Episoder
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Joe Ndu discusses the essential stages of sales maturity and emphasizes the importance of focus and storytelling in achieving sales success. He shares valuable insights on cold calling, market research, and direct outreach to connect with potential clients effectively. Joe also opens up about his personal journey, including challenging times that tested his faith and resilience. Learn about strategic approaches to GTM, the power of personalized messaging, and the significance of maintaining a human element in sales processes.
00:20 Understanding Go-to-Market Strategies
01:31 Stages of Sales Maturity
02:47 Designing Effective Sales Strategies
04:07 Focusing on One Core Vehicle
10:41 The Importance of Market Research
16:57 Implementing Technical Storytelling
19:54 Overcoming Rejection in Sales
20:38 Effective Cold Calling Techniques
21:39 Innovative Cold Email Strategies
23:34 The Importance of Quality Over Quantity in Email Marketing
25:05 Leveraging AI for Lead Generation
26:52 Personal Struggles and Faith
Connect with Joe:
https://www.linkedin.com/in/josephndu/
Connect with Raul:
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources
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In this podcast episode, I talk with Ben Billups, founder of Noble and an expert in performance marketing. Ben shares insights from his experience, discussing the resurgence of email newsletters and the importance of owned audiences. He explains Noble's innovative strategies in both B2B and e-commerce spaces, his unique approach to fulfillment and client relationships, and his mental models for decision-making. Ben also touches on the importance of iterating quickly based on feedback loops for business success. If you want to leverage email newsletters to enhance your marketing efforts and achieve remarkable growth, this episode is for you.
01:06 The Power of Newsletters and Email Marketing
03:02 Owned vs. Rented Audiences
04:42 Strategies for B2B Newsletters
13:16 The Debate: Niching Down vs. Broad Services
17:12 Building Proprietary IP and Innovations
22:31 Operational Excellence and Team Culture
23:55 Mindset and Decision-Making Frameworks
Connect with Ben
Newsletter growth service: https://www.fwdnewsletters.com/
Linkedin: https://www.linkedin.com/in/ben-billups/
Twitter: https://twitter.com/BenBillups
Connect with Raul:
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources
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The Power of the Predator Mindset in Sports & Business with Peak Performance Expert Gene Zannetti
Gene Zannetti is the co-founder of Winning Mindset. We discuss the importance of maintaining a 'predator mindset' in sports, business, and everyday life. Gene elaborates on the concept of focusing on controllables and letting go of what cannot be controlled, coining the terms 'predator mindset' for proactive approaches and 'prey mindset' for reactive behavior. He emphasizes the significance of motivation, willpower, and maintaining a balance between being one's harshest critic and best friend. The discussion also covers methodologies for improving mental strength, the psychological impacts of current-day challenges, and the importance of faith and purpose in driving success.
00:14 The Journey of a Wrestler
00:56 Entrepreneurial Insights
01:21 Control vs. Letting Go
02:29 Predator vs. Prey Mindset
06:18 Applying Mindset in Business and Sports
10:10 Motivation and Willpower
22:02 Current Day Challenges and Solutions
Connect with Gene
https://www.wrestlingmindset.com/
Connect with Raul:
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources
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The Power of Deep Specialization with Corey Quinn
In this episode of the Do Good Work podcast, host Raul Hernandez interviews marketing expert Corey Quinn. Corey shares his journey from the highs and lows of the startup world to scaling a digital marketing agency from $20 million to $150 million. The discussion dives deep into the principles of deep specialization, why it matters, and how it can transform your business. Corey also touches on the importance of empathy in marketing, building genuine relationships, and the effectiveness of strategic gifting in outbound marketing. Tune in for valuable insights on scaling your business and mastering deep specialization.
00:00 Introduction to Corey Quinn
00:16 Corey's Journey: From Startups to Agency Success
01:28 The Importance of Specialization
02:31 Deep Specialization Frameworks
06:14 Empathy in Business
07:32 The Zone of Indifference
12:27 Gift-Based Marketing Strategies
23:15 Building Authority in a Vertical Market
24:43 Overcoming the Fear of Specialization
30:48 Conclusion and ResourcesConnect with Corey:
https://www.coreyquinn.com/
https://anyonenoteveryone.com/
https://www.linkedin.com/in/coreyquinn/Connect with Raul:
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources -
How Remote Startups Scale & Win by Staying Lean with Erika Zeigyte
In this episode, Raul Hernandez talks with Erika Zeigyte, founder of Prosana, about her experience in growing a fully remote marketing agency from 4 to 84 employees and from zero to $2 million in annual revenue in just two years. Erica shares insights on the importance of maintaining a lean organizational structure, avoiding common hiring pitfalls, and ensuring operational efficiency. They also discuss the nuances of forecasting, organizational design, and managing client relationships for sustainable growth.
00:00 Introduction and Guest Welcome
00:06 Erica's Background and Achievements
00:48 Scaling Up While Staying Lean
01:22 Remote Work Dynamics
01:44 Challenges in Hiring and Team Growth
02:33 Measuring Efficiency and Capacity
08:43 Client Management and Cultural Fit
13:22 Organizational Design Strategies
15:04 Balancing Job Roles and Responsibilities
18:31 Conclusion and Contact InformationConnect With Erika:
https://www.linkedin.com/in/erika-zeigyte/
ezeigh on Instagram
[email protected] on emailConnect with Raul:
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources -
Navigating Growth with Will Stevens: Strategies for Startups, ScaleUps and Solopreneurs
In this episode, we delve into a conversation with Will Stevens, founder of Gain Growth Consulting, who specializes in helping startups and scale-ups develop effective go-to-market strategies. We cover everything from managing growing pains to integrating cultures of performance for profitable growth. Will shares his journey, insights on fractional solopreneurship, and how to navigate challenges in today’s market landscape. We also touch on the importance of balancing strategy with execution and the nuances of developing a business case for growth. Tune in to gain valuable advice on leadership, market conditions, and building lasting business success.
00:00 Introduction to Today's Guest: Will Stevens
00:45 Navigating the Challenges of Virtual Platforms
01:14 Diving into Solopreneurship and Go-to-Market Strategies
03:21 The Impact of Budget Cuts on Marketing
06:48 Leadership and Team Dynamics in Tough Times
07:36 The Role of Luck and Control in Business Success
11:45 Aligning Business Actions with Goals
14:29 Adapting Strategies and Managing Client Expectations
18:27 Building a Strong Business Case
26:21 Advice for Solopreneurs and Founders
30:16 Conclusion and Where to Find Will Stevens
Connect with Will
LinkedIn: https://www.linkedin.com/in/williamstevens1000/
Website: https://www.gaingrowthconsulting.com/
Podcast: https://open.spotify.com/show/72gPG3cYk5wUwhwMti2qG6?si=f59b2fce4153409f
Connect with Raul
https://dogoodwork.io/apply
https://dogoodwork.io/free-growth-resources
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Tune into our latest podcast as SEO guru Brandon Leibowitz from SEO Optimizers breaks down the impact of AI on SEO strategy. Find out how he's adapting as a business owner & get key insights to future-proof your online presence. Unmissable tips for any digital marketer!
Who’s The Guest? Brandon Leibowitz has run and operated SEO Optimizers since 2007. We are a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic, which in turn converts into clients, sales, leads, etc.
Episode Highlights
Impact of AI on SEO and creative industries. Adapting business strategies to leverage AI in SEO. The importance of distinguishing AI-generated content from human-written content. Using AI to generate topics and outlines for content creation. The limitations of AI in providing accurate search volume data. The future role of AI in SEO and adapting to its development. Current relevance of SEO in the context of AI-driven search engines. Strategies for incorporating SEO into growth plans and content strategies. Importance of backlinking in SEO and how to approach it. The overall effectiveness of SEO across various industries. SEO as an evergreen strategy and its role in conversion rate optimization.Episode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brandon Leibowitz https://seooptimizers.com/ https://www.youtube.com/c/BrandonLeibowitz/videos https://www.linkedin.com/in/brandonleibowitz/ https://www.instagram.com/leibowitzbrandon/ https://www.facebook.com/BrandonLeibs https://twitter.com/brandonleibs https://www.pinterest.com/leibowitzbrandon/Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency owners to achieve their goals, whether they aim for significant scaling or improving their quality of life. The episode also explores the changing landscape of sales and business development, advocating for a balanced approach that prioritizes relationship building and targeted outreach over mass communication. Dan's insights offer a fresh perspective on success, emphasizing personalization, intentionality, and the long-term building of one's agency.
Who’s The Guest? Dan Englander is the CEO and Founder of Sales Schema, a fractional new business development team for marketing agencies and B2B service companies. He's the host of The Digital Agency Growth Podcast and author of Relationship Sales At Scale.
Episode Highlights
Deep Dives and New Perspectives with Recurring Guests Redefining Success Beyond Revenue: A Fresh Approach Unpacking the Stages of Agency Growth and Health Navigating from Glorified Freelancer to Unfettered Agency The Importance of Sales as a Habit for Agency Growth Leveraging AI and Personalization in Outreach Looking Ahead: Excitement and New BeginningsEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Dan Englander [email protected] https://www.salesschema.com/Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling.
The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He discusses the problem of marketers overvaluing their contribution to the process without acknowledging the other critical components.
Who’s The Guest? Jason Hornung is the founder and Creative Director at JH Media LLC. His proprietary methods for ad creation, audience selection, and scaling are responsible for producing $20 million + of profitable sales for his clients EVERY YEAR. He is known as the “guru to the gurus” because he’s the mastermind behind hugely profitable campaigns for marketing legends such as Mike Dillard, Frank Kern, Ryan Deiss, Neil Patel, Grace Lever, Sam Ovens, and more!
Episode Highlights
The significance of learning and evolving in the advertising industry. The challenges of consistently updating and reviving offers in the market and Jason elaborates on the common mistake of changing offers too frequently based on insufficient data. The importance of understanding the entire process of making an offer work, and how many people don't comprehend the different components that contribute to successfully executing a business model. The necessity of spending a sufficient amount to test an offer while also making intelligent decisions based on the actual performance data gathered through testing. The creation of intellectual property (IP) from agency work and Jason shares his insights on the importance of developing real expertise before positioning oneself as a guru or thought leader. Tracking and data accuracy issues.Episode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Jason Hornung https://academyofadvertising.com/ https://jasonhornung.com/Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our experiences do not define our worth or capabilities.
Who’s The Guest? Mike is the founder of Market Me, a consulting firm focused on helping entrepreneurs and business owners connect with the businesses that need them. Driven by his passion for helping other entrepreneurs, Mike launched a coaching program in 2020 that focuses on product development, pricing, sales, and marketing. He has gained a reputation for using lean marketing to help his clients make more money.
Episode Highlights
Mike Moll is the founder of Market Me, a consulting firm focused on assisting entrepreneurs and business owners. His primary motivation stems from his passion for helping other entrepreneurs by building systems that set them up for success. In 2020, Mike launched a coaching program that focuses on product development, pricing, sales, and marketing. He has gained recognition for his expertise in lean marketing, helping clients make more money. Mike transitioned from being an agency owner to a solopreneur sales coach. The interview highlights his journey as an entrepreneur and his shift in career focus. Market Me offers valuable services to entrepreneurs and business owners looking to improve their strategies. Mike's coaching program aims to empower entrepreneurs with essential skills for growth and success. His innovative marketing approach has set him apart in the competitive coaching industry. The interview showcases Mike's dedication to supporting the entrepreneurial community and fostering growth.Episode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoahttps://dogoodwork.io/ Connect with Mike Moll Website: www.mikemoll.co Instagram: https://www.instagram.com/themikemoll/ Youtube: https://www.youtube.com/channel/UCZB3weeqktVNPhGDJa4Slbw Linkedin: https://www.linkedin.com/in/themikemollReview, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses.
Who’s The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency for education based businesses. Aaron has over 20 years of experience and has helped generate over a billion in online sales. He currently sits on the Traffic And Conversions Agency Advisor Committee, is a faculty member of Digital Marketer, and hosts the Podcast: Sales Velocity.
Episode Highlights
How Aaron helps his clients dominate their industry and how he continually evolves his practices to achieve this goal The wide variety of clients they have at present and how his team applies their skills to help clients find their target audience Their process of onboarding a new client and how they manage expectations for long-term growth The need for clients to reinvest their profits into the business for the first 12 to 16 months in order to yield exponential returns later on Benefits of partnering with a fractional CFO and how this leads to a better understanding of their clients' finances Advantages of having a holistic approach in dealing with clients Importance of building relationships at scale rather than focusing only on product revenue The difficulties of pricing their services to match their values while considering the financial capability of their clientsEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Aaron Parkinson https://7milemedia.com/team https://ky.linkedin.com/in/aaron-parkinson-99044610Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are up-to-date with market trends. Additionally, she acknowledges the significance of personal involvement for business growth and guidance.
Who’s The Guest? Lucia is the founder of The BD School, the first educational platform entirely dedicated to business development. They are on a mission to help BD pros around the world improve their skills and get great results in their jobs.
Episode Highlights
The necessity of being genuine and presenting original thoughts and ideas rather than copying others The persistence of spam and the importance of working smart over volume Approach taken by The BD School, starting with extensive research before crafting the first email How she began The BD School The challenging time when she considered looking for a traditional job as the stress of running the school became overwhelming Trust-building and maintaining the quality of the courses Importance of being practitioners themselves in order to provide quality education The need to stay updated due to fast-paced business development trendsEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Lucia Piseddu https://www.thebdschool.com/ https://www.linkedin.com/in/iamluciapiseddu/ [email protected]Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a successful B2C community model that could work in B2B settings. He argues for a balance between being helpful and pitching a product and stresses the importance of authenticity and trust in fostering customer loyalty.
Who’s The Guest? Derek Weeks, the founder and CMO of Unfair Mindshare, is an award-winning B2B software marketer. He is a four-time CMO and VP Marketing with over 30 years of experience in both Fortune 100 tech companies and venture-backed start-ups. Derek is also the Amazon bestselling author of Unfair Mindshare: A CMO’s guide to community-led marketing in a product-led world. Derek joins us from Bethesda, Maryland where you can find him rooting for the Ravens, smoking meat, or driving his kids to football and ballet practice.
Episode Highlights
The premise of Derek’s book, which promotes the idea of running more marketing teams, integrating them with demand gen and brand programs The benefits of building a community including gaining extensive knowledge about the market and the behaviors and personas of people An example of how to integrate community led marketing with brand and demand gen activities The importance of running authentic Community Led Marketing (CLM) The balance between automated, machinery-driven marketing and human-driven marketing. The benefits and the reach of larger communities How it's not about not pitching at all but about making sure your interactions with the target market are authentic and helpful for a majority of the time before you make a sales pitchEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Derek Weeks Web: https://unfairmindshare.com/ LinkedIn: https://www.linkedin.com/in/derekeweeks/ (please DM me) X: @weekstweetsReview, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a brand playbook and a messaging framework should be prepared to facilitate effective agency involvement. Overall, she underlines the critical role of clear communication, mutual respect, and aligned expectations in nurturing successful agency relations.
Who’s The Guest? Tracey Saenz is a marketing leader who has grown and turned around brands for over 20 years. She’s launched challenger brands, created new product categories, and expanded leading brands into new markets. As a team leader, she has nurtured decades-long relationships with team members and agency partners.
Episode Highlights
Tracey’s personal journey, moving from running her own agency to being part of a team to her current role at a B2B software platform Market shifts due to the pandemic and what the future looks like for startups in the business landscape Strategic approach to go-to-market and her focus on non-coercive marketing that prioritizes customer wants and needs Strategies for managing agency relationships, starting from vetting and onboarding to managing deliverables How to operationalize campaign development, breaking down the process from initial idea to launch and measurement The importance of defined roles and responsibilities Setting expectations when you begin a relationship with an agency and emphasize the importance of maintaining transparency and open communication for a successful partnership The need for quality players, especially for smaller brands trying to stand out, suggesting that such quality may be worth paying forEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Tracey Saenz LinkedIn: https://www.linkedin.com/in/tsaenz/Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate awards can give businesses a competitive edge.
Who’s The Guest? Claire Angelle is the Founder and CEO of Angelle Consulting, a boutique PR and consultancy firm founded in 2018, with extensive international experience working with government agencies, influencers and companies large and small.
This multi prong approach is very much linked to Claire’s background, which combines more than 15 years of experience in economic development, government relations, communications and philanthropy in North America, Europe and South America. Prior to starting her own venture, Claire was Executive Director of Worth Cities – The Worth Group, a 28-year-old community of affluent and influential stakeholders leading with purpose. Claire was the operational and thought leader in charge of delivering comprehensive strategy, content and curated events for cities across the United States suffering from a recognition deficit.
Episode Highlights
Award opportunities in PR The value and impact of awards in branding Different ways to leverage new media The need to define your audience before deciding on a PR approach Her journey, starting from being a government employee in France to becoming an entrepreneur Encouragement for individuals who are either starting new businesses or are at a crossroads in their journey Take calculated risks and emphasizes the value of life lessons learned from failuresEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Claire Angelle https://www.angelleconsulting.com/ https://www.linkedin.com/in/claire-collobert-angelle-5267b4a/ https://www.instagram.com/clairecangelle/Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans fundamentally have not changed over time, and that ineffective messages are more likely due to poor design than increased distractions. Ben extends an invitation to listeners to learn more through his website, newsletter, and a free chapter of his book.
Who’s The Guest? Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, startups, and other brands.
Episode Highlights
Importance of effective communication in fields such as sales and marketing The concept of 'fluency' in cognitive science Five attributes of simple messages The importance of emotional benefits and how they connect the tangible features with the audience's motivations Steps to identify what to say what’s necessary How influential and effective individualized communication can beEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Ben Guttmann Website: https://www.benguttmann.com/ Book: https://www.benguttmann.com/simply-put-book Free Chapter: https://www.benguttmann.com/simply-put-book/download LinkedIn: https://www.linkedin.com/in/benguttmann/Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results.
Who’s The Guest? Andy Buyting is a thought leader in content marketing & thought leadership. His "integrated content" strategy has served both himself and his clients exceedingly well. Andy is the published author of two internationally bestselling books, including; "How to Win Clients & Influence People" and "Double Sales / Zero Salespeople". Through Tulip Media Group, his team helps to fuel revenue growth for their Client-Partners through differentiated marketing strategies that work!
Episode Highlights
How businesses can stand out in today's saturated market The importance of knowing their core competency and core customer Process of helping clients simplify and determine their unique business proposition Philosophy of increasing sales without increasing the number of sales reps Knowing who should handle sales after letting go of the sales team How the company shifted towards focusing on digital marketing and website optimization to ensure customer conversion The significance of maximizing the effect of website visits The importance of trust in sales and the perils of over-promising solutionsEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Andy Buyting https://tulipmediagroup.com/double-sales-zero-salespeople/ https://ca.linkedin.com/in/andybuytingReview, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field.
Who’s The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is to make the web better - more performant, more accessible because the web is meant for everyone. He's also the host of the marketing podcast, Mix & Matchbox as well as the host of a podcast with his kids called the Weird Snack Show.
Episode Highlights
How being a generalist can provide different perspectives to solve complex problems Importance of gaining deep knowledge from different industries and applying it to solve problems Example how to understand and cater to the needs of a specific audience Emerging trends in the marketplace and the current interest in Artificial Intelligence The uses of AI in data analysis and the potential opportunities it could bringEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brent Feldman https://matchboxdesigngroup.com https://www.linkedin.com/in/brentfeldman/Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he offers, like free training on using inner peace to better business, or on his website and social media platforms.
Who’s The Guest? As a High Performance Coach, TEDx Speaker, and Conscious Leader, Mario Lanzarotti is on a mission to help entrepreneurs make more money in half the time. With over 1.1 million views, his TEDx talk stands testimony as to how his unique methodologies enable high-performers to gain the mental clarity and focus necessary to achieve what would normally take years in just 6 months or less. He is a pioneer in using higher states of consciousness to create wealth and enjoy freedom in all aspects of life, inspiring entrepreneurs worldwide to achieve their biggest dreams without compromising their well-being.
Episode Highlights
Mario's initial pursuit of becoming a pilot driven by external desires for respect, money, and societal acceptance The loop between thoughts, feelings, actions, and its impact on one's life Encouragement to recognize one's conditioning and limitations, urging a shift toward conscious creation instead of living by societal norms His advocacy for acknowledging and processing emotions to avoid internalization and physical manifestations of unresolved issues The importance of releasing emotions in healthy ways, such as expressing anger constructively Why there’s a need to clear emotions for rationality to genuinely take place Mario's openness to conversations, contemplation, and further exploration How you can connect to Mario LanzarottiEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mario Lanzarotti https://www.mariolanzarotti.com/ https://www.linkedin.com/in/lanzarottimario/ https://www.instagram.com/mario.lanzarotti/Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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Raul talks with Mary Ann Pruitt, CEO of Mosaic Media, who discusses the importance of targeting niche audiences using data points for effective marketing. She stresses the need for businesses to constantly re-evaluate their media strategies due to the ever-changing landscape of media. Mary Ann also underlines the value of client-agency collaboration and communication, and anticipates further use of advanced data collection for precise targeting. She discourages focusing too much on vanity metrics and urges businesses to consider the customer's full journey for effective omnichannel tracking.
Who’s The Guest? Mary Ann Pruitt is the CEO and President of Mosaic Media, a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime.
Episode Highlights
Mary Ann’s journey in the media world and how things have evolved over time How media choices used to be limited and how the scope has broadened now with advanced targeting strategies The value of fine-tuning your target audience and the signs that indicate you're on the right path Identifying the 'audience of one' as a central figure for your marketing campaigns What media means today with the evolution of technologies and platforms Being strategic about which media channels to focus on and deny being everywhere just for the sake of it The importance of focusing on conversions rather than just collecting vanity metrics Creating an ecosystem for consumers based on an omni-channel approach and tracking the success of this strategy The evolution of media and how drastically things change Example about how AI lacks the human aspect of strategy building by not having in-depth knowledge and experience How Mary Ann positions her business Importance of collaboration, sharing info, owning their expertise, and being helpful Strategic data targeting and specific marketing execution based on consumer dataEpisode Resources
Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Mary Ann Pruitt Website: https://mosaic.agency/ LinkedIn: https://www.linkedin.com/in/maryann-pruitt/ Facebook: https://www.facebook.com/mosaic.agency/Review, Subscribe and Share If you like what you hear please leave a review by clicking here
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