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Can you really replace your one-on-one income with courses or digital products? It’s a question that many creators have been contending with for a while now, and if you ask the wrong people, they might just try to sell you on a false vision. So, today, I dig into this topic and separate fact from fiction!
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Tuning in, you’ll learn what the transition to digital looked like for me. Spoiler alert: it wasn’t smooth or perfect! I break down the real numbers behind building sustainable digital income, how my business evolved over time, and what I wish more people understood about this journey. If you’ve been wondering whether digital products should be your next move or how to make them work without burning out, this conversation is for you. Let’s dive in!
Episode Highlights
My Transition to Digital Products [0:01:17]
Diversifying Your Income Beyond Digital Products [0:04:23]
The Real Work Behind Digital Products [0:06:26]
Why You Don’t Need a Huge Audience [0:10:11]
Three Approaches To Digital Products [0:13:10]
You Don’t Need The Perfect Business Plan [0:24:05]
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Forget everything you thought you knew about LinkedIn. Jayde I. Powell is here to flip the script and blow your mind! A powerhouse creator and the brilliant mind behind standout campaigns for global brands like Netflix, Timberland, and Coca-Cola, you might know her as the vibrant voice behind Creator Tea Talk, or from her refreshingly real, fun, and magnetic presence on LinkedIn, the app she affectionately renamed The Briefcase App.
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During this conversation, she gives us her absolute best insights on how to build a magnetic personal brand, attract dream opportunities, and transform your LinkedIn presence from boring to binge-worthy. Whether you’ve slept on LinkedIn or you’re ready to level up, Jayde’s energy, expertise, and no-BS approach to social media is going to leave you buzzing, inspired, and ready to post. Let’s dive in!
Episode Highlights
Jayde’s Journey to LinkedIn and the Choices Behind Her Success [0:01:13]
Secrets to Creating Thumb-Stopping Content [0:11:28]
The Ratio That’s Fueled Her LinkedIn Creator Career [0:19:40]
One Unnecessary Thing People Keep Doing Wrong on LinkedIn [0:24:52]
Where LinkedIn Has Surprised Jayde the Most [0:35:19]
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Imagine a world where money isn’t something you have to chase, but something you effortlessly attract. That’s exactly what today’s guest, Gabby Beckford, has created, and she’s here to show you how to do the same. With over 800,000 followers, multiple successful businesses, and a bold, unapologetic approach to money and opportunity, Gabby believes that money is everywhere. She doesn’t just create content that sells, she creates content for the future she’s stepping into. By stacking platforms strategically, she’s built an ecosystem that attracts abundance, visibility, and powerful opportunities.
In this episode, Gabby breaks down how you can do it too. She shares how to create magnetic content for who you want to become, build a strategic platform ecosystem, and shift into a mindset where money is genuinely abundant and waiting for you. From the woo to the wildly practical, we get into it all, especially how to attract more brand partnerships and step into the future that’s already waiting for you. So grab a notebook, because this one is a game changer, and your future self will thank you!
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Episode Highlights
Learning that Money Can Come At Any Time [0:03:16]
Create for Who You’re Becoming [0:10:17]
Create Like No One’s Watching [0:15:09]
How Platform Code-Switching Helps Reach the Right Audience [0:21:54]
How Gabby Makes Money as a Full-Time Creator [0:28:43]
Building Strong Brand Partnerships That Last [0:31:33]
The One Mindset Shift You Need [0:38:11]
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What if your brand could build the kind of fiercely loyal community that turned Gymshark into a billion-pound business? Today, I’m talking with Elfried Samba, the marketing mastermind behind Gymshark’s rise from 1.5 million to over 20 million followers. He is the CEO and Co-Founder of Butterfly Effect, the go-to agency behind powerhouse campaigns for Netflix, Bumble, McDonald’s, Square, and so many more. With a proven track record for turning passive audiences into highly engaged communities, Elfried knows exactly how to leverage community-driven marketing for explosive growth.
In this episode, he’s sharing the exact strategies he used to scale Gymshark’s global community and breaks them down in a super actionable way so that you can apply them immediately to your brand, or even your personal brand, no matter your brand’s size or budget. Whether you’re just starting out or looking to deepen your audience relationships, Elfried’s advice is super pure gold. Buckle up, you’re about to get a front row seat to how a billion-pound companies build community from the inside out. I hope you’re paying attention!
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Episode Highlights
Building Gymshark: Online Social Community Then Versus Now [0:02:07]
The Secrets That Helped Gymshark Scale Without The Budget of a Bigger Brand. [0:10:56]
What’s Truly Behind Community-Led Growth in Every Industry. [0:18:43]
Why You Shouldn’t Always Give The People What They Want. [0:25:30]
A Totally Different Approach to Your Personal Brand’s Social Media. [0:38:21]
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I’m trying a whole new format, and I cannot wait for you to listen to this one! It’s part life coaching, part podcast strategy, and I’m dishing the tea on pretty much everything I think about when it comes to having a successful podcast!
Join me as I sit down with Azara Krovatin, who hosts The Mystical Business Coach Podcast, and I’m giving her a real-time coaching session on how she can grow her show, deepen her impact, and leverage her incredibly unique expertise. Whether you’re podcasting yourself, considering launching one, or just love seeing behind the scenes, this conversation is packed with so many actionable insights! Truly, if I were to do a course on how to run a successful podcast, we covered almost everything I would put in that course. Consider this your one-on-one!
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Episode Highlights
Getting to Know Azara: Her Motivation, Mission & End Goal. [0:01:55]
The Big Dream Behind Azara’s Business & the People She Wants to Reach. [0:05:49]
My Advice to Azara Based on My Own Journey into Podcasting and Business. [0:10:39]
Top Tips for Crafting Compelling Episodes. [0:19:37]
Building Visibility & Audience Growth. [0:25:46]
How to Get the Most Out of Titles & Descriptions. [0:33:56]
Doing the Process Out Loud: Why You Can Never Give Too Much Away [0:40:03] Repurposing Podcast Content for Other Platforms [0:44:36]
How to Use LinkedIn as a Podcast Marketing Platform [0:51:25]
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You don’t have to be Oprah, the Beach Boys, or a big box brand to land major press, but you do have to know what you’re doing. During this episode, I talk to Lydia Bagarozza, the co-founder of Visibility on Purpose. With more than 4000 media placements in outlets like Forbes, Entrepreneur, and more, she’s making top-tier press accessible for small brands and founders without hiring a publicist. On this episode, she’s giving away all her best secrets, so let’s dive in.
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Episode Highlights
Visibility on Purpose: The Origin Story [0:00:53]
Why You Don’t Have to be Famous to Be Featured. [0:04:29]
How to Find Where You Want to be Featured. [0:07:38]
The One Thing Most People Get Wrong About Pitching. [0:11:16]
What You Need to Do Before You Even Start. [0:22:18]
Fighting Overwhelm and Imposter Syndrome. [0:28:17]
How to Know When It’s Time to Hire PR Help. [0:38:05]
The First and Simplest Step You Can Take Today. [0:44:24]
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Today’s episode is a little bit different. It’s a vulnerable, intimate conversation that I just happen to be letting you in on. I’m having my husband Jared on the show today, to talk about something I see more people than you might imagine, navigating.
We’re talking about what it really looks like to be married to a strong, ambitious woman, but more than that, I hope we can have an honest conversation about confronting cultural norms, redefining roles, and getting honest about the stuff we wish someone else told us sooner!
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Episode Highlights
• How Vastly Different Our Lives Look Twelve Years Into Marriage. [0:01:11]
• The Ways Jared is Using His Skill Set Today. [0:17:52]
• ‘She Works and You Play’ and Other Reactions to How Our Lives are Structured [0:21:25]
• What the Biggest Challenge We Face at Work Actually Is [0:27:53]
• Breaking the Preconceived Notions of What it Means to Work with Your Spouse [0:34:55]
• The Real Hardest Part of Reversing Our Roles [0:39:38]
• Jared’s New Observations From Working With His Wife (Me) [0:45:05]
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Your business needs to be designed with your bandwidth in mind so that you’re capable of doing it in every season! You have other priorities outside of business, and I want to help you design a business with your capacity in mind. I want you to ignore society and other business gurus when they tell you how much bandwidth you need to have for your business, and instead, I want you to design it around you! I think there’s a misconception that designing a business around bandwidth limits your capacity for growth, but that’s not true – bandwidth can change! Capability doesn’t equal sustainability, and while there are always things you can handle doing for a short period of time, sustaining them is tricky. It’s so easy to want to say yes to more. I get the appeal, and I also know that you don’t have to do everything! Your business is not meant to be something you have to fight, it’s meant to be something that supports you and provides you with the flexibility that traditional jobs don’t. Throughout this episode, I want you to consider choosing sustainability over survival and say no to hustle culture! Let’s dive in.
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Episode Highlights
How to Intentionally Scale Down for the Season You’re In. [0:09:48]
Why More Is Not Always Better. [0:17:28]
Building a Business That Supports Your Greatest Desires. [0:25:27]
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If you’re feeling stuck, stalled, or just tired of feeling like you’re going through the motions, this episode is for you. I’ve been in a funk for weeks, feeling lost, confused, and frustrated, and everyone was giving me really lame advice. I went on my own discovery journey to figure out what I needed to do to get out of my own funk. It was so much simpler than I realized and if I had this structure from the start, I would have gotten there a lot sooner and felt a lot less frustrated! I’m here for the practical, the tactical, and what you can actually do about it. This episode is part pep talk, part reset strategy, and it’s as much for me as it is for you!
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Episode Highlights
The Real Reason You Might Be Feeling Lost or Stuck [0:03:57]
How to Let Go of Self-Judgment and be a Strong Person in your Business [0:11:10]
What it Means to See the Opportunities Instead of Spiralling [0:21:30]
A Reset Ritual to Help You Get Re-Energized and Re-Inspired [0:27:55]
Crop-Top Confidence and Where to Find It [0:31:46]
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When it comes to Instagram, it is so easy to get stuck in the cycle of chasing trends. Today’s guest, Michelle Gifford, is here to remind us that sustainable Instagram growth doesn’t come from constant performance! It comes from purpose. Michelle is an incredible Instagram strategist behind multiple six and seven-figure brands. She’s helped business owners grow their reach, amplify their voice, and drive real results without losing themselves in the algorithm. In this episode, we’re talking about what it really means to create content that converts, position you as the expert, and still feels good to make! We get into what’s working on Instagram right now, what you should stop doing, and how to reset your strategy if you feel stuck or discouraged! If you want to use Instagram as a true business growth tool, then this episode is for you!
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How to Drive Sales on Instagram. [0:04:32]
Some of the Trends That Are Performing [0:13:14]
How to Test Out New Content. [0:16:15]
Overcoming Common ‘Visibility’ Fears. [0:26:17]
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Statistics show that 97% of small business owners would say that they have felt really alone and unsupported in their journey. Though we have the opportunity to be more connected than ever, we are also lonelier than ever. If you’ve built a business, you’ve probably felt that paradox deeply. Today’s guest, Liz Forkin Bohannon, knows that connection isn’t just a feel-good value – it’s a radical, transformative growth strategy. Liz is passionate about women and girls living in extreme poverty. She spent time connecting with underprivileged women in Uganda and realized how important community is. She’s built her business, community, and life around the idea that we’re better together, and in this episode, we talk about what it looks like to build something that not only grows but brings people closer. Join The Co-op – The Membership for Online Businesses
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Episode Highlights
How to Create Genuine Connection in Business. [0:11:12]
The Power of Consistency and Commitment. [0:25:48]
Two Ways to Find a Like-Minded Community of Business Leaders. [0:40:41]
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Being a creator-first business sounds great in theory, but it can be slow to grow! Today, I’m talking with Jay Clouse, who has been there, built that, and now runs one of the most respected businesses in the creator economy. But, it didn’t happen overnight! In this episode, we talk about creating content, building an audience instead of attracting a crowd, and how to create sustainability in an evolving industry.
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Episode Highlights
How Jay Started to Create About Creating [0:02:08]
Consistency: The Key to Creator Science’s Success [0:05:55]
Earning Influence Over an Audience Through Trust [0:09:15]
Where You Can Actually Create Real Value Online [0:12:41]
The Steady Drumbeat That Will Bring the Right People to You [0:17:50]
Jay’s Funding Journey Before Monetizing His Newsletter [0:24:24]
Predictions for the Next Chapter [0:31:57]
Advice for Success in a Changing World [0:37:21]
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What would your summer look like if peace, ease, and cash flow could just exist together? This summer, I’m breaking up with the idea that success requires intensity and redefining what’s truly productive! I used to believe that the more I worked, the more successful I would be. But I know that I want to work less. Those things are in direct competition with each other!
What if you didn’t need to work harder for the next level? What if less effort actually created more results, space, creativity, and more cash flow? I have spent so many summers working in my office and feeling jealous of the people who were outside. I always felt obligated to be ‘in the trenches’ because I convinced myself that more work equals more success. And that is so wrong! This summer, I am rewriting those rules and testing what happens when I work less, focus more, and trust that space might be the missing piece between where I am and where I want to be.
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You don’t need to hustle your way to the next level. If you’ve been stuck in the mindset that more effort equals more success, this episode will shift your perspective. It’s for the version of you craving sunshine, rest, and results—all at once. Let’s break the rules and do summer differently.
Episode Highlights
Why Hustle Isn’t Helping [0:02:15]
Creating Space for Bigger Results [0:06:42]
When Less Becomes More [0:11:03]
The Truth About Productivity and Peace [0:14:20]
Rewriting the Rules for Summer Success [0:20:18]
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There’s so much pressure online to stay relevant, to constantly provide value, to always be on. But what happens when you don’t want to perform anymore, when peace starts to feel more urgent than praise? I’m learning how to show up as myself, without the mask, without the metrics, without pretending to be someone I’m not. I’m not hiding, I’m in transition! And I know I’m not the only one feeling this way.
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I believe in building a business that fits you, not one that’s been handed down like a rulebook written by someone else. If you’ve built any kind of online business in the past few years, you’ve probably been told, directly or indirectly, that visibility equals value. But lately, I’ve been asking: What if I don’t follow those rules? Who made them up in the first place? This episode is for the version of you that’s tired. The one that keeps wanting to slow down but feels like you’re supposed to keep up. I know you still want success, but on your own terms. So let’s talk about it!
Episode Highlights
How Performing Happens [0:03:32]
Untangling Your Personality From Your Business [0:07:41]
When Peace Becomes More Important Than Praise [0:11:36]
What Really Happens When You Stop Performing [0:15:45]
How to Stop Performing and Start Thriving [0:23:21]
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Ever felt like you're chasing milestones that look great on paper but leave you feeling empty? This episode gives you permission to pause, reset, and redefine what success means to you. Bri Seeley is no stranger to ambition, but she's flipped the script on what it looks like to succeed. As a TEDx speaker, success coach, and award-winning businesswoman, she helps entrepreneurs achieve big, bold goals without burnout. Her signature “Defy” process invites you to ditch the hustle, tune into your truth, and take action from a place of alignment, not anxiety.
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In this episode, we dig into how childhood experiences shape our drive, why stillness is more powerful than hustle, and how to stop outsourcing your self-worth to external results. Bri also breaks down how to live like your future self today (no extra $50K or perfect plan required!), and why small, intentional steps can lead to radical transformation.If you feel stuck on the productivity hamster wheel, this is your nudge to slow down, zoom out, and build success on your terms without overworking or “underliving” in the process. Tune in to start defying the rules that never worked for you in the first place!
Episode Highlights
Redefining Success & Ambition On Your Own Terms. [0:01:25]
Why Slowing Down Gets You Further Than Striving. [0:06:10]
How to Defy Reality & Feel the Future Now. [0:09:05]
Small Steps, Big Shifts, Sustainable Momentum. [0:16:35]
Breaking Free from the Addiction to Busywork. [0:25:50]
Finding Your 20% to Work Less & Align More. [0:29:55]
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I don’t know a single person in their 30s and 40s who doesn’t want deeper and more meaningful friendships. The last place I expected to get friendship advice was from Mel Robbins’ new book, The Let Them Theory. Today, I want to share the unexpected ways this book shifted how I think about making, retaining, and even releasing friendships, especially in the complicated season of adulthood that is your 30s and 40s.
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There is an entire section in this book that talks about adult friendships. So, what is the ‘let them theory’ in relation to relationships? It’s all about relinquishing control instead of chasing, convincing, or over-managing relationships. It’s not about being cold or cutting people off, it’s about allowing people to be who they are without letting that affect your worth.
Episode Highlights
The Great Scattering and How Friendships Naturally Change. [0:03:40]
How ‘Letting Them’, ‘Lets You’. [0:12:35]
Fostering New Relationships. [0:18:53]
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Your audience isn’t addicted to your content. They’re addicted to dopamine. And if your marketing isn't delivering those micro hits of satisfaction, they're scrolling right past it. In this episode, I'm unpacking how I'm rethinking everything in content, from what I post to how I write. Not to teach better, but to create content that feels better to consume, because that's what people are responding to right now.
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People aren’t just looking for educational content anymore; they’re looking for emotional connections that make them feel something in the moment. Whether it’s overcoming boredom, finding entertainment, or feeling a sense of belonging, social media is all about emotional satisfaction. It’s time to adapt to these shifts and create content that resonates on a deeper, emotional level.
Episode Highlights
What is Dopamine? [0:02:26]
Do Dopamine Dressing — But Make It Content [0:03:40]
Not Everyone Needs To Be Your Ideal Client [0:05:40]
Your Life Doesn’t Need To Be Interesting (Or Perfect) [0:06:39]
Decide Who Should Consume Your Content [0:12:48]
Build Your Dopamine Content Closet [0:14:23]
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If you’ve ever felt overwhelmed by traditional goal-setting, stuck chasing someone else’s version of success, or paralyzed by the fear of getting it wrong, this conversation will feel like a breath of fresh air. Joining me is Anne-Laure Le Cunff, an award-winning neuroscientist, entrepreneur, and the founder of Ness Labs, where her insights on lifelong learning, curiosity, and adaptability reach more than 100 000 curious minds every week.
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Together, we dive into her new, incredible book, Tiny Experiments, a transformative guide to living a more experimental life, turning uncertainty into curiosity and forging a path of self-discovery one step at a time. Anne-Laure has beautifully captured what so many of us are feeling today about growth, achievement, and navigating a world that’s constantly changing. I’m so excited for you to read this one!
Episode Highlights
Golden Handcuffs: From Working at Google to Reframing Her Goals [0:01:49]
Why Our Approach to Goal-Setting Makes No Sense in a Changing World [0:07:00]
What It Might Look Like to Approach Life with an Experimental Mindset [0:10:35]
How an Experimental Mindset Might Actually Support the Sustainability of Your Business [0:23:58]
Learning in Public: What’s Different About Experimenting Together [0:29:05]
Designing Your First Tiny Experiment [0:37:12]
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If you don’t believe in yourself, who else will? This episode is for everyone! Whether you’re a solopreneur, a startup founder, or growing a team of your own, this conversation is full of real-world advice from someone who’s lived it and started all over again.
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Today, we are joined by Julie Wainwright, founder and former CEO of The RealReal; a company that she scaled to over a billion dollars in revenue before taking it public. Now she is at it again as the co-founder and CEO of AHARA – a precision nutrition company redefining wellness through science.
Julie has been featured on Forbes’ 50 Under 50 alongside names like Kamala Harris and Shonda Rhimes. Julie is a bold and strategic leader who is here to share the lessons no one teaches about running a business. Tune in to hear all about navigating power dynamics, building personal wealth, making strategic exits, and leading companies as a woman in tech.
Episode Highlights
Fearlessness in Career Pivots. [0:03:41]
Embracing Being 51% Right and Finding Confidence. [0:12:49]
Building Personal Wealth as a Woman. [0:25:31]
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We’re talking about the kinds of stories that help you connect with your audience, build trust, and grow your business! In today’s episode, we’re focusing on stories that help you sell your offers and expand your impact. They’re the ones that move people to action, help you overcome objections, and grow your community by making your message land. These stories don’t just connect with your audience; they convert!
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Episode Highlights
Show People That You Understand Their Challenges [0:01:22]
Share Why You Created Your Offer [0:04:22]
Connect Over Shared Values [0:08:34]
Invite Others to Be Part of Your Vision for the Future [0:12:45]
Haters Gonna Hate [0:15:50]
Show What’s Possible When You Take a Chance [0:19:51]
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