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One of the best ways you can grow your practice is by building a referral network with three categories of partners: professional, local, & client. We'll discuss the differences in how to build each network and how you can use the 70/30 principle to grow your practice fast.
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How much energy should we put into our business cards? Do they even matter in the digital age?
Business cards still play an integral role in your business marketing and can serve a dual purpose for your client correspondence. We'll look into the do's and quite a few don'ts when it comes to the art of the business card.
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Everyone knows that you can use Facebook for marketing, but we don't always understand how. Ads, boosts, and likes are all possibilities that take money or know-how. But Facebook Groups are one of the best ways to network in your community at no cost and with little knowledge. However, there are a few tricks you'll need to know and we cover them today on All On The Table.
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How you talk about your practice will make the difference in the quality and types of clients that you attract. Suzanne and vince explore the words that attract quality clients and build value, the ones that help you avoid creeps, and the ones that don't mean anything at all.
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Vince and Suzanne explore ways to break up your marketing tasks, reduce decision fatigue, and build a consistent but manageable marketing plan.
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The idea of networking can strike fear into the heart of many massage practitioners. Suzanne and Vince tackle this daunting topic and answer questions like, what types of networking might be a better fit for you and how to stop feeling like a fish out of water when you show up to a new event.
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Suzanne and Vince explore how massage therapists take payment, when they take payment, and which payment processors are the best based on your payment policies.
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In this final episode for 2023, Vince and Suzanne discuss what massage therapists should do at the end of the year—review, reflect, and forecast. They look at the best way to set attainable goals, what metrics are important, and how therapists need evaluate more than just revenue.
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Today we're taking a look at the art of getting good reviews. There are a few elements that we discuss in this episode. If you want to watch the video and get the links you can find it all at allonthetablepodcast.com/the-art-of-getting-good-reviews
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Vince and Suzanne take a look at the often asked question, should we allow our clients to be our social media friends? The question may not be as black and white as some will tell you. Join us as we look at the good, the bad, and the confusing when discussing social media and clients.
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We all struggle with work/life balance. But as an independent massage therapist, it can be even harder to set good boundaries and make time to recharge. Vince and Suzanne tackle this pervasive challenge with some tips to help you stay healthy and add longevity to your business. (apologies for the sound quality on this episode. We are testing out new methods of recording).
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The end-of-year holidays are a great time to encourage your current clients to help you build your business. Gift cards, bundles, and other promotionals can have a big effect on the next year's clients and the growth of your practice. Let's dive in.
Check out the free resources from this episode at https://allonthetablepodcast.com/giftcertificate/
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Being an independent massage therapist can be isolating if we're not careful to build peer and mentor relationships. Suzanne and Vince take a look at the importance of staying connected for the longevity and success of your career in massage.
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Join us as we continue our discussion on a subject that affects every independent massage therapist—pricing. We explore the psychological aspects of pricing and the impact it your price point has on your business.
Did you know that women and minorities often underprice their services by 20% more than others? This episode sheds light on the reasons behind this phenomenon and provides empowering insights.
Suzanne and Vince discuss the importance of recognizing your true value, regardless of your background, and how to confidently price your services in the market. You'll gain practical tips on communicating price increases to your clients and ensuring a smooth transition. Discover the value of creating bundles at your current rate to provide clients with a sense of security during pricing changes.
Whether you're a massage therapist, a small business owner, or simply interested in understanding the psychology of pricing, this episode offers valuable advice and encourages you to step into your worth. Don't miss this episode that explores pricing, self-perception, and the path to a more successful and fulfilling practice.
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Vince and Suzanne dig into the topic of pricing. How do you price your services? What are the feelings and barriers to being priced appropriately? And what can you do to be priced correctly and make a good living in massage? We'll dig into the practical details of this important subject.
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In our favorite episode yet, Suzanne and Vince take on the importance of building your business with an abundance mentality and the destructive nature of scarcity mentality in your massage practice.
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The easiest way to build a sustainable massage practice is with long-term clients who get regular care. But for a lot of practices finding those clients can be challenging. Suzanne and Vince bring their experience to the challenge as they look at how to build a long-term client base.
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Vince and Suzanne explore the challenges that can come from using discounts as the primary way to grow your practice. Learn the true drivers behind client decision-making and learn to create value over being a commodity.
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Vince and Suzanne dig into a therapist's question about what it takes to build a successful practice. The 3 keys they discuss are the foundation for any successful business and a great backbone for the decisions you make as your practice grows.
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