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In the previous episodes 16 & 17, I have introduced what a Content Creation System is and how it can majorly benefit your wedding business to be consistently present in the online places you need to be.
As well as talked about how to create an annual blog schedule that will get your blog web pages ranked for the keyword phrases you are looking to be visible for.
In this episode I follow on from Part 1 & 2 of the ‘Get Strategic with Your Online Presence’ series and focus in on how you can write effective blog titles that:
- get your blog visible on Google Search Results for the keywords you are looking to rank for,
- compel your ideal wedding clients to click on your blog post, and read the contents.
So grab a cuppa and enjoy, as I share with you 9 ways to write attention grabbing blog titles in an easy, step-by-step format… enjoy!
Jen x
Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach
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This is Part 2 of How to create your own Content Creation System that will enable you to get strategic about your online presence.
In this episode I cover:
- Blog Fundamentals - what you need to include within each Blog post you create to make it a valuable piece of content for your business to grow, and well as sharing lots of value with your target wedding audience.
- Blog Frequency - depending on your capacity, I talk about setting consistent plan for the number of blogs to will create across the next 12 month period.
- Blog Content Ideas - needs to align with the pain points and desires your target wedding audience will be searching for on Google/ Pinterest.
- Introducing the 'Content Hub' method for planning out your blog schedule over a 12 month period to make your content attractive to Google, so it gets ranked well, which means more 'qualified' eyes on your content.
Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach
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With so many hats to juggle as a wedding business owner, it can be very hard to make space in our busy schedules to create consistently high value content to attract and nurture our target wedding audience.
But with the right know how and processes in place in your business, you can follow a repeatable system that enables you to bulk create all of your monthly (or bi-monthly) social media, search engine & community group posts, from from written website blog.
Want to know how?
Well over the next few podcast episodes, I will be taking you through the step by step theory and activities to make this happen in your wedding business!
Activity Questions:
For the wedding community you want to serve, write down the answers the following questions:
What is important to them regarding the environment, social background, particular traditions, the culture they are part of?
What type of career do they have?
What annual salary range do they sit in?
What are their family commitments?
How much free time do they have?
What are their hobbies and passions?
Who are they influenced by in regards to purchasing decisions?
What values do they have around spending money?
What existing knowledge will they have about your area of wedding expertise?
How do they use social media and what platforms are they most present on?
What are their pain points when it comes to planning their wedding?
What are non negotiables for them when planning their wedding?
Where will they go to validate you as a wedding supplier? Ie. Facebook/ Google My Business/ Google Search/ Wedding Directories/ Your Website/ Linked in/ Instagram/ Pinterest/ work of mouth/ etc.
The answers you write down to these questions will then help you endlessly with what sort of content to create to attract, nurture and close a wedding sale or booking.
Resources:
- Download your FREE Resource, 'Get Visible, Build Connection' Activity Pack & Bonus Template Schedule.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach
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This week marked Mental Health Awareness Day in the UK, and if I am honest, I completely missed it until I saw social media posts of others talking about it after the event.
We can often be running 100mph in our lives, that we can often miss the opportunity to look up and recognise when we need to make a change or recalibrate our lives to ensure our own wellbeing is maintained and cared for.
In this episode, I share a recording of a recent talk I did at a networking event, sharing a moment in time when I realised there was something seriously wrong with the version of reality I had created, and that some major changes needed to take place to rebuild my life and discover what true authenticity and happiness meant to me.
Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach
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I want to share with you from my experience from running https://thebohobrideguide.com/index.php Blog, Supplier Directory & Community, how online wedding directory business profiles benefit your wedding business.
When prospective wedding clients are researching their dream wedding team of suppliers, they never look for just one point of reference. They are looking for a wide variety of contact points with your business before they even make an enquiry.
The general thought in their arena is the 7, 11, 4 rule in marketing. Consumers looking to make a considerable purchase will want to experience:
- around 7 hours of contact/ content from you - real wedding blogs/ video/ website content/ reviews/ shoots/ in person at wedding fairs,
- 11 touch points - brochures/ biz cards/ website/ social media content / google biz profile/ other suppliers and previous clients recommending you.
- 4 different locations - website/ third party directories and, features and review sites/ And so you will quickly see that featuring on an online wedding directory that aligns with the niche you are looking to specialise in works towards your overall business presence and kudos.
So, when measuring the success of your wedding directory profiles, it should be more about the page visits and time spent on your profile, rather than how many enquires you directly received through that directory portal for this very reason.
I have put together my 9 top tips on how to maximise the visibility of your wedding directory profiles on google, so here goes... enjoy!
✨Get Visible, Build Connection FREE Downloads ✨
My FREE resource provides you with everything you need to plan 1 whole years worth of 'Face of Your Business' online content. To build an authentic brand that aligns with you as a person and builds that all important connection with your audience.
The Activity Pack includes a BONUS downloadable template that helps you structure and plan your years worth of content, taking out the overwhelm and kicking you into action!
Resources & Links:
- Download your FREE Resource, 'Get Visible, Build Connection' Activity Pack & Bonus Template Schedule
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram https://www.instagram.com/weddingbusinessgrowthcoach/
- Follow me on Facebook: Wedding Business Growth Coach
- Subscribe to my YouTube Channel https://www.youtube.com/channel/UCry5_dg2evscd9NZKKIGVzw
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In this episode I am SUPER excited to be chatting to Daniella from Pretty & Punk Weddings on all things wedding shows, and how vendors can maximise the opportunity when face to face with their target wedding audience.
We talk about the benefits of attending the right wedding show for your business, and how this can weave seamlessly into your marketing strategy and compliment all of your online visibility activities to seal the deal with clients that have been following your business for a while.
Daniella then shares with us her words of wisdom and top tips when it comes to planning for, setting up, and exhibiting at a wedding fair, the do's and dont's to maximise the benefits from each wedding fair you attend.
References: Daniella Founder of Pretty & Punk Weddings https://prettyandpunk.co.uk/events.php https://www.instagram.com/prettyandpunkweddings/
Resources:
- Download your FREE 'Get Visible, Build Connection' Activity Pack & Bonus Template Schedule today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach
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The way we value ourselves has a direct link with how we do or don't show up as the face of our wedding businesses on and offline.
That is why in the episode I have invited Tamsin Broster onto the show, a Confidence & Body Image Coach, to unpick how our self worth will be impacting our visibility and potentially reducing our ability to build meaningful connection with our audience of prospective wedding clients. Tamsin also shares with us her approach to start challenging our inner critics voice and begin a journey to feeling more confident in your own skin as the face of your business.
Tamsin Broster - Anti Diet & Body Image Coach
https://tamsinbroster.co.uk/
https://www.instagram.com/tamsin_broster/
✨Get Visible, Build Connection FREE Downloads ✨
My FREE resource provides you with everything you need to plan 1 whole years worth of 'Face of Your Business' online content. To build an authentic brand that aligns with you as a person and builds that all important connection with your audience. The Activity Pack includes a BONUS downloadable template that helps you structure and plan your years worth of content, taking out the overwhelm and kicking you into action!
Resources:
- Download your Get Visible, Build Connection FREE Downloads today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach
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This episode is for any wedding supplier that is currently 'putting off' becoming more visible as the face of their business.
It can be an overwhelming task to become front and centre of your wedding business online for many reasons!
But in this episode, I share my 7 simple ways to become more visible as the face of your business, that DON'T all include being in front of the camera, so stay tuned!!!
I am also very excited to announce the release of my new FREE Downloadable Activity Pack 'Get Visible, Build Connection'.
My free resource provides you with everything you need to plan 1 whole years worth of 'Face of Your Business' online content. To build an authentic brand that aligns with you as a person and builds that all important connection with your audience. The Activity Pack includes a BONUS downloadable template that helps you structure and plan your years worth of content, taking out the overwhelm and kicking you into action!
Resources & Links:
- Download your FREE Resource, 'Get Visible, Build Connection' Activity Pack & Bonus Template Schedule here.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach
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✨ENGLAND & WALES WEDDING LAW REFORM LOWDOWN✨
Following the Wedding Law Reform recommendations published on Tuesday 19th July 22, I held an Instagram Live on my Wedding Blog and Directory account https://thebohobrideguide.com , with the fabulous Sara Price, an experienced Independent Celebrant based in Cornwall, to talk through the main headlines of the reforms.
The Law Commission of England and Wales has published its recommendations to reform weddings law, proposing a fairer system that gives couples more choice over where and how their wedding takes place.
Grab a cuppa, and join us as we cover the following elements:
❓What is the Wedding Law Reform?
❓ Why has it come about?
❓ What are the main changes on the horizon that wedding planning couples should be aware of?
❓How will the Wedding Law Reform benefit you planning your wedding?
❓What is next in regards to the recommendations being confirmed and implemented?
To support the Wedding Law Reform:
☀️ Ask for their badge of support: [email protected]
☀️hashtags: #ChangeWeddingLaw #SpeakUpForCelebrants #legalisecelebrantweddings
☀️Publicise your love for celebrant led weddings within your work and marketing as wedding suppliers. A great way of doing this is to include celebrants in your styled shoots and editorial content.
☀️Write to your MP and share your support for the Wedding Law Reform.
Get in Touch with Sara: https://www.sarapricecelebrant.co.uk/ https://www.instagram.com/sarapricecelebrant/
Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach
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In this episode, I am very excited to be speaking with Abi Eva from Live Intuitively. Abi is a Health and Wellbeing Coach that specialises in empowering women to improve their own wellbeing on their own terms.
I recently met Abi at a mompreneur networking event, and as some of you may well be aware, I've had I had a bit of a tough time recently, keeping all the 'momboss' plates spinning with poorly children, and so on.
So I thought it would be a really good opportunity to speak in a bit more in depth to Abi, all around the power of implementing micro self-care actions into our everyday. We talk about the impact this will have on our own wellbeing, resilience and ultimate success in the long term as wedding business owners, building sustainable ventures for our future.
'We are our biggest asset, and our biggest risk all at the same time. If we don't look after ourselves, we don't have a wedding business'.
Breathing Space (at 10min 55secs in)
Take part in the guided 'Breathing Space' exercise Abi takes us through. This short 3 minute activity is great for giving your brain a rest and enabling it to pause and refocus on the next task in hand, whilst bring present using an easy to implement mindful exercise.
To connect with Abi Eva from Live Intuitively:
https://www.liveintuitively.co.uk/
Instagram @_liveintuitively
Tik Tok @_liveintuitivley
Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel Wedding Business Growth Coach
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In this episode I will be honing in on the second of our pre-prepared pitches I recommend getting confident at sharing and that is your 'presentation pitch'.
I will be:
💥 clarifying when you would use a presentation pitch as a wedding business owner, 💥 sharing how to seek out more opportunities to share your presentation pitch with a captive audience,
💥 running through the elements needed within a presentation pitch structure to make it land with impact and leave your audience uplifted and ready to do business with you,
💥sharing how we can use our presentation pitch as the foundation to networking and speaking about our business effectively in written format and in person.
This Episodes References/ Further Reading: Key Person of Influence by Dan Preistley - https://my.dent.global/uk/bkpi/
Resources: - Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com/
- Follow me on Instagram Wedding Business Growth Coach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel
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Today I will be talking more about the concept of creating your own pre-prepared pitch that will enable you to showcase your wedding business when speaking to new audiences.
We're going to look at:
- what is a pitch,
- the importance and impact of an effective wedding business pitch, when used in introduction scenarios to gain new opportunities for leads.
We're gonna finish off with 2 activities to get you started on creating your very own elevator pitch to grow your confidence when someone asks you that question.... 'So what do you do?'
If you haven't yet created an elevator pitch, or you want to perfect your existing one, this episode is a must listen!
Elevator Pitch Template:
I am/ We are... (insert wedding business category)... that works with/ helps/ enables/ offers... (insert target wedding audience)... how to... (insert problem/ pain point you help them overcome)... so they can... (insert your core benefits).
Resources: - Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website www.weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel
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In this episode I talk about how we as wedding business owners are able to build a brand through sharing our authentic purpose, and to do this how vulnerability plays an intrinsic part in building that human connection with our audience.
Inspired by Brene Brown's inspirational Ted Talk - The Power of Vulnerability, I delve into the details around why we have to grow our courage and see the beauty in our vulnerability as the human being we are.
I share how 'human connection is the new currency' in the online world we live, and clarify why sharing regular insights into your world and enabling them to connect with your authentic self will make the difference when it comes to your clients selecting you, over other vendors within your wedding niche. There are also a couple of activities to get stuck into, so enjoy!!
Resources: - Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach
- Subscribe to my YouTube Channel
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In this episode, I talk about how to build a compelling wedding business brand that enables your dream wedding clients to connect with you as a wedding business owner.
I share how your wedding business brand needs to be shaped by your 'why', your wider purpose, and reflect you, your passions and beliefs. I also outline what you will gain by building a compelling and relatable business brand, and how connection is the new currency.
I also share an Activity that will get you started on building a brand that attracts your dream wedding clients (Activity: 41:00mins) Enjoy!!
References:
Build a Brand in 30 Days (Book) - https://www.linkedin.com/in/simonrmiddleton/ Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website https://www.weddingbusinessgrowthcoach.com/
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach - Subscribe to my YouTube Channel
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Wondering how you will know when you have nailed your niche?
In this weeks episode, I have outlined the 9 scenarios you will experience within your business that will indicate you have found your wedding business niche sweet spot and what we are aiming for. This is when your wedding business attracts your dream wedding clients, demands a higher price point over and above the wedding industry average, and ultimately enables more financial and time freedom to achieve that all important life-business balance you are aspiring for.
Resources:
- Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
- Visit my Website weddingbusinessgrowthcoach.com
- Follow me on Instagram @weddingbusinessgrowthcoach
- Follow me on Facebook Wedding Business Growth Coach - Subscribe to my
YouTube Channel.
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In this episode, we're going to look into more detail around my first element of the Wedding Business ANCHOR Fundamentals Framework, which is the Attract Stage.
I will be talking you through why it is so important to really clarify and pinpoint who you serve as a wedding business. We are going to be looking at a bit more detail around the human sociology relating to niching down and why it works within the society we live as humans.
I talk through what happens when we are NOT clear on our wedding niche, and who we serve, and also when we successfully niche down, what opportunities become available to us.
I then finish up with a step-by-step activity on how to make a start at clarifying your niche if you haven't yet 'named your niche', and yet to get clear on who your target wedding audience is.
Resources:
Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community.
Visit my Website https://www.weddingbusinessgrowthcoach.com/
Follow me on Instagram https://www.instagram.com/weddingbusinessgrowthcoach/
Follow me on Facebook Wedding Business Growth Coach
Subscribe to my YouTube Channel
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Welcome to the Wedding Business Growth Coach Podcast! Great to have you here! In this podcast episode I will be answering the question, ' What is a wedding business niche?', and by clarifying yours, how this can help you get regularly discovered on Google by your dream wedding clients.
As well as sharing the context, I will be taking you through 2x step-by-step activities to get you started, and on the way to clarifying who you serve as a wedding vendor, and building your keyword phrases list that will equip you to getting discovered on those all important search engines! Download your FREE 'Who Do You Serve?' Activity Book today and clarify who you serve, and position yourself as the 'go-to' wedding business for your client community. https://www.weddingbusinessgrowthcoac...
Much Love Jen x
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If you are ready... come and join me and let's build your wedding business brand and systems infrastructure to consistently fill your sales/ bookings diary with your dream wedding clients at the price point that reflects the real value you provide on every wedding day you work on.
Each episode is full of value and structured around my Wedding Business ANCHOR Fundamentals Framework, specifically designed for wedding suppliers and venues within the first 3 years of business.
So whether you are just starting out and setting up your wedding business, growing your wedding business side hustle, or if you are full time within the first few years of business, please join me as we put in place the fundamentals to GROW a financially viable venture, where you feel creatively full-filled, and your wedding business enables you to live your best life! Let's do this!
Who will benefit from listening to the Wedding Business Growth Coach Podcast?
The podcast is aimed at wedding suppliers and venues within their first three years of business. So whether you have literally just started out and you're just looking for advice, tips and tricks on how to set up you wedding business, or whether your wedding business is your side hustle at present. So you're working a 9 to 5 job and, you are working in the background to get your wedding business established. Or whether you've been working within the first few years of your wedding business full time, and now looking to implement the sort of infrastructure needed to really give you the platform to build a profitable wedding business.
Why did I start the Wedding Business Growth Coach Podcast?
Firstly, I very much am an advocate for personal development, and investing in yourself as a business owner, which then ultimately reflects on the success of your wedding business. I feel really passionately that self-development and business development should be accessible to everyone, and so wherever you live in the world, whatever funds you have available to invest in your self-development, I basically want you to be able to grow and flourish whatever your circumstances. So if you're willing to put in the work, the content, knowledge base and skills are available for you to learn and implement into your business. And so that is why I very much decided to set up a podcast, with free weekly episodes that includes step by step, actionable activities that you can put into your business and instantly start getting positive outcomes from your efforts.
What Can You Expect from Subscribing to the Wedding Business Growth Coach Podcast?
Season 1 of the podcast is made up of a weekly episode, and every single episode, as I mentioned, will be one specific wedding business builder topic that you can learn, and that then is accompanied by an actionable step-by-step activity you can take away and put in place into your business, and start getting some real results on the increase of enquires from your dream wedding clients.
To connect with me Jen Maynard, and learn more about all the ways you can work with me, please visit: https://www.weddingbusinessgrowthcoach.com/ [email protected] or I love to hang out on Instagram https://www.instagram.com/weddingbusinessgrowthcoach/ Hope to see you soon! Jen x
