エピソード
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/gsLQ6GCNksg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Intro
02:59 Creative Trends Overview for August 2024
05:53 Innovative Game Concepts and Trends
08:59 Celebrity Endorsements and Their Impact
12:04 The Evolution of Game Creatives
15:01 AI and Its Role in Game Development
18:04 User-Generated Content and Its Influence
20:59 Trends in App Marketing and User Acquisition
23:58 Analysis of Current Game Ads
26:57 The Future of Game Creatives
30:00 Final Thoughts
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The gaming industry is seeing a shift towards innovative game concepts that engage players.
Celebrity endorsements can significantly impact game marketing and user acquisition.
AI is becoming increasingly important in game development and marketing strategies.
User-generated content is influencing game trends and player engagement.
Current game ads are evolving to include more dynamic and engaging content.
The trend of using celebrities in ads is growing, but the cost-effectiveness is still a concern.
Game creatives are becoming more sophisticated, utilizing various media formats.
Understanding player psychology in marketing strategies is crucial.
Trends in app marketing are shifting towards more personalized and targeted approaches.
The future of game creatives will likely involve more integration of AI and user-generated content.
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshesCreative trends in mobile games - August 2024
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# Deadlock is finally revealed! The video includes a quick walkthrough of the gameplay. Go to YouTube for the full gameplay experience.
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/uKC2Igwm8VU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:57 Game Mechanics and Genre Fusion
05:58 Understanding MOBA Elements
08:58 Counter-Strike Influences and Gameplay Dynamics
11:51 Skill Ceiling and Learning Curve
15:04 In-Game Strategies and Itemization
17:58 Character Selection and Team Composition
21:08 Live Gameplay Experience
23:55 Game Progression and Match Dynamics
27:00 Community Engagement and Game Popularity
29:58 Final Thoughts and Game Future
30:02 Deadlock Gameplay
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
The game is a mix of MOBA and shooter genres.
It has a high skill ceiling, making it challenging to master.
Understanding character matchups is crucial for success.
Shopping for items is a key mechanic in gameplay.
The game features a unique character selection process.
Live gameplay showcases the dynamics of team strategies.
Community engagement is vital for game popularity.
The game currently lacks progression systems.
Players can shop directly at their lanes during matches.
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/q9groW1mOnYJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQAgenda00:00 Epic intro01:40 Revenue and Monetization Strategies04:22 Geographical Distribution of Downloads05:06 Developer Background and Other Games07:19 Massive Ad Revenue08:21 The Power of Rewarded Ads10:29 Gameplay and Features11:39 Cross Promotion and Expansion14:13 Organic Growth and SEO16:54 YouTube Channel and Videos19:07 Invitation to Jindo Blue19:20 The Mysterious Success of 'No Wifi Games'21:17 Uncovering the Secrets of Organic Traffic and Cross-Promotion22:20 The Role of Backlinks in Driving Traffic to 'No Wifi Games'26:36 The Surprising Revenue Generation of a Minimally Monetized Game---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysOffline Games, no Wi-Fi games is a highly successful collection of games that can be played without an internet connection.The game has generated significant revenue primarily through rewarded ads, with estimated daily earnings ranging from $250,000 to $600,000.The developer, Jindo Blue, has a YouTube channel with over 570,000 subscribers, featuring videos of their games that have garnered millions of views.The success of Offline Games highlights the potential for organic growth and effective monetization strategies. The success of 'No Wifi Games' is attributed to its organic traffic, cross-promotion, and ASO strategies.The game may be using backlinks to drive traffic and create the appearance of organic downloads.Despite minimal monetization, 'No Wifi Games' generates significant revenue.The hosts invite listeners to share any additional information or insights about the game.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special Guest: Vincent Lemon Choi
Youtube: https://youtu.be/Jgv4h-OPeOM
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:30 The World of Chinese Mini-Games
06:00 Combining Genres and Game Types
09:38 The Power of Genre Combination and Iteration
11:48 Gacha and Revenue Potential
14:47 Exploring Different Game Genres
19:15 Challenges of Bringing Chinese Mini-Games to the West
23:37 Understanding Trends and Market Dynamics
27:13 The Future of Chinese Mini-Games in the West
29:34 The Impact of Genre Combination and Iteration
32:05 The Success of Chinese Mini-Games
35:03 The Role of Creatives and Unique Gameplay
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Vincent Lemon Choi
https://www.linkedin.com/in/lemon-minigame
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Takeaways
Chinese mini-games have short development cycles and high revenue potential
Combining different genres and iterating on successful concepts is key to success
Bringing Chinese mini-games to the Western market poses challenges
Faster adoption and understanding of trends is crucial in the rapidly evolving mini-games market
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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Impulse is a brain training app with significant revenue and download growth. The app offers a combination of hypercasual games and cognitive training programs to improve IQ, memory, and cognitive abilities. It uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium. The app's ad monetization is heavily segmented, with different ad experiences based on the user's usage and payment status. The app also includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases. The conversation explores a popular brain training app's monetization strategies and user acquisition tactics. The app uses interstitial ads and in-app purchases to generate revenue, targeting older female users on Facebook.This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/yfI-rZNCi0MJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8QAgenda00:00 Epic Intro02:05 Impulse's Impressive Revenue and Downloads04:04 Impulse as a Gaming Juggernaut in Brain Training07:52 Clever Monetization Strategies in Impulse09:35 Segmented Ad Monetization in Impulse13:28 Innovative Ad Mechanics in Impulse21:07 Monetization Strategies and User Acquisition Tactics23:42 Combining Hypercasual Gameplay with Fake Psychological Tests26:26 Improving User Engagement with Progression Elements and Visual Indicators29:30 Targeting Older Female Users on Facebook---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysThe app combines hypercasual games and cognitive training programs to improve cognitive abilities.Impulse uses clever monetization strategies, including subscription plans and discounts, to encourage users to upgrade to premium.The app's ad monetization is heavily segmented, with different ad experiences based on the user's usage and payment status.The app includes prompts that resemble the official Google Play UI to encourage users to make in-app purchases. The app uses interstitial ads and in-app purchases to monetize its user base.The app targets older female users on Facebook.The app's creatives combine hypercasual gameplay with fake psychological tests.Adding more progression elements and visual indicators of IQ growth could improve user engagement.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial Guest: Seok KangYoutube: https://youtu.be/czpeEt6lnvwJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8QAgenda00:00 Epic intro 02:35 The Popularity of Cat Games and Low CPIs05:10 Overview of Office Cat and Its Success07:08 Unique Mechanics and Gameplay of Office Cat17:16 The Absence of a Reset Mechanic and Player Retention23:56 Cleverly Placed Ads in Office Cat33:46 The Revenue Breakdown of Office Cat41:12 Maximizing Revenue with In-App Purchases45:27 Driving Additional Purchases with Ad Removal53:17 Monetizing Loading Screens56:42 Balancing Revenue and User Experience01:09:16 Understanding Retention Rates---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiarSeok KangCPO @ Treepllahttps://www.linkedin.com/in/seok-kang-321995287/---------------------------------------TakeawaysOffice Cat, developed by Treeplla, is a successful cat-themed tycoon game with unique mechanics.The game does not have a reset mechanic, reducing player frustration and dropout rates.Office Cat features a secondary loop with a factory and production puzzles, a rich index to increase 'rich cat' status, and various management mechanics.The game has cleverly placed ads, including a rewarded ad for offline earnings, a lucky wheel, and a legendary chairman offer.The ad revenue from Office Cat is estimated to be around 30% of the total revenue. Office Cats generates the majority of its revenue from in-app purchases (IAP) rather than ads.The team experiments with different ways to promote the permanent ad removal option, offering it at a discount for a limited time.Users who purchase the ad removal option are more likely to make additional purchases in the game.The game has a small UA team and produces a variety of creatives, including playables and videos, with no set schedule.The retention rate for Office Cats is 35% on day 1 and 5% on day 30.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/ssViN7_K9CY
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
02:23 Overview of Lucky Defense's Success
06:01 Comparison to Other Tower Defense Games
09:27 Gameplay and Mechanics of Lucky Defense
17:11 The Importance of Luck and Unit Upgrades
18:00 Artifacts and the Gacha System
20:08 Challenges and Complexity of the Game
21:54 Breaking the Rules: Mythic's Unique Gacha Mechanics
23:24 The Frustrations of Randomness in Mythic
29:23 Exploring the Dungeon: Cooperative Gameplay in Mythic
35:43 Balancing Issues and Unit Reliance in Mythic
38:08 Improving Mythic: Adding Variety and Strategy
41:19 Introduction to the ad placements and monetization strategy of Random Dice: PvP Defense
43:23 Challenges with ad placements in the game
46:46 Issues with after-level ad boost placement
49:45 The lack of suitable creatives for the Western audience
01:00:20 Predictions for the game's future and the possibility of a Western release
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Lucky Defense is a popular game in South Korea with unique mechanics and a strong emphasis on luck.
Players should focus on specific units, such as the Bandit and Shock Troop, and upgrade them strategically.
Artifacts play a crucial role in gameplay, with the Safe Box and Money Gun being the most important.
The game's gacha system is challenging and requires players to collect shared shards to upgrade mythic units.
The game's complexity and lack of accessibility may limit its appeal to Western audiences. Mythic breaks the main gacha rules by allowing direct purchase of units through hard currency.
The game's gacha system is highly random and can be frustrating for players.
The difficulty levels and cooperative gameplay in the Dungeon mode add complexity to the game.
The game's balancing issues and reliance on specific units for success are major drawbacks.
Improvements could be made by designing units and monsters with different strategies and adding more variety to the gameplay. The ad placements in Random Dice: PvP Defense are not well explained and lack notification buttons, which hinders their effectiveness.
The game lacks diverse and engaging creatives for advertising.
Improvements such as adding notification buttons and better-explaining ad units could increase ad revenue.
The hosts predict that the game's success may decline over time and suggest the possibility of a Western release.
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Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
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This is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Filippo De Rose, Matej Lancarichttps://www.linkedin.com/in/filippoderose Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda:
00:00 Epic intro and Secret Guest Introduction
03:01 Transitioning from Gaming to Non-Gaming Apps
06:05 Improving Day One Retention in Games
12:07 Revenue Potential of Find-the-Difference Games
17:32 User Acquisition Strategies for Indie Developers
23:26 Recommended Resources for Game Mechanic Design and UI/UX
34:44 Starting a Blog and Sharing Knowledge
35:25 The Impact of Market Timing on Product Metrics
36:01 Landscape vs. Portrait Mode in Games
41:47 Optimizing Mobile Apps that are Actually Websites
43:43 Recommended Publishers for Casual Hybrid Games
56:41 Forecasting Campaign Targets---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/zXUkwYwHamg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introand Overview of the Update
01:35 Impact on Monetization and Player Base
06:24 Removal of Megas and Introduction of New Characters and Skins
10:36 Gameplay Experiences and Balance Changes
15:22 Exploring the New Game Modes
21:22 Exploring the Recent Updates and Changes in the Game
22:14 The Intriguing Mechanics of Chicken and Gem Pass
23:27 Strategically Using Chest Multipliers for Better Rewards
29:08 Improving PvP Gameplay and Rewards
32:10 Enhancing the Metagame Mechanics for a Better Experience
34:29 Join the Slack Channel and Stay Updated with the Podcast
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The recent update to Squadbusters has brought significant changes to the game's monetization and gameplay.
The decline in daily active users and low retention rate are concerning for the game's long-term success.
Megas have been removed from the game, and players have received skins and coins as compensation.
The update introduced new characters, skins, and game modes, providing players with more content to explore.
The hosts share their gameplay experiences and discuss the balance changes in the update. The recent updates in the game have brought significant changes, such as the chicken mechanic and gem pass.
The chest multipliers have been modified, allowing players to strategically use them for better rewards.
The hosts discuss the PvP gameplay and suggest improvements, such as changing the rewards for killing other players.
They highlight the importance of metagame mechanics and suggest adding new functionality to enhance the gameplay experience.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes -
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/omK5UkWe7cE
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic Introduction and Overview
02:05 Discussion on Idle Outpost
04:11 Scaling and Downscaling in Idle Outpost
06:08 Comparing Idle Outpost to Other Idle Games
08:15 The Importance of Storytelling in Idle Games
16:42 The Complexity of Idle Outpost's Feature Set
24:48 Addressing Complexity and Pacing in Legend of Mushroom
26:15 Analyzing Revenue and Retention in the Game
30:50 The Role of Ads in Monetization
34:11 The Need for More Creative Concepts in Idle Games
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Idle Outpost experienced scaling and downscaling in terms of downloads and revenue.
The game incorporates elements from other popular idle games, such as Adventure Communist and Legend of Slime.
Storytelling is an important aspect of idle games and can significantly impact player engagement.
Idle Outpost's feature set is complex, which may pose challenges for new players. Legend of Mushroom has issues with overwhelming complexity and fast-unfolding
The pacing and inventory system needs improvement
The decline in revenue and retention is a concern
Ads play a crucial role in the game's monetization
More creative concepts are needed to keep players engaged
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/how-to-market-a-merge-game-top3-ua?r=7qqaf&utm_campaign=post&utm_medium=web
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/yBym7yuDi5A
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro and Discussion on Mobile Gaming Podcast
01:18 Creative Trends for July
05:15 Analyzing Hustle Castle
08:57 Exploring Kingdom Guard
09:53 The Rise of Survivor IO
10:23 Analyzing Whiteout Survival
11:33 The Use of Rivers, Fences, and Tracks in Mobile Game Creatives
14:16 The Wild West of Copyright Infringement in Mobile Gaming
18:33 The Importance of Creating New Creatives for Different UA Channels
20:22 Analyzing Idle Outpost
22:59 Analyzing Township
23:15 The Use of Playables in Mobile Game Creatives
00:37 Near-Death Experiences and Tension in Creatives
10:23 Pushing Objects Off the Screen
20:13 Expanding Gates in Game Mechanics
27:27 Importance of High-Quality Visuals and Sound
31:57 Popular Games Showcasing Creative Trends
38:25 Clash of Clans' 12th Anniversary Celebration
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Fear, tension, and near-death experiences are effective creative strategies in mobile gaming.
Creating new creatives is crucial for different UA channels, such as TikTok and Facebook.
Rivers, fences, and tracks are common elements used in mobile gaming creatives.
Playables play a significant role in driving engagement.
The conversation provides insights into the creative trends and strategies in mobile gaming for July. Near-death experiences and tension-inducing mechanics are popular in casual mobile game creatives.
Pushing objects off the screen is a common game mechanic used in creatives.
Expanding gates in game mechanics is a trend observed in casual mobile games.
High-quality visuals and sound are essential for engaging creatives.
Popular games like Brawl Stars, Royal Match, and Block Blast showcase these creative trends.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Tim Morten
https://www.linkedin.com/in/tim-morten/
Stormgate
https://playstormgate.com/
https://store.steampowered.com/app/2012510/Stormgate/
Youtube: https://youtu.be/pVaQS942xI0
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro
01:30 Introduction to Storm Gate
09:26 The Free-to-Play Model and Content Differences
14:07 The Business Model and Inspiration from StarCraft II
18:26 The Power of Custom Maps and the Editor
23:02 Ongoing Campaign Content Updates
25:24 Improving the Game and Listening to Feedback
31:57 Observing Recent Game Launches
35:10 The Evolution of Stormgate
44:47 Maintaining Independence
50:18 Support from Investors and the Community
01:00:12 Future Updates
01:03:11 Creating a Long-lasting Game
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Frost Giant Studios is developing Storm Gate, a new PC real-time strategy game that follows the gameplay heritage specific to Blizzard RTS.
The game has different modes, including campaign, cooperative, and competitive, and Frost Giant Studios aims to avoid pay-to-win mechanics and grind.
Players can try the game for free and then purchase additional content if they choose.
The studio plans to release new campaign content regularly and is committed to listening to player feedback and improving the game. Stormgate is an evolving game that blends elements from Warcraft and Starcraft to appeal to a broad audience.
The team behind Stormgate is committed to maintaining their independence and creating the best game possible.
The game has received support from investors and the community through crowdfunding campaigns.
Future updates for Stormgate include new co-op maps, more heroes, seasonal events, a map editor, and a learning tool system.
The goal is to create a game that players enjoy and continue to purchase, similar to the longevity of Blizzard games.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://lancaric.substack.com/p/how-to-market-a-merge-game-top3-ua
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/jHiBI7HRv0MJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQAgenda00:00 Epic intro06:03 RoomSorts by GamingCat08:33 Traffic Escape12:22 Pizza Ready by Supercent15:24 Hexa Sword by Lion Studios19:32 App Open Rewarded Interstitial Ads in Hexasaur25:09 The Brilliance of App Open-Rewarded Interstitial Ads27:06 Using AI-Generated Images for Creative Inspiration32:20 The Power of Static Images in Facebook Advertising38:41 The Importance of Regular Creative Refreshes---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysDifferent mobile games use various ad placements to monetize their appsRewarded ad placements can be strategically placed to enhance the gameplay experienceBanner ads can be conveniently located near core gameplay mechanics to increase click-through ratesApp open interstitials can generate revenue from users who show intent to play the gameThe effectiveness of ad placements depends on the number of sessions and session time App open rewarded interstitial ads can significantly increase ad impressions and revenueThe game Hexasaur uses a clever implementation of app open rewarded interstitial ads to maximize ad exposureAI-generated images from the Mid-Journey library can provide creative inspiration for ad campaignsStatic images are currently outperforming videos in Facebook advertisingRegular creative refreshes, including the use of static images, are crucial for maintaining ad performance---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/how-to-market-a-merge-game-top3-ua?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/bax7FJPrcgw
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Introduction and Soft Launch Sonar
01:20 Dark and Dark Mobile
05:01 Dot Dot Blast
06:17 Coin Pusher Adventures
08:21 RoomScapes
10:05 Octopus Feast
11:57 Subway Surfers City
16:20 Tavern Legend
18:02 Chinese Games and Dinner
19:02 Creating a New 4x Genre: Whiteout Survival
21:41 Chinese Companies Dominating the Casual Market
25:51 Chinese Companies Coping with Each Other in the Forex Genre
29:31 Empires and Magic: A Forex Game with Empires and Puzzles Core
33:26 Bacon's Revenge: Reordering Weapons and Merging in a Roguelite RPG Tower Defense
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Soft launch games offer a glimpse into upcoming releases and allow for testing and feedback.
Different game genres, such as line puzzles, coin pushers, and room renovation, are popular in soft launch.
Cross-promotion and meta-game features are strategies used by game developers to increase engagement and monetization.
The success of a game in soft launch can be influenced by its unique gameplay mechanics and appealing themes.
Soft launch games often undergo iterations and updates based on user feedback and market trends. Soft-launched games from Chinese developers dominate the conversation.
Common themes include variations of the 4X genre, merge and match mechanics, tower defense gameplay, and rogue-lite RPG elements.
Successful mobile mechanics are often taken from popular Steam games
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/_FM7O4K803c
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Introduction and Overview of the ChinaJoy Trip
02:56 The Impressive Growth of the Chinese Gaming Market
06:07 Exploring WeChat Mini Games and Unique Features of the Chinese Market
11:30 The Gray Area of Renting ISBNs and Other Publishing Insights
14:51 Data Sharing and Quick Payments in the Chinese Gaming Industry
17:19 Immediate Advertising Revenue and the Convenience of the Chinese Market
21:58 Long Working Hours and the Shrinking China Joy Expo
24:20 Grumpiness and Hunger
24:44 Big Brands and High Production Value Booths
25:14 The Popularity of Gacha Machines
26:06 The Rise of Live Games
29:03 The Importance of UA and Creatives
32:08 The Differences Between Western and Chinese Markets
32:34 The Speed of Game Development in China
33:13 The Abundance of Doodle Magic-like Games
38:07 Admiration for Chinese Game Developers
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
The Chinese gaming market is rapidly growing and is projected to reach $40 billion in revenue this year.
Mobile games dominate the Chinese gaming market, with nearly 75% of the market share.
WeChat mini-games are popular in China and offer fully-fledged gaming experiences within the WeChat app.
The Chinese gaming industry operates quickly, with fast payments and data sharing among industry players.
The Chinese market has unique features, such as the use of QR codes for payments and the extensive sharing of data within the industry. ChinaJoy is a major gaming expo in China that attracts big brands and showcases booths with high production values.
Gacha machines are prevalent at ChinaJoy, offering various items and experiences.
Live games, where players battle in real-time, are popular in China and can run thousands of games simultaneously.
UA (user acquisition) and creatives are highly valued positions in the Chinese game industry.
The Chinese market is known for its speed of game development and the abundance of Doodle Magic-like games.
Chinese game developers have a different mindset and approach to creativity compared to the Western market.
The hosts express their admiration for the creativity and expertise of Chinese game developers and their desire to return to China in the future.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:20 Introduction and Disappointment with Genshin Impact
02:19 Competition from Anime RPG Gacha Games
06:15 Critique of Gameplay Mechanics
10:50 Impressive Visuals of Genshin Impact
19:50 Exploring the Anime-Inspired World of Zenonzard
20:29 Disappointing Pacing and Lack of Action in Zenonzard
21:20 The Gacha System in Zenonzard and miHoYo's Other Games
26:19 The Revenue Potential of Zenonzard
29:06 The Need for Change in Zenonzard's Game Mechanics
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Genshin Impact has received mixed reviews and has not lived up to the hype.
The game faces competition from other anime RPG gacha games in the market.
The gameplay mechanics, including excessive non-combat activities, have been criticized.
The combat in the game is visually impressive but lacks satisfaction.
Despite its flaws, Genshin Impact has impressive visuals and production quality. Zenonzard is a visually impressive mobile game with an anime-inspired art style and an urban fantasy setting.
The game's pacing and lack of action can be disappointing for some players.
The gacha system in Zenonzard is similar to miHoYo's other games, Genshin Impact and Honkai Impact 3rd.
While Zenonzard may not have met miHoYo's revenue expectations, it still generates a significant amount of money.
miHoYo may need to consider changing their game mechanics and meta to attract and retain players.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/nswOwChqyBQJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQAgenda00:00 Epic intro08:04 The Challenges and Potential of the Hyper Casual Market17:45 Azur Games' Flexible Publishing Strategy25:33 The Importance of Profitability and ROAS Targets29:24 Deep Dive into Azur Games' Portfolio: Slime Castle34:21 The Evolution of Survivor IO and Drawing Inspiration35:53 Working with Chinese and Korean Developers39:02 The Creative Process and the Use of AI41:44 User Acquisition and Advertising Channels46:26 Evaluation of Ad Partners and Monetization Strategies52:33 The Size and Structure of Azure Games' Team56:59 Working with External Developers59:14 Reaching Out to Publishers Early in the Development Process---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysAzur Games is one of the biggest publishers in the hyper casual market, with a focus on long-term retention and flexible publishing deals.The hyper casual market is facing challenges due to increased competition and decreasing eCPMs, but Azur Games remains optimistic about the potential of the genre.Hybrid casual games, which combine ad revenue and in-app purchases, are a growing trend in the mobile gaming industry.Azur Games' portfolio includes a mix of hyper-casual, mid-core, and casual titles, with Slime Castle being its current top revenue generator.Azur Games emphasizes the importance of profitability and ROAS targets in their publishing strategy, while also being open to unique and innovative game concepts. The development of mobile games involves testing and iterating on ideas and drawing inspiration from other successful games.Working closely with external developers, especially from China and Korea, can lead to successful partnerships and the acquisition of high-quality games.The creative process for advertising campaigns involves testing and iterating on creatives, as well as using AI to improve performance.Azure Games has a large team with multiple in-house studios and external partners, and they are constantly hiring and expanding.Monetization strategies should be tailored to the specific game and its target audience, and skip-it features may not work well for all games.Reaching out to publishers early in the development process can provide valuable feedback and potential support for iterations.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
-
This is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtube.com/live/QvLCxdkd3bkJoin our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
03:00 Game Design and Monetization
11:01 Implementing Back-End Logic
19:30 Choosing Monetization Strategies
32:04 Maximizing App Monetization and User Acquisition with the Molokko SDK
34:48 The Rise of Non-Game Ads in Mobile Games
35:06 Exploring Meta Games and Their Impact on the Gaming Industry
36:11 Harnessing the Power of Playable Ads for App Marketing
38:18 The Importance of Localization for App Store Optimization
41:48 Targeting High-Value Users with Value Optimization Campaigns
44:14 Optimizing Ad Network Performance for Revenue and Competitiveness
48:37 Keeping Up with Industry Trends: Machine Learning Translation in Google Play
---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
We are testing Project Rise PRE—ALPHA, a really fun rogue-lite game developed by @Supercell. There is so much to improve, but Supercell is taking this seriously and getting feedback from Players
So far, there are 6 Heroes: Archer, Barbarian, Valkyrie, Fisherman, Hog Rider and Firecracker. You play in a team of 3 (if matchmaking works), exploring the map and trying to find the way to the next level of the tower, where you have to beat the boss stage.
The perks are shared with your party so you can split up and clear the map quickly. The perks can range from sustain to damage and mobility. You respawn in 5 seconds when you die, but your party has limited respawns. Only two. You can get more revives with the "stay alive" perk. Well, tune in!
This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Matej Lancaric
Youtube: https://youtu.be/00Tdhl8TiFQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:00 Introduction and Thanking Supercell
01:38 Recapping the Announcement of Clash Heroes
03:07 Exploring the Gameplay Mechanics of Project Rise
08:22 Discussing Technical Stability and Feedback in the Pre-Alpha Testing
23:35 Highlighting the Importance of the Supercell IP in Attracting Players
31:38 Exploring the Gameplay Mechanics and Character Selection
33:40 Challenges and Feedback: Improving Technical Stability and Communication
34:59 Monetization Potential: Gear and Character Customization
36:18 The Importance of Player Feedback in Shaping Development
---------------------------------------
Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
---------------------------------------
Takeaways
Two gamers are discussing the pre-alpha testing of Project Rise, a game from Supercell.
The gameplay mechanics are explored, including character selection, perks, abilities, and floor progression.
The technical stability issues and the feedback process for the pre-alpha testing are mentioned.
The importance of the Supercell IP in attracting players is highlighted.
The game's level progression and challenges provide depth and replayability.
Technical issues and lack of communication between players are areas that need improvement.
The game has the potential for monetization through gear and character customization.
---------------------------------------
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
---------------------------------------
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
Do you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
-
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Special guest: Joseph Kim
Youtube
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ
Agenda
00:00 Epic intro
01:12 Introduction and Setting the Stage
03:02 Exploring the Mechanics and Popularity of Banana Game
06:00 The Presence of Bots in Banana Game
09:03 The Marketplace and Monetization Potential of Banana Game
14:59 The Play-to-Earn Model and Speculation in Games
21:07 The success of the Banana Game and the role of bots
22:04 The appeal of UGC and meme-driven games
23:14 Exploring gameplay enhancements
24:26 The challenges of implementing community marketplaces on mobile
25:48 The potential of crypto solutions in games
26:42 The importance of assigning value to in-game items
27:34 The friction in implementing crypto solutions
28:01 The power of memes and viral marketing
29:29 The possibilities and limitations of Steam's community marketplace
30:04 Building a game with natural gameplay and engaging loops
32:24 The potential of mushroom-themed games
35:06 The future of similar games and the sustainability of trends
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
Joseph Kim
https://www.linkedin.com/in/jokim/
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Takeaways
Banana Game on Steam has gained significant popularity, with a large number of players and high concurrent user counts.
The game's mechanics involve clicking on a banana to increase a number and collect banana skins.
The presence of bots in the game is evident, with a majority of the player base being bots.
The game's marketplace allows players to buy and sell banana skins, with some skins selling for significant amounts.
The success of Banana Game highlights the potential for the play-to-earn model and the underserved market for speculation and collection in games.
Game developers can learn from the success of Banana Game and explore ways to incorporate similar concepts into their own games. The success of the Banana Game highlights the potential of the Steam community marketplace and the appeal of UGC and meme-driven games.
Enhancing gameplay with progression, collections, and gacha mechanics can increase player engagement and retention.
Monetization strategies like referral codes and bonuses for sharing can drive user acquisition and community growth.
The conversation raises questions about the sustainability of games like the Banana Game and the role of bots in the gaming ecosystem.
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