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  • 3 Moves That Turned a Struggling Brand Into a 100% Year-Over-Year Growth Machine with Marissa Rodriguez

    3 Moves That Turned a Struggling Brand Into a 100% Year-Over-Year Growth Machine with Marissa Rodriguez

    · Beauty and the Brand

    What if you didn’t have to choose between scaling a wildly successful eCommerce brand and living life on your terms? In this episode, Aggie Burnett sits down with Marissa Rodriguez—former COO turned 8-figure eCommerce growth strategist—who’s helped founders generate over $100 million in online revenue while working remotely from Greece. Marissa shares her playbook for building “boring businesses” that are anything but—ones grounded in performance, clarity, and a freedom-first mindset. You’ll learn the 3 clicks that actually drive revenue, how to avoid the “go viral” trap, and why being a generalist might be your most powerful founder trait. If you’ve ever felt scattered, undercapitalized, or uncertain about your next growth step—this one’s for you.

    Chapters:

    00:00:00 - Intro: Scaling Without Burnout—The “Boring” Business Advantage00:01:01 - Meet Marissa: From Corporate Executive to $100M Ecom Mentor00:01:39 - The Wake-Up Call: When Comfort Crashed and Freedom Called00:03:35 - Greece, Guts & Growth: Why I Left Everything Behind00:06:08 - Time Zones & Traction: The Global Edge You’re Not Using00:07:56 - Proof It Works: How My Clients Earned 8 Figures Online00:15:15 - Revenue That Lasts: My 3-Click Framework for Predictable Sales00:20:57 - DTC Brands, Listen Up: Why Your Growth Strategy Feels Scattered00:28:07 - The Meta Misunderstanding: What You’re Getting Wrong About Paid Ads00:29:26 - Funnels Aren’t Dead—You’re Just Not Using Them Right00:30:17 - Growth Is a System: Why Ecosystem Thinking Wins00:37:22 - Nobody Wins Alone: The Hidden Power of Mentors & Strategic Allies00:44:14 - AI in Ecom: What Founders Should Actually Be Paying Attention To00:49:50 - How to Increase AOV Without Getting Gimmicky00:51:14 - Founders, Track This: The Metrics That Matter Most00:52:34 - Want to Work Together? Mentorship, Resources & What’s Next00:53:59 - Wrap Up: Your Brand, Your Terms, Your Timeline

    Links and Resources:

    👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -https://abcreativenyc.com/signup👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmapAggie on LinkedInAB Creative Aggie on InstagramThrough ExperienceÂź WebsiteMarissa Rodriguez on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this...

  • How This Anti-Aging Spa Founder Turned Failures Into a Thriving NYC Business with Dorota Wallace

    How This Anti-Aging Spa Founder Turned Failures Into a Thriving NYC Business with Dorota Wallace

    · Beauty and the Brand

    Aggie sits down with Dorota Wallace, founder of Berry Blonde Spa, to explore how she transformed an $800 rented room into one of Manhattan’s most trusted luxury anti-aging spas—with zero outside funding and no paid ads. Dorota opens up about the failures that fueled her future, the mindset shifts that freed her from being a slave to her schedule, and her unapologetically intentional approach to client care and treatment selection. From her 75% conversion rate using Groupon (yes, really!) to why she believes nurses are the future of the spa industry, Dorota delivers a masterclass in scaling with integrity, grit, and genuine connection. If you’re a beauty brand founder looking to break into the spa market—or craving a reminder that doing business your way can work—this one’s for you.

    Chapters:

    00:00:00 - Betting on Herself & Starting from Scratch00:01:02 - Meet Dorota Wallace: From Nursing to NYC Spa Royalty00:02:06 - Corporate Burnout to Spa Breakthrough00:04:01 - What a Failed Partnership Taught Her About Business00:08:34 - Groupon Goldmine: How She Converted 75% of Clients00:12:45 - Building a Spa That Feels Like a Five-Star Hotel00:20:12 - Her No-Fluff Approach to Skincare Protocols00:21:42 - The Real ROI of Relationship-First Business00:23:33 - How to Turn First-Time Clients Into Lifelong Fans00:27:04 - From Burned Out to CEO: Her Biggest Mindset Shift00:31:36 - Trendspotting & Why She Won’t Sell Just Anything00:39:19 - Real Talk: What It Takes to Thrive in the Spa Industry00:40:51 - What’s Next for Berry Blonde Spa?

    Links and Resources:

    👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -https://abcreativenyc.com/signup👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmapAggie on LinkedInAB Creative Aggie on InstagramBerry Blonde Spa WebsiteDorota Wallace on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

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  • C2C Member Shares the 3 Secrets to Scaling Your Beauty Brand—From a Hairdresser Who Cracked the Retail Code with Gloria Edge

    C2C Member Shares the 3 Secrets to Scaling Your Beauty Brand—From a Hairdresser Who Cracked the Retail Code with Gloria Edge

    · Beauty and the Brand

    What happens when a former punk band manager turned salon owner decides to rewrite the rules of salon retail? You get Gloria Edge—founder of SITCH Haircare and Edge Academy. In this episode, Gloria shares how she scaled her salon from two to twelve chairs during a recession, why clean beauty often falls short for pros, and how she and her husband Anthony spent over a decade developing a haircare and styling line that hairdressers actually trust. Her brand journey took a major leap during her time in the Conventional to Cult Status (C2C) Accelerator, where she refined her brand positioning, built a community-led launch plan, and aligned her mission with her market. With no final packaging, no product shots, and no paid ads, Gloria generated powerful momentum by simply sharing her journey offline—with stylists, students, and salons. The result? Two sold-out production runs of a haircare line that the community had already claimed as their own. If you’re looking to build not just a product, but a movement—this conversation is your blueprint.

    Chapters:

    00:00:00 - Why Consistency Still Wins in 202500:00:53 - Welcome to Beauty and the Brand00:00:57 - Meet Gloria Edge: Punk Bands, Salons & Disruption00:02:03 - From Behind the Chair to Building a Brand00:03:50 - Spotting the Broken Gaps in Salon Retail00:05:08 - Growing a Salon in a Recession (And Thriving)00:06:21 - How Personalized Picks Create Raving Clients00:08:04 - The Pre-Launch Playbook That Sparked a Sellout00:10:04 - Launching a Refillable Line Without a Single Ad00:15:50 - Turning Grassroots Hype Into Lasting Momentum00:23:32 - Scaling Through Connection, Not Campaigns00:26:41 - When 50 Salons Isn’t Enough00:27:57 - The Relationship-First Approach to Brand Growth00:28:27 - Giving Hairdressers the Tools to Thrive00:30:03 - Bootcamps That Actually Move the Needle00:32:26 - The Email Tweak That Boosted Conversions00:35:02 - Becoming a B Corp (And Why It Matters)00:41:09 - Real Talk: Why Community is Everything00:49:25 - What’s Next for SITCH and Edge Academy00:51:47 - Final Words on Building With Heart

    Links and Resources:

    👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -https://abcreativenyc.com/signup👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmapAggie on LinkedInAB Creative Aggie on InstagramSITCH Haircare WebsiteEdge Academy WebsiteGloaria on LinkedIn: Gloria Edge

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on

  • How Dermazen Grew from a DIY Serum to Nearly 8 Figures by Overdelivering to Their Niche

    How Dermazen Grew from a DIY Serum to Nearly 8 Figures by Overdelivering to Their Niche

    · Beauty and the Brand

    What if the secret to an iconic beauty brand lies in a Reddit post, a few failed experiments, and a relentless drive to serve a community?

    In this episode of Beauty and the Brand, Aggie sits down with Austin Beals, co-founder and CEO of Dermazen, a DTC skincare brand born out of a decade-long battle with seborrheic dermatitis. Austin shares how his personal skin struggles led to a breakthrough product, and how that formula—originally posted for free online—sparked a movement and a business now on the cusp of 8-figure growth. You’ll learn how Austin used customer feedback loops, educational marketing, and biofilm-busting skincare science to build a loyal base of raving fans (without big ad budgets or fancy labs). Whether you're DIY-ing your first formula or dreaming of becoming a category leader, this episode is packed with actionable takeaways for founders ready to grow with intention, impact, and innovation.

    Chapters:

    00:00:00 - When Ads Actually Work: The Power of Raw, Real Moments00:01:22 - Meet Austin Beals: From Digital Marketer to Dermazen CEO00:02:30 - 10 Years of Flare-Ups: My Battle With Seborrheic Dermatitis00:05:23 - A Kitchen Breakthrough: The Formula That Finally Worked00:18:39 - How a Skin Crisis Sparked the Dermazen Mission00:25:54 - From Free Samples to a Fast-Growing Brand00:32:54 - Why You Need 30+ Versions of the Same Ad00:34:46 - Emails That Convert: Dermazen’s Retention Engine00:35:45 - Trust First, Revenue Follows: Our Customer Philosophy00:37:46 - Vulnerability Converts: What We’ve Learned About Authentic Ads00:43:17 - Speak to Their Pain: Messaging That Builds Movements00:47:45 - Scaling Without Compromise: The Growth Journey00:53:05 - The Product That Took 20 Iterations to Get Right01:02:29 - What’s Next: Partnerships, Products, and Serving More People01:04:59 - Final Words for Founders: Start Messy, Stay Focused

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$WebsiteAustin on LinkedInAggie on LinkedInAB Creative Aggie on Instagram

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • Hot Seat with Aggie: From Zero to 70 Retailers — Scaling a Sustainable Skincare Brand Fast with Tuna Ziver Yoney

    Hot Seat with Aggie: From Zero to 70 Retailers — Scaling a Sustainable Skincare Brand Fast with Tuna Ziver Yoney

    · Beauty and the Brand

    What does it really take to skyrocket your beauty brand’s wholesale growth in just a few months?

    In today’s Hot Seat episode, Aggie sits down with Tuna Ziver Yoney, founder of Ziver Organiques, to unpack how he grew his sustainable skincare brand by 260%, landed 70 new retail partners, and transitioned from Etsy side hustle to full-time founder — all in just four months! Tuna gets real about the behind-the-scenes strategies that made it happen: refining his niche, optimizing his wholesale process, and harnessing the power of upcycled ingredients. Plus, you’ll hear Aggie workshop live with Tuna on how to further scale his retailer partnerships for even bigger success. If you’re ready to turn one-time orders into repeat customers (and boost your bottom line!), you won't want to miss this one.

    Chapters:

    00:00:00 - A New Chapter: From Finance to Beauty00:01:29 - Welcome to Beauty and the Brand00:01:33 - Meet Tuna: Purpose-Driven Skincare Innovator00:03:15 - How Ziver Organiques Was Born00:05:10 - Breaking Barriers: Challenges That Sparked Innovation00:08:20 - Cracking the Code: Wholesale Growth Secrets00:12:44 - Mastering the Art of Wholesale Accounts00:21:18 - Retailer Relationships That Fuel Brand Expansion00:39:30 - Lessons Learned: Growth, Grit, and Going Full-Time

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramZiver OrganiquesTuna on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • The Secret to Selling Out in 48 Hours: Susannah Dellinger's Field Strategy That Converts Like Crazy

    The Secret to Selling Out in 48 Hours: Susannah Dellinger's Field Strategy That Converts Like Crazy

    · Beauty and the Brand

    What if your retail strategy didn’t just drive sales—but told your brand story so well that your products flew off shelves?

    In this powerful episode, Aggie sits down with Susannah Dellinger, the powerhouse behind Bright Beauty Collective. What started as casual conversations on Clubhouse became a booming multi-seven-figure business connecting mission-driven beauty brands with high-converting retail field teams. From partnering with indie darlings like RMS Beauty to selling out a single mascara across Credo stores in 48 hours, Susannah reveals how storytelling is the secret sauce behind retail success.

    Expect real talk on the journey from solo consultant to CEO, the moment she pivoted her business model for scale, and how she’s using beauty as a force for good. If you’ve ever wondered how to go from indie brand to retail star—this episode’s your blueprint.

    Chapters:

    00:00:00 - Kicking Things Off: Meet the Woman Behind the Mission00:01:05 - From Theater Major to Beauty CEO: Susannah's Wild Pivot00:02:02 - A Personal Beauty Journey Rooted in Healing and Identity00:04:09 - What “Impact Beauty” Really Means (And Why It Matters Now)00:05:41 - The Accidental Birth of a National Beauty Agency00:08:59 - Scaling Fast: From One Freelancer to a National Team00:12:43 - The Mascara That Sold Out in 48 Hours (Yes, Really)00:22:43 - What Every New Brand Must Know Before Pitching Retail00:24:18 - How to Build Relationships That Get You In Stores00:24:52 - Understanding KPIs and The Halo Effect in Retail00:26:10 - What to Budget (and What to Skip) in Your Next Launch00:26:52 - How to Work With Buyers (Without Getting Ghosted)00:27:21 - Launch Timing: Why When You Drop Matters More Than You Think00:29:32 - What Retail Longevity Looks Like (Beyond the Hype)00:31:00 - Activating Community: The Power of Hyperlocal Events00:33:19 - Why the Future of Field Teams is Female (and Strategic)00:37:02 - Susannah Gets Real About Burnout, Boundaries & Bounce-Backs00:40:56 - How Retail is Evolving—And What That Means for Indie Brands00:47:47 - Wrapping Up + Where to Connect With Susannah

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramBright Beauty CollectiveSusannah Dellinger on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • Founder Fails, Viral Wins: The Unfiltered Story Behind Augustnoa with Ally Lei

    Founder Fails, Viral Wins: The Unfiltered Story Behind Augustnoa with Ally Lei

    · Beauty and the Brand

    Aggie sits down with Ally Lei, founder of Augustnoa, a fashion-forward, function-first backpack brand that’s redefining what it means to carry with confidence. From losing a five-figure deposit to going viral on TikTok, Ally gets real about launching a physical product during the pandemic with no plan—just grit, optimism, and a vision. Listeners will hear how she bootstrapped her way to multi-six-figure success, landed national press and retail deals, and built an obsessed customer base by staying true to her values of sustainability, intentional design, and quality. Packed with insights on manufacturing, content marketing, founder storytelling, and customer experience—this episode is an unmissable masterclass for product-based entrepreneurs.

    Chapters:

    00:00:00 - Why Waiting Kills Momentum00:00:58 - Meet Ally Lei: The Bag Visionary00:02:18 - “How Hard Can It Be?” (Very.)00:04:08 - Betting on a Dream Mid-Pandemic00:08:08 - When TikTok Changed Everything00:15:31 - The Bag That Does It All00:17:24 - Losing Thousands, Finding the One00:24:43 - Funding It Herself—Every Step Counts00:26:59 - Sustainability Isn’t Cheap (Or Easy)00:29:30 - When Big Brands Start Copying You00:30:48 - Emails from Customers that Hit Deep00:32:24 - Redefining “Just Another Backpack”00:37:02 - Content, Community, and Going Viral00:40:03 - Landing Bloomingdale’s and What’s Next00:45:40 - Celebs, Influencers, and Organic Wins00:49:21 - Cry, Pivot, Repeat: The Founder Life00:52:57 - Her No-BS Advice to Every Founder

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramAlly on LinkedInAugustnoa

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • Inside the $100K+ Launch Playbook: What It Really Takes to Launch Indeed Labs into Mass Retail with Dimitra Davidson

    Inside the $100K+ Launch Playbook: What It Really Takes to Launch Indeed Labs into Mass Retail with Dimitra Davidson

    · Beauty and the Brand

    Aggie Burnett sits down with Dimitra Davidson, co-founder of Indeed Labs and visionary behind pH-Inℱ Skin, the world’s first microbiome-certified acne brand. From her unexpected leap from finance to skincare, to bootstrapping into 2,500+ mass retailers and raising capital the right way—Dimitra breaks down what it takes to lead through innovation and build a product that truly solves a problem. If you’re a beauty brand founder navigating retail, funding, or product development, this episode is your roadmap.

    Chapters:

    00:00:00 - Welcome + The Power Behind Purpose00:01:17 - Meet Dimitra Davidson: Breaking the Beauty Mold00:02:06 - From Stocks to Skincare: A Bold Career Pivot00:05:24 - What Actually Drives a Thriving Brand00:07:14 - Risk, Reward, and Resilience in Entrepreneurship00:10:27 - The Birth of Indeed Labs: Disruption Starts Here00:17:40 - Acne, Reimagined: The Science Behind pH-Inℱ Skin00:23:33 - Building a Brand That Stands for Something00:25:22 - How Nano Blur Took the Internet by Storm00:25:37 - Real Talk: Early Mistakes and Strategic Pivots00:26:11 - Marketing That Moves the Needle00:28:19 - Best Sellers That Keep Selling00:29:17 - Going Global: The Power of Boots UK00:30:32 - Retail Success Without Selling Out00:33:11 - Can AI Solve Skincare?00:38:40 - Culture, Teamwork, and Scalable Leadership00:40:36 - To the Next Gen: A Message to Women Founders00:47:31 - Dimitra’s Favorites + Final Words of Wisdom

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramIndeed LabspH-Inℱ SkinDimitra Davidson on LinkedIn

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • 7x Your Sales with Messaging That Hits Where It Hurts (and Converts) with Sasha Fedunchak

    7x Your Sales with Messaging That Hits Where It Hurts (and Converts) with Sasha Fedunchak

    · Beauty and the Brand

    Aggie Burnett sits down with Sasha Fedunchak—founder of Daring Haus and Powerhaus Media—to unpack what it really takes to stand out in the saturated beauty space. From how Intoxicated Cosmetics achieved 726% growth in just four months to Sasha’s VECÂČ content framework that turns browsers into buyers, this episode is packed with tactical gems. You’ll learn how emotional storytelling, bold positioning, and community-driven content can skyrocket your brand’s impact—whether you’re bootstrapping or scaling into major retailers.

    Chapters:

    00:00:00 - Why Most Beauty Brands Miss the Mark on Social00:00:59 - Meet Sasha: The No-Fluff Influence Expert00:01:45 - From Anthropology to Beauty Branding Queen00:04:17 - Leaving Corporate to Build a 6-Figure Spray Tan Brand00:07:05 - The Pivot That Sparked a Beauty Empire00:07:28 - Your Superpower? Deep Customer Connection00:08:58 - The Real Secret to Standing Out in Beauty00:10:18 - Influence 101: How to Make People Say Yes00:15:04 - 726% Sales Growth: The Intoxicated Cosmetics Case Study00:24:01 - Messaging That Makes Customers Obsess Over You00:25:06 - One Testimonial = $7K? How Social Proof Sells00:26:39 - The Fatal Mistake Most Founders Make00:27:18 - Want Raving Fans? Be Willing to Repel00:33:01 - Budget Truths: Why Beautiful Brands Still Fail00:37:00 - Organic Traffic That Actually Converts00:43:40 - From Followers to Evangelists: Building True Community00:46:03 - Final Takeaways + Where to Find Sasha

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramSasha on LinkedinDaring Haus and Powerhaus Media

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • How to Launch and Rank #1 on Etsy Without Ads (The Lavender Meadows Blueprint) with Kyra Venable

    How to Launch and Rank #1 on Etsy Without Ads (The Lavender Meadows Blueprint) with Kyra Venable

    · Beauty and the Brand

    What happens when a new mom, overwhelmed by postpartum skin issues and tired of feeling like an afterthought, creates her own skincare solution from scratch? In this episode of Beauty and the Brand, host Aggie Burnett chats with Kyra Venable, founder of Lavender Meadows, about how she transformed DIY formulations and one-star reviews into a top-ranked Etsy brand that’s now served over 5,000 moms. With no funding and a “just go for it” attitude, Kyra shares the scrappy strategies, raw lessons, and customer-driven insights that helped her grow a bootstrapped beauty business from her kitchen to cult favorite. Whether you’re launching or scaling, this episode is packed with practical inspiration for founders ready to build without waiting for perfect.

    Chapters:

    00:00:00 - Welcome to Beauty and the Brand00:01:23 - Meet Kyra Venable: Mama, Founder & Formulator00:02:00 - Postpartum Struggles Spark a Skincare Mission00:04:08 - Mixing in the Kitchen: From Hobby to Hustle00:05:37 - The One-Star Review That Changed Everything00:10:41 - How Lavender Meadows Dominated on Etsy00:14:01 - Battling Competition and Building a Real Brand00:17:17 - Defining Her Customer and Standing Out Online00:24:19 - Turning DMs Into Sales: Customer Engagement 10100:25:51 - Why Email Marketing Still Converts00:26:18 - Real Talk on Events and Instagram Burnout00:27:16 - Hosting With Heart: Building Deeper Community00:30:12 - Pivoting Product Strategy Without Losing Vision00:34:31 - Asking for Help and Leveling Up as a Founder00:44:59 - What’s Next for Kyra (and Lavender Meadows)00:47:56 - Favorite Products, Real Talk & A Final Word

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramKyra Venable on LinkedInLavender Meadows WebsiteKyra on Instagram

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • How This Founder Achieved 300% Growth in One Year (and You Can Too!) with Cheryl Kelly

    How This Founder Achieved 300% Growth in One Year (and You Can Too!) with Cheryl Kelly

    · Beauty and the Brand

    Aggie sits down with Cheryl Kelly, founder of Cheryl Kelly & Co., to talk about how she grew her business by 300% in one year. Cheryl shares how she started formulating skincare out of frustration with store-bought products, how her mom’s reaction to her first serum changed everything, and why she built her brand through face-to-face connection instead of relying on ads. She opens up about doing 76 markets in one year, what she’s learned about in-person selling, and how putting herself out there and creating community has been the key to her success. If you’ve ever wondered how to turn a passion into a thriving business, this episode is filled with real insights and lessons learned from the ground up.

    Chapters:

    00:00:00 - How One Skincare Product Changed Everything00:01:22 - Meet Cheryl Kelly: From DIY to CEO00:02:25 - Cracking the Code on the Perfect Vegan Face Serum00:04:11 - Testing, Tweaking & the Jaw-Dropping First Review00:05:25 - From Personal Project to People Begging for More00:07:09 - The Struggles, Wins & “Aha” Moments That Built a Brand00:09:31 - How Cheryl Sold Out Without a Massive Marketing Budget00:12:32 - Turning a Passion for Health into a Thriving Business00:15:13 - Big Ideas, Bigger Moves: Expanding Beyond Expectations00:19:18 - The Selling Strategy That Skyrocketed Her Growth00:31:11 - 300% Growth in One Year—Here’s How She Did It00:31:59 - The Secret Weapon of Every Successful Founder00:33:24 - Cheryl’s Show-Stopping Setup That Draws Customers In00:36:04 - The Power of Partnering With the Right People00:39:11 - The Smartest Way to Pick Profitable Markets00:43:10 - The One Business Task Cheryl Refuses to Do Herself00:46:40 - This Unexpected Strategy Exploded Her Local Sales00:55:27 - Big News: Cheryl’s Opening a Brick-and-Mortar Store!00:56:40 - How Positivity Became a Business Superpower00:58:15 - What Every Beauty Founder Needs to Hear Right Now00:01:00:11 - The Real Key to Success? Building a Brand That Lasts00:01:01:45 - Where to Find Cheryl & What’s Next for Her Brand

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramCheryl on LinkedinCheryl Kelly & Co

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • Creating Multiple Income Streams through Workshops, Retail & Digital Education with Maya Aleksic

    Creating Multiple Income Streams through Workshops, Retail & Digital Education with Maya Aleksic

    · Beauty and the Brand

    In this episode of Beauty and the Brand, Aggie Burnett sits down with holistic beauty expert Maya Aleksic, founder and formulator of Tarli Holistic Cosmetics. As an esthetician and face yoga instructor, Maya has mastered the art of blending high-performance botanicals, facial massage, and mindfulness into skincare rituals that redefine beauty. She shares how face yoga and massage can serve as a natural alternative to Botox and fillers, why so many people are now moving away from invasive treatments, and how she turned her passion for holistic skincare into a thriving brand. Plus, Maya reveals the simple 10-minute face yoga routine that can lift, tone, and rejuvenate your skin—no needles required!

    Chapters:

    00:00:00 - Finding mindfulness in a busy world00:01:03 - Introduction to Maya Aleksic and her holistic approach00:01:51 - The power of facial yoga and massage00:09:58 - Building a business through education and community00:17:14 - Connecting workshops to product sales00:20:48 - Promoting workshops and reaching new audiences00:23:04 - Discovering the calling00:23:59 - Inspiration from strong women00:24:30 - Balancing life and career00:24:53 - Building a community00:27:11 - Retail partnerships and workshops00:30:10 - Tips for hosting successful events00:34:21 - Creating content and engaging customers00:41:32 - Future plans and final thoughts

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramMay’s Website: Tarli Holistic CosmeticsMaya’s Instagram: @tarlicosmeticsMaya on LinkedIn: Maya AleksicMaya’s Email: [email protected]

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • Smart Hiring & Financial Tips for Beauty Entrepreneurs with Sade Jennings

    Smart Hiring & Financial Tips for Beauty Entrepreneurs with Sade Jennings

    · Beauty and the Brand

    In this episode of Beauty and the Brand, Sade Jennings, founder of MFABI, reveals the fulfillment and logistics strategies that help beauty brands scale without chaos. She dives into the biggest mistakes founders make, from overspending on packaging to hiring too soon, and shares how to track financials like a pro to stay profitable. Sade also unpacks how to adapt in an evolving industry, leverage AI and automation for efficiency, and navigate global expansion without losing control. Whether you’re an emerging brand or scaling fast, this episode is packed with practical, money-saving insights you don’t want to miss!

    Chapters:

    00:00:00 - Turning Challenges into Triumphs – How setbacks shape success stories00:01:02 - Meet Sade Jennings – The mastermind behind MFABI’s fulfillment revolution00:01:46 - From Fashion to Fulfillment – Sade’s bold pivot into logistics00:03:24 - Scaling Smart – Growing brands with strategic fulfillment solutions00:05:59 - Why Planning is Everything – Execution tips from an industry pro00:15:34 - Biggest Business Mistakes – Lessons learned from the trenches00:22:29 - Going Global – How to expand without losing your brand’s soul00:25:53 - Complacency Kills Growth – How to stay ahead in business00:26:40 - Fact-Check Everything – Avoid costly mistakes with due diligence00:27:04 - Setting Realistic Growth Goals – The roadmap to sustainable success00:27:57 - Your Team, Your Power – How employees shape your business outcomes00:28:43 - Gut Instinct vs. Data – Trusting your intuition in decision-making00:29:17 - Big Biz vs. Small Brands – Key differences & what startups can learn00:32:58 - Mastering Your Finances – The non-negotiable skill for business owners00:38:10 - Cost-Cutting Strategies – How to save without sacrificing quality00:41:21 - Who to Hire & When – Finding the right talent for growth00:47:47 - Tech & Innovation – The future of fulfillment in beauty and wellness00:49:50 - Women in Business – Breaking barriers and building legacies00:50:43 - Wrapping Up – Where to find Sade & how MFABI can help your brand

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramSade Jennings on LinkedInMFABI

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • How to Launch with Limited Funds and Maximize Growth with Amy Galper

    How to Launch with Limited Funds and Maximize Growth with Amy Galper

    · Beauty and the Brand

    In this episode of Beauty and the Brand, Aggie sits down with clean beauty pioneer and product development expert Amy Galper to chat about what it really takes to launch a standout beauty brand—without spending years in R&D. Amy shares her insider strategies for accelerating product development, avoiding costly formulation mistakes, and ensuring your brand stands out in a crowded market. They also get real about the evolution of clean beauty, why some brands thrive while others fade, and how founders can balance sustainability with profitability. If you’re looking to scale smarter, position your brand powerfully, and get your products into the hands of the right customers faster, this is an episode you don’t want to miss.

    Chapters:

    00:00:00 - Cracking Open the Clean Beauty Conversation00:01:03 - Amy Galper Enters the Chat00:02:26 - The Unexpected Spark That Started It All00:06:13 - A Shopping Cart, A Vision, and a School00:08:29 - The Highs and Lows of a Brick-and-Mortar Business00:11:01 - From Idea to Bookshelf: Writing on Aromatherapy00:13:00 - Back When Clean Beauty Wasn't a Thing00:22:05 - What Is Clean Beauty Anyway?00:28:05 - Science vs. Sentiment: The Retail Dilemma00:35:58 - Getting a Product to Market Faster00:36:33 - Why Your Chemist Needs a Roadmap00:38:57 - The Real Work of Defining Your Customer00:43:14 - Ingredient Research: The Skill Every Founder Needs00:46:54 - From Kitchen Experiments to Shelf-Ready Products00:50:28 - Clean, Sustainable
 and Still Profitable?00:55:49 - The New Frontier of Beauty Ingredients00:58:49 - What It Takes to Last in Beauty01:02:05 - The One Thing Every Founder Should Know01:04:49 - Where to Find Amy & What’s Next

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramNew York Institute of Aromatherapy | Amy GalperAmy on LinkedInBeauty Accelerator Program for EntrepreneursPlant-Powered Beauty by Amy GalperThe Ultimate Guide to Aromatherapy by Amy Galper

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • The Content Strategy That Led to $200K in Sales for a New Brand with Carla Serrano

    The Content Strategy That Led to $200K in Sales for a New Brand with Carla Serrano

    · Beauty and the Brand

    Aggie sits down with Carla Serrano, social media strategist and content expert, to talk about how beauty founders can grow their brands online—without overcomplicating the process. Carla shares her video-first approach, how she helped Beautycon gain 70K followers in one weekend, and why consistency, authenticity, and creating value are the keys to standing out. She also breaks down how to repurpose content effortlessly, the role of top-funnel content for reach, and why even simple, low-effort videos can drive real results. If you’ve ever felt stuck on what to post or worried your content isn’t landing, Carla’s insights will give you a clear path forward.

    Chapters:

    00:00:00 – The One Thing Your Social Media Strategy Needs00:01:17 – Meet Carla: From Social Work to Social Media00:02:45 – A Career Pivot That Changed Everything00:07:59 – Why Video Is Your Brand’s Secret Weapon00:12:38 – Houston, Networking, and Unexpected Collaborations00:16:11 – Breaking Through the Noise on Social Media00:22:44 – Organic Growth: What Actually Works in 202400:31:33 – The Gym Struggle Is Real (But So Is Habit-Building)00:32:22 – Top Strategies for Turning Content Into Conversions00:34:56 – The Beautycon Revival: How 70K Followers Happened00:36:48 – What Makes Content Engaging (Hint: It’s Not Perfection)00:43:19 – The Real Power of Showing Up Consistently00:49:51 – Game-Changing Tools for Easy Content Creation00:52:09 – Which Social Platform Is Right for Your Brand?00:54:17 – The Future of Social Media (And What to Prepare For)00:56:00 – A Fresh Start and a DIY Social Strategy for Founders

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramCarla on InstagramDial Zero Marketing

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • PR, Ads & In-Person Events—This Multi-Channel Strategy Can Make Your Brand a Household Name with Irene Dele-Adejumo

    PR, Ads & In-Person Events—This Multi-Channel Strategy Can Make Your Brand a Household Name with Irene Dele-Adejumo

    · Beauty and the Brand

    Aggie has a chat with powerhouse beauty entrepreneur Irene Dele-Adejumo, the founder of Omolewa Cosmetics. Irene spills the tea on how she scaled her beauty brand by a jaw-dropping 115%-125% year over year, pivoted from wholesale to e-commerce, and landed a celebrity brand ambassador by sheer persistence. She shares the behind-the-scenes of her fearless approach—whether it’s cold pitching major retailers like Target and Sephora, running wildly successful in-person and virtual events, or personally calling customers to build die-hard brand loyalty. If you’ve ever doubted whether you can build a thriving beauty business, Irene is here to prove that with strategy, faith, and a “next, please!” attitude, nothing is out of reach.

    Chapters:

    00:00:00 - The Struggle With Foundation Shades: Why Every Undertone Was Wrong00:01:12 - Meet Irene Dele-Adejumo: From Chef to Beauty Boss00:02:25 - Turning a College Side Hustle Into a Global Beauty Brand00:04:02 - Managing Multiple Businesses and Motherhood Like a Pro00:07:24 - The Meaning Behind Omolewa: More Than Just a Name00:10:09 - The Beauty Industry’s Biggest Fail and How Irene Is Fixing It00:11:49 - The Birth of Omolewa Cosmetics: From Frustration to Innovation00:15:25 - The Power of Vision: How Irene Manifested Her Business Success00:22:56 - Breaking Into the Ghana Market and Proving the Doubters Wrong00:30:42 - Why In-Person Events Are Irene’s Secret to a Loyal Customer Base00:33:10 - The Art of the Upsell: How She Gets Customers to Buy More00:37:00 - Mastering Makeup Classes: Teaching Beauty With Purpose00:41:24 - The Customer Connection Strategy That Skyrockets Sales00:49:54 - The Best Advice Irene Would Give Her Younger Self00:51:00 - Omolewa’s Bestsellers: The Must-Have Products Customers Love

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramAggie on LinkedInAB Creative Aggie on InstagramIrene on InstagramOmolewa CosmeticsOmolewa Cosmetics on FacebookOmolewa Cosmetics on Instagram

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand...

  • How a Strategic Partnership Drove $10K in Sales & 3,000+ New Followers with Jennifer Davis

    How a Strategic Partnership Drove $10K in Sales & 3,000+ New Followers with Jennifer Davis

    · Beauty and the Brand

    Aggie chats with Jennifer Davis, who's been in the beauty industry for over 20 years and has some serious experience, like working at Dermalogica and scaling Nurst to six figures in under a year. Jennifer talks all about how to grow fast, the importance of partnerships, and the pricing mistake that so many beauty founders make. She also tells how giving back before asking led to a 10K sales spike overnight—and why being honest is the best marketing trick in the book. Are you ready to change the way you think about scaling your beauty brand?

    Chapters:

    00:00:00 – The Truth Will Set Your Brand Apart00:01:41 – From Teen Beauty Junkie to Industry Powerhouse00:08:07 – The 6-Figure Skincare Playbook—No Ads Required00:09:56 – The $10K Post That Changed Everything00:15:42 – The Website Crash That Cost Thousands00:21:58 – Why Email Still Prints Money (If You Do It Right)00:28:50 – Reading Your Customers’ Minds (Without Creepiness)00:30:09 – When Rebranding Is the Only Option00:33:03 – Business Breakups & Hard Truths00:38:18 – The Fine Line Between Art & Analytics00:43:36 – Scaling Fast? Read This First.00:52:02 – Success = Relationships (Here’s Why)00:56:31 – The Part No One Talks About

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB CreativeAggie on InstagramJennifer on LinkedInDermalogicaNurst

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • Why Consistency = Customers with Jeannie Jarnot

    Why Consistency = Customers with Jeannie Jarnot

    · Beauty and the Brand

    Aggie sits down with Jeannie Jarnot, founder of Beauty Heroes, a trailblazing clean beauty retailer and subscription box. Jeannie shares her unique journey from the spa and hospitality world to redefining clean beauty standards, revealing how her focus on consistency, creativity, and customer experience turned Beauty Heroes into a trusted industry leader. Tune in to discover her secrets to building a sustainable brand, staying ahead in an ever-evolving market, and why delivering memorable experiences matters more than ever.

    Chapters:

    00:00:00 - Why a Great Product Isn’t Optional00:01:15 - Meet Jeannie Jarnot: The Hospitality-Turned-Beauty Innovator00:01:52 - From Waikiki to Hero Products: Jeannie’s Origin Story00:05:40 - How Consistency Shapes Customer Trust00:08:59 - Turning Hesitation Into a Retail Destination00:15:30 - Why Creativity Fuels the Numbers in Beauty Business00:21:52 - What Makes a Product “Heroic”?00:30:02 - Discovering Brands That Surprise and Delight00:31:18 - Subscription Boxes: Opportunities and Hurdles00:32:00 - Earning Trust, One Consistent Experience at a Time00:34:02 - Turning Education Into Empowerment00:39:01 - Quality vs. Quantity: The Non-Negotiable Rule00:42:48 - Sneak Peek: What’s Next in Clean Beauty Innovation00:48:36 - Jeannie’s Advice for Founders (It’s Not What You Think)00:55:15 - Behind the Scenes: The Beauty Heroes Blueprint

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramState of the Beauty IndustryJeannie on LinkedInJeannie on InstagramBeauty HeroesMore links for Jeannie

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • How Press Coverage and a Cult-Favorite Product Built a 15 Year Beauty Empire with Suzanne LeRoux

    How Press Coverage and a Cult-Favorite Product Built a 15 Year Beauty Empire with Suzanne LeRoux

    · Beauty and the Brand

    Suzanne LeRoux, founder of One Love Organics¼, shares how she went from being a lawyer to building a six-figure beauty brand rooted in resilience and purpose. She opens up about the plant oil breakthrough that changed her skin (and sparked a movement), the PR moment that brought in 1,000 orders in an hour, and why playing the long game is the secret to her brand’s longevity. This is a must-listen for beauty founders looking for real talk, actionable insights, and the inspiration to create their own legacy.

    Chapters:

    00:00:00 - Resilience & Faith: Where It All Began00:01:18 - Unlocking the Beauty in Building a Brand with Suzanne LeRoux00:01:48 - The Leap: From Courtrooms to Creams00:02:41 - How One Love Organics¼ Was Born00:03:34 - The Oil Breakthrough Nobody Saw Coming00:05:03 - Starting with Three Essentials That Changed Everything00:09:20 - When Press Turns Dreams into Reality00:15:09 - Lessons in Customer Love: The Secret Sauce00:17:40 - What EcoCert Certification Taught Us About Standards00:22:54 - Reading the Future: Trends You Can’t Ignore00:31:36 - The Botanical Bombshell: Suzanne’s Star Product00:34:55 - Entrepreneurship Isn’t Always Pretty00:37:05 - How Resilience Shapes a Brand’s Purpose00:38:53 - Surviving Economic Twists & Turns00:40:02 - Keeping the Team on Fire with Transparency00:44:35 - Words of Gold for Aspiring Entrepreneurs00:47:05 - Behind-the-Scenes: Retail Partnerships & Insights00:49:31 - Winning in a VC-Dominated World00:54:51 - What’s Next? New Launches to Watch00:56:49 - Why Consistency Wins in the Long Run00:58:27 - Final Thoughts: Wrapping It All Together

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramState of the Beauty IndustrySuzanne on LinkedInOne Love OrganicsÂź

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

  • The $532B Skincare Market’s Secret: Immunology with Dr. Ebru Karpuzoglu

    The $532B Skincare Market’s Secret: Immunology with Dr. Ebru Karpuzoglu

    · Beauty and the Brand

    Aggie welcomes Dr. Ebru Karpuzoglu, immunologist, cosmetic chemist, and founder of AveSeena. Together, they discuss the connection between immunology and skincare, breaking down how inflammation, hormones, and stress impact skin health—and what beauty brand founders need to know to create truly effective products. From debunking the myth of instant results to exploring the science behind sensitive skin solutions, Dr. Ebru shares her knowledge and journey, offering insights for founders looking to build smarter, science-backed brands.

    Chapters:

    00:00:00 – Fear-mongering vs. science: where do you stand00:01:06 – From cancer care to skincare: meet Dr. Ebru Karpuzoglu00:02:07 – The problem that sparked a skincare revolution00:04:23 – Your skin isn’t a wall, it’s an immune organ00:12:45 – Hormones, menopause, and the skin you’re in00:21:43 – Big beauty vs. indie founders: who moves faster00:35:15 – MoCRA: the skincare industry’s new playbook00:36:27 – Is the industry ready for MoCRA’s next chapter00:37:34 – The global skincare standards showdown00:38:24 – Safety isn’t optional: why testing matters00:39:35 – Your MoCRA compliance crash course00:42:46 – Home labs vs. compliance: can you keep up00:43:55 – GMP decoded: the safety playbook for founders00:47:55 – Critics, praise, and the truth about validation00:57:16 – The clean beauty myth: what they’re not telling you01:05:16 – Skincare simplified: the final takeaways

    Links and Resources:

    5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$Aggie on LinkedInAB Creative Aggie on InstagramDr. Ebru Karpuzoglu on LinkedInDr. Ebru Karpuzoglu on InstagramAveSeenaChicScience

    Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

    Mentioned in this episode:

    5 Days to Growing Your Iconic Beauty Brand Challenge

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