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We dive into the fascinating journey of Aimee Smale, the founder of fashion brand Odd Muse. Aimee reflects on her experience as a buyer in commercial retail & shares valuable lessons she carried forward into her own business venture.
As a multifaceted entrepreneur responsible for various aspects of her business, she also reveals her methods for ensuring everything is executed to a high standard. She discusses the evolution of her brand's signature pieces, from viral blazers to trending dresses, and the strategic shift that drove sales.
Despite challenges, Aimee's team has contributed significantly to her brand's growth, reflected in impressive year-over-year increases in traffic and sales. Reflecting on her milestone of presenting a collection at London Fashion Week & opening a central London store, Aimee shares key lessons for aspiring fashion entrepreneurs.
In this episode we discuss :
Unwavering Self-Belief: Aimee's journey underscores the importance of steadfast confidence in your product. Despite facing doubts and skepticism, she championed her vision with unwavering self-belief, propelling Odd Muse to success.
Championing Best Sellers: Central to Odd Muse's growth strategy is the practice of nurturing best-selling products. Aimee advises young brand owners to keep successful products in the spotlight, continuously innovating and reimagining them to resonate with their audience.
Building Anticipation: Creating hype around new launches is crucial for sustaining momentum in the fashion industry. Aimee emphasizes the strategic use of waitlists and timely content creation to generate excitement among customers, ensuring a seamless transition from anticipation to purchase.
Multi-Faceted Marketing: In today's digital landscape, a varied marketing strategy is essential for success. Aimee advocates for leveraging different platforms, from TikTok for brand awareness to Instagram and email marketing for nurturing customer relationships. By understanding the unique strengths of each platform, fashion brand owners can effectively engage with their audience and drive sustained growth.
Diversifying Markets: Aimee's insights shed light on the importance of diversifying revenue streams across different markets. By balancing customer demographics and geographical regions, fashion brand owners can mitigate risks associated with economic downturns and fluctuations in consumer behavior.💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Odd Muse's Instagram
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
KT Mildren launched ‘Katharina Lou,’ her fashion business in 2021 after having lots of spare time (& creative ideas!) in lockdown.
Since then she has grown a cool community online of fashion followers and has also become best known for her hit Olly Rose dress!
Starting with bold feminine pink pieces which were all made to order, since then it has evolved into a more grungy aesthetic.
KT shares her tips for pivoting, creating sell out launches, how to find the right influencers for your brand and how to get out of a negative cycle which so many founders face.
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
The 80/20 rule: 80% of your sales will come from 20% of your products so ‘If it’s ain’t broke, then don’t fix it.’ If you have a best seller, relaunch it in different colour ways and styles, don’t try to always reinvent the wheel.
The importance of going to see your manufacturers in person: you get things done quicker, you can build relationships, you can check that they fit in with your values and they are likely to work harder for you after you’ve made the effort to come and see them.
The power of taking a break and space from your business: sometimes the most productive thing you can do is pausing and taking a holiday to reignite the creativity in you and help you get out of a negative cycle.
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Katharina Lou's Instagram
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
Meet Sarah Mathias, a corporate dropout and ex retail buyer with over 12 years experience working with huge brands and Far East factories. She launched her own product business in 2018 and now she can be mostly found helping other small businesses achieve their goals as a business growth mentor.
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
The importance of knowing who your customer is. This goes beyond just the normal demographics, but really understanding them in and out, what drives them, what frustrates them, how they shop.
Discounts and promotional strategies. Understanding the psychology behind customer decisions, how to use promotional tactics without damaging your brand reputation.
Understanding your numbers. All your decisions are based around your finances (product costs, margins, promotional discounts) so its important to get your head around this early on.
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Sarah’s Instagram
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the follow + button so you don’t miss an episode!
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
Rani and Co started as a fashion brand in 2017 when Ramona started selling feminist clothing with slogans & selling jewellery on the side. The jewellery was doing really well and actually selling more than the clothes so in 2020, Ramona pivoted and turned it into a jewellery business.
She kept the feminist theme & included goddess and queen collections that routinely sell out and created a strong community of customers in the process.
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
Importance of creating content using story telling. Whether you are a newly launched business, or a fully fledged brand. Don’t underestimate the power of story telling to build authenticity and connection with your online audience, especially on TikTok.
Building hype around your new product launches. Creating excitement about who, when, where, why but saving the what until last. This creates the story first and gets people super excited.
Learning how to market your products. You must spend the majority of your time marketing your product, and learning how to sell it. Try everything and then you will work out what works best.
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Ramona’s Instagram
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
Sarah Galley is an ambitious graphic designer who firmly believes in the power of stepping out of your comfort zone to bring about a positive change. We met about 10 years ago when we were both at Miss Selfridge and she’s since gone on to work for some other leading brands including River Island and ASOS.
Despite the sometimes negative experiences, Sarah has built resilience finding courage and clarity which has helped her launch her own business - Design Gals.
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
Recognising when to leave: Sarah talks about the importance of recognising signs of physical and mental strain in your job. She shares how mental health shouldn’t be compromised for a career.
The reward of going independent: We discussed the freedom that comes with running your own business, even if it means earning less ( and there’s also the potential for more which we don’t often consider!)
Manifesting your goals: During the podcast, we talked about the power of manifestation, and Sarah shared her business objectives. We agreed on the importance of setting aside time to focus on future goals, rather than getting overwhelmed with day-to-day tasks.
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Sarah’s Instagram
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
I had the pleasure of speaking with the incredible Josh Cook, a seasoned e-commerce expert with a strong passion for data-driven strategies. In this conversation we spoke about fashion E-com, (including co-founding Adanola & Another Version) growth hacking and the power of taking calculated risks.
While the fashion industry is entering the exciting Black Friday season, Josh shared his optimism for a successful sales period with the right strategy and enough traffic. Remember, with the right plan and the willingness to take calculated risks, your fashion brand can experience exponential growth.
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
Risk-Taking: Josh emphasised the importance of taking risks in the fashion industry. From launching businesses to moving to a different country, he has experienced the rewards that come from stepping outside of your comfort zone. He believes that nothing worth having comes easy, and that speculating to accumulate is a crucial mindset to adopt.
Influencer Marketing: Josh discussed the changing landscape of influencer marketing across Instagram and TikTok. He stressed the significance of working with influencers who truly convert, and recommended platforms such as Like to Know It and Reward Style to find relevant influencers.
Holistic Approach: To succeed in e-commerce, Josh emphasised the importance of a holistic approach that combines marketing and operations. He shared insights on analysing data, tracking relevant metrics, and the impact of inventory availability on conversion rates.
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Josh’s Instagram
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
Faith started her fashion career studying at London College of Fashion & launched a lingerie brand straight out of uni & moved to Australia. Amid a global pandemic, she was back in Brighton & Faith embraced the perfect moment to embark on her next creative journey.
Faith now spends weeks carefully designing dresses that will last and transcend fickle fashion trends with her customers in mind. Her favourite thing is to source fabric, it's her passion and what inspires her creatively. She uses natural new fibres from credible sources and deadstock fabrics.
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
How Faith’s passion for vintage fashion influenced her approach to her own brand to focus on creating high-quality, made-to-order dresses that align with her values as a sustainable fashion designer.
The impact motherhood had on Faith’s business model and how it forced her to outsource, delegate and simplify her business model even further
The consistency within Faith’s simple marketing strategy across Instagram and Email and how that has helped develop her business from 15k followers to 60k followers in under a year.
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Faith’s Instagram
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the follow + button so you don’t miss an episode!
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
This week we dive deep into the world of fashion, creativity, and building communities with Phoebe Sherman, founder of Girl Gang Craft. We’re discussing the power of well-behaved women not making history and the importance of stepping outside of our comfort zones to make a real impact.
Building a community can be both scary and rewarding, and we'll be delving into the strategies and challenges involved. From creating a feminist art accessories brand, navigating the exclusive craft fair world, Phoebe will guide us on an exciting journey of community building in person and online.
So whether you're a seasoned entrepreneur or just starting your fashion journey, this episode is packed with wisdom, inspiration, and plenty of actionable steps to build your very own fashion brand community.
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
Building a Community: Discover how to build a powerful femme-forward community around feminist art accessories apparel company. From in-person events to online engagements, sharing the complexities, challenges, and rewards of nurturing a loyal following.
Pricing Strategies: Explore the importance of setting the right prices from the beginning. Highlighting the need to value your products and services, while finding the right customers who appreciate your mission. Learn from her insights on raising prices, engaging the audience, and avoiding negative pricing perceptions.
Cultivating Connections: Uncover the power of personal connections and networking within the fashion industry. Offering practical advice on finding opportunities, nurturing relationships, and leveraging events to grow your business.
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Phoebe's Instagram
Book Recommendation : The Art of Gathering
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the follow + button so you don’t miss an episode!
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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In today's episode, we have the talented and inspiring Lydia Bolton, a fashion designer and founder of her own brand. Lydia's journey in the fashion industry has been nothing short of remarkable, filled with twists and turns that have led her to where she is today.
Lydia Bolton is a sustainability creator and a slow fashion designer who founded her namesake brand in 2019. A zero-waste advocate, she works meticulously with sleeping stock, deadstock fabrics and thrifted items to create luxury but accessible womenswear apparel and homeware that doesn’t cost the earth.
With her collections consciously small, Lydia has also turned to helping brands find new ways to fight fashion waste, reduce landfill through brand partnerships and teaching workshops. She has collaborated with brands such as Lime, Nike, Ecover, River Island, Channel 4, Manchester United and Westfield.
A core part of her work involves creating and hosting upcycling workshops to empower more people with the skills to tackle textile waste themselves. Lydia shows how, with skills and creativity, we can extend the lifetime of each garment so it becomes a treasured wardrobe staple for years to come.
In this episode, we'll get an inside look into Lydia's career, from her humble beginnings as an intern to launching her own brand focused on upcycling and sustainability. Lydia will share the challenges she faced, the lessons she's learned, and her insights into the intersection of creativity, business, and sustainability.
So grab a cup of tea, sit back, and get ready to be inspired by Lydia Bolton on The Fashion Brand Clinic. Let's dive in!
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
How embracing a slow start to your career and trusting in serendipitous opportunities can help you find your path.
The importance of making sustainable choices when it comes to fashion and how this became the foundation to Lydia’s fashion brand.
The power of collaborations to build strong relationships & help amplify your brands message and reach a wider audience.
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Lydia’s Instagram
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the follow + button so you don’t miss an episode!
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
Welcome to another episode of The Fashion Brand Clinic where we dive deep into the world of fashion, personal growth, and overcoming challenging obstacles that hold us back.
In today's episode, I’m welcoming my pal Calypso Barnum Bobb - ex fashion buyer turned Self Discovery Coach. She shares how she helps individuals uncover their true desires and navigate the challenges that may be holding them back. With personal experience , Calypso shares her journey from prioritising others' happiness to finding her own fulfilment with the aim to create a ripple effect of conscious transformation.
Join us as we explore topics such as burnout, fear of change, and the true meaning of success. We'll also learn about her career in the fashion industry working as a buyer for Topshop, Nike, ASOS & Sweaty Betty plus her decision to step away to help others on their journey to success.
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
Calypso’s goal to create a ripple effect of confident & conscious transformation with her clients and manifesting positive change and impact for others
Common themes in client work including burnout, comparison, imposter syndrome & fear of change
The importance of prioritising your own happiness over external achievements & creating a life that aligns with your values and passions.
The power of confidence in both personal and professional growth. We discuss how to embrace your authentic self and surround yourself with empowering individuals who uplift and support you on your journey.
links mentioned in the episodeElizabeth's Instagram
Calypso’s Instagram
Untamed by Glennan Doyle
listenYou can listen by clicking through to Apple Podcast here
Remember to hit the follow + button so you don’t miss an episode!
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing.
In this episode, Lucy returns to the podcast for part 2! She takes us through her journey in the fashion industry, navigating the challenges of brand growth and maintaining authenticity during a rollercoaster ride of rapid growth in the business.
Join us as we explore Lucy's journey, gain valuable advice, and uncover the secrets to building a successful fashion brand that puts people at the centre of everything they do. Get ready for an episode packed with wisdom, inspiration, and practical tips on navigating the ever-changing fashion landscape online.
💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content
In this episode we discuss :
The challenges of balancing contradictory viewpoints on social media
How important it is to not question your personal values, limiting social media usage, and surrounding oneself with like-minded individuals.
Lucy & Chris’ shift from doing everything themselves to leading the brand with a unique leadership style
Building a cult-like community around the brand and the potential pitfalls of having superfans
LINKS MENTIONED IN THE EPISODEElizabeth's Instagram
Africa Brooke
Lucy & Yak Website
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the follow + button so you don’t miss an episode!
SPONSORThanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!
Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!
Head to this link to fill out the form and enter!
One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.
Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"
LET’S STAY IN TOUCH!Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
I recently met today’s guest at a women’s empowerment event in collaboration with Squarespace & The Stack World! We were on separate tables but managed to have a quick chat & secure her place as a guest on the podcast!
Tiwalola Ogunlesi is a globally recognised coach specialising in positive psychology, international speaker, author and the founder of Confident and Killing It. Confident and Killing It is a purpose driven organisation and community that wakes women up to their worth so they can be confident, unstoppable and dare to live the life they truly desire. Through engaging workshops, coaching sessions and podcasts, Tiwalola equips women with the tools they need to overcome fear and self-doubt, programme their minds for success and take action in life. Since starting in 2018 she's upskilled over 7000 women in London, NYC, Lagos and delivered engaging experiences for brands/organisations such as Google, Facebook, The Times, Deloitte, Morgan Stanley, UN Women UK, The Oprah Winfrey Leadership Academy and many more.
Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.
For example …
*Do you regularly update your website and analyse your competitors' pricing?
*Do you frequently update your website's content and product offerings to keep customers engaged?
*Does your fashion brand have a content marketing strategy?
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
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Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!
Today I’m chatting to Lisa Johnson, a business strategist specializing in using passive income to scale businesses. I wanted to chat to her because she’s bold & straight talking telling people the practicalities of how they increase their earning potential!
In this episode we discuss :
How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years
The power of making money with integrity & not sacrificing your values
The mindset shifts needed to go from a 5 -> 6 -> 7 figure turnover
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.
For example …
*Do you regularly update your website and analyse your competitors' pricing?
*Do you frequently update your website's content and product offerings to keep customers engaged?
*Does your fashion brand have a content marketing strategy?
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
LINKS MENTIONED IN THE EPISODECreative Sales Coach (@elizabethstilesuk) • Instagram
Create your own fashion brand (@thefashionbrandclinic) • Instagram
Lisa Johnson (@lisajohnsonstrategist) • Instagram photos and videos
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the subscribe button so you don’t miss an episode!
SPONSORThis week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACTIf you’d like to find out more about working together on your brand, click here
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Today I’m joined by Nicola @ Press Loft! It’s the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers.
Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly.
I often struggle when people ask me about PR because it’s so time consuming & overwhelming that unless it’s a main focus for you can often provide little to no results. However with a tool like this, you can pretty much automate the process by uploading everything to Press Loft and then wait for the notifications to start pinging!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.
For example …
*Do you regularly update your website and analyse your competitors' pricing?
*Do you frequently update your website's content and product offerings to keep customers engaged?
*Does your fashion brand have a content marketing strategy?
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
In this episode we discuss :
The key differences between press and marketing as a whole
How Nicola launched Press Loft whilst on an unusual career path
Why press can be so useful for a small business to be found by a new audience
LINKS MENTIONED IN THE EPISODECreative Sales Coach (@elizabethstilesuk) • Instagram
Create your own fashion brand (@thefashionbrandclinic) • Instagram
https://snov.io
https://gb.readly.com
WANT A FREE TRIAL FOR PRESS LOFT? CLICK BELOW!If you’re wanting to give Press Loft a try, why not click here and begin your free 60 day trial today!
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the subscribe button so you don’t miss an episode!
SPONSORThis week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACTIf you’d like to find out more about working together on your brand, click here
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Aesthetic Laundry is born from Heidi’s passion to design wearable, creative pieces of clothing that people fall in love with, treasure and never want to take off.
Heidi was determined to create a company which stood against every attitude and issue that was thrown her way during her time in the industry & inspire young women to know that they can dress how they want and ensure they are proud of who they are.
In this episode we discuss :
How Joss & Heidi met at a party & left their respective roles in the fashion industry to start AL
Bringing manufacturing back to the UK and offering career opportunities to the next generation of fashion creatives
Showing up on camera as an introvert
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.
For example …
*Do you regularly update your website and analyse your competitors' pricing?
*Do you frequently update your website's content and product offerings to keep customers engaged?
*Does your fashion brand have a content marketing strategy?
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
LINKS MENTIONED IN THE EPISODECreative Sales Coach (@elizabethstilesuk) • Instagram
Create your own fashion brand (@thefashionbrandclinic) • Instagram
AESTHETIC LAUNDRY (@aesthetic_laundry) • Instagram photos and videos
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the subscribe button so you don’t miss an episode!
SPONSORThis week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACTIf you’d like to find out more about working together on your brand, click here
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NOT THAT DEEP® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became Sarah & Jason’s life mantra during the dark times which we touch on in this episode
The brand speaks to a community of people who want to enjoy the short time that we are here on earth by connecting with our spirituality, trusting the universe and not taking any of this shit too seriously - whilst wearing cosy AF, bold and colourful garms.
NTD is co-founded by husband and wife team Sarah and Jason Akwisombe.
In 2015, they began an online education business NO BULL BUSINESS SCHOOL, where they helped thousands of women start small businesses. After a wildly successful but rocky 2020, they decided to make their way back to creativity and found a way to combine their two loves - Streetwear and spirituality.
I worked with Sarah 1:1 back when I was too nervous to take the leap from the corporate world of fashion buying & sales! I loved her no bullshit attitude to giving advice so I thought if this is a shit idea - she will 100% tell me straight! She was incredibly supportive & encouraged me to go for it & I can honestly say I’m not sure I would have my own business today if it wasn’t for her!
Fun fact - the first time I ever met Sarah IRL in a cafe in Croydon (circa 2018) she told me she wanted her own streetwear label one day and here we are telling the story of how it came about!
In this episode we discuss :
Sarah’s varied career from music to beauty to coaching to streetwear
What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!)
How creativity can pull you out of a dark place
Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.
For example …
*Do you regularly update your website and analyse your competitors' pricing?
*Do you frequently update your website's content and product offerings to keep customers engaged?
*Does your fashion brand have a content marketing strategy?
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
LINKS MENTIONED IN THE EPISODECreative Sales Coach (@elizabethstilesuk) • Instagram
Create your own fashion brand (@thefashionbrandclinic) • Instagram
NOT THAT DEEP® (@notthatdeepstore) • Instagram photos and videos
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the subscribe button so you don’t miss an episode!
SPONSORThis week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACTIf you’d like to find out more about working together on your brand, click here
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This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)
In this episode I’m sharing all the nitty gritty details about what you can expect when signing up to The Visibility Project!
If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰
It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!
The link is here with all the deets so come and check it outThis course is for you if….
*You have a creative product or service based business
*You're overwhelmed with the idea of content creation & what to say
*You need some motivation & inspiration to start posting consistently
*You're worried about boring your audience when promoting your stuff
*You know you want to show up but something is holding you back
*You know you're not using your time online effectively to generate sales
Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.
For example …
*Do you regularly update your website and analyse your competitors' pricing?
*Do you frequently update your website's content and product offerings to keep customers engaged?
*Does your fashion brand have a content marketing strategy?
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
LINKS MENTIONED IN THE EPISODECreative Sales Coach (@elizabethstilesuk) • Instagram
Create your own fashion brand (@thefashionbrandclinic) • Instagram
JOINDo you wake up each morning thinking WTF am I going to post on social media today?!
Find out more about The Visibility Project here!
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the subscribe button so you don’t miss an episode!
SPONSORThis week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACTIf you’d like to find out more about working together on your brand, click here
*You want a loyal audience of customers, not just a bunch of followers
-
This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)
Have you ever actually tried googling a marketing strategy for small businesses?
Honestly it’s no wonder this phrase usually makes people shudder!
It sounds so daunting to create a strategy but all it really means is talking about your products over and over and over again in a way that keeps your audience engaged!If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰
It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!
The link is here with all the deets so come and check it out
This course is for you if….*You have a creative product or service based business
*You're overwhelmed with the idea of content creation & what to say
*You need some motivation & inspiration to start posting consistently
*You're worried about boring your audience when promoting your stuff
*You know you want to show up but something is holding you back
*You know you're not using your time online effectively to generate sales
In this episode we discuss :
• what a marketing strategy is
LINKS MENTIONED IN THE EPISODE
• why you need a marketing strategy
• what to include in your marketing strategy so it’s put to good use
• an example of what this could look like in the form of a spider diagram
• all the different ways to direct people to your website to generate salesCreative Sales Coach (@elizabethstilesuk) • Instagram
Create your own fashion brand (@thefashionbrandclinic) • Instagram
JOINDo you wake up each morning thinking WTF am I going to post on social media today?!
Find out more about The Visibility Project here!
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the subscribe button so you don’t miss an episode!
SPONSORThis week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACTIf you’d like to find out more about working together on your brand, click here
*You want a loyal audience of customers, not just a bunch of followers
-
This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)
Do you wonder why people are engaging … but not buying?
Selling online isn't as simple as product + customer = sales
I mean if was that simple then everyone would be doing it, right?!
During this masterclass I share the missing ingredient in order to boost your sales
This course is for you if….*You have a creative product or service based business
*You're overwhelmed with the idea of content creation & what to say
*You need some motivation & inspiration to start posting consistently
*You're worried about boring your audience when promoting your stuff
*You know you want to show up but something is holding you back
*You know you're not using your time online effectively to generate sales
*You want a loyal audience of customers, not just a bunch of followers
If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰
It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!
The link is here with all the deets so come and check it outIn this episode we discuss :
Why price isn't the thing that's stopping people from buying
Tips on how to bridge the gap between you & your customer
Why showing up more consistently can improve conversion!
Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.
For example …
*Do you regularly update your website and analyse your competitors' pricing?
*Do you frequently update your website's content and product offerings to keep customers engaged?
*Does your fashion brand have a content marketing strategy?
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
LINKS MENTIONED IN THE EPISODECreative Sales Coach (@elizabethstilesuk) • Instagram
Create your own fashion brand (@thefashionbrandclinic) • Instagram
JOINDo you wake up each morning thinking WTF am I going to post on social media today?!
Find out more about The Visibility Project here!
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the subscribe button so you don’t miss an episode!
SPONSORThis week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACTIf you’d like to find out more about working together on your brand, click here
-
This week I’m sharing a BONUS episode every day where you can listen to the IGTV Lives I’m hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)
Are your sales slow at the moment? If the answer is yes then let’s do something about it together 💕
Last month Sasha had her best month of organic sales ever!! 🤑🤑🤑
But how did she do it?
Today we are dropping some harsh truths and calling out the difference between hustle and hard work! 👀
So if you’re struggling to motivate yourself to get back on the wagon, take a look at The Visibility Project!
It’s a 4 week course that will give you some structure and motivation so that you understand what kind of content you need to be sharing in order to convert your followers into customers
Not only that but I also give you a 90 day content plan so you never have to worry about what to say again!
I can’t wait to see you there! 🥳
If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰
It’s a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing!In this episode we discuss :
What mindset shift Sasha made to start building her organic sales
A review of how Sasha plans content now versus before
How Sasha utilises her close friends on Instagram to nurture relationships with her community
Has unique content pillars which include using her Nani for free labour 😆
And why she stopped running ads in order to grow her sales in an organic way that felt good!
Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!
I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.
As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.
However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!
In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.
For example …
*Do you regularly update your website and analyse your competitors' pricing?
*Do you frequently update your website's content and product offerings to keep customers engaged?
*Does your fashion brand have a content marketing strategy?
Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.
Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…
LINKS MENTIONED IN THE EPISODE
Creative Sales Coach (@elizabethstilesuk) • Instagram
Create your own fashion brand (@thefashionbrandclinic) • Instagram
JOINDo you wake up each morning thinking WTF am I going to post on social media today?!
Find out more about The Visibility Project here!
LISTENYou can listen by clicking through to Apple Podcast here
Remember to hit the subscribe button so you don’t miss an episode!
SPONSORThis week’s podcast episode is Sponsored by Olive & Frank!
You can shop here and use the code ELIZABETH10 to get 10% off your purchase
CONTACTIf you’d like to find out more about working together on your brand, click here
The link is here with all the deets so come and check it out - もっと表示する
