Episoder
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In this episode, we welcome Helen Yu, founder and CEO of Tigon Advisory Corp., to explore the transformative power of AI in marketing and customer experience. As a global thought leader in AI, cybersecurity, and digital transformation, Helen shares her expertise on how organizations can balance data-driven personalization with privacy, leverage generative AI for marketing innovation, and use predictive AI to enhance customer engagement.
Helen also discusses emerging trends in AI marketing, offers valuable book and course recommendations for leaders, and highlights must-attend conferences for staying ahead in the AI game.
Key Takeaways:
Data-driven personalization with privacy in mind How generative AI is revolutionizing marketing strategies Predictive AI’s role in enhancing customer engagement Top resources and events for CXOs embracing AITune in for actionable strategies and insights from Helen Yu on leveraging AI to transform customer experiences and drive innovation!
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In this episode of the AI Marketing Transformation Podcast, we’re excited to host Victor Tapia, IT&D Global Director Digital for Digital, Marketing and E-commerce Nutrition at Reckitt. Victor shares his journey in leading digital transformation initiatives within multinational organizations and the guiding principles that have shaped his success.
We delve into how Victor and his team leverage AI and data-driven strategies to enhance consumer-centric experiences across diverse channels. He highlights the critical balance between technological innovation and ethical responsibility, offering actionable insights into building trust and driving impactful omnichannel strategies.
Key Takeaways:
The role of passion, ecosystems, and purpose in driving transformation. How AI is reshaping personalization, content creation, and decision-making processes. The importance of ethical and responsible data management in evolving business landscapes.Join us for an insightful conversation on the intersection of technology, people, and purpose, and learn how to adapt and thrive in a rapidly changing digital world.
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In this episode, we welcome Jimmy Klein, Global Digital Innovation Manager at Diageo, who shares insights on the challenges and opportunities AI brings to Consumer Packaged Goods (CPG) companies. From managing data and protecting intellectual property to leveraging AI for product personalization and marketing, Jimmy explores how AI is transforming the industry.
Jimmy also highlights the impact of Search GPT, comparing it to the early days of Google and its potential to reshape online advertising.
Key Takeaways:
AI-driven personalization in CPG Innovations like FlavorPrint and personalized packaging The future of online search with Search GPT Agio’s AI roadmap for 2025Tune in for actionable insights on AI’s role in CPG and brand innovation!
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In this episode, we’re thrilled to welcome Omar Carrión, the Senior Integrated Marketing Communications and Omnichannel Director at Kellanova Latin America, overseeing some of the world’s most iconic brands, including Pringles, Zucaritas, and Cheez-It. Omar shares his journey and delves into the AI-driven innovations transforming marketing strategies at Kellanova.
Discover how Omar and his team navigate the challenges of creating relevant content for diverse audiences and how AI is shaping everything from media optimization to audience targeting. He also discusses the success stories that have emerged from implementing these advanced tools, with insights from campaigns presented at Cannes Lions.
Tune in to learn about Kellanova's 5 key tech priorities for 2024, which include the use of AI and machine learning, digital twins for supply chains, and innovations in e-commerce and personalization.
Whether you're interested in marketing, AI, or brand strategy, this episode is packed with actionable insights that will inspire your next steps in the evolving digital landscape.
Key Takeaways:
The power of AI in personalized marketing and campaign optimization How Kellanova leverages data analytics to enhance consumer experiences The role of digital twins and smart sensors in supply chain innovationJoin us for an inspiring conversation on the future of AI in brand management and marketing!
