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Join Fab and co-host Emma York, along with special guest Ben McKinney, as they discuss client expectations, social media myths, and the art of storytelling. Tune in for insights on why follower count isn't everything and what truly matters in social media marketing. Expect valuable tips, engaging conversations, and a few surprises along the way.
ABOUT YOUR CO-HOSTEmma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social ⤵︎
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
ABOUT THE GUEST
Ben's a senior copywriter and co-creator of Copy Or Die, a copywriting agency that creates words and ideas for brands that wanna live forever.
Ben first got into marketing while promoting his window cleaning business, which he started at 21 and still runs today. When he’s not working on words or windows, you might hear Ben on Barfield and McKinney, a series of audio events for freelancers he co-hosts with his pal Mel Barfield.
EPISODE RESOURCES ✍️
Valuable content marketing, Sonja Jefferson and Sharon Tanton: buy hereSupport the show
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Curious about why your marketing campaigns seem scattered? Tune in for a replay of our Q&A session on Omnichannel Marketing with the wonderful Adrienne Hunter. We’ll be exploring the importance of having a unified strategy across ALL touchpoints and looking at how you can maximise engagement to achieve all your marketing goals!
ABOUT OUR GUEST ♥️
After experiencing burnout and toxicity in the fast-paced PR and creative agency world, Adrienne founded Sage Mind Marketing in 2017 to pursue a meaningful and sustainable approach to marketing.A natural-born leader with a knack for technology and a strategic, goal-oriented mindset, Adrienne sought to create deeper connections between consumers and sustainable brands.
Sage Mind Marketing is an SEO-driven content marketing agency dedicated to empowering sustainable eCommerce brands and women-led businesses with tailored marketing solutions. Our mission is to protect the planet by educating consumers about sustainable practices, green products, and the benefits of a whole wellness lifestyle.
Since our inception, Adrienne has produced dozens of events and spearheaded the development and launch of two SaaS products and an interactive digital directory. She has also supported the growth and ongoing efforts of countless wellness, hospitality, and non-profit brands.
Find out more about Adrienne: website
Follow Adrienne: Instagram
EPISODE RESOURCES ✍️
Heatmaps: hotjar.com/product/heatmapsSemrush: semrush.com
Zapier: zapier.com
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Join Fab, co-host Jess, and special guest Shanté Gorman as they crack the code on creating proposals that actually convert. From structuring options that empower (not overwhelm) clients to crafting work-style guides that prevent miscommunication, we've got tonnes of actionable strategies to help you transform your client relationships.
Whether you're struggling with boundary-setting or wanting to level up your service packages, this episode is one you won't want to miss.
ABOUT OUR CO-HOST
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
ABOUT OUR GUEST ♥️
Shanté started her social media management agency in 2018 as a broke single mom and since then has helped thousands of businesses get the reach that they need to grow awareness, increase their revenue and boost their conversion rates. Nowadays, she spends her work hours not just running her agency, but also offering mentorship, templates, and accessible classes to up-and-coming social media managers.
Private community (free) for SMMS: access here
Social Media Manager Confidental Podcast: listen here
35 Best Places To Get More Social Media Management Clients: download for free
EPISODE RESOURCES ✍️
Back Market - get £10.00 to spend with this code 864c9c054be3ca1b : get startedBonus episode graduation 188: listen here
Tomisin episode: listen here
ClickUp: click here
New Instagram feature: watch here
Digital business card:
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Ready to level up your brand? Join Fab, co-host Becca, and special guest Ange Lyons as we explore what's shaping modern brands in 2024. From visual storytelling to building authentic communities on Threads, get ready for a no-fluff guide to making your brand unforgettable.
Whether you're refreshing an established brand or building from scratch, you'll walk away with actionable insights to make your brand impossible to ignore.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocial
TikTok: @beccasocial
ABOUT OUR GUEST ♥️
Angela Lyons is a brand and marketing graphic designer who lives in London.
She has been designing for over 20 years and has had her business Lyons Creative for 12 years. Her tagline is ‘A freelancer with a business’. She offers graphic design services to multiple industries, which include corporates – insurance and finance, publishing houses, charities and freelancers. This ensures she has a variety of work and keeps her skillset diverse. She is also the creative lead of Freelancer Magazine and loves every minute of it.
Sign up to her newsletter - here
EPISODE RESOURCES ✍️
Starting your brand - access here
Starting your website - access here
Freelancer focus checklist - access here
The most controversial lemon squeezer of the century: click hereDiary of a CEO book: click here
Good Vibes Good Life book: click here
McDonalds campaign: click here
ASDA Brand Identity 2024:
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Hey rebels! In this week's episode, Fab is joined by Nick Entwistle, who shares his fun take on One Minute Briefs, where you pitch ideas in just a minute, along with email campaigns styled as bank statements. Our co-host Emma York breaks down the ups and downs of LinkedIn hashtags and chats about the buzz around Threads rise to becoming the 5th most downloaded app.
ABOUT OUR CO-HOST
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.Find out more about Emma on social
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
ABOUT OUR GUEST ♥️
Nick is the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their products or services.
He is also the founder of our global user-generated content community, @OneMinuteBriefs, which has a client list featuring the likes of WWF, Twitter, Coca-Cola, Oxfam, Pringles, Adobe, PG Tips, KFC & Guinness.
Aside from his creative work, Nick has 170,000+ followers on his various social channels including @AgencyQuotes, which is a popular social feed, where the creative industry around the world share all the #ThingsYouHearInAgencies. He has five published books and hosts events and meetups for the creative community. He delivers inspirational talks/workshops at agencies & universities and has spoken at industry & business events for the likes of Lloyds Bank, SKY, The Drum & BBC.
Nick is also an official supporting partner of anti-cyberbullying foundation, Cybersmile.
LinkedIn: Nick Entwistle
EPISODE RESOURCES ✍️
Perplexity: hereTLDV case study: here
ClickUp Comedy account: here
Lazy marketing examples: here
Post about Lionel Ritchie:
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This week, we're diving into the wild, wonderful world of all things copywriting. Fab is joined by our fabulous guest Lea Tierney as they discuss why empathy is your secret weapon when it comes to creating engaging, authentic copy that connect with your audience. The will also be sharing practical strategies for doing competitive analysis and turning your market research into actionable insights.
ABOUT OUR GUEST ♥️
Lea Tierney is a Copywriter and Messaging Mentor, providing copywriting and storytelling support to heart-led business owners all across the globe from her little Copy Cottage in the Forest of Dean.Lea works with change makers (businesses who put people + purpose at the heart of what they do and magnetically attract profits) to start conversations with their ideal customers and clients through compelling messaging. Her clients are independent businesses, agencies and solo business owners. Her work involves a lot of brand positioning and personality crafting, along with helpful blogs, soulful website pages and personality filled newsletters.
Lea is also co-host on the Digital (Gold) Dust podcast for conscious business owners.
Website: click here
LinkedIn: click here
EPISODE RESOURCES ✍️
Purpose-Driven Copywriting Course: hereSupport the show
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This week, Fab and our co-host Jess Bruno are serving up all the juicy details on how you can make email marketing a breeze.
They're joined by the one and only Yuval Ackerman as they discuss strategies for crafting emails that build authentic connections, turning your sales page into an irresistible hotspot, and the newest features from Instagram.
ABOUT OUR CO-HOST
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.Instagram: @jessica.sophia.bruno
Website: jessicabruno.co.uk
ABOUT OUR GUEST ♥️
Yuval is an ethical email strategist and consultant who helps B corps and personal brands turn their subscribers into their biggest F.A.N.s.
She's also a food lover (especially pasta) and a full-time nomad on a mission to find a place to call home.
Linkedin: Yuval Ackerman
EPISODE RESOURCES ✍️
Kit: check it out here
Flodesk: get 50% off
Email Course: enrol here
ManyChat: find out more
Netwerking event: get your ticketSupport the show
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In this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why "writing drunk, editing sober" is the creative hack you need. We're diving into authentic content creation, dodging shiny object syndrome, and letting ideas "joyfully fester" into perfection. From freelance tips to social media savvy, this episode's got it all.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.Instagram: @beccasocial
TikTok: @beccasocialABOUT OUR GUEST ♥️
Mel is a Creative Copywriter, specialising in personality-packed copy. Also a qualified careers advisor, she’s worked as a childminder, shop assistant, local government grunt and event coordinator. As well as writing for Freelancer Magazine, Mel runs regular audio events for freelancers, as half of “Barfield & McKinney”
Website: https://allcopymel.com
LinkedIn: melaniebarfield
EPISODE RESOURCES ✍️
Purpose-Driven Copywriting Course
A Self-Help Guide for Copywriters by Dan NelkenCopywriting is…by Andrew Boulton
Voicebox by Nick Parker
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We are back baby - for real this time. Fab and co-hosts Becca, Emma, and Jess discuss the latest trends and changes in social media marketing. They recap the summer's marketing highlights, focusing on Instagram's evolving features, TikTok's new political engagement tools, and the resurgence of LinkedIn company pages.
ABOUT OUR GUESTS ♥️Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social ⤵︎
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigitalBecca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Find out more about Becca ⤵︎Instagram: @beccasocial
TikTok: @beccasocialJess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results.
Find out more about Jess on social ⤵︎Instagram: @jessica.sophia.bruno
Website: jessicabruno.co.ukSupport the show
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One final stroll down memory lane as Fab is joined by Justin Moore, who is here to spill the beans on the world of B2B creators. From LinkedIn celebs to TikTok real estate gurus, and everything in between, he's got the deets.
You’ll also learn secrets for crafting engaging pitches that will help you nail your next big gig and delves into the common kerfuffles both creators and brands face when it comes to communication and collaboration.
ABOUT OUR GUEST ♥️
Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find and negotiate your dream brand deals so that you stop leaving thousands on the table.
Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run an influencer marketing agency for over 5 years that has helped other creators earn an additional $2M.
Catch up with Justin on episode 103: Listen here
EPISODE RESOURCES ✍️
All-access pass: Click here to accessSupport the show
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In this episode, Fab celebrates her birthday (and episode 200 of the podcast!) by answering questions from the team, specifically our project manager Anu.
She discusses topics such as her coffee routine, staying motivated and sane with a lot of tasks, skills she wishes she could be a pro at overnight, the best piece of advice she's ever been given, the dream future vision for All Marketing School, and a surprising fact about herself.Support the show
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In yet another throwback episode, we're unravelling the magic of Notion with our brilliant guest, Frances Odera Matthews. Imagine turning your digital chaos into a streamlined paradise—yep, that's the power of Notion.
Whether you're managing a team or just keeping that to-do list sane, she's got the tips to transform Notion into your ultimate sidekick.
ABOUT OUR GUEST ♥️
Frances Odera Matthews is the Founder of The Notion Bar, one of the world’s few Certified Notion Consultants and a seasoned design-thinker/ops specialist across many industries.
She empowers everyday people + extraordinary companies to crush their goals with tailored workflows & dashboards that are equal parts functional and beautiful; only possible through the no-code Notion toolbox to design your dream digital tool, product or template.
Catch up with Frances on episode 105 - Listen here
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Ready to supercharge your SEO game with another throwback episode?
We're unpacking all things SEO with the fabulous Amanda Lutz - a meme and SEO connoisseur who makes SEO as easy as pie (and who doesn’t love pie?) Amanda’s spilling her top tips on making your content both user-friendly and Google-approved.ABOUT OUR GUEST ♥️
Amanda is a Nashville-based SEO content specialist with a passion for thoroughly researched and optimized content, analyzing current marketing trends and injecting humour into technical subjects. She began her writing journey as a social media manager before finding her true love, SEO.
Amanda believes that digital marketing should be as simple and fun as possible. She has contributed editorial and writing skills to dozens of books and online publications over the past decade and currently works as a senior content writer.
Catch up with Amanda on episode 105: Listen here
EPISODE RESOURCES ✍️
SEO for User Intent Course: Access hereAll-access pass: Access here
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We may be on a break after Summer School, but we are kinda not.
It's throwback time with a refresher on all things buyer psychology. Join us as we talk about common mistakes businesses make in customer discovery and discover the secret sauce for identifying who your ideal customers really are by bringing back some gems from EP 115 with Katelyn Bourgoin.
ABOUT OUR GUEST ♥️
Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Global TV, and more. Katelyn is recognised as one of the "top 20 wonder women of SaaS marketing and growth” by SaaStock.
Catch up with Katelyn on episode 115 - Listen here
EPISODE RESOURCES ✍️
Our Summer School - Access hereAll-access pass - Click here
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Ready to unravel the magic behind building an inclusive, value-aligned community? Join Fab and our guest Areej AbuAli as she spills the tea on how she created a thriving Women in Tech SEO movement from scratch.
From automated welcome messages to a buddy system, Areej shares her secrets on fostering a true sense of belonging. Plus, we’re talking personal stories, impactful career moves, and the joy of supporting each other.If you're ready to turn your community dreams into reality, hit play now!
ABOUT OUR GUEST ♥️
Areej AbuAli is the founder of Women in Tech SEO, a global community in marketing and tech. Founded in 2019, Women in Tech SEO has over 10,000 global members and 50,000 followers who connect through online groups and in-person conferences in the UK, Europe and USA. Based in the UK, Areej AbuAli is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate.
Website: womenintechseo.comLinkedIn: areejabuali
Instagram: womenintechseo
Women In Tech SEO Community: Access hereWTS Code of ConductWTS Annual SurveyWTS Feedback FormsWTS Buddy SystemWomen in Tech SEO Events
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Ready for a behind-the-scenes peek into our rebrand adventure? In this bonus episode, Fab spills all the juicy details on what inspired our brand makeover, the goals we set, and the hurdles we jumped over.
We spill the tea on how the team and community opinions helped shape this stellar brand refresh, including as testimonials as the pixie dust that added magic to the rebrand. Psst, she even got fan mail about the new look—true story!Curious about the difference between a brand refresh and a full-on rebrand? Want to know how to align your brand identity with your product magic?
Tune in today's episode.
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Elementor: Click hereWordPress: Click here
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Hey there, marketing rockstars! Ready to smash through those pesky writer’s blocks and design dilemmas?
In this episode, Fab teams up with the marketing maestro, Nia Patel. They dive into the nitty-gritty of marketing careers, explore hiring vs. training, and share book recommendations that’ll turn your brain into a marketing powerhouse.
Nia also shares her personal marketing journey, LinkedIn wins, and golden advice for all you aspiring marketers. From practical experience tips to crushing common mindset blocks, this episode is filled with aha moments!
So grab your earbuds and get ready to laugh, learn, and level up your strategy game. 🎧
ABOUT OUR GUEST ♥️
Nia works full time as a Marketing Executive, but in the marketing world, she's best known for being a LinkedIn creator and as the founder of the Instagram community, Marketers In Progress. Since starting her personal brand in 2022, she's grown a social media following of over 14K, been named a LinkedIn Top Social Media Voice and continues to build a thriving career in social media marketing.
Linkedin - Nia Patel
Instagram - @marketersinprogress
Marketers In Progress - Resources
EPISODE RESOURCES ✍️
Becoming Molly Mae by Molly Mae HagueEverything is Figureoutable by Marie Forleo
The Digital Marketing Handbook by Alice Benham
Community Is Your Currency by Daisy Morris
TOOLS 🔧
Our Summer School - Access hereAll-access pass - Check it out here
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Ready to transform your marketing game with a dose of AI magic? This week, Fab sits down with the brilliant Heather Murray to unravel the wonders and woes of AI in marketing.
From crafting SOPs like a pro to scaling your solo business without hiring extra hands, we got the scoop!
Curious about how AI can help you juggle multiple campaigns or zip through emails faster than an espresso-fueled cheetah? Heather’s sharing her tips on using tools like Superhuman and SaneBox, and trust us, it’s a game-changer.
And if you’ve ever wondered why Chat GPT loves the rocket emoji so much, you’re not alone—we're on the case!
ABOUT OUR GUEST ♥️
Heather is an AI expert, Top 20 MarTech influencer and the Founder of AI for Non-Techies (AI training and education). She regularly speaks internationally on the topics of AI and LinkedIn; both of which have been pivotal for her career. Heather's businesses enjoy working partnerships with the likes of Salesforce, Nokia and Starling and their impressive client base includes Unilever, HSBC and Mitsubishi. Fiercely passionate about profit driving purpose, Heather's businesses use 20% of their profit to do hands-on work with the isolated elderly in their local communities.
Linkedin: Heather Murray
Heather's free newsletter: Sign up hereAccess Heather’s community and get 20% off your monthly subscription using the code FAB2020: Click here
EPISODE RESOURCES ✍️
Our Summer School: RSVP hereAll-access pass: Check it out here
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Clay
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This bonus episode is part of a Q&A taken from our new course, Value-Driven Community Strategy ➡ find out more here
Unlock the secrets to creating meaningful and sustainable communities i with Lara Sheldrake. Have you ever wondered how aligning your community's values with your personal values can help you avoid burnout and maintain passion?
Lara shares her journey and offers invaluable advice on how to build a community that not only thrives but also enriches the lives of its founders. We dive into how understanding what truly lights you up can give you a sense of purpose and freedom, making even the most challenging days feel rewarding.
ABOUT OUR GUEST 💛
Lara Sheldrake is a speaker, community expert and entrepreneur – combining a background in sales and strategy with her passion for community and entrepreneurship.
She hosts workshops, programmes and training sessions for business owners, start-ups and brands looking to harness the power of community and to forge deeper connections with their audiences. She is also the founder of Found & Flourish, a network for women and non-binary people in business.
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Ever feel like you’re swimming in a sea of likes and follows but still missing something? Becky Pierson Davidson is here to dish out the ultimate recipe for creating a community where everyone feels at home. She’s like the Yoda of connection-crafting (strong with the community vibes, she is!).
Fab and Becky chat about the great shift in community experiences for 2024. Plus, learn how to start small with 1-to-1 conversations that'll make your community members feel like they've found their tribe.
Becky’s gems on audience definition, data magic, setting expectations, and creating safe spaces are absolute gold.
ABOUT OUR GUEST ♥️
Becky Pierson Davidson (bpd) is a community builder, creator-educator, and founder of Affinity Collective –– a transformative experience design studio. She focuses on serving membership creators and online education entrepreneurs, helping them simplify their customer journey, and improve their member retention. As a user experience designer by training, Becky focuses on customer research and data analysis to develop community-driven product plans that drive results. Her happy place is at a whiteboard with a founder, bringing a vision to life.Website: beckypierson.com
Linkedin: Becky Pierson
Instagram: buildwbecky
EPISODE RESOURCES ✍️
Our Summer School: RSVP hereUser journey template: Download here
All-access pass: Check it out here
Support the show
CONNECT WITH AMS 🤝
Our course library
Our certification
Templates and tools for marketers
OUR SPONSORS 🪩
Launch your website with Hostinger
View all of our sponsors and offers
OUR FAVE RESOURCES 👇
Podcast episodes
Take our quiz
Free marketing class
Newsletter
SUPPORT 🫶
Leave a review on Apple Podcasts
Leave a rating on Spotify
Buy us a coffee
AMS ON SOCIAL ✌️
Follow us on Instagram
Check snippets on TikTok - Se mer
