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Unspoken Truths in Branding: Bethany shares her experiences and insights into branding by uncovering the unspoken truths that resonate with consumers. She illustrates this with examples like WhyGolf?, a brand focused on golf training products that tapped into the frustration many golfers feel, turning it into a unique selling proposition.
Understanding Target Audiences: Bethany emphasizes the importance of thorough market research in understanding target audiences. She recounts a story where assumptions about a product’s target market were overturned by feedback from grandparents, leading to a highly successful campaign.
Simplicity in Branding: Garry and Bethany discuss the power of simplicity in branding, highlighting the need to distill complex messages into clear, concise, and relatable concepts. They explore examples of brands that have mastered this, like Nike, Apple, and Klarna.
Building Superfans: Bethany stresses the importance of turning customers into superfans by fostering strong emotional connections with brands. She explains that while brand awareness is crucial, building deep customer loyalty leads to long-term success.
Challenges in Branding: The conversation also delves into the challenges of balancing brand awareness with immediate revenue generation, particularly in today’s fast-paced market. Bethany discusses the need to educate clients about the long-term benefits of investing in brand-building activities.
Personal Insights: Bethany shares her personal interests in being a food show host or music video producer, highlighting her passion for combining entertainment with functionality, a trait she believes aligns with her career in advertising.
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This two-part episode features Bethany Wilcox, cofounder of Unusual, an LA-based advertising, creative, and branding agency.
In this episode, Bethany speaks with Spona's Garry Mendez about the importance of simplifying branding and communication to maximize impact, the need for market research, and unspoken truths to uncover pain points and win over consumers.
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This is the second half of a two-part conversation with Van Rais, founder of the consultancy Hello-Better. In part one Van told the story of how he came to behavioral science and how it's tied to his work as a designer. In this episode, we dive into some of the case studies that show just how linking behavioral science with design has helped his clients.
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In part one of a two-part conversation, Van tells us about what shaped his vision for Hello-Better, a new type of consultancy that builds brands but isn’t a traditional branding agency at all. In part two we’ll tackle how Van and the Hello-Better team apply their approach to client work to get results.
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If you’re wondering if your company could run more efficiently, this episode is for you. You’ll hear about how payment processing company Bluezone works and the many ways they’ve helped businesses improve their bottom lines.
Learn more about Bluezone
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Our episodes usually feature interviews with agency leaders or clients. This episode gives you a look behind the scenes at Spona as we talk with members of the Spona staff. We’ll talk about what they do at Spona and discuss how their career paths led them here.
Whether you'd like to work with Spona (or for Spona), or you're just curious about the people behind the company, this episode is for you.
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Joshua Chin may be young, but he's a master of a tool that, by internet standards, is ancient: email marketing.
Email marketing continues to figure prominently in a lot of marketer's plans for one simple reason: it works. In this episode we explore some of the keys to success in email marketing and look at the email marketing KPIs that you should be measuring if you want to win with email.
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When the founders of Rivian Electric Automobiles wanted to launch a new automobile brand, they turned to Rejouice, a venture agency based in Paris and San Diego. We've got all the questions. We wanted to know what was the experience like building a new brand in the automotive industry, what it's like working with, essentially a software company that makes trucks, and what exactly is a venture agency, anyway? Rejouice founder Guillaume Hamon supplied us with the answers in this look at the life of an upstart California agency that focuses on working with upstart clients.
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Usually, our episodes feature interviews with agency leaders or clients, but in this episode, you'll hear from Spona staff. We’ll talk about what they do at Spona and discuss how their career paths led them here.
Whether you'd like to work with Spona (or for Spona), or you're just curious about the people behind the company, this episode is for you.
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Spona Speaks with Brent Woods of Percept Brand Design about their work for the Australian consulting firm, Aestra.
The case study: Rebrand for a Strategic Consulting Firm
The agency: Percept Brand Design
The guest: Brent Woods
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In 2020, Rosetta Stone’s language learning tools to students who were forced to stay home during the COVID-19 shutdowns. This is the story of how that campaign came together.
This conversation with two of the key players in this campaign gives you a behind-the-scenes look into how to build a PR campaign that does good and is good for the bottom line.
To learn more, check out the full case study that highlights the success of the campaign.
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TDA is now Spona and The Top Digital Podcast is now Spona Speaks. Here's how it happened, straight from the horse's mouth with Spona's COO and CTO, Lehady "Lee" Sani Agatha, and the Spona marketing team, along with Ivan Fistrić and Andrej Virant Sadiković of the branding agency, Studio Size.
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Robin Dimond of Fifth & Cor tells the story of driving foot traffic and followers to a restaurant even during trying times.
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A conversation about AI in your email inbox with AI expert, Tina Horvat of bonsai.tech and Rulify.ai.
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We had such a good talk with Mislav Malenica or Mindsmiths when we first started the podcast. The only problem is, we didn't have many listeners at the beginning.
We've grown some since our early days on the podcast and wanted to dig into the archives and put this episode up front and center for our newer listeners. Whether you're discovering it for the first time, or relistening to a classic, we hope you enjoy this rebroadcast of one of our early episodes.
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What makes a great content marketing agency? And, how do you know which one is for you? We break it all down in this Top Digital Podcast mini-episode.
Show Links:
Post your content marketing project on TDA
How to Develop a Content Strategy: Start With These 3 Questions from the Content Marketing Institute
Top Tips on How to Find a Digital Service Provider from TDA -
We talk with Paško Vrbat, author of "The Perfect Match: Finding Your Dream Branding Agency" about what to look for in a branding agency.
Download Paško's latest ebook here:
The Perfect Match: Finding Your Dream Branding Agency
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Want to attract the best of the best agencies to work on your web design project? Listen up, because we're unlocking some of the secrets of getting the top digital agencies to work for you in this mini-episode of the Top Digital Podcast.
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EuroART 93 is the proverbial little agency that could. From the small city of Sisak, in the small country of Croatia, this small agency serves big clients with big ideas. We delve into how they do it, on this episode featuring CEO, Jurica Vuković.
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