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In today’s competitive digital landscape, having a strong online presence is essential to attract and retain customers.
This week on the Travel Agent Achievers Podcast, Ros is joined by Wendy Addinsall from RedGrape Social, a digital marketing expert who helps travel advisors master social media, email marketing, and more. Wendy brings her years of experience from working with brands like Royal Caribbean and Virgin Australia, where she developed her skills in promoting luxury travel experiences.
Wendy shares practical insights on how travel advisors can boost their online visibility. She explains why relying on generic supplier content doesn’t work and how creating personalised, engaging posts can make all the difference. Wendy also dives into the importance of consistency across digital platforms, showing how a well-rounded marketing strategy—including SEO, email campaigns, and social media—can build stronger connections with clients.
Throughout the episode, Wendy highlights key strategies, such as using reels to reach new audiences and setting up automated email sequences to stay top of mind. She also discusses the common challenges advisors face when it comes to digital marketing and offers actionable advice on how to overcome them.
If you’re looking to improve your digital marketing game and attract more clients, tune in for Wendy’s top tips and learn how to make your business stand out online.
Grab all the details, including how to connect with Wendy at : www.travelagentachievers.com/89
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Are Travel Business events on your calendar? I'm sure you have LOTS of travel events in your calendar.. And in this episode I share why I have made them an important part of my yearly planning sessions.
Even though you may think attending a 2-3 day business conference or event.. It's time AWAY from the office and as a Travel Business Owner you may be on call to your clients 'all the time' I get it. I'm like you.
However by prioritsing to put some Travel Business, Supplier, consortia and other events on your 'must do' day to day calendars you can also HELP your business grow.
Ros shares how the last 12-18 months have been filled with BIG events and why they have changed the trajactory of her global travel business and why she recommends they are added to your plan too.
You may get asked to attend supplier events on a regular basis, which can all add up and seem overwhelming. For Ros, dedicating time to attend smaller individualised sessions is important, however she is much more selective.
Check out a few events that as Travel Business Owners and part of the Travel Agent Achievers Community, we are looking forward to. www.travelagentachievers.com/events
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Managing your business finances is important for any entrepreneur. But it can also feel overwhelming if it’s not a natural skill.
In the latest episode of the Travel Agent Achievers Podcast, Ros chats with Victoria Berry, who's an accountant and knows her stuff about making money work for your business. Together, they talk about how to handle your money without all the complicated jargon.
Victoria, the brain behind Bookkeeper Hub, breaks down tricky financial ideas into easy steps. She is a trained professional in the "Profit First" method. It’s a system that can help business owners struggling with money flow. It's not just about keeping your books tidy; it's about making sure your business makes you money too.
"Profit First" is about splitting up your income into different pots. You've got money for profit, your own pay, taxes, and running costs. This way, you're not just reacting to money problems; you're planning for them.
Victoria also talks about why it's important to understand how healthy your business is financially, not just doing what the rules say. She uses real-life examples to show how changing your money habits and using "Profit First" can make a big difference to your travel business and your life.
This episode is packed with great advice for travel agents wanting to get a handle on their finances. Whether you're trying to figure out cash flow, want to make more money, or just want a business that works for you, Ros and Victoria have got you covered.
So, tune in to this chat and start taking charge of your finances to make your travel business a success!
Grab all the information and further details discussed at: www.travelagentachievers.com/87
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In this insightful episode, I have the pleasure of hosting Rebecca Flint, a distinguished Canva Certified Expert whose extensive background in design and branding offers invaluable insights for travel professionals seeking to establish a compelling visual brand identity for their businesses.
Rebecca's journey is a testament to the power of discipline and strategic planning, skills she honed as a high-level gymnast and later applied to her ventures in the business world.
With over two decades of experience in design, coupled with her expertise in community building and brand coaching, Rebecca's story is an example of how diverse skills can converge to create a meaningful impact.
During our conversation, Rebecca dispels the misconception that branding is solely about logos or visual elements.
She emphasizes the importance of maintaining a cohesive visual brand identity across all platforms to establish trust and loyalty among clients. This consistency is not just about aesthetics; it's about aligning your brand's visual elements with its core values and message.
Rebecca also shares insights into her upcoming program aimed at empowering business owners to master Canva for creating visually appealing and consistent content.
This episode serves as a practical guide for travel professionals navigating the emotional and practical aspects of building a brand that truly represents who they are and what they stand for.
It's an invitation to take action, to start somewhere, and to continuously strive towards creating a brand identity that resonates with their audience and themselves.
For more insights and resources to help your travel business grow, visit www.travelagentachievers.com/86 where we provide continuous updates, valuable content specific to Travel Business Owners and also resources and links to what we discussed.
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"You really can't plan, organise, be efficient, or effective when you are coming from a place of chaos."
Recently traveling over the Christmas period I learnt a thing or two and I am the first to admit my own faults. (I too am no stranger to overwhelm, taking on too much, not saying NO often enough, valuing myself and not taking a break)
I decided only a few months out of the festive season that I needed an 'escape' and to do something different. To spend some quality time with my husband and son doing something we together would look back on in the future.
What I wasn't expecting was some of the additional lessons I learnt from experiencing a new culture and visiting places I hadn't previously had on my bucket list.
In this episode I share the connections, the stories and the lessons learnt.
Also sharing with you some resources to maybe help you on your journey into 2024.
Check out all the details at: https://www.travelagentachievers.com/85
Hang in there, reach out to people that know you, understand you and can relate to what you need. I am so honored to be the Travel Agent Achievers members and community guide and look forward to sharing the journey with you too.
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In this episode I once again had the pleasure of hosting Jaimie Abbott. Many recognise her from her tenure with the Royal Australian Air Force and her role as a politician. Additionally, she's the founder of Paid to Speak. Throughout our conversation, Jaimie has an incredible passion for public speaking and networking she is incredibly skilled at.
Networking has expanded from traditional face-to-face dialogues to the digital domain. Jaimie provided valuable insights on the challenges and common misconceptions of portraying oneself online.
A recurring theme is "authenticity" in both professional and personal spheres.
Furthermore, Jaimie and I delved into navigating social interactions from the perspectives of both introverts and extroverts.
This led to an exploration of the importance of recognising and adapting to diverse personalities during networking situations.
The episode is a testament to the immense potential genuine relationships hold in the business landscape and how networking can be part of your Marketing strategy.
For all the links mentioned and additional details check out: https://www.travelagentachievers.com/84
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In the insightful episode, Ros had the privilege of speaking with Hayley Osborne, the multi-talented marketer and business owner, who contributed valuable insights into the world of travel marketing. Hayley shared her extensive experience, ranging from working on some of the biggest brands like Jack Daniels and Southern Comfort to running her own fashion label and marketing businesses.
One of the highlights was Hayley's emphasis on the importance of local area marketing, regardless of whether listeners are working from home or have a storefront. She was quoted as saying, "whether you are based at home or whether you have bricks and mortar, you can do the same thing in different ways." Her encouragement to integrate both online and offline strategies provided a refreshing approach for those feeling overwhelmed by social media.
Whether you're interested in content pillars, gorilla marketing, or understanding common mistakes in the travel industry, there's something here for everyone. Don't miss this engaging conversation!
On that note, we’d also love to have you in the Achievers in Travel - Facebook group, make sure you join the FREE community. Achievers in Travel - Accountability group.For more on what is happening and upcoming events - check out www.travelagentachievers.com
Additional details on this podcast episode can be found at: www.travelagentachievers.com/EP83-with-Hayley-Osborne
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In this thought-provoking episode, Ros shares her insights and personal experiences surrounding the importance of coaches and mentors, especially in the business world. Drawing from her own background, she reflects on her time working at McDonald's as a teenager in Australia and how the organisational structure and community there shaped her. She emphasises the importance of good mentors and people looking out for her, fostering her love for Hospitality and Tourism. She also contrasts her experience with her high school community and highlights how her part-time job became her community and laid the foundation for her views on coaching and mentoring.
Ros dives into the alarming statistics regarding small and medium-sized enterprises in Australia, highlighting how a significant number of these businesses fail within the first few years. She argues that there is often a lack of support for small business owners and draws attention to the difference between how coaches are perceived in sports compared to business. The discussion leads to her personal journey in her travel business and her decision to join a business coaching program called Business Blueprint by Dale Beaumont, despite the five-figure investment. This experience led her to recognize the value of being challenged and having a mentor to guide and inspire.
The episode wraps up with Ros' reflections on why coaching and mentoring are not only important but also essential for personal and professional growth. She acknowledges that the investment in a coach or mentor can be intimidating but emphasises that it can be a game-changer for many. Drawing from her own experience and those of her friends, she encourages listeners to think bigger, challenge their beliefs, and recognise the opportunity coaching and mentoring can provide in various aspects of life. It's a compelling conversation that emphasises the human need for guidance, community, and the courage to grow.
For more information on anything we share inside this podcast, please go to:
https://www.travelagentachievers.com/
Thank you for being a part of our community and travel family.
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In this episode, Roslyn gets together with Glin Bayley from The Value Negotiator for a heart-to-heart discussion. They kicked off the talk highlighting the difference between arguing a point and reaching a deal. Glin makes it clear that negotiation isn't about sticking to your guns, but about finding a common ground and building shared value.
Glin emphasises the importance of focusing on value rather than price.
She gives some great advice to travel experts, encouraging them to really get to know their clients' needs and wishes, and shift the conversation towards what value they're offering, not just what price they're asking.
The goal is to help clients see all the value they're getting, which makes them more at ease with the price tag. Glin believes that when you provide real value, customers are happier and more likely to come back.
Glin also encourages travel professionals to get clear on their goals and their own reasons for doing what they do. She calls for a fresh view of negotiation, urging us all to see it not as a chore, but as a positive and strategic way to build thriving travel businesses that focus on mutual benefits.
Get first access to our latest episodes! If you haven’t already, make sure you subscribe to the Travel Agent Achievers podcast.
Once you’ve subscribed, please leave us a written review on iTunes or your favourite podcast platform. Simply click to give us a review, select “Ratings and Reviews” and “Write a Review.”
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Business Success. It can mean so many things to so many different people.
In this episode, Roslyn Ranse of Travel Agent Achievers and her guest - Owen Cope, a business strategist and someone whom has been behind the scenes of many successful businesses helping the owners take the next steps discuss the business lifecycle.
They share insights on overcoming challenges, effective prioritisation, and the power of systemised team-building.
They tackle common mistakes and reveal how to turn them into strengths through productising your services.
Whether you're a seasoned travel business owner, a travelpreneur or just starting out in the travel industry, this episode is packed with strategies to propel your business to new heights.
Don't forget to subscribe for resources, tools and access our programs at: https://travelagentachievers.com/.
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'Acts of Service' is one of my love languages. Yet - this podcast episode isn't about that..
Stephanie Gries of Travefy and I, Ros, are talking about going above and beyond for travel clients in a way that isn't intrusive, is 'smart' in how we use our time and also delights clients whilst they prepare for and are traveling.
This tool is one that caught my attention during the pandemic. Not only was it one made initially for travellers, but it easy to use and intuitive with how it works. PLUS they are always adding new features and tools to help us as the Travel Experts provide further value for our clients.
Stephanie and I discuss all things systems, how using tools that talk to each other or all in one tools that function well are able to help us as travel advisors focus on what we do best.
Education is important and together we both believe that if you are learning, we want to see you implement.
Check out how Travefy can help you in your travel business with a special discounted offer only for Travel Agent Achievers listeners and members. Use the coupon code: TAA20 for 20% off your first year when purchasing an annual plan, or your first 3 months on the month to month plan.
How are you using systems and tools in your travel business to suprise and delight your clients? Making their life easier as well as yours. What tasks are you able to do for them that will increase their 'love' for you and in turn fill your tank too? :-)
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A conversation that I have had and I want to continue to have is what our roles are within the Travel industry, but also how we can all do better in our businesses and how we can work together to ensure we are strong.
This episode with Brett Jardine, from CATO - the Council or Australian Tour Operators, opens the discussion about the roles we play, the legalities we need to get checked and where associations can help us all come together.
Brett is passionate about helping everyone in their positions and wants to see the industry succeed, and in doing that we need to ensure we tick all the boxes in our roles.
Are you blurring the lines, in your role as a Travel Advisor and the work you may be doing with tour operators? Are you unknowingly acting as a Tour Operator and could potentially fall into trouble without even knowing it?
Check out the episode details and more information at: https://www.travelagentachievers.com/78
For resources, tools and more check out: https://travelagentachievers.com/
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Groups as part of your Travel Business Mix can be very rewarding. You can predict future sales and you can plan a lot of experiences far in advance, which helps with your pipeline.
In this episode I share my own experience as well as the "SYSTEM" and stages behind our Group business success. There is NO one stop shop for every group, however the 5 stages that I share can be replicated and used over and over again so that each group has the same experience with you. It is one of the reasons why we love doing them.
I am also giving our 5 Stages away, so make sure you grab the latest FREE resource at the show notes below.
Our Achievers Mastermind is open to help you learn more about groups and also in April 2023, we are diving into Marketing and Promoting them to ensure that you fill each experience. (Join up on our website) You get access to all our past training as well as live interaction each month.
Even when you are 'busy' having a system in place can clear your mind and also provide the next step to take action on.. No need to feel the overwhelm of EVERYTHING having to be done at once.
Check out all the details at:
https://www.travelagentachievers.com/77
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Nadine Champion is an inspiring speaker, martial arts teacher and author. She has dedicated over 35 years of her life to studying martial arts and discovering practical tools for strengthening the mind, developing resilience and building courage.
Nadine and Ros discuss how to explore the power of positive affirmations through the “ I am” concept. The results can be striking. The only two rules are to write positive things, so they can't be negative. The exercise is about who you are at your core and getting you to think about your life, how you show up in your life and who you really are. It's about valuing who we are and what we are able to give and what we do as travel advisors, what we give to our clients and what we share with our clients,it comes back to who we are as ourselves.
In this episode of the Travel Agent Achievers podcast, Ros and Nadine talk about how Nadine transformed her life from kickboxer to cancer patient to professional speaker. She shared how she took courage by focusing on mindset, mental and morning routine.
Check out all the details at:
https://www.travelagentachievers.com/76
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You've hit the ground running, I know. Clients are demanding your attention and time and I am hearing that as 'people pleasers' a number of Travel Advisors are starting to feel the effects of burnout and it's only February!
Did you take time out over the festive period?
Have you had a chance to look at your business and plan for what's ahead?
In this weeks episode I wanted to share what planning CAN do for your business, why it's important, how to overcome some of the challenges and also what action we can take to help us move forward one step at a time. Even when it all feels too much.
There are solutions so hang in there.
Right now is the time to take massive action to avoid the traps and challenges that can take hold and stop you in your tracks when it comes to building the travel business of your dreams.
Make sure you join me or sign up to be notified of the next intake of our Travel Business Accelerator Program HERE: https://www.travelagentachievers.com/foundation
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Managing finances is a part of running a successful travel business.
As a business owner, you should be able to track how much your business will make and the financial position you will be in by making the changes that work for your business.
In this episode we are going to talk with Melissa Browne, a best-selling author, financial educator and serial entrepreneur who is passionate about helping women, particularly regarding finances and how to stay on track so that you are making profits, staying in business, and can continue doing what you love for years to come.
Check out all the details and also more information on Mel and "My Financial Adulting Plan" at:
https://www.travelagentachievers.com/74
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We spoke with Kristy in August 2021. Now - 18 months later, it's awesome to check in with Kristy and hear about the progress she has made.
When we first chatted on Episode #46 https://www.travelagentachievers.com/episode46 where she shared what it was like starting her business only a few weeks before the world shut and the pandemic hit. To hear the work she has done, the intentional direction and also surrounding herself with others that 'get it' and encourage and support one another is SO SO good to hear!
If you are in a place of either overwhelm, lost or want to do things different in 2023, make sure you listen in and share this episode.
Kristy is like you and I. A Travel Agent with a passion to help others. She also has learnt that to educate herself with business skills and also lean in and trust the process but invest in herself has certainly seen her soar.
For more information on this episode and the things we discuss - head to https://www.travelagentachievers.com/73
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Travel Agent Finder was created by Anna Shannon. A Travel Agent pre-covid.
Anna and Ros discuss the idea and concept behind Travel Agent finder and how the need to build something that helped the industry through the pandemic became a passion project.
Travel Agent Achievers Members rave about Travel Agent Finder and how it has drawn clients to them. By showcasing their expertise, knowledge and experience on one platform, with Anna's sole focus to increase visability through a range of marketing activities to help advisors be seen, has proven that when you highlight your expertise and tell people WHAT you LOVE to book and who you work with can help build mutually beneficial and prosperous relationships with clients you love.
In this episode of the Travel Agent Achievers podcast, Ros and Anna talk about her path to creating the platform, the struggles and also the celebration when advisors and their clients come together. Highlighting real life examples and talking about the importance of marketing your travel business in many ways, not just one.
Check out all the details and also Travel Agent finder at:
www.travelagentachievers.com/72
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Being a ‘mumpreneur’ doesn't have to mean choosing between being a business owner and mother. It can mean balancing the demands and stresses of running a business, as well as doing it all from home—being a parent, spouse, and caregiver and anything under the sun.
With everything going on in our lives today, being a Mum and a business owner at the same time are amongst the most dedicated and hard working people out there today.
Tracy Harris is the energetic Founder and head coach of Australia’s leading online community and online education platform for mums in business. She is fiercely dedicated to supporting big-hearted women wanting to design their life first and business second – by harnessing the superpower of Instagram as part of a complete digital strategy.
In this episode, Tracy shares her amazing story on becoming a digital business owner and being a mum. She also talks about how she balanced her role as both parent and business owner, and her tips on how to keep motivated, focused and productive when you have a busy family life.
Tracyand Ros also talk on how to use social media for business. In this era, as one of the quickest, easiest and most affordable ways to grow your online business is through social media.
As travel advisors, we need to be visible and show off your expertise, to talk about what you do.
It’s why Instagram Reels is one component to spreading the word about your business and garnering attention from potential clients. It can prove to be an effective marketing strategy in growing business.
Join Roslyn and Tracy for this fun and informative chat then go to:
www.travelagentachievers.com/episode71 for all the resources and links to the special offer Tracy has for the TAA listeners.
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Now that we are coming back together in person in addition to all the 'online' work we have been doing, learning how to communicate effectively and with conviction is a skill we can always use.
Public Speaking as Travel Professionals isn't something we can avoid if we want to grow our business too.
In the travel industry, public speaking is one of the most personal ways to reach new clients and potential customers. In order to maximize this tactic, as Travel Advisors, we may need to make sure that we are as comfortable as possible when delivering a presentation or speaking to our clients, both new and existing.
Jaimie Abbott, our guest for today is an award-winning media professional and international keynote speaker. She has spent two decades in the industry working as a Radio and TV Journalist, Political Media Adviser, Managing Director of her own public speaking and media training company and a Communications Adviser for the Royal Australian Air Force.
In this episode of the Travel Agent Achievers Podcast, Jaimie shares her expertise in public speaking and gives tips on how to deal with the fear of rejection.
Public speaking has its challenges, regardless of how comfortable you are talking to groups of people. With the addition of social media, along with the introduction of new forms of technology in presenters, public speaking has become even more challenging.
As a travel business owner, it is vital to make a personal connection with your clients. Confidence is the key when speaking in front of an audience. Jaimie also encouraged people to simplify their language because people's attention spans are not what they used to be.
For many people, public speaking is a fear and something they would rather avoid than learn how to do well. However, with simple techniques and doing some practice, this fear can be overcome.
Grab all the details and links to Jaimie and her programs and social pages at https://www.travelagentachievers.com/episode70
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