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Welcome to another episode of the Word on the Street podcast! In this episode, we're joined by Karl and Grant from Priced Right Auto. Karl shares his fascinating journey from reading "The Greatest Life in the World" in the 1980s to owning his own dealership since 2001. He talks about the challenges and opportunities in the used car market, especially in the EV sector, and how Priced Right Auto has adapted to changing market conditions. Grant, a multimedia artist, discusses the creative marketing strategies that have helped drive their business, including innovative in-house content and targeted advertising campaigns.
Join us as we dive into the world of independent car dealerships, the rise of EV sales, and the unique marketing approaches that set Priced Right Auto apart. Whether you're in the automotive industry or just love cars, this episode is packed with valuable insights and tips.
🔗 Links:
Visit Priced Right Auto: https://www.pricedrightauto.org/
Learn more about DealerOMG: https://dealeromg.com/
Don't forget to like, comment, and subscribe for more episodes of the Word on the Street podcast!Our Website: https://www.dealeromg.com/
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Contact us:
512-436-9677
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In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila and Ashley from Dealer OMG discuss the automotive industry's current landscape and provide valuable insights for dealerships. They introduce Scott Skougard, an industry veteran, who shares tips on maintaining effective processes, cybersecurity, and adapting to market changes post-COVID. Key points include the importance of not panicking, returning to traditional business processes, tracking activities at a granular level, and maintaining advertising standards. The conversation emphasizes the need for resilience and adaptability in the evolving market environment.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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In this episode of the "Word on the Street" podcast by Dealer OMG, Sheila, Ashley and Sivia, seasoned automotive industry professionals, share insights and advice for dealerships navigating the post-pandemic market of 2024. The discussion emphasizes the importance of avoiding emotional decision-making in response to market fluctuations. Sheila highlights the need for strategic roles within dealerships to be separate from day-to-day operations to maintain perspective. They stress the significance of foundational marketing strategies, including a balance between organic and paid efforts, and caution against overcomplicating or relying solely on lead generation without a robust follow-up system. The episode underscores the value of long-term branding and consistent customer engagement in achieving sustainable success.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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In this Word on the Street podcast episode, Andrew Street and Sheila Pogue reveal an innovative and cost-effective approach for auto dealers to leverage social media and vehicle recalls to boost their dealership service and sales.
In the competitive world of automotive sales and service, dealerships constantly seek new and creative ways to attract customers. Traditional advertising methods often fall short, with many dealerships struggling to reach their target audience effectively. Andrew and Sheila share Dealer OMG’s innovative approach to gaining consumer traction with personalized recall ads specific to the consumer’s make, model and year vehicle.Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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In this Word on the Street podcast episode, Andrew Street and Jon Loomer delve into the intricacies of online advertising. Should you optimize for volume of traffic or quality of traffic? Jon Loomer shares his experiences and insights on striking the right balance, considering the implications on cost and audience engagement.
From dissecting the limitations of optimization metrics to uncovering the hidden weaknesses in algorithmic placements, this duo uncovers the challenges advertisers face in today's digital landscape. Discover why assumptions can lead astray and how to navigate the complexities of ad placements to maximize campaign effectiveness.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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Ashley Kilbarger explains how Ford dealerships use customized advertising strategies to achieve unique goals and produce exceptional outcomes.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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On this episode, Andrew Street, Jeff Hunter, and Ashley Kilbarger sit down to delve into the effective strategy of utilizing pre-existing resources to achieve sustainable growth through organic social media channels. Their insights are sure to provide valuable guidance for auto dealers looking to maximize their potential!
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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Discover how Miqueias Braganca, Dealership General Sales Manager at Leif Johnson Ford in Austin, Texas, transformed challenges into opportunities and discover his strategies for beating sales goals year over year, finding innovative solutions, and standing out in a competitive market. Gain insights on fostering a customer-centric approach, celebrating small wins, and building a meritocracy that rewards hard work.
This episode dives into practical advice, insightful anecdotes, and motivational stories that will inspire you to create a thriving dealership culture. Explore Miqueias's secrets to success and unleash the full potential of your auto dealership. Tune in and equip yourself with the tools to implement impactful strategies that drive growth and propel your store to new heights.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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Discover how dealerships are navigating the challenges of retargeting in a landscape of deprecating cookie use. In this insightful episode, Andrew is joined by special guests Chris Kerr and Sean McLean from Clarivoy as they delve into strategies that have helped identify and retain website visitors amidst the impact of iOS 14 restrictions and the widespread loss of third-party cookies across various platforms.
Through Clarivoy's innovative approaches, they have achieved an impressive 300% increase in DealerOMG’s retargeting audience size. Tune in to learn how DealerOMG and Clarivoy are working together to strengthen dealers’ paid social advertising. Have you seen reduced results on Facebook in recent years? The solution this partnership has created will return you to strong results.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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Andrew Street interviewed Chris Kirksey, the owner of Direction.com, and discussed strategies that dealerships can use to improve their SEO. Chris shareed his expertise and insights on how to improve your dealership's SEO, with a specific focus on optimizing your Google Business Profile. He covers a range of tactics and strategies, including posting high-quality images and videos, sharing incentives and promotions, and adding a Q&A section to your profile.
As a dealership owner or manager, you know that having a strong online presence is crucial in today's digital age. However, with so much competition, it can be challenging to stand out and attract new customers. That's where SEO comes in - by optimizing your dealership's website and online profiles, you can increase your visibility in search engine results and make it easier for potential customers to find you online.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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Trends in communication platforms have set a face pace in the automotive industry. Colby Joyner, Vice President of Marketing and Strategy at Cavender Auto Group, joined us to discuss how he works to maintain seamless communication with the auto group's customer base. Andrew and Colby discussed ways to continually engage customers digitally during the buying process, connecting to younger generations, how they prefer to communicate, and how you can position your dealership as a resource.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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The different types of automotive ad campaigns you can run on Facebook are endless. So the question is, how can they be utilized, and how can you do it better than others?
On this episode, Andrew Street chatted with David Lemmon, Director of Client Success at Dealer OMG, about massive lead generation opportunities that dealers can act on immediately and get guaranteed results before month’s end. Hear about dealerships’ success using these strategies and how the team at Dealer OMG has perfected these strategies.
Guest Speaker Information:
David Lemmon [email protected]
Director of Client Success at Dealer OMG
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
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Over the past two years, new restrictions imposed by social media platforms have rocked the automotive industry. The impact was significant, with advertising strategies requiring a major overhaul.
On this Word On The Street episode, special guest Jasmine Goodsaid, a Technical Lead, discussed how dealerships could stay ahead of the curve regarding advertising restrictions and workarounds for imminent guideline changes.
Our Website: https://www.dealeromg.com/
Find us on social:
LinkedIn: https://www.linkedin.com/company/dealer-omg/
Facebook: https://www.facebook.com/DealerOMG
Instagram: https://www.instagram.com/dealeromg/
Youtube: https://www.youtube.com/@dealeromg
Contact us:
512-436-9677
