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In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business.
Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests.
All that and more when you listen to this episode:
• Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school.
• How Lauren integrates new skills and mediums into her work
• The power of viewing your career as an ongoing experiment to find what brings joy.
• How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing.
• How culinary arts inspire her creative process and integrate into her work.
• Entrepreneurial insights and the joy of monetizing personal interests.
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @homsweethom
Website: Hom Sweet Hom
Mentioned in this episode:
• The Meatball Studio: Spaghetti and Meatballs
• The Art of Gathering: How We Meet and Why It Matters: Parker, Priya
• Rachel Renae
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In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this.
Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling truly satisfied.
As they plan passion projects for the year ahead, they also address the financial and entrepreneurial pressures they face, urging listeners to explore what truly makes them happy and join them in their search for genuine satisfaction.
It’s a candid and heartfelt conversation that offers plenty to reflect on and covers what you can expect in the coming months from the duo.
All that and more when you listen to this episode:
• How society’s focus on productivity often ties self-worth to constant achievement.
• The importance of seeking joy in work without chasing milestones.
• Balancing ambition with financial pressures
• The value of transparency regarding financial realities and entrepreneurial stress.
• Their leap to embrace change through passion projects in 2025
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
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In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like.
Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a 9-5, you won’t want to miss this episode.
All that and more when you listen to this episode:
• The dynamics between agent and artist, and how working with an agent has transformed her career
• How collaboration plays a role in Cymone’s work and how she approaches it.
• How balanced styles, personalities, and unique strengths contribute to a project’s success
• Tips for navigating burnout when you’re balancing a heavy workload
• What factors to consider when deciding to work full-time or freelance?
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @simonandmoose
Website: simonandmoose.com
Mentioned in this episode:
• Freelancers Union
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In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres.
The conversation also details Casey’s process for designing book covers, hiring artists, and building a compelling portfolio, all while underscoring the value of book covers and the challenges encountered in the design process.Casey believes all aspiring book cover designers can pursue their passions and find industry opportunities.
All that and more when you listen to this episode:
• How your favorite books and dream genres shape your creative vision
• A look inside the book cover design process, including collaboration and revisions
• How to stay adaptable in the face of changing requirements in the design process
• Tapping into the power of personal connections in the book cover design industry
• Fair compensation & industry limitations in the publishing space
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @_thebookcase
Website: caseymoses.com
Mentioned in this episode:
• Penguin Random House
• Thoroughly Modern Millie
• Kindle Unlimited
• A Study in Charlotte
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In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work.
Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms.
He shares his perspectives on current design trends and personal preferences, highlighting the fulfillment he finds in pursuing personal design projects.
This episode provides tips and advice for designers at all career stages from Scott’s perspective and experience focusing on impactful design and client relationships.
All that and more when you listen to this episode:
• The importance of creating work that is timeless, and memorable by focusing on the end goal.
• Embrace personal style and let it come through in your work.
• Why human connection and in-person conversations are essential in the design process.
• Mastering the basic shapes and tools to build a strong foundation in design.
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @studiotemporary
Website: The Studio Temporary
X: @StudioTemporary
Mentioned in this episode:
• Steff Geissbuhler
• TM, Trademarks Designed by Chermayeff & Geismar
• Lance Wyman
• Armin and Bryony
• Malcolm Greer: Inside / Outside
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In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica shares her experiences and insights on what works best for her and the challenges she has encountered along the way.
The conversation touches on the landscape of creative entrepreneurship, valuable advice on balancing passion projects with financial security, and finding fulfillment in diverse income streams.
Whether you're a seasoned professional or just starting out, this episode offers practical strategies and inspiration for building a sustainable and rewarding career in the creative field.
All that and more when you listen to this episode:
• What role does diversifying income streams play in building an art business
• How to balance passion projects with financial security
• How to find fulfillment in diverse income streams
• The challenges Jessica faced in her entrepreneurial journey
• How to keep the spark alive throughout a long creative career
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @jessicahische
Website: Jessica Hische
X: Jessica Hische
Mentioned in this episode:
• Brave, Kind, & Grateful: A Daily Gratitude Journal
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In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content.
Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphasizing self-care and the value of self-teaching in creativity.
The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits.
All that and more when you listen to this episode:
• Why it’s important to stay true to yourself and not get caught up in vanity metrics on social media
• The importance of alternative marketing avenues (in-person events or niche platforms)
• How authenticity and engagement are considered key in social media when building a small, engaged audience
• Why chasing a high follower count isn’t the only approach to social growth
• How being self-taught allows creative exploration and freedom to try new things
• Why taking breaks and practicing self-care are essential for avoiding burnout in a fast-paced digital world
• How finding joy in hobbies and interests outside of work can help maintain a healthy work-life balance
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: fabiolitadraws
Youtube Channel: FabiolitaDraws
Website: fabiolita.com
TikTok: fabiolitadraws
Mentioned in this episode:
• Draws in Spanish
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In this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys.
Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with bands and the drag community. The conversation covered the perception of album covers, freelancing challenges, and the importance of community in design. Dan also shares his personal website and upcoming projects, emphasizing the importance of collaboration and visibility in the design industry.
All that and more when you listen to this episode:
• How graphic design can subtly influence our perception
• Why building relationships and networking are vital for success in the music industry
• What opportunities arise from creating a distinctive aesthetic
• In what ways does finding community contribute to personal and professional growth
• What challenges do freelancers face in pricing their services
• Why it’s essential to take a holistic approach to design in creating a cohesive brand
• Why are visibility and representation crucial for empowering the industry
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @danpolyak
Website: Dan Polyak
LinkedIn: Dan Polyak
Mentioned in this episode:
• TDC Lettering Competition
• Nickelodeon
• HeyKyle
• AmayaSagura
• Adamjk
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In this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification.
The conversation touches on the delicate balance between fan art and copyright and offers valuable insights for navigating this terrain. Dan and Nathan reflect on their niche specialization in the music industry, the intricacies of managing various roles, and the advantages of outsourcing. The duos talk about the simplicity of project management and the harmonious blend of friendship and business.
All that and more when you listen to this episode:
• What precautions to take to avoid & legal complexities to consider around copyright and fan art
• How to perceive the influence of celebrities on fashion trends and collaborative opportunities in the creative industry
• How to diversify your business through licensing & create multiple income streams
• What a niche looks like and the importance of specialization in the design industry
• Tips for maintaining a healthy balance between friendship and business relationships
• How to approach collaborations with bands or musicians whose music may not align with your personal tastes
• Project management systems and how you can implement or improve them
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @dkngstudios
Website: DKNG Studios
Mentioned in this episode:
• Rob Jones
• Rob Jones’ Gig Posters
• Rework by Jason Fried
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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Keep the conversation going on Slack
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey.
The conversation also touches on the financial side of following your passions and taking risks. They discuss how meditation can help you grow personally and give tips on pitching bold ideas to clients, and why it’s important to be honest and have thoughtfulness and intention behind your ideas.
All that and more when you listen to this episode:
• How to make work more fun to boost creativity
• Why standing up for your beliefs is worth making enemies along the way
• The best way to handle criticism and negative feedback for honest growth
• Why it’s important to consider the financial side of pursuing passion projects
• How meditation contributes to personal growth and well-being
• Steps to prepare for pitching bold ideas
• Why ideas should be supported by solid arguments rather than vague language
• How clients can be guided through the design process to ensure they feel valued
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
Connect with our guest:
Instagram: @freddiemeup
Website: Snask
LinkedIn: Freddie Öst
Mentioned in this episode:
Make Enemies & Gain Fans
Adobe Max
Andrew Hochradel
Andrew Hochradel - Southwest Project
PAScribe
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Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed.
This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too).
The conversation centers on the collaborative process, highlighting communication, leveraging strengths, and setting clear boundaries. Reflecting on their accomplishments at Goodtype, such as getting a book deal and fostering community, they also address challenges like handling criticism and balancing free and paid content. Offering advice to creatives, they share encouragement for overcoming fears of judgment when sharing work.
All that and more when you listen to this episode:
• A behind-the-scenes look at the relationship between The Typecast co-hosts
• Why self-reflection is so important
• How to deal with challenges when growing a large social media following
• How to stay confident when facing criticism online
• How to build a community with trust and support
• How to strategically respond to mean comments
• Setting community standards while creating a welcoming environment
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with the host:
Website: Liz Mosley
Instagram: @lizmmosley
LinkedIn: Liz Mosley
Mentioned in this episode:
Nodpod
Hatch
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In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression.
They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients.
Throughout the conversation, they offer insights into project evaluation, the balance between enjoyment and value, and challenges associated with underpaid clients. They also touch on the significance of consistent messaging, personal narratives, and how you can contribute to your community. The conversation concluded with reflections on finding one's niche and fostering a sense of recognition within communities.
All that and more when you listen to this episode:
• What lessons can be learned from challenging and rewarding collaboration experiences
• Why you need to understand the value of your skills and expertise
• How storytelling serves as a potent tool for art and design
• How production skills and a discerning taste enhance artistry
• Tools for productivity and task management
• Tips for creating memorable experiences for customers that will enhance your brand value
• Strategies for building strong customer relationships and warm and supportive communities
• Three pivotal questions to consider as you start a new project
• How to cultivate a strong personal brand
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Instagram: @stopthestarvingartist
Website: Stop The Starving Artist
SoundBetter: Lennon Bone
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy.
The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur.
All that and more when you listen to this episode:
• Art licensing is not a get-rich-quick scheme and requires patience and persistence
• Balancing multiple income streams can be challenging and requires focus and prioritization
• Developing a consistent style and voice in your work helps clients and agents understand what to expect from you
• Imposter syndrome is common, but it's important to recognize your skills and experience
• The importance of knowing your definition of success and creating a work-life balance that aligns with your goals
• Being your own best boss means setting boundaries, prioritizing self-care, and finding joy in your work
• Teaching and sharing your expertise is a valuable way to connect with others and contribute to the creative community
• Having confidence in your art and understanding the needs of art buyers can help you succeed in the industry
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Website: Elizabeth Silver
Instagram: @esilverdesign
Youtube: Elizabeth Silver
Mentioned in this episode:
Learn about Start Your Surface Pattern Business
Resources for Surface Designers
Batter Fingers Bakery
Spoonflower
Paper Raven
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
• Leave us a review on Apple Podcasts
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• Tag us on Instagram @Goodtype
• Follow us on Tiktok @lovegoodtype
• Keep the conversation going on Slack
• Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion.
Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity and the challenges of structuring and restructuring a book.
This conversation highlights the importance of curiosity and the willingness to try new things in the creative process.
All that and more when you listen to this episode:
• The impact of taking calculated risks in the creative journey
• Recognizing the value of side projects and creative outlets as they contribute to personal and professional growth
• Passion plays a crucial role in fueling creative endeavors and sustaining motivation
• Writing a book on creative identity involves challenges in structuring and restructuring content
• How to maintain a hobby while freelancing and how they benefit each other
• The interplay between curiosity, risk-taking, and passion and how it relates to a vibrant and fulfilling creative journey
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Website: Elliot Jay Stocks
Instagram: @elliotjaystocks
Mentioned in this episode:
Purchase Elliots new book, Universal Principles of Typography
Adobe Fonts
8faces
Typekit
Brooklyn Beta
The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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• Tag us on Instagram @Goodtype
• Follow us on Tiktok @lovegoodtype
• Keep the conversation going on Slack
• Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe.
This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he infuses his personal style into his full-time job by incorporating intangible elements like voice and storytelling.
All that and more when you listen to this episode:
• Balancing personal vision and client work in finding fulfillment in your design career
• Showcasing a mix of personal and client work on your portfolio can attract clients who appreciate your unique style
• Why you should incorporate elements of your personal style
• Maintaining work-life balance to prevent burnout
• The importance of finding joy in non-design-related hobbies and interests
• Finding inspiration to bring out your creativity
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Website: gianwong.com
Instagram: @giancarlowong
Mentioned in this episode:
GIR
Hay
MoMa
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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• Keep the conversation going on Slack
• Learn from Katie and Ilana
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In this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and celebrating accomplishments—highlighting the pivotal role of social media has played in his career development.
This conversation touches on the importance of exploring different hobbies and finding joy in creative pursuits. They also touch on the value of personal branding and how it can lead to unexpected opportunities.
All that and more when you listen to this episode:
• Why networking and connections are crucial in the design industry
• Recognizing and celebrating accomplishments for personal growth
• The importance of time management and prioritization when managing multiple projects
• How social media can play a significant role in the career development of designers
• Tips for putting your work out there and making connections
• Tyler’s experience of being approached by a huge brand for a dream job
• Why embracing the creative process and learning from failures is essential for growth and success
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Website: tylerpatedesignco.com
Instagram: @thecreativepain
Tiktok: @thecreativepain
Mentioned in this episode:
Nickelodeon
Adobe Illustrator
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
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• Keep the conversation going on Slack
• Learn from Katie and Ilana
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In this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be.
As the conversation unfolds, Katie and Ilana address the intricacies of navigating the balance between skill-building and personal taste. They emphasize the significance of acknowledging one’s unique perspective and creative choices, highlighting the value of fostering an individualized and authentic artistic journey.
All that and more when you listen to this episode:
• How your personal style reflects your creative identity
• The influence of various experiences on your creative identity
• Authenticity is key in conveying one’s true self through art
• Understanding the elements that make up your artistic journey
• The importance of breaking free from conventional molds
• The journey of finding your style through balanced skill-building and personal taste
• Recognizing that good taste is a valuable asset in the creative process
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
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• Join the Good Guild
Mentioned in this episode:
Riverside
Letterwest
Astropad
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In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.”
Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera.
This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach.
All that and more when you listen to this episode:
• The collaboration process of working with designers and publishers
• The pros and cons of traditional publishing and self-publishing in the world of book creation
• Innovative strategies for individuals uncomfortable with being on camera
• The importance of catering to the diverse needs of the audience
• Exploring the various income streams in business
• The unique intersection and dynamic relationship between hand modeling and the art of lettering
• The crucial role of growing an email list for a direct and reliable connection with the audience
• The stability and flexibility brought by diversifying income streams in a business
• The importance of acknowledging your personal preference
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Dawn’s New Book: The Art of Playful Lettering
Website: Dawn Nicole
Instagram: @bydawnnicole
Facebook: Dawn Nicole - Lettering Artist
Mentioned in this episode:
Elizabeth Grey - Nails & Lettering
Color Street Nail Strips
Nail Concealer from London Town
Brit & Co
Flodesk email marketing
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
• Leave us a review on Apple Podcasts
• Subscribe to the show
• Tag us on Instagram @Goodtype
• Follow us on Tiktok @lovegoodtype
• Keep the conversation going on Slack
• Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work.
Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of design and shares her experience as a first-timer in hiring a team for her business. Kristy gives tips and strategies on how to get clients through TikTok and how she makes her content.
All that and more when you listen to this episode:
• Pink Pony Creative started from a 100-day design challenge on Instagram
• Kristy discovered her business dream in childhood
• Celebrating success vs. moving on to the next goal
• Why designers should educate clients on the value of design
• The impact of validation on motivation
• Experiencing growing pains when hiring a team for the first time
• Creativity can be picked up from different perspectives.
• Tips to get clients on TikTok: reposting, sharing the process, and being authentic
• Managing TikTok vs. Instagram content for both personal and agency accounts
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Website: Pink Pony Creative
Instagram: @kristy.thepinkpony, @pinkponycreative
TikTok: Pink Pony Creative
Mentioned in this episode:
Adobe MAX
Kenzi | Brand + Web Designer
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
• Leave us a review on Apple Podcasts
• Subscribe to the show
• Tag us on Instagram @Goodtype
• Follow us on Tiktok @lovegoodtype
• Keep the conversation going on Slack
• Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade!
Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of realistic business boundaries and the art of infusing uniqueness into creations for client attraction. Erin has written two books “Art Starts with a Line" and "Art Starts in the Heart" and her story offers impactful lessons for creative entrepreneurs.
All that and more when you listen to this episode:
• How Erin discovers her passion for art from a musical major background
• The benefits of obtaining a graduate degree for career and skill-building
• Challenges in transitioning to the best-fitting career path
• Experiencing the other side of business to realize and learn what doesn't work
• Balancing logistics, scaling, and streamlining in a creative business to avoid burnout
• Creating realistic boundaries for business owners
• Allowing oneself to fail, try, and learn
• Writing "Art Starts with a Line" and "Art Starts in the Heart
• Pros and cons of artist representation
• Tips for making your artwork stand out
• The importance of building relationships in business
• Balancing priorities between creative pursuits and teaching
Connect with Katie & Ilana from Goodtype
• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild
Connect with our guest:
Online shop: Brand Story – Paper Raven Co.
Instagram: Erin at Paper Raven Co.
Mentioned in this episode:
Katie Hunt - Podcast for Product-Based Creative Entrepreneurs
Art Starts with a Line
Art Starts in the Heart
Greenvelope
Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!
• Leave us a review on Apple Podcasts
• Subscribe to the show
• Tag us on Instagram @Goodtype
• Follow us on Tiktok @lovegoodtype
• Keep the conversation going on Slack
• Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!
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