Episoder
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Meet Neil Walker who's the specialist behind Live Casino Comparer and his niche approach has lead to success. In fact, Neil is considered one of the leading experts when it comes to knowledge of the live dealer games space.
While Neil doesn't profess to be an expert in SEO, he does know that his attention to detail in his content is part of the reason for his SEO success. -
Meet Gali Hartuv who's the creator of Gali's Guide which is a newsletter that explores the world of VIP in iGaming. Talking about VIP in iGaming whether it is casinos or sportsbooks, is usually a forbidden topic.
That is exactly what Gali set out to do which is change the status quo and start talking about an important business topic within iGaming that nobody was writing about.
All the questions today centre around the operator side and how affiliates either can help influence VIP players and how both sides can work together to improve business. At the core of this topic is retention which is something considered out of the hands of the affiliates however there are new affiliate sites that can help be a part of this ecosystem. -
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Meet James Oliver who's one of the co-founders of ParasiteSEO.com which is a unique SEO tool that ... helps you with parasite SEO.
In this podcast, James explains what is parasite SEO and what are the best strategies and tips when it comes to leveraging this SEO tactic for your affiliate sites. -
Meet Adam Rowley who's the MD of RavenTrack which is an iGaming affiliate program platform.
Adam has experience as an affiliate, an affiliate manager, operator and now sits in a unique position of helping affiliate programs manage their affiliates and get better with their data.
The key conversation here is all about customer retention and player value.
Why are people not having enough of these convos? We'll we are bringing this one to you and the insights are ones you won't want to miss. -
Meet Lily Ray who's the Vice President, SEO Strategy & Research at Amsive.
I asked Lily what she thought that affiliate sites should be doing today to avoid the wrath of these Google core updates and to stay one step ahead.
She is very active on X (Twitter) and LinkedIn and she's got a pulse on the world of search as well as studying the winners and losers in the affiliate marketing space. -
Meet Ben Austen who's the the Director-level leader specialising in RevOps with Find.co, a fast growing media company in affiliate marketing, iGaming, EdTech, CSR SaaS and crypto.
Ben believes that RevOps is an important job that can bridge the gap between sales and marketing. It is the intersection of Business Intelligence with finance connecting all aspects of a company whether affiliate marketing, SaaS, sales or media.
I think what Ben does is a really insightful look at the world of RevOps and I realize these jobs are not common in affiliate marketing yet but I think they will become more important as more people learn the nuances of this work. -
Meet Cristian Ionescu who's the co-founder of Witanalytica and one of the analytics experts at his company.
Cristian thinks that affiliate marketing as an industry can be doubled over and that we've not even scratched the surface in terms of what we are capable of achieving given that Business Intelligence in affiliate marketing is fairly new. -
Meet Jabez Reuben who's an SEO that has his own SEO tool such as linkvalidator.io and he also runs The Blue Prints agency and Vistavo.co.
In this episode, Jabez shared with me a lot of link building tips that I think are clever and in some cases easy to action. Yet I know a lot of affiliates don't take the time to do any of them.
If you are a new affiliate or new to SEO, definitely follow all Jabez's tips on link building. They are definitely worth implementing on your sites. -
Meet Steve Toth, founder of SEO Notebook and event planner for SEO IRL in Toronto, Canada.
Steve has been sending out 1 actionable note every week for 5 years straight. His SEO newsletter is one of the most popular ones in the whole SEO community. -
Meet Marcin Kumięga who's the Business Development Director at Voluum.
Cool name for a company? I would say they are one of the most advanced adtech companies I've seen in affiliate marketing. -
We have 10 different SEO experts that we've taking some of their best tips and insights.
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Meet Sean Bianco, co-founder of GainChanger SEO agency and a true student of SEO and marketing.
We cover a lot of topics in iGaming in this episode. -
Meet Zach Measures who's Commercial Director EMEA for Everflow.io which is an impressive tech solution for affiliate programs, affiliate networks and agencies.
When Zach asked what the purpose of the podcast was, I think this episode itself explains that. That is when we have these interesting conversations about affiliate marketing in relation to Business Intelligence. I said these convos are not taking place as much as they should but when they happen, nobody is documenting them. That is why we started this podcast.
Zach has some amazing insights on QR codes for affiliates and operators to the importance of affiliate managers. -
Fery Kaszoni is the founder of Search Intelligence and this is his 2nd time being on the podcast.
Link building is already changing after many spam and helpful content updates.
In 2024, Fery is doubling down on digital PR as the crucial form of link building that has to be done for brands to stay relevant today. -
Meet Umar Faizan whom is the founder of Growth Winner. Umar came highly recommended from Mads Singers to have him as a guest and I'm glad it happened.
In this episode, he shares how not enough SEOs and affiliates sites focus on their audience. They produce written content, video content and social media content that is either for them or their self-serving needs.
It isn't until you learn more about your audience that you get to understand how Google wants to share results with users. -
Meet Kira Khoroshilova who does international SEO which personally I cannot think of any SEO experts that would be my go-to for this skillset. Think about things beyond local SEO but rather localization, cultural nuances and the dreaded hreflang for your sites.
Kira has her brand called Diary of an SEO and she speaks at many SEO conferences around the world. -
First of all big shoutout to Michal Suski for setting up this interview with the one and only, Eric Siu!
Eric Siu jumped on the show to talk about programmatic SEO and how it can be leveraged for affiliate sites.
Except that we went into different interesting topics covering podcasting, entrepreneurship, investing in startups and of course the future of affiliate marketing. -
Karl Hudson shares a scary insight that a lot of great SEOs he knows don't take the time to look through reports in GSC, aka Google Search Console. His post on LinkedIn on the subject grabbed my attention and I knew there are others that feel the same that GSC is under-utilized.
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Meet CMC, well that is what I say when talking about Cordelia Morgan - Cooper. She's lived and breathed hiring and managing large HR departments in some major affiliate companies including Catena Media.
Now as a consultant through CMC Consulting, she's learned a lot along the way and has solid advice not just for startups, but affiliates looking to grow their business. -
Meet Michael Filletti who's the co-founder of Routy, or rather Routy.app. Michael is passionate about Business Intelligence and applying BI and analytics to affiliate marketing. His comments on data literacy in iGaming and affiliate marketing are very much real and it is through tools like Routy which aim to unlock valuable insights that would make anybody a data analyst for optimizing their affiliate business.
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