Episoder
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As the saying goes, “Culture eats strategy for breakfast.” But what if you’re killing your culture without even realizing it?
The culture-killing habit that lead to lower team morale & less client satisfactionThe symptoms Cas recognized to spot the problemHow Cas was able to repair his agency’s culture
Cas Majid, multiple-time agency founder & CEO of Wow Group, an agency to agencies, found himself in a similar situation. Realizing where one leadership habit was creating a nearly toxic work environment in his agency.
In today’s conversation with Cas, you’ll hear:Other Resources Mentioned in Today’s Episode:
The Ultimate Guide to Capacity Planning by Teamwork.com
Connect with Logan on LinkedIn
Connect with Cas on LinkedIn
The ONLY 5 Things Agency Owners Should Be Doing w/ Jason Swenk
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
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AI is disrupting every industry and maybe it’s caused a shake up or 2 in your agency over the last year. But there’s an opportunity that most agencies are likely overlooking.
How the relevancy & appropriate role of agencies has changed in recent yearsThe 2 ways agencies can help clients with AI adoptionAn analogy that will change how you view your agency’s value
That’s according to today’s guest, Richard Banfield. Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor. He was the co-founder of Acceleration, which was purchased by WPP several years back.
In today’s conversation with Richard, you’ll hear:
Resources Mentioned in this Episode:
The Ultimate Guide to Capacity Planning by Teamwork.com
Meet The Client by Teamwork.com
Connect with Logan on LinkedIn
Connect with Richard on LinkedIn
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Mangler du episoder?
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Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears.
The common mistakes you’re probably making in pitch meetings that could easily be avoidedResearched-based advice for nailing both the design & delivery of your pitch decksA pitch meeting example you can steal to wow your potential clients
As today’s guest, Tom Martin explains, in some cases, that’s pretty close to literally true: your potential clients aren’t even hearing the words in your pitch as you deliver it.
Tom fell into business development during his early days of business development and now as the founder of Converse Digital, he helps agencies of all sizes turn conversations into new clients.
In today’s episode, you’ll learn:
Resources Mentioned in this Episode:
The Ultimate Guide to Capacity Planning by Teamwork.com
Meet The Client by Teamwork.com
How to Create More Memorable Sales & Marketing Decks, from Converse Digital
Connect with our host, Logan on LinkedIn
Connect with our guest, Tom on LinkedIn
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
There’s a role in your agency that has a bigger impact on your bottom line than you realize. Project Managers are often thought to “just” deliver client projects on time, on scope and on budget.
How to increase your PMs impact on profitabilityThe 2 most important skills your PMs need to develop (& how to help them level up)How to assess PM talent in an AI-Driven worldA strange question that might just help you identify the right PM in your next hiring process
But if you aren’t thinking bigger than that “just” mentality, you could be missing the impact of this important role on your agency’s profitability.
Galen Low, Co-Founder of The Digital Project Manager, has led numerous agency teams–with time spent on everything from project management to business development to account management. And all those experiences, and now having managed a huge community of project management professionals, has led him to see the true impact PMs can have on agency profits…and how you can maximize that impact.
In today’s conversation with Galen, you’ll hear:Other Resources Mentioned in Today’s Episode:
The Ultimate Guide to Capacity Planning by Teamwork.com
Meet The Client by Teamwork.com
Subscribe to The AI-Driven Marketer
Connect with Logan on LinkedIn
Connect with Galen on LinkedIn
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
They increased lead conversion by 300%, they broke out of their agency’s growth slump and are now able to take on more right-fit clients for their agency.
The decision this agency made that helped them avoid a financial hole of nearly £500KThe 2 operations habits they used to avoid an even worse situationHow to manage team communication when times are tough in your agency
How did Sean Sweet and his team at Blend Marketing achieve all that from one year to the next?
They made a hard decision that most agencies avoid. One that you might think would limit your agencies growth and ability to win new clients.
In today’s conversation, you’ll learn:
Resources Mentioned in this Episode:
The Ultimate Guide to Capacity Planning by Teamwork.com
Meet The Client by Teamwork.com
Connect with our host, Logan on LinkedIn
Connect with our guest, Sean on LinkedIn
The Lead Magnet that Pays for Itself w/ Chris DuBois
5 Steps to Better Change Management for Agencies w/ Rob Sayles
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.
The hidden reason clients become unhappy, even when you’re delivering great workWhat the Domino’s Pizza Tracker can teach us about managing client projectsThe unconventional method Guy uses asynchronous video to keep client informed during ongoing projects
But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time.
In today’s conversation, you’ll learn:For additional context: Guy’s agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life.
The Client & The Client: Part Deux
If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here:Other Resources Mentioned in Today’s Episode:
Connect with Guy on LinkedIn
Financial Management of A Marketing Firm (Second Edition) by David C. Baker
The Lead Magnet That Pays for Itself w/ Chris DuBois
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Have you ever dealt with a client that was acting a little…client-ey?
Mark RiggsBruce McMeekinCorey MorrisKyle DufordMike MidgleyTerri HoffmanJerry Gennaria
They’d demand you drop everything to meet at a moment’s notice. Maybe they’d beat you up over price all the time. Maybe, they were the type of client whose demands just kept escalating. If you’ve dealt with clients acting this way, you’re not alone.
In a special episode of the podcast, we celebrate the launch of the 2nd installment of The Client by sharing 7 stories from agencies leaders who’ve dealt with situations just like these and giving 3 practical ways to deal with the most client-ey of circumstances.
Resources Mentioned In This Episode:
Watch The Client & The Client: Part Deux
Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor
3 Steps to Avoid Furious Clients w/ Jackie Hermes
Connect with today’s contributors:
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?
The 5 offers every agency should have to meet buyers at different stages of their journeyHow to create a portfolio offers while staying focused on your core serviceThe marketing asset you can create that not only drives more high intent leads, but also pays for itself
If so, you’re not alone. But it doesn’t have to be that way.
According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale.
That scary stat is exactly what today’s guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself.
Chris DuBois, Founder of Dynamic Agency OS, fell into agency life after his military service and after years helping grow Lean Labs, a HubSpot Diamond Partner, he’s now helping agencies attract more leads through a portfolio of offers that compel new clients to buy from your agency.
In today’s conversation, you’ll learn:Resources Mentioned in Today’s Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Chris on LinkedIn
Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor
3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett
50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax
The State of Agency Operations Report by Teamwork.com
The Offer Landing Page Chris Mentioned
The Thank You Page Chris Mentioned
The Client by Teamwork.com & Umault
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Your life as an agency owner is crazy–you’re hiring (and probably firing), doing business development, meeting with clients, preparing pitch decks, trying to lead your team and a million other things.
Why most agencies aren’t charging enough (& how to successfully raise your prices)The 4 metrics he evaluates when considering to buy an agencyThose 5 things that should demand 100% of your focus as an agency owner
But, did you know there are only 5 things you should be spending your time on–if you want to successfully scale or sell your agency?
Jason Swenk is the Founder of Agency Mastery 360, whose system has helped over 10,000 agencies successfully scale. Jason's had successful agency exits & is now a repeat author, plus the host of The Smart Agency Podcast.
After looking under the hood of thousands of agencies, he’s recognized 2 distinct patterns: the operational metrics you need to hit if you want to sell your agency and the only 5 things you should be doing as the owner to make your agency scalable and sellable.
In today’s conversation you’ll hear Jaso explain:
Resources Mentioned in Today’s Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Jason on LinkedIn
Accelerating Your Agency: An 8 Systems Playbook For Growing Your Agency Faster by Jason Swenk
Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor
3 Keys to Building and Agency Thats Lasts w/ Matt Heinz
3 Steps to Avoid Furious Clients w/ Jackie Hermes
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Do you feel like something’s not working in your agency?
You’ve got processes that are outdated (or just plain not documented). You’ve got tools that aren’t the right fit or you’re not getting enough out of.
Even though you feel the need for change, it terrifies you.If so, you’re not alone, I was at an agency-focused conference in Denver just a few weeks back, and several agency owners I spoke with said that they knew they needed to make a change with a major software platform that helps run their agency, but they were scared to make the switch.
Rob Sayles, is an ex-agency founder, a seasoned operations guru, & now veteran agency advisor. In today’s episode, he takes some of the fear and uncertainity out of change management for agency leaders.
The 3 symptoms to look for to ensure you actually need to change a major tool or processWhat Toyota’s approach to continuous improvement can teach you about change managementThe 5 steps to make a major change in your agency without causing a revolt among your staff (& sleepless nights for yourself)
In this conversation, you’ll hear:Resources Mentioned in Today’s Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Rob on LinkedIn
The Client (a film by Umault)
Atomic Habits by James Clear
Tools of Titans Tim Ferriss
The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt, Jeff Cox
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Agency clients often want more strategic consulting from the agencies they hire. At the same time, many agencies feel like the services they’re delivering are often undervalued by the clients they serve.
His own journey from selling marketing services to productized consultingThe 1 simple tweak that lead to a 10x price increase for one consulting packageThe 3 steps to start selling strategy that you’re already capable of delivering
If both of these are true, then why are so many agencies caught in what Pete Caputa calls the “Tactician’s Trap” where it feels like you’re on an endless hamster wheel selling implementation services without being valued for the strategic insights you can provide to your clients.
Today’s guest, Max Traylor, known as The Consultant’s Consultant, unpacks a (maybe slightly controversial) chapter from his book The Agency Survival Guide, entitled Burn Your Implementation Business to the Ground.
Now, whether or not you’re whether to do that quite yet, in today’s conversation you’ll hear Max explain:
Resources Mentioned in Today’s Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Max on LinkedIn
Agency Survival Guide: How to Productize Consulting Services by Max Traylor
Max Traylor’s Consultant's Survival Guide
How to Prepare Your Agency for an Acquisition w/ Karl Heasman
The Business of Expertise by David C. Baker
The Go-Giver by Bob burg and John David Mann
Nearbound and the Rise of the Who Economy by Jared Fuller
The Client (a film by Umault)
Pete Caputa’s LinkedIn Post about the "Tactician Trap"
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
He went from working 70-80 hour weeks to building a 7-figure agency with 50% profit margins while only working about 1 hour per week.
The book that changed the game for his agencyThe 2 core principles that he learned (& how to implement them in your agency)How he used time-tracking and project profitability data to double his agency’s growth nearly over night
Today he’s the founder of GrowthDaily.com & AgencyReviews.io & he’s known by his 45,000 followers on X as @MarketingMax, but several years ago he was an agency co-owner struggling to make the sort of money he wanted to make (and enjoy the work in the process).
That’s when a timely LinkedIn post came across his feed & recommended a book that change the course of his agency–and his life–forever.
In today’s conversation with @MarketingMax, you’ll learn:
Resources Mentioned in Today’s Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Follow @MarketingMax on X
Subscribe to the Growth Daily Newsletter
Built to Sell: Creating a Business That Can Thrive Without You by John Warrillow
The Client (a film by Umault)
Hiring Secrets from an 8-Figure Agency CEO w/ Eric Siu
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
How can you leverage thought leadership to gain new followers, win new clients, keep them longer and increase referrals for your agency?
The 3 specific elements you have to have to execute great thought leadershipWhat potential clients want (and don’t want) to see from your content effortsHow to discover your agency’s point-of-view (the foundation to your thought leadership efforts) through a process Susan calls “The Rant”
Susan Baier, Founder of Audience Audit, where they help agencies create thought leadership content based on quantitative research that builds trust with potential clients, has seen thought leadership done well (with great results) and has seen it done poorly (with wasted time and money).
Based on her team’s on research into the topic, in today’s conversation you’ll hear from Susan:
Resources Mentioned in This Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Susan on LinkedIn
Achieving Managed Growth for Your Agency w/ Joe Sullivan
3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett
A Simple Formula for Setting Your Growth Goals w/ Drew McLellan (Webinar)
The Client (a film by Umault)
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Over 1/3 of agencies frequently struggle with overservicing clients. You’ve likely felt the pain yourself.
When projects are going well out of scope and things are taking longer than your team planned, it can have a major impact on your agency’s profitability.
What those 5 common mistakes areHow to spot & avoid them (to improve your agency’s performance & profit)A talk track for managing revision requests that’ll make your team & your clients much happier (because what is agency life without those additional client demands?)
Alyson Caffrey, Founder & COO of Operations Agency, has identified the 5 biggest scoping mistakes across dozens of agencies that are often leading to this overservicing problem–and ultimately underperforming profit margins.
In today’s conversation, you’ll learn:
Resources Mentioned in This Episode:Connect with Alyson on LinkedIn
Connect with Operations Agency on Instagram
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
How to Avoid Unprofitable Client Work (Webinar)
3 Steps to Simplify Your Capacity Planning (Webinar)
How To Drive Client Results 70% Faster w/ Kate Vasylenko
The Client (a film by Umault)
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast?
Why they hired marketers with more in-house experience for this new roleThe questions they asked to find the right talent How they made this structural change to their client delivery team (so you can learn how to do the same)
Now, that increases the value you deliver and decreases the chances that new clients will churn.
So, how did this digital marketing agency drive client results 70% faster, increase customer satisfaction scores and start getting glowing feedback from more clients?
It was all about strategy.
More specifically, they did away with the old divide between their strategy and client services teams and introduced a new client-facing role solely responsible for consistently updating the client’s strategy and delivering client results.
By creating this new role that now works alongside their project managers, they’ve been able to decrease the feedback loop between performance data and the strategy the agency is executing for their clients.
In today’s conversation with Kate Vasylenko, CEO of 42DM, you’ll hear:
Resources Mentioned in This Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Kate on LinkedIn
The State of Agency Operations Report
Hiring Secrets from an 8-Figure Agency CEO
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Isn’t it refreshing when someone further down the path is willing to share the successes AND failures they’ve seen along the way?
What roles should be contractors vs FTEs in your agencyThe CEO’s actual role in hiring during times of growthCounterintuitive ways to identify and recruit new talent
That’s exactly the type of conversation you’ll get from today’s episode with Eric Siu, CEO of Single Grain, Founder of Leveling Up and Co-Host of the top-ranked Marketing School Podcast.
Eric’s journey has taken him from having “no idea how to run a business” at 27 to now having scaled his agency into 8-figures, all while building a media brand, authoring a book and becoming a recognizable name in SEO and modern marketing more broadly.
Despite his successes, Eric does hold back from sharing his missteps along the way and (most importantly) the lessons you can take from them.
For instance, you’ll hear:In addition to sharing his hard learned hiring secrets, Eric shares:
The 2 best operating systems you can steal from to make your agency run more efficientlyWhen and where pay-for-performance pricing makes sense for most agencies
Resources Mentioned in This Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Eric on LinkedIn
The Agency Owner’s Association with Eric Siu & Neil Patel
Working Backwards by Colin Bryar & Bill Carr
Free Tool to Run Your L10 Meetings in EOS: Instant Agency Tools.com
The State of Agency Operations Report
Never Split thHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Today he runs an agency doing $25MM in ARR with around 150 employees. But–as the story usually goes–this success didn’t come overnight & started with much more humble beginnings.
The 2 part financial forecasting model you need to grow your agencyThe common mistake agency owners make regarding executive payHow to set goals that are meaningful, yet attainable, for your team
From not getting paid by one of his first clients to gaining traction with small monthly retainers on Fiverr to now running a successful performance marketing agency for SaaS companies, Garrett Mehrguth, CEO of Directive, has learned a forecasting model that’s allowed him to scale his agency well beyond those humble beginnings.
In today’s conversation, he shares:
Resources Mentioned in This Episode:
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
Connect with Garrett on LinkedIn
Sign Up for Garrett’s Agency Academy Course
The 3 Benefits of Productizing Your Services w/ Sam Shepler
3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett
5 Steps to Win More Clients with Benchmark Data w/ Chris Nault
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
It can be terrifying to allow your clients to “see how the sausage is made,” and this is one of the main concerns related to handling client communications within your project management or professional service automation software.
The 3 primary risks to client communications within the software where you manage client workHow to mitigate those risks through a few key communication strategiesTactical tips for making your team more efficient without making it harder on your clients (hint: it has to do with a few specific integrations you can leverage)
While there are benefits to streamlining your client communications and inviting them into the system that runs your agency–benefits like visibility, client perception & efficiency–each of those benefits comes with some pretty intimidating risks.
What if internal communication accidentally goes to a client?
What if we give clients “too much visibility?
In today’s conversation with Susan Fennema, CEO at Beyond the Chaos (an operations consulting firm that helps service-based businesses bring order to the chaos), she answers those questions and also shares:
Resources Mentioned in This Episode:
Connect with Susan on LinkedIn
An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook)
3 Steps to Avoid Furious Clients w/ Jackie Hermes
How This Agency Reduced Churn by 50% (with AI's Help) w/ Erik Huberman
How to Talk to Your Clients about Money (Blog)
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTubeHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
Wanna know how a 200-person agency reduced churn by 50% from one year to the next?
How they created intense focus throughout the agency to reduce client churnThe role of incentive structures & systematic churn analysis in their impressive churn reductionHow they retrained their sales team to head off churn early in the client lifecycleWhat they realized was the Number 1 KPI impacting client churn (based on systematic AI analysis)
Even though Hawke Media is one of the most successful marketing agencies in the United States and they’ve scaled to hundreds of millions in annual revenue, their journey hasn’t been without bumps in the road.
At the beginning of 2022, they saw client churn on the rise and their CEO, Erik Huberman, knew he had to adjust their strategy to address a new challenge.
In today’s conversation, you’ll hear from Erik:Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. -
What’s one mistake you’ve made as an agency leader you’ll never forget?
The 5 Financial Metrics successful agencies get right (from Upsourced’s own analysis of agency client data)
Several guests on this show have shared the same exact answer: “I wish I’d invested in my own financial literacy sooner!”
But, what financial metrics should you focus on the most?
Even if you answer that question—how do you (and your team) impact those financial metrics that matter most for your agency?
To answer these questions, in today’s episode, you’ll hear from Ryan Watson from Upsourced Accounting, where he & the team help agencies just like yours avoid financial pitfalls & achieve financial health. Ryan’s a former agency COO & CFO himself, so he comes with financial know-how but also real agency life experience.
In today’s episode you’ll learn:
An introduction to the Hierarchy of Financial Needs (that will help you determine the right financial metric to prioritize right now)
The building blocks to a successful Project Profitability Analysis (which Ryan says is the most important thing you can do to getting a handle on your agency’s gross margin)
Connect with Ryan on LinkedIn
Want to watch this episode on YouTube to see the visuals?
Check it out here: Agency Life Podcast on YouTube
Resources Mentioned in This Episode:
Subscribe to the Upsourced Accounting YouTube Channel
The State of Agency Operations Report
Teamwork.com Profitability Reporting
The 4 P’s of Time-Tracking Your Team Won’t HateHave a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com. - Se mer
