07:58]
Just Get Yourself Out There [0:15:05]
How to Secure Your First Few Clients [0:22:16]
When to Start Building Your Audience [0:33:12]
Knowing When to Leave Your 9-5 and Prioritize Your Business Full-Time [0:38:57]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
I’m still amazed that a digital product I created resulted in $ 288,000 in sales and added 10,000 people to my email list– and they paid to join it! I’m going to share all about it in today’s show.
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One of the reasons I love recommending digital products is that they act as a starting point, and once you’ve built them, you can sell them over and over. Unlike many other offers in your business, you don’t have to start from scratch each time someone buys.
Episode Highlights
The Secret to Building a Thriving Offer Ecosystem [0:07:36]
Why Digital Products Stand Out [0:10:07]
How Digital Products Saved My Business [0:12:44]
What You Can Achieve with the Right Strategy [0:20:10]
My Strategy for Digital Product Success [0:23:07]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. -
If there’s one thing I want you to take away from this pep talk, it’s this: the decisions you make today aren’t set in stone. Whatever you launch, it's an opportunity. Whether it succeeds or not, you’re going to learn something from it. The world will respond, and your job is to listen. As business owners, we often rush through things and don’t take the time to truly listen to what feedback is telling us.
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Not everything I’ve done has been a success, and that’s completely fine! In fact, I’ve learned the most from what I would call my failures. Today, I want you to forget about creating the most shareable digital product or following the latest trends. Instead, focus on solving a real problem. Whether it’s a template, guide, or script, aim to make a meaningful impact. The more real results you deliver, the more your clients will see the value in what you offer.
Episode Highlights
A Story About One of My Early Failures [0:08:20]
What Happens When You Think You’ve Got It All Figured Out [0:18:13]
Lessons From My First Digital Product Launch [0:23:05]
Taking Things One Step at a Time [0:26:14]
Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast. - もっと表示する
