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About the Episode
Olivier Rassinoux, Vice President of Restaurant and Bar at Patina Restaurant Group, discusses his background and the operations of the restaurant group. The group owns 30 restaurants with different concepts and is owned by Delaware North. They have a significant business with Disney and also operate in New York, Boston, and Southern California. Olivier shares his journey in the hospitality industry, starting as a line cook and working his way up.
He emphasizes the importance of travel and gaining experience, as well as finding mentors and building relationships. Olivier also talks about the challenge of maintaining consistency across a diverse portfolio of restaurants and the importance of trust and delegation. In this conversation, Olivier Rassinoux, discusses the challenges and opportunities in the restaurant industry. He emphasizes the importance of innovation and creativity while maintaining operational efficiency.
Rassinoux also shares his thoughts on the future of full-service restaurants and the need for human connection in a tech-driven world. He highlights the rewarding aspect of seeing teams grow and succeed and offers advice for aspiring restaurateurs. Rassinoux mentions upcoming projects and expansions for Patina Restaurant Group.
TakeawaysTravel and gain experience in different locations to broaden your skills and perspective in the hospitality industry.Find mentors and build relationships with experienced professionals who can guide and support your career growth.Trust and delegation are key to managing a diverse portfolio of restaurants and maintaining consistency.Share knowledge and collaborate with other restaurants in the industry to create a thriving community. Innovation and creativity are essential in the restaurant industry, but it's important to balance them with operational efficiency.Full-service restaurants may become more valuable in a tech-driven world as people seek human connection and unique experiences.The success of a restaurant depends on many factors, including the quality of food, service, and overall guest experience.Building strong teams and seeing their growth and success is a rewarding aspect of a career in the restaurant industry.Taking risks and being open to new ideas is crucial for success in the industry.Patina Restaurant Group has exciting projects and expansions in the pipeline, including the launch of an American Brasserie concept.Timestamps00:00 Chef's child to culinary career across locations.05:13 Travel for work when young; invaluable experience.07:43 Mentors are important; don't hesitate to ask.10:56 Tell us about your top-rated steakhouse, please.15:54 Empowerment shifts leadership from directive to supportive.18:52 Innovation requires questioning and pushing traditional boundaries.21:54 Emerging hybrid restaurant genre blends service levels.24:11 Full service becomes valuable as it rarifies.28:45 Innovate, share items to manage production efficiently.30:52 Many factors influence memorable restaurant experiences.35:46 Motivated managers improve overall employee and guest experience.38:39 Celebrate growth; maintain connections; travel often; reminisce.40:15 Global operations, new website, reach out anytime.
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About the Episode
In this episode, we’ll explore how GiftAMeal transforms everyday dining experiences into opportunities for generosity, with a stunning milestone of 2 million meals donated to food banks. We'll discuss the metrics and emotional connections that drive customer loyalty and behavior, and reveal how restaurants—from local spots to national chains—are integrating this initiative to make a positive impact.
Andrew will share insights on the challenges and triumphs of scaling GiftAMeal, the strategic importance of social media marketing, and future plans to expand their mission. If you’re in the restaurant industry or just passionate about social good, this episode is packed with valuable information and heartwarming stories. So, join us as we WISK it all together with Andrew Glantz on "WISKing It All!"
TakeawaysGiftAMeal is a platform that allows restaurants to engage with their community and customers by making a donation to a local food bank for every photo taken by a guest.The program has reached 2 million meals donated and has shown positive impacts on customer loyalty, satisfaction, and online reviews.Restaurants can integrate GiftAMeal into their own mobile apps and utilize user-generated content for marketing purposes.Joining GiftAMeal is a quick and easy process, and there are plans to expand the program to support more restaurants and causes.Timestamps00:00 Entrepreneurial, social impact journeys merge through business.03:16 Integrated entrepreneurship, social impact, and emotional-branding for restaurants.09:06 GiftAMeal fosters emotional connection, boosting guest loyalty.11:11 Marketing often deprioritized due to restaurant challenges.15:20 User-generated content aids restaurant marketing and feedback.18:22 GiftAMeal suits quick, casual dining, coffee shops.21:52 Quick sign-up for customized promo materials, fast launch.25:25 Recording and sharing uplifting restaurant customer stories.29:08 Exploring technology to enhance restaurant social responsibility.31:13 Visit GiftAMeal.com for partnership and demo information.
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About the Episode
Abhinav Kapur, co-founder and CEO of Bikky, discusses the customer data platform for restaurants and the importance of understanding guest behavior. Bikky pulls in data from various sources, such as point of sale, payments, online ordering, reservations, and loyalty, to help restaurants gain insights into their customers.
Kapur shares his journey of transitioning from finance to the restaurant industry and the inspiration behind starting Bikky. He also emphasizes the need for actionable data and the challenges of cutting through the noise in the restaurant tech space. Bikky recently raised $8 million in a Series A funding round and plans to invest in product development and scaling the business.So, whether you run a quick service spot or a casual dining joint, this episode has some golden nuggets to boost your game. Grab your headphones and let’s get into it!
TakeawaysBikky is a customer data platform for restaurants that helps them understand guest behavior and make data-driven decisions.Restaurants need actionable data to strategically grow their businesses and improve customer experiences.The restaurant industry is transitioning to digital, and there is a need for tools and resources to leverage the data generated.Choosing best-of-breed solutions that address specific pain points can be more effective than all-in-one systems.Raising prices can have an impact on customer frequency and behavior, and digital penetration in the restaurant industry is still growing.Timestamps00:00 Introduction and Background of Bikky02:05 The Importance of Understanding Guest Behavior04:23 Realizing potential in restaurant business through data.05:51 Abhinav Kapur's Journey from Finance to the Restaurant Industry08:43 Marketing automation for restaurants leveraging first-party data.09:13 Challenges of Restaurant Tech and Cutting Through the Noise12:53 Evaluating new menu items for customer impact.14:45 Bikky's Biggest Challenge16:16 Ecosystem changes, messaging importance in restaurant technology.20:55 Bikky Raises $8 Million in Series A Funding23:08 Bikky's Target Costumers: QSR and Fast Casual25:25 Credit card token tracks guest information.26:33 Accelerating investment in product, team, and market.28:18 Aggressive pricing impacts restaurant customer frequency negatively.31:15 Where to find Abhinav Kapur and Bikky
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About the Episode
Welcome to Episode 50 of the Wisking It All Podcast! Today, we're thrilled to have Branden Mcrill, co-founder, and CEO of Five Out, join us for an insightful discussion on the universal challenges within the restaurant industry. With over 26 years of hospitality experience, Branden dives deep into the critical aspects of achieving profitability through labor and purchasing optimization.
We'll explore his journey from humble beginnings parking cars and washing dishes, to working at prestigious restaurants like Alinea and eventually launching Five Out—a cutting-edge AI and machine learning solution revolutionizing restaurant operations. Learn how Five Out's automation software is helping restaurants streamline labor budgets, prep, and purchasing to enhance guest satisfaction and profitability.
Branden also shares valuable lessons from his extensive career, stresses the importance of balancing guest experience with business economics, and discusses the future of AI in the restaurant industry. Whether you're a restaurant owner, manager, or enthusiast, this episode offers a wealth of knowledge on optimizing operations and harnessing the power of technology in hospitality. Stay tuned for this enlightening conversation!
TakeawaysFiveOut is an automation solution for the restaurant industry that uses machine learning models to optimize labor budgets, prep, and purchase volumes.The typical customer profile is QSR and FSR restaurants, particularly those at the higher end of the SMB and mid-market sectors.The onboarding process is streamlined and automated, requiring only integration with the point of sale system.The platform provides automated labor budgets, prep lists, and purchase orders, reducing the need for manual data entry and improving efficiency. Restaurants should measure success across multiple metrics, not just profitability.Automating labor budgeting and scheduling can help restaurants deploy the right budget at the right time.Sensitivity is crucial in inventory management to ensure the right amount of stock without any shortfall.AI and automation are transforming the restaurant industry, with robots and automation being used for various tasks.5-Out aims to become a comprehensive solution for scheduling, prep, and purchase automation.Timestamps00:00 Introduction and Background
02:05 Starting 5-Out and the Need for Automation
08:09 Branden's Journey in the Restaurant Industry
10:29 Forecasted Revenue Using Algorithms
12:01 Transitioning to Software and AI
14:29 Refining Software Focus Towards QSR FSR Restaurants
18:23 Efficient Tech Setup Vital for Restaurant Success
20:39 Historical Sales Data is All We Need
25:11 Optimizing Staff Levels for Improved Service Efficiency
27:26 Restaurant Labor Scheduling: Time, Cost, Productivity Data
30:43 True AI is Automation, But We Need Humans
32:06 Success Not Celebrated, Errors Draw Attention. Consistency Valued
36:34 The Importance of Sensitivity in Inventory Management
40:41 The Role of AI and Automation in Restaurants
44:28 The Future of 5-Out: Scheduling, Prep, and Purchase Automation
48:07 Where to Find 5-Out
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About the Episode
Cameron Rowe, the founder of Hover, discusses the drone delivery startup and its focus on last-mile food delivery. He shares his background in the drone space and how he transitioned from doing real estate photography to starting Hover.
Cameron also talks about his experience with Techstars and appearing on Dragon's Den (the Canadian version of Shark Tank). He explains the challenges of obtaining permits and licenses for drone delivery and the importance of targeting locked markets.
Moreover, the user experience involves ordering through delivery apps or directly from restaurants, with plans to integrate with partners in the future. Hover is a drone delivery company that focuses on delivering food and other items to hard-to-reach areas. They primarily serve the Toronto Islands and other locked areas where it is difficult to access by traditional means. Their typical customers are those who want the convenience of food delivery in these areas and are willing to pay a premium for it.
Finally, Hover is also exploring boat delivery in areas like Miami and cargo ship delivery using larger drones. They are focused on scalability and ensuring that what they deliver is meaningful and reasonably priced for customers.
Keywordsdrone delivery, last-mile delivery, food delivery, startup, Techstars, Dragon's Den, permits, licenses, locked markets, user experience, drone delivery, food delivery, hard-to-reach areas, Toronto Islands, boat delivery, cargo ship delivery, scalability
takeawaysHover is a drone delivery startup focused on last-mile food delivery.Cameron Rowe transitioned from doing real estate photography to starting Hover.Techstars and Dragon's Den provided valuable opportunities and credibility for Hover.Obtaining permits and licenses is a challenge in the drone delivery space.Hover targets locked markets where traditional delivery methods fall short.The user experience involves ordering through delivery apps or directly from restaurants, with plans to integrate with partners in the future. Hover specializes in drone delivery to hard-to-reach areas, primarily serving the Toronto Islands.Their typical customers are those who want the convenience of food delivery in these areas and are willing to pay a premium for it.Hover is exploring boat delivery in areas like Miami and cargo ship delivery using larger drones.Scalability and reasonable pricing are key considerations for Hover as they expand their delivery services.Timestamps00:00 Introduction to Hover and Cameron Rowe02:20 Cameron Rowe's Background and Inspiration for Hover04:16 Techstars and Dragon's Den Experience07:04 Reality TV Pitch, Practiced, Nervous, Personalized Answers11:18 The Impact After the Show12:54 Targeting Locked Markets for Success14:22 Progress from Real Estate to Drone Deliveries17:00 The User Experience: Ordering and Delivery19:30 Drone Delivery Challenges20:30 High Delivery Costs Impact Customer Behavior in Toronto22:09 Seek Repeatable Opportunities, Assess Promo Value Impact24:32 How Storytelling Impacts the Business26:44 Distribution and Scalability28:36 Unmanned Traffic Management31:43 Detect Noncompliant Drones, Ensure Communication and Autonomy33:42 Exciting Mindset Shift, Meeting Phenomenal People35:25 Learning Curve and Personal Development37:28 In your Mid-Twenties, Learn and Grow Constantly39:23 Plugs and Future Expansion41:12 Plugs and Future Expansion
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About the Episode
Mehdi Zarhloul, CEO of Crazy Pita Restaurant Group, shares his journey from working in restaurants as a teenager to opening his own Mediterranean restaurant chain. He discusses the challenges and successes he experienced along the way, including the impact of the COVID-19 pandemic.
Moreover, Mehdi also talks about the importance of technology in his business, including the use of virtual cashiers and AI for scheduling and inventory management. Mehdi Zarhloul, the founder of Crazy Pita, shares his insights on running a successful restaurant business and the importance of creating a memorable customer experience.
Finally, he emphasizes the value of using technology to streamline operations and connect with customers. Mehdi also discusses his decision to start franchising and his vision for expanding his brand. He highlights the importance of building a strong team and having a clear strategy in place. Mehdi's passion for hospitality and creating lasting memories shines through in his approach to business.
TakeawaysMehdi Zarhloul started Crazy Pita Restaurant Group after gaining experience in the restaurant industry and being inspired by his love for Mediterranean cuisine.The COVID-19 pandemic forced the restaurant to adapt and focus more on takeout and delivery, leading to the creation of additional concepts within the brand.Technology played a crucial role in the restaurant's operations, including the use of virtual cashiers and AI for scheduling and inventory management.Mehdi emphasizes the importance of creating an ecosystem that is customer-centric and connected to both employees and guests. Use technology to streamline operations and connect with customersFranchising can be a way to expand your brand and create a legacyBuilding a strong team and having a clear strategy are key to successFocus on creating a memorable customer experience and building lasting connectionsTimestamps00:00 Introduction and Background05:01 Transition from Four Seasons to Entrepreneurship07:24 Creating pita shop with unique Middle Eastern flavors10:15 Economic challenges led to demand for fast casual13:41 Consider downsizing to focus on takeout options15:39 Embracing Technology in the Restaurant Industry17:02 The Role of Virtual Cashiers and AI21:09 Franchising program offers easy restaurant operation system22:08 Creating a Customer-Centric Ecosystem26:04 Building a Strong Team and Having a Clear Strategy27:46 Creating Memorable Customer Experiences and Lasting Connections29:26 Creating priceless hospitality through kindness and training34:16 Focus on People and Product36:18 Expanding the Brand and Future Plans
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About the Episode
Shereen shares her insights on the importance of integrating feedback channels and trend analysis in online reviews, and how Akira's platform helps businesses manage their online presence effectively. She discusses the development of conversational data and how AI can provide unique insights on customer feedback, identifying exceptional experiences and key themes.
Throughout the conversation, Shereen emphasizes the significance of using natural language and storytelling when conveying data insights to help people understand and take action. She also shares her experience at McDonald's and how it shaped her approach to customer service and continuous improvement.
Angelo Esposito, our host, engages in a thought-provoking discussion with Shereen about the transition from reactive to proactive approaches in business and the importance of showing up for customers and implementing their feedback quickly.
Tune in to learn more about Akira's target market, their transparent pricing strategy, and their future plans to continue serving customers and helping brands grow. Don't miss this informative episode filled with valuable insights on reputation management and data-driven decision-making in the hospitality industry!
takeawaysAkira simplifies reputation management and delivers prescriptive insights to help businesses improve.They focus on better storytelling with data and aim to start conversations that might not have been started otherwise.Akira works with multi-concept, multi-brand, and multi-unit establishments, providing insights on ratings, sentiment, and customer retention.The founders emphasize the importance of storytelling and natural language communication in presenting data to customers. Akira analyzes customer feedback to identify key themes and sub-themes.They prioritize feedback based on sentiment scores and prevalence of themes.Akira offers a unified inbox to consolidate feedback from various channels.The platform provides AI-powered analysis and escalation of feedback.They can generate auto-responses or allow for manual responses based on workflow rules.Akira helps businesses manage and update their listings for accurate and consistent information.Their ideal customers are multi-brand, multi-unit businesses.Akira's future plans involve continued growth and helping brands improve through feedback analysis.****Timestamps00:00 Introduction and Pronunciation04:30 Working with Multi-Concept, Multi-Brand, and Multi-Unit Establishments07:56 The Importance of Storytelling with Data09:58 Lessons Learned from Early Customers12:05 Transition from reactive to proactive is rewarding14:29 Advised against Salesforce, emphasized storytelling for operators16:16 First Paying Customer and Key Learnings19:23 Developing conversational data for easy operator queries21:10 Introduction to Key Themes and Sub-Themes23:51 The Benefits of a Unified Inbox26:17 Motivating Improvement through Feedback Measurement29:19 AI Analysis and Prioritization of Feedback32:13 The Importance of Direct Feedback and Listing Management34:08 Google reviews show customer feedback challenges39:50 Opinionated about syndication to important listing directories41:25 Developing go-to-market strategy for Akira's popcorn43:08 Targeting Multi-Brand, Multi-Unit Businesses44:15 Future Plans for Akira
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About the episode
Monte Silva, an owner and restaurant executive coach with over 25 years of experience in the hospitality industry, shares his journey from starting as a dishwasher at the age of 15 to eventually transitioning into restaurant management, operations, and coaching. He emphasizes the importance of creating a perfect business model that encompasses exceptional service, hospitality, product, brand, sales growth, profitability, and culture to achieve success in the restaurant industry.
Throughout the episode, Monte and Angelo delve into the common challenges faced by the restaurant industry, such as labor market shifts, supply chain issues, and inflation. They also discuss the significance of valuing employees, considering them as assets rather than liabilities, and setting realistic yet challenging goals to drive top-line revenue.
Monte also introduces his upcoming book, "Shift Happens," which focuses on changing mindsets and beliefs in the restaurant industry. The book, set to be released in August, will be available in 14 languages and offer various formats, including Kindle, audiobook, and journal.
Join us as we explore the world of restaurant success with Monte Silva, and discover valuable insights and strategies to help your business thrive in the ever-changing hospitality industry. Don't forget to check out Monte's podcast, Restaurant Success Club, and his weekly newsletter, Restaurant Success Newsletter, on LinkedIn for more great content!
TakeawaysValuing and investing in employees is crucial for creating a positive work culture and retaining talent.Shifting focus from percentages to driving top-line revenue can lead to greater profitability.Common challenges in the restaurant industry include the labor market, supply chain issues, and inflation.Silva's upcoming book, 'Shift Happens,' explores mindset shifts and strategies for success in the new economy. Establish a strong brand and set aggressive but fair goalsCreate attainable yet challenging goals that require effort from the teamInvest in scalable systems and build a strong teamAlways be proactive in hiring and developing employeesInvest in growth opportunitiesCreate a perfect box with excellent service, a great product, a strong brand, and a positive cultureTimestamps00:00 - Introduction01:31 - Getting Started in the Hospitality Industry03:45 - Transition to Coaching and Founding Monte Silva Coaching08:56 - Does Establishment Types Matter?10:37 - Challenges Faced by Restaurant Owners14:12 - Upcoming Book: 'Shift Happens'15:17 - Value perception, labor cost, employee retention strategy19:32 - Focus on results, not just percentages.23:53 - Advice on prioritizing goals with limited resources26:17 - Creating Attainable Yet Challenging Goals28:45 - Investing in Scalable Systems and Building a Strong Team31:20 - Being Proactive in Hiring and Developing Employees33:27 - Scaling American diner needs management and training36:37 - Key to success in restaurant industry: Perfect box40:05 - What's next to Monte Silva Coaching
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About the episode
Harold Isaac Walters, CEO and co-founder of Shootz, shares his journey in the food and beverage industry. Shootz is a Hawaiian Asian fusion restaurant that specializes in fried chicken katsu. Harold's background in tech and e-commerce influenced his approach to running Shootz, focusing on data collection and digital marketing.
He emphasizes the importance of having a solid tech stack, starting with a POS system and then incorporating tools for COGS, labor, loyalty, and marketing. Harold also discusses the challenges and lessons learned in scaling the business, including the importance of having a solid model, prime cost management, and a strong culture.
Harold Walters also shares insights on scaling a restaurant business. He emphasizes the importance of focusing on what works and doubling down on successful aspects of the business. He also highlights the challenges of incorporating technology into operations and advises being mindful of the costs and potential complications.
Walters discusses the shift in his vision for Shootz, from aiming for a $100 million exit to aspiring to become a billion-dollar brand with 100 locations by 2029. He emphasizes the need to define the vision and create an environment for growth within the company.
TakeawaysHaving a solid tech stack is crucial for running a successful restaurant, starting with a POS system and then incorporating tools for COGS, labor, loyalty, and marketing.Data collection and digital marketing are essential for restaurant success, especially in the digital age.Scaling a restaurant requires careful consideration of prime cost management, building a strong culture, and making strategic decisions about locations and menu offerings.Having a clean slate and a willingness to learn can be an advantage when entering the food and beverage industry, as it allows for fresh perspectives and open-mindedness.Profitability is key in the restaurant industry, and all decisions should ultimately contribute to the bottom line. Identify what is working in your business and double down on those aspects for greater success.Be mindful of the costs and potential complications of incorporating technology into your operations.Define a clear vision for your business and create an environment for growth.Reverse engineer your goals and work backwards to determine the necessary steps to achieve them.Timestamps00:00 Introduction and Background01:35 What is Shootz?04:06 Applying E-commerce Experience to Shoots07:12 Learning about and choosing restaurant tech platforms11:26 Questioning restaurant owner on marketing tech stack16:18 Order of priorities in business expansion22:30 Analyze top sellers, focus on profitability, scalability23:40 Tech isn't a solution to all problems25:27 Navigating the Challenges of Technology29:11 From a $100 Million Exit to a Billion-Dollar Brand33:06 Importance of clear, authentic, and big vision37:35 Theming days for productivity and focus40:10 Refining operations, technology, and vision for growth42:50 Where to find Shootz and Harold Isaac Walters
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About the Episode
In this conversation, Angelo Esposito interviews John Florinis, EVP Product at MealTicket, about his journey in the fintech and payments industry and the evolution of restaurant technology. They discuss the importance of POS, inventory management, and labor management in the restaurant tech stack. They also explore the challenges of implementing back-of-house solutions and the need for professional services to assist operators.
This episode touch on the potential future trends in restaurant technology, including tighter integration with accounting systems and the use of AI for efficiency gains. John emphasizes the goal of helping restaurants become more profitable and saving them time to focus on what they love. John Florinis discusses the importance of understanding the needs of food distributors and suppliers in the food service industry. He highlights the challenges of managing rebates and incentives for distributors and the role of technology in optimizing their businesses.
Florinis also emphasizes the need for organizational alignment and customer impact when prioritizing product features and enhancements. He shares insights on crisis management during the COVID-19 pandemic and the resiliency of the industry. Finally, he advises early-career professionals to stay open to new ideas, build a broad network, and understand the evolving needs of customers.
TakeawaysPOS, inventory management, and labor management are crucial components of the restaurant tech stack.Implementing back-of-house solutions can be challenging, and professional services can provide assistance.Future trends in restaurant technology may include tighter integration with accounting systems and the use of AI for efficiency gains.The goal of restaurant technology is to help restaurants become more profitable and save time for operators. Understanding the needs of food distributors and suppliers is crucial in the food service industry.Managing rebates and incentives for distributors is a complex task that can be optimized with technology.Organizational alignment and customer impact should be considered when prioritizing product features and enhancements.Crisis management during the COVID-19 pandemic required a focus on helping the industry navigate uncertain times.Building resiliency and adapting to changing circumstances is essential for the hospitality industry.Early-career professionals should stay open to new ideas, build a broad network, and understand evolving customer needs.Timestamps*Timestamps*00:00 Introduction and Background
02:21 Meal Ticket: Helping Stakeholders in the Food Service Value Chain
04:24 John's Journey from Banking to Restaurant Tech
07:57 The Evolution of Restaurant Technology
13:06 Building a Successful Restaurant Tech Stack
22:42 The Future of Restaurant Technology
24:12 Converting Pen and Paper Users to Digital Solutions
25:02 Exciting Trends in Restaurant Technology
25:51 Understanding the Needs of Food Distributors and Suppliers
28:45 Optimizing Businesses through Rebate Management
31:49 Prioritizing Product Features and Enhancements
35:23 Navigating Crisis Management during COVID-19
42:26 Building Resiliency in the Hospitality Industry
48:22 Lessons for Early-Career Professionals
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About the Episode
Stephanie Olson, the Founder and Campaign Director of RestauWant, discusses the inspiration behind founding RestauWant and how her journey began in the hospitality industry.
RestauWant offers full-service digital marketing solutions for restaurants, with a focus on optimizing ad spend and creating compelling storytelling campaigns. They help restaurants increase revenue by incorporating different event types, upselling, and diversifying campaigns.
Stephanie emphasizes the importance of integrating all marketing efforts and tracking the performance of ads to ensure cost-effectiveness. She also highlights the role of photography and video in capturing attention and conveying the unique value of a restaurant. Looking ahead, RestauWant is excited to work with new restaurants, grow their team, and continue making a difference in the industry.
TakeawaysRestauWant offers full-service digital marketing solutions for restaurants, focusing on optimizing ad spend and creating compelling storytelling campaigns.Integrating all marketing efforts and tracking the performance of ads is crucial for cost-effectiveness and revenue growth.Photography and video play a significant role in capturing attention and conveying the unique value of a restaurant.RestauWant is excited to work with new restaurants, grow their team, and continue making a difference in the industry.Timestamps*Timestamps*
00:00 Introduction01:22 Inspiration behind RestauWant04:00 What RestuaWant works on05:54 Integrating the art of story-telling to video strategy08:17 Focusing revenue by incorporating marketing campaigns14:24 Creating Efficient and Effective Marketing Strategies20:55 Competing for restaurant customers with creative advertising23:51 The Importance of Moments of Truth in the Restaurant Industry25:35 Managing reputation by encouraging positive reviews online29:02 Staying Up-to-Date with Marketing Trends in the Hospitality Sector30:35 Advice for Improving Online Visibility and Engagement32:46 The Role of Photography34:48 Future Trends in Digital Marketing for Restaurants36:06 Dream marketing campaign38:11 What's Next for RestauWant
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About the Episode
In this episode, Zach Goldstein, Founder and CEO of Thanx, discusses the creation and purpose of his guest engagement platform designed for restaurants. Thanx aims to drive customer lifetime value through data-driven insights, focusing on loyalty programs, data capture, marketing automation, and data visualization.
Zach highlights successful loyalty programs from brands like Velvet Taco, Chipotle, and Taco Bell, and introduces the concept of "Loyalty 3.0." He also explores the transformative role of AI and machine learning in personalizing customer experiences, the importance of CRM in marketing, and the future of guest engagement solutions.
Thanx offers modular, point-of-sale agnostic solutions to help restaurants achieve their business goals and stand out in a competitive market.
TakeawaysThanx is a guest engagement platform for restaurants that focuses on driving customer lifetime value.Data is crucial in understanding customer behavior and driving repeat visits.Thanx offers loyalty programs, data capture, marketing automation, and data visualization solutions.The platform aims to make data-driven marketing easy for small businesses and is point-of-sale agnostic.Thanx works with mid-market and enterprise brands in the restaurant industry. Thanx helps restaurants drive repeat business and increase customer lifetime value through personalized marketing and rewards.The company focuses on understanding guests as individuals and tailoring marketing efforts to their specific preferences and behaviors.Thanx offers a modular solution that integrates with other restaurant tech systems, allowing for customization and flexibility.Restaurants should evaluate solutions based on their ability to achieve business goals and provide long-term value, rather than just feature checklists.Timestamps00:00 Introduction01:19 Overview of Thanx03:38 The Challenge of Driving Repeat Visits06:35 Measuring Success in Guest Engagement09:16 Where Thanx Evolve to: Digital Ordering and Customer Data11:33 Who's a Good Fit Customers for Thanx12:42 Walkthrough Experience Using Thanx16:26 Clients Success Story20:00 How CRM works on Thanx23:30 Future Ideas Thanx Working on26:28 Where to Draw the Line in Personalized Marketing29:11 Advice to Restauranteurs for Looking Solutions33:21 Choosing Solutions Based on Business Goals and Long-Term Value36:16 What's Next for Thanx38:22 Where to Find Thanx
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About the Episode
In this episode, Angelo Esposito sits down with Michael Beck, Co-founder and CRO of Popcorn GTM, a dynamic agency specializing in go-to-market strategies within the hospitality tech sector. They delve into the nuances of marketing to the hospitality industry, discussing evolving sales strategies and the art of differentiation in a crowded market. Central to their conversation is the role of empathy and deep industry insight in fostering meaningful connections with clients.
Popcorn GTM sets itself apart by infusing a rock and roll pop culture vibe into its operations, emphasizing not only revenue growth for clients but also cultivating a vibrant and engaging work culture.
The discussion also covers broader challenges and opportunities in the restaurant sector, especially concerning technological advancements like AI and XR. They address the ethical use of customer data, the significance of comprehending AI's practical applications, and the value of mentorship in navigating the industry landscape. Michael also shares his commitment to waterway conservation, reflecting on his project aimed at purifying rivers and lakes.
The episode wraps up with both offering book recommendations and a lighthearted debate on the hypothetical benefits of time travel for sealing business deals.
TakeawaysSelling into the hospitality industry requires empathy and industry knowledge.The sales landscape has shifted from hero salesmen to risk mitigation and tribal selling.To stand out in a competitive market, brands should focus on creating a unique and memorable identity.Popcorn GTM differentiates itself by bringing a rock and roll pop culture swagger to its work and focusing on revenue creation for its clients.Restaurant operators should assess their pain points and quantify the cost of those pain points before choosing a tech system. AI and XR are playing a significant role in the restaurant industry, but it is important to understand the utility and ethical considerations of these technologies.Customer experience is a key focus in the restaurant industry, but there is a fine line between personalization and manipulation.Finding good mentors is crucial for personal and professional growth.Waterway conservation is an important cause, and efforts should be made to clean up rivers and lakes.Book recommendations: 'The 7 Habits of Highly Effective People' by Stephen R. Covey and 'Start with Why' by Simon Sinek.The superpower of time travel would be useful for going back and correcting mistakes in sales interactions.Timestamps00:00 Selling into the Hospitality Industry04:15 The Shift in the Sales Landscape08:22 Empathy and Industry Knowledge13:29 Standing Out in a Competitive Market16:35 Popcorn GTM: Bringing a Rock and Roll Pop Culture Swagger24:31 The Impact of AI and XR in the Restaurant Industry41:10 Balancing Personalization and Ethics in Customer Experience44:03 The Importance of Waterway Conservation45:58 Book Recommendations for Sales Professionals46:56 The Superpower of Time Travel for Closing Deals
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About the Episode
Sebastian Stahl, CEO and Founder of Breadth Marketing, shares his journey in the restaurant industry. He started developing a taste for the business in college and opened his first restaurant in Guatemala City in 2005. After facing challenges and learning valuable lessons, he opened a full-service restaurant in Miami's Wynwood area. However, due to various factors, he had to find a partner or sell the restaurant. He connected with a chef who was looking for a larger space and they made a deal within three months. The new concept, a mix of fast-casual and full-service, became successful and is still thriving today.
Sebastian Stahl also shares his journey from running multiple restaurant concepts to starting a restaurant marketing agency. He emphasizes the importance of strategy and building a database for effective marketing. Sebastian also discusses the need for restaurants to invest in technology to streamline operations and control costs. He advises restaurateurs to focus on building a sustainable brand by investing in processes and systems from the beginning. Sebastian highlights the value of branding and long-term planning for restaurant success.
TakeawaysStarting a restaurant requires a deep understanding of operations, marketing, and finances.The restaurant industry is challenging, with many factors that need to align for success.Opening a restaurant in different locations, such as Latin America and the US, comes with unique challenges and costs.Partnering with the right people and learning from experienced professionals can greatly contribute to the success of a restaurant.Flexibility, adaptability, and a willingness to learn are essential qualities for restaurant owners and operators. Invest in strategy and build a database for effective marketingUtilize technology to streamline operations and control costsFocus on building a sustainable brand by investing in processes and systemsPrioritize branding and long-term planning for restaurant successTimestamps:00:00 Introduction and Backstory04:03 Dealing with Unexpected Challenges08:38 Sebastian's Experience and Transition to Restaurant Industry15:25 Takes on the Pros and Cons of Fast Casual vs FSR17:30 How Breadth started23:19 Challenges in Restaurant Marketing28:41 Early Days of Breadth Marketing29:55 Strategic Planning and Social Media Management34:50 Ideal Customers for Breadth Marketing36:54 Recent Wins in Restaurant Marketing39:39 Tips for Building a Sustainable Brand43:03 Emerging Tech and Innovations45:04 Advice to fellow Entrepreneur47:48 What's Next for Breadth Marketing48:58 Where to Find Breadth Marketing and the Book
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About the Episode
In this conversation, David Goldstein, the Managing Partner at FoodTech Connect and Vice President of Growth at Franklin Junction, discusses his passion for food and technology. He shares his experience working in the food tech industry and the lessons he has learned from the hospitality scene.
David also talks about the future of dining and the impact of technology on the food experience. He shares his insights on living a remote life in Latin America and highlights the trends in food tech and startups. Finally, David provides tips for raising capital and shares his contact information.
TakeawaysThe intersection of food and technology is an exciting space with opportunities for innovation and growth.Resilience is a key trait in the restaurant industry, both for operators and those working with restaurants.Technology, such as robotics and AI, is changing the way we dine and experience food, with automation and personalization becoming more prevalent.Latin America is a region with great potential for food tech startups, and there are many exciting projects and trends emerging in the industry.When raising capital, it is important to focus on the fundamentals of the business and demonstrate profitability and strong business metrics.Timestamps00:00 Introduction01:31 David Goldstein's passion for Food and Technology and background04:03 The evolution and learnings from UberEats06:06 What is FoodTech Connect08:30 Unexpected Learnings from the Industry12:10 How Technology Changes the Restaurant Environment17:13 Living abroad, the experience, and the difference20:17 David Goldstein's interest as Venture Capitalist23:41 Tips on how to raise capital25:00 Where to find David Goldstein
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About the Episode
In this episode, Lauren Fernandez, the CEO of Full Course, shares her journey from being a lawyer to becoming a restaurant operator and entrepreneur. Raised in an immigrant family, she was instilled with a strong work ethic and a belief in generational improvement. After obtaining a law degree and an MBA, she made the career shift to become a restaurant owner. She bought three restaurants and quickly turned them around, eventually building a total of 11 restaurants. This experience led her to identify three major challenges in the restaurant industry: the lack of fair and equitable capital for early-stage restaurants, the need for expertise in scaling businesses, and the lack of support and mentorship for founders and employees. These challenges inspired her to start Full Course, a company that provides education, mentoring, consulting, and investment support to emerging and established restaurant brands.
Full Course is an incubator, accelerator, and investor in early-stage food and restaurant brands. They provide growth capital, operational support, and development expertise to help founders stabilize, optimize, and grow their brands. The company offers a wide range of education and coaching services, including a free learning center and a Navigator group coaching program. They are committed to supporting underrepresented founders and promoting diversity in the industry.
Full Course is actively seeking restaurant brands that are differentiated and have a strong purpose and mission. They have upcoming investments and are launching their second fund.
Takeaways:Lauren Fernandez's career shift from lawyer to restaurant operator was influenced by her upbringing in an immigrant family and a belief in generational improvement.The challenges she faced as a restaurant owner inspired her to start Full Course, a company that provides support and resources to emerging and established restaurant brands.Full Course focuses on addressing the lack of fair and equitable capital for early-stage restaurants, the need for expertise in scaling businesses, and the lack of support and mentorship for founders and employees.Fernandez emphasizes the importance of clear expectations, repeatable actions, and rewarding desired behavior in creating efficient and successful restaurant operations. Full Course is an incubator, accelerator, and investor in early-stage food and restaurant brands.They provide growth capital, operational support, and development expertise to help founders stabilize, optimize, and grow their brands.Full Course offers a wide range of education and coaching services, including a free learning center and a Navigator group coaching program.They are committed to supporting underrepresented founders and promoting diversity in the industry.Full Course is actively seeking restaurant brands that are differentiated and have a strong purpose and mission.They have upcoming investments and are launching their second fund.Timestamps:00:00 Introduction01:01 What makes Lauren Shift from General Council to A Restaurant Operator04:30 Lauren's Experience in her First Restaurant08:28 Reinvesting in Your Employees10:24 How Lauren Achieved Multiple Restaurant Investments16:15 Organizing Inventory Management System20:08 Training Staff and Reward Systems21:54 Tasks Delegation24:15 Empowering and Improving Processes26:14 Full Course: Incubator, Accelerator, and Investor27:30 Operational Support and Subject Matter Expertise29:31 No Extra Costs Needed: Full Course Foundation: Education Platform and Learning Centers30:13 Resources to Expect from Full Course33:41 Seeking Differentiated Restaurant Brands38:10 Success Stories42:09 Future Plans and Programs44:41 Where to find Full Course
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About the Episode
In this episode, Carl Orsbourn, Author of "Delivering the Digital Restaurant" and Consultant in the hospitality space, shares his journey from working at big companies like BP to diving into the startup world. He discusses the importance of operational experience and the lessons he learned during his transition to entrepreneurship. Carl also talks about the inspiration behind his book, highlighting key concepts such as leveraging marketplaces and transitioning to a direct channel. He emphasizes the significance of collecting customer data and remarketing to create a personalized customer experience.
Additionally, Carl Orsbourn discusses various topics related to the restaurant industry, including capturing customer data, direct ordering, the future of delivery and logistics, dynamic pricing, and the role of technology in restaurants. He also talks about his involvement with Juicer and the concept of data-driven pricing. Carl shares his insights and experiences, providing valuable information for restaurant owners and operators.
TakeawaysOperational experience is valuable and can be applied across different industries and company sizes.The restaurant industry needs to embrace digitization and off-premise dining to stay competitive.Marketplaces provide access to incremental customers, but restaurants should aim to transition to a direct channel to build customer loyalty.Collecting customer data is crucial for remarketing and creating personalized experiences. Capturing customer data is crucial for restaurants to build relationships and communicate with customers in the future.Restaurants should consider using their on-premise business to promote their direct ordering channels and loyalty programs.The future of delivery and logistics in the restaurant industry is still evolving, with potential solutions including alternative delivery channels and automation.Dynamic pricing can be a powerful tool for restaurants to optimize revenue and provide personalized experiences for customers.The integration of technology and data in the restaurant industry is essential for improving operations and enhancing the customer experience.Timestamps:00:00 Introduction and Background01:20 Transition from Big Companies to Startups05:40 Writing the Book on Restaurant Digitization08:30 Venturing into Juicer and Advisory Roles09:03 Lessons from Transitioning to Entrepreneurship10:38 Overview of the Book: Delivering the Digital Restaurant13:02 Insights from Being a DoorDash Driver16:11 Leveraging Marketplaces and Transitioning to a Direct Channel22:29 Capturing Customer Data and Direct Ordering24:02 The Future of Delivery and Logistics28:11 Dynamic Pricing and Consumer Perception32:14 Introduction to Juicer and Data-Driven Pricing40:45 Carl's Current Endeavors and Future of Restaurant Technology45:00 Where to Find Carl and His Work
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About the Episode
Vishal Agarwal, Founder and CEO of Checkmate, delves into the company's pivotal role in integrating third-party orders into restaurant POS systems. He outlines how the organization has expanded to support over 50 POS systems and 100 ordering platforms, propelling restaurants into a state of digital omnipresence.
Vishal shares his motivation for founding the company, centered on a deep understanding of the challenges faced by restaurant operators. He underscores the commitment to customer-centricity, highlighting the offer of risk-free trials to demonstrate the solution's effectiveness. Vishal also details the company's approach to piloting and scaling their solutions for prominent brands, along with the essential business practices that underpin their success, including the importance of assembling the right team and maintaining comprehensive documentation.
Furthermore, he explains Checkmate’s strategies for helping restaurants safeguard and augment their revenue through innovative power management and continual evolution. He points out the benefits of real-time dashboards and alerts that allow for the monitoring and optimization of digital operations. Vishal also discusses how Checkmate enhances customer satisfaction through optimized menus and A/B testing, and concludes with insights into the future of restaurant technology and the impact of remote work on urban centers.
TakeawaysCheckmate integrates third-party orders into restaurant POS systems, helping restaurants become digitally omnipresent.Understanding the pain points of restaurant operators is crucial for developing effective solutions.Putting customers first and offering risk-free trials can lead to successful partnerships with large brands.The process of piloting and scaling involves optimizing menus, customizing solutions, and providing exceptional service. Having the right team and solid documentation are fundamental for business success.Checkmate helps restaurants manage and protect their revenue through power, management, and evolution.Real-time dashboards and alerts are used to monitor and optimize digital operations.Optimizing menus and offering A/B testing can improve customer satisfaction.The future of restaurant tech lies in consolidation and finding a balance between centralized and distributed solutions.Remote work is here to stay, but downtown cores may not fully return to pre-COVID levels.Timestamps00:00 Introduction and Overview00:47 Checkmate Overview03:19The Inspiration Behind Checkmate05:10 Developing and Creating Solutions11:46 Checkmate’s Success Stories15:23 How Checkmate Enable and Provide Technological Solutions to their Customers18:36 Running and Managing Multiple POS Systems Smoothly20:40 POWER, MANAGE, and EVOLVE: Managing and Protecting Restaurant Revenue25:29 How Checkmate Satisfy their Customers through Menu Optimization28:43 Hard Work, Consistency, and Resilience: Key to Achieving Goals29:52 The Next Few Years of Restaurant Tech32:53 The Impact of Remote Work on Downtown Cores37:13 Where to Find Checkmate
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About the Episode
Jennifer Ryan, the Co-founder and CEO of Croux and Blueroot, shares her journey in the tech and hospitality industry. She started as a server in New York, then went into finance and real estate before launching a healthy food restaurant in Alabama. During the pandemic, she faced challenges in the restaurant industry and realized the importance of listening to customer feedback and focusing on what truly moves the needle. She then co-founded Croux, a platform that connects trusted talent with understaffed businesses in the hospitality industry.
Croux is a platform that provides flexible work opportunities for individuals in the hospitality industry while helping businesses fill staffing gaps. The mission is to economically empower communities, starting with individuals and local businesses. The platform offers benefits, tax support, flexible schedules, and fast payment to support workers. It also helps businesses retain their core staff by providing additional support and extra hands when needed. Croux focuses on the event space and works with businesses that are mission-aligned. The company is experiencing growth in existing markets, expanding to new markets, and developing new technology features.
TakeawaysListening to customer feedback and focusing on what truly moves the needle is crucial for success in the restaurant industry.Iterating and evolving quickly is essential for survival and growth in the hospitality industry.Being open to feedback and willing to make changes based on customer needs can lead to unexpected success.Starting a tech company like Croux can be a way to address industry challenges and support businesses in the hospitality sector.Techstars can provide valuable support and resources for entrepreneurs in the tech industry. Croux provides flexible work opportunities for individuals in the hospitality industry and helps businesses fill staffing gaps.The platform focuses on economically empowering communities, starting with individuals and local businesses.Croux offers benefits, tax support, flexible schedules, and fast payment to support workers.The platform helps businesses retain their core staff by providing additional support and extra hands when needed.Croux is experiencing growth in existing markets, expanding to new markets, and developing new technology features.Timestamps:00:00 Introduction and the Importance of Croux in the Hospitality Industry03:03 Challenges and Listening to Customer Feedback in the Restaurant Industry08:48 The Journey from Restaurant Owner to Tech Founder13:06 The Role of Iteration and Evolution in the Hospitality Sector24:09 Techstars: Empowering Entrepreneurs in the Tech Industry26:59 Balancing Staffing Needs and Business Viability28:27 The Challenge of Low Wages and Thin Margins29:24 Economically Empowering Communities Through Croux31:14 Onboarding and Using the Croux Platform34:35 Roles and Opportunities on Croux36:27 Utilizing Croux in the Event Space38:43 Retaining Core Staff and Filling Staffing Gaps43:57 Growing and Expanding Croux
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About the Episode
Marcus Viscidi, VP of Enterprise Sales at Informa Connect, discusses the trends and challenges in the food service industry, particularly in relation to trade shows and conferences. He highlights the importance of technology in streamlining operations and improving customer experiences.
Viscidi also mentions the rise of plant-based options and sustainability as key trends in the industry. He emphasizes the need for experienced and well-capitalized operators in the restaurant business and discusses the importance of addressing food waste and reducing single-use plastic. The conversation covers topics such as plastic waste in the restaurant industry, trends in the post-COVID landscape, and trade shows in the food service industry. The main themes are sustainability, industry trends, and trade shows.
TakeawaysTechnology plays a crucial role in streamlining operations and improving customer experiences in the food service industry.The rise of plant-based options and sustainability are important trends in the industry.Experienced and well-capitalized operators are more likely to succeed in the restaurant business.Addressing food waste and reducing single-use plastic are key sustainability challenges in the industry. Plastic waste is a significant issue in the restaurant industry, with approximately 30% of food purchased in restaurants going to waste.Restaurants are exploring ways to reduce waste and optimize their ordering to minimize food waste.The post-COVID landscape has seen a shift towards convenience and experience as key factors for consumers.Alcohol consumption among Gen Z is decreasing, which may impact full-service restaurants that rely on alcohol sales.Trade shows, such as the National Restaurant Association show, provide valuable opportunities for networking, learning, and staying updated on industry trends.Timestamps00:00 Introduction and Background07:55 Trends in the Restaurant Space12:39 The Future of Technology in the Restaurant Industry22:01 The Impact of Changing Alcohol Consumption Habits
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