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What does it take to build a successful business in Asia? In this episode, Jayesh sits down with Jordan Khoo, a pioneer in the ad tech space, who shares his 20-year journey of building companies across Southeast Asia. From leading iBlaster’s evolution to MediaMind and its eventual acquisition by Amazon, to founding DoubleVerify’s APAC operations, Jordan has navigated both the highs and challenges of the dynamic ad industry. Tune in to hear about his experiences, the hurdles of scaling businesses in diverse Asian markets, and his insights on the future of advertising and media in the region.
IN THIS EPISODE
(00:00) How does a 20-year ad tech journey begin?
(01:30) From rich media tech to Amazon—what’s the secret?
(04:00) APAC's advertising market: Smaller or just misunderstood?
(06:00) The key to conquering diverse markets in Asia.
(09:30) Fraud in advertising: Is AI the double-edged sword?
(12:30) Why does brand safety still matter so much?
(15:00) The future of connected TV: A game changer or a long way off?
(19:00) Data clean rooms: What’s holding back collaboration in Asia?
(22:00) M&A in Asia: What are investors really looking for?
(27:00) E-commerce affiliate marketing: Still relevant or on the decline?Host
Jayesh Easwaramony
APAC Digital Advertising & Martech Specialist | Founder, Spectra Global
Jayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalized CX strategies. Previously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing deals with top advertisers, agencies, and publishers, while executing over $400M in ad campaigns. He also led the award-winning Capstone team, which won over 60 awards for pioneering advancements in AR, chatbot, and location-based ads, blending data and creativity.
Guest
Jordan Khoo
Managing Director, APAC
Jordan is responsible for spearheading DoubleVerify's expansion into the high-growth Asia Pacific (APAC) region. Prior to DV, he served as VP, APAC for Sizmek (now part of Amazon). At Sizmek, he was instrumental in helping the company become the dominant independent ad-server in APAC – supporting key clients and agencies across 13 offices in the region. Jordan brings over 15 years of sales leadership experience and expertise in navigating the complex Asian market landscape. He holds a B.E. (Honors) from University of Science, Malaysia (USM).
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Trillion Dollar Ads podcast
Welcome to the Trillion Dollar Ads podcast, where we explore the key trends and challenges in the advertising industry, especially in Asia Pacific. We discuss the unique characteristics and challenges of this diverse region with successful ad-funded business model leaders, including publishers, agency professionals, and ad tech players. Additionally, we examine the high percentage of ad dollars going to big tech in Asia Pacific and strategies for local publishers to compete. Tune in now! -
In this episode Prantik shares his unexpected journey from studying computer engineering at NUS to becoming a key player in the advertising world. He talks about his roles at Pinstorm, Happy Marketer, and Merkle, and how he’s shaped the industry. Alongside his work in advertising, Prantik is an active investor, president of the TIE chapter, and a sports enthusiast. Tune in for an exciting story of career transformation and industry insights!
IN THIS EPISODE
(00:00) How did Prantik Mazumdar's journey in advertising begin?
(02:00) What key experiences shaped Prantik's career in advertising?
(03:00) How did Happy Marketer start and evolve?
(04:30) What challenges do marketers face in Asia Pacific?
(06:00) How important is brand differentiation and positioning?
(07:30) What role do metrics play in marketing effectiveness?
(09:30) How mature is the industry in using first-party data for personalization?
(10:30) How do big tech companies influence advertising spend in APAC?
(11:30) What opportunities does AI present for the advertising industry?
(18:30) How can publishers in Southeast Asia compete with big tech?
(22:00) What is the future of retail media in Southeast Asia?
(28:00) How do you balance brand and performance marketing?
(32:00) What advice does Prantik have for entrepreneurs in the Gen AI space?Your Host: Jayesh Easwaramony
APAC Digital Advertising & Martech Specialist | Founder, Spectra GlobalJayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalized CX strategies. Previously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing deals with top advertisers, agencies, and publishers, while executing over $400M in ad campaigns. He also led the award-winning Capstone team, which won over 60 awards for pioneering advancements in AR, chatbot, and location-based ads, blending data and creativity.
Our Guest: Prantik Mazumdar
President, TiE Singapore | Ex-Dentsu & Happy Marketer | Venture Investor
Prantik Mazumdar is a respected entrepreneur, venture investor, and digital transformation catalyst, currently serving as President of TiE Singapore, where he supports and mentors startups across the region. As the co-founder of Happy Marketer, he built one of APAC’s most awarded digital marketing firms, leading to its acquisition by Merkle, part of Dentsu International. At Dentsu Singapore, he served as Managing Director, driving CRM, analytics, and marketing automation for global brands. Now, Prantik continues to shape the digital landscape through venture investments and by helping businesses navigate transformation and sustainable growth.—-
Trillion Dollar Ads podcast
Welcome to the Trillion Dollar Ads podcast, where we explore the key trends and challenges in the advertising industry, especially in Asia Pacific. We discuss the unique characteristics and challenges of this diverse region with successful ad-funded business model leaders, including publishers, agency professionals, and ad tech players. Additionally, we examine the high percentage of ad dollars going to big tech in Asia Pacific and strategies for local publishers to compete. Tune in now! -
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Retail media is quietly transforming Southeast Asia's advertising landscape.
Join me on this episode of Trillion Dollar Ads as I chat with JJ Eastwood, the Managing Director of Carousell Media. JJ shares his journey from eBay to Carousell Media, highlighting his early involvement in retail media and the evolution of the industry. We'll explore how he's spearheaded innovative advertising strategies at Carousel, the challenges faced, and the promising future of retail media in the region. Tune in for an insightful conversation on navigating the dynamic world of digital advertising!
Also on Youtube: https://www.youtube.com/@TrillionDollarAds
IN THIS EPISODE
(00:00) How did JJ Eastwood enter the advertising industry?
(03:30) What are the key differences between the U.S. and APAC retail media markets?
(04:00) How are companies in Southeast Asia investing in retail media?
(05:30) Why are traditional marketing budgets shifting to retail media in Southeast Asia?
(08:00) How can non-endemic brands succeed on retail media platforms?
(11:30) What strategic decisions helped build Carousell Media?
(15:00) How does Carousell Media use data to benefit advertisers?
(24:00) Are clean rooms becoming more common in retail media?
(26:30) What is the future of retail media in Southeast Asia?
(28:00) What advice does JJ Eastwood have for ad tech players entering Southeast Asia?Your Host: Jayesh Easwaramony
APAC Digital Advertising & Martech Specialist | Founder, Spectra Global
https://www.spectraglobal.tech/Jayesh is a leading expert in APAC’s digital advertising and martech landscape and founder of Spectra Global, a consulting firm that helps media, telcos, and retailers accelerate adtech transformation and monetize data through cost-efficient platforms, growth marketing automation, and personalized CX strategies. Previously, he scaled InMobi across APAC, positioning it as a bold alternative to Big Tech by securing deals with top advertisers, agencies, and publishers, while executing over $400M in ad campaigns. He also led the award-winning Capstone team, which won over 60 awards for pioneering advancements in AR, chatbot, and location-based ads, blending data and creativity.
Our Guest: JJ Eastwood
SVP at Carousell Group | Managing Director at Carousell Media GroupJJ is the founding Managing Director of Carousell Media Group, where he integrated Carousell, Mudah, and Chotot into a unified ad platform and built a strong regional advertising team, driving key innovations such as Carousell Connect and Carousell Shopping Ads. JJ has pioneered digital advertising and retail media across APAC's top marketplaces. He launched eBay Australia’s advertising business, built Australia’s largest programmatic private marketplace, and led Rakuten’s growth in Asia-Pacific.
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Trillion Dollar Ads podcast
Welcome to the Trillion Dollar Ads podcast, where we explore the key trends and challenges in the advertising industry, especially in Asia Pacific. We discuss the unique characteristics and challenges of this diverse region with successful ad-funded business model leaders, including publishers, agency professionals, and ad tech players. Additionally, we examine the high percentage of ad dollars going to big tech in Asia Pacific and strategies for local publishers to compete. Tune in now!---
ABOUT SPECTRA GLOBAL
We are experts in building digital growth flywheels via integration of Martech, Advertising, Data and CX . Get in touch: https://www.spectraglobal.tech/contact#trilliondollarads
#adtech #innovativeadvertising #advertisingtrends #martech
#retailmedia
#carousell #carousellsg -
Welcome to Trillion Dollar Ads! In this podcast, we discuss the top trends and challenges facing the advertising industry, especially from an Asia Pacific standpoint.
For example:- Digital advertising will be a trillion dollar industry by 2028. What are the trends leading up to it? How should marketers adapt?
- Retail media has already crossed $200 billion in revenues, and we are seeing more and more retailers building their retail media platforms. Will it displace other ad formats?
- There is a lot of scrutiny and pushback around privacy, especially towards Big Tech, who manage much of the ad spend. Will we see the emergence of multiple IDs? Will we see more data collaboration? Will we see more publishers investing in first party data and creating seller-defined audiences?
- How do we measure cross-media reach across different screens and different formats? Will we need third-parties that measure and certify performance across channels?
- AI is changing the world in many ways. How will it impact content creation, campaign optimisation, media planning?There is a lot to unpack. And we promise some very hard-hitting episodes with prominent speakers that might just shake your world and make you think very differently about your future.
So if you’re a digital marketer do subscribe to the Trillion Dollar Ads podcast and come back very soon!
