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Listen in as Sonny Dalal shares insights from his two decades of experience in the life sciences/healthcare industry. He discusses the delicate balancing act of a highly regulated industry to fiercely protect patient privacy while also using data and technology to innovate reduce costs, and better serve consumers and healthcare providers.
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Heather Philpot joins the Real Talk About Real Marketing podcast to dive into how the political fundraising landscape has changed in the last decade. Data, modeling, and digital platforms have brought a sea change when it comes to voter engagement, identifying likely donors and understanding emotional drivers for constituents. From AI and pending legislation to deep fakes and lessons learned from Little House on the Prairie, there’s no stone left unturned in this episode!
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Acxiom’s Jess Simpson joins the Real Talk about Real Marketing podcast for a fascinating conversation around digital transformation and what it takes to build an enterprise-level intelligence-based strategy. Discover what smart actions are necessary to establish continuity between adtech and martech.
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Change Agent Kumar Subramanyam of HP joins the podcast to break the role of data science in driving business outcomes, why activation doesn't matter if you can't measure it, and how to keep an eye toward future customer value. It's a conversation you won't want to miss!
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The adtech/martech landscape is focused on interoperability, composability and collaboration. David Wells of Snowflake joins the podcast to talk all things data clean room including “Franken-graphs,” hyper-scalers and the importance of a data and identity foundation.
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Ted Dixon of Acxiom joins the podcast to discuss all things adtech and partnerships. From working an event like Cannes to the details of packaging data or gaining efficiency with AI, Ted delves into how to know you’re getting it right in adtech.
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Tune in to this episode of the podcast as hosts Kyle Hollaway and Dustin Raney break down Google’s latest announcement that they will, in fact, not deprecate cookies after all. They will address all your burning questions: What will it mean for the advertising ecosystem? How should brands go forward? What are others in the industry saying? Should we all freak out?
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Bryan Donovan joins the Real Talk about Real Marketing podcast to discuss the wide variety of data available to marketers, how it can be used to power business, and what it means to have truly ethical data practices.
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The Dark Knight of Identity Jon DeGennaro joins the podcast to discuss the resurgence of email in the world of alternative interoperable identifiers, the future of IP addresses, a national privacy law and how AI is playing into LiveIntent’s current business.
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In an ecosystem facing unprecedented change and continued data fragmentation due to cookie loss, Acxiom COO John Watkins joins the podcast to give his perspective across the board – from AI-enabled productivity gains to third-party data, privacy, and personal learning agendas.
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Your brand serves as your calling card in the market. And because at any one time 95% of customers are not in market, your brand also serves as future demand. In this first episode of the newly expanded podcast of Real Talk about Real Marketing (previously Real Talk about Identity), Acxiom’s Tammy Ammon joins hosts Kyle Hollaway and Dustin Raney to dive into the value of a brand and some real-world brand successes and failures.
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Ally Hepp of Databricks joins the podcast to help marketers make sense of clean rooms, composable CDPs and how to wrangle big data for brand advantage. The team also discusses the critical coupling of data and AI and how AI comes into play for speeding up code migration, conversational interfaces and predicting the next best action.
LinkedIn Profile: linkedin.com/in/ally-hepp-288b045a/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
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Zach Van Doren of ActionIQ joins the podcast for a deep dive into Composable CDPs and how to converge data, identity, consent and addressability to deliver relevancy at scale. The team dives into ways to navigate complexity, minimize hops, and prioritize governance structure to engage consumers.
LinkedIn profile: linkedin.com/in/zacharyvandorenCompany website: thetradedesk.com
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Gabe Richman of TheTradeDesk joins the podcast to discuss all aspects of cookie deprecation and its impact to the industry – from Google’s Privacy Sandbox and at-risk signals to the changing approaches to authentication and measurement. The team jumps into the details of UID 2.0, AI as a tool, and how a CMO should best spend their next marketing dollar.
LinkedIn profile: linkedin.com/in/gaberichman/Twitter: twitter.com/TheTradeDesk
Company website: thetradedesk.com
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Amazing accelerator or threat to humanity? Discussions around artificial intelligence (AI) span the full gamut. Ron Shevlin of Cornerstone Advisors joins the podcast to break down what brands can really expect as AI become part of the daily lives of knowledge workers
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Mattia Fosci from the I-COM award winning start up Anonymised in the UK joins this episode of the podcast discuss regulation, consent and the coming “wild ride” of 2024. The team dissects ideas about how brands will address engagement and measurement after true third-party cookie deprecation.
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Hosts Kyle Hollaway and Dustin Raney look back on the wild ride of a year that was 2023 in identity. From the emergence of AI and immersive technology to cloud native capabilities and consent, privacy and interoperability, there is no shortage of curves and spins when it comes to the challenges brands will face to more fully bring customers into the engagement experience in 2024.
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This month’s Real Talk about Identity podcast recaps some of the biggest buzz coming out of the 2023 Advertising Week NY for brands and agencies. Brady Gadberry joins the Real Identity team to explore the role of third-party data in a post cookie world and all the ways a cloud-enabled single identity spine opens doors for brands to leverage data for deep insights, measurement and activation.
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Jason Brown joins the Real Identity podcast to explore the benefits of cloud adoption for data-driven marketers. He shares real-world success and best practices from brands on the journey to shift their tech stacks to cloud computing – from clean rooms to interoperability and security. This enlightening conversation also breaks down the challenges and the integral role of identity to bring it all together – remembering it always comes back to customers and how to better engage them in the context of their lives.
LinkedIn: https://www.linkedin.com/in/jason-brown-17a61a5/Thanks for listening! Follow us on Twitter and Instagram or find us on Facebook.
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Buckle up as the Real Identity Podcast and Max Parris take us on a journey through today’s changing landscape. Follow along from the top of the roller coaster and the actual deprecation of third-party cookies in Chrome to all the twists and turns of privacy, interoperability, blockchain strategies for the future, self-sovereign identity and the metaverse.
LinkedIn profile: https://www.linkedin.com/in/maxparris/Twitter: https://twitter.com/liveramp
Company website: https://liveramp.com/
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- Se mer
