Episoder
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Brad Marshall started his CrossFit gym in a two-car garage and successfully transitioned to taking over an established affiliate. Brad shares the challenges of scaling from a small, intimate community to a thriving commercial space, the importance of building culture, and lessons learned in creating a sustainable business. Tune in to hear how passion and strategic decisions turned a garage gym into a vibrant affiliate with over 80 members.--
Looking to boost revenue at your CrossFit Affiliate?
CLICK HERE to Grab the FREE âRaise Prices Without Pissing Off Your Membersâ Mini-Course
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CLICK HERE to learn more about Affiliate University
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CLICK HERE to learn more about Push Press Gym Software--
0:00 - Introduction
1:12 - Meet Brad Marshall: The Story Behind Greater Culture CrossFit
3:02 - Garage Beginnings: Building a Gym Community at Home
6:07 - The Garage Gym Setup: Growth, Challenges, and Creative Solutions
7:28 - Taking Over an Affiliate: Navigating the Transition Process
9:56 - Growing Membership: From 30 Members to Over 80 in 7 Months
13:00 - Establishing Culture: The Role of Communication and Connection
19:00 - Rebranding and Renovating: Creating a Fresh Start for Members
22:40 - Pricing Adjustments: Managing Member Expectations and Revenue
29:10 - Programming Changes: Shifting to a New Coaching Philosophy
35:10 - Building a Thriving Culture: Language, Leadership, and Community
39:03 - Reflecting on Growth: Lessons Learned from Garage to Affiliate
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After suffering a life-threatening heart attack, Andy Hendelâs decades of fitness and commitment to CrossFit played a crucial role in his survival and recovery. From his time in the NFL to coaching on CrossFit Seminar Staff, Andyâs resilience and fitness prepared him to overcome the odds. His story is a powerful testament to how a lifestyle of health and movement can save lives.
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CLICK HERE TO LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ
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0:00 - Introduction
0:40 - Meet Andy Hendel
3:00 - The Early Coaching Journey and Lessons Learned
7:10 - Discovering CrossFit and Starting an Affiliate
12:00 - Building CrossFit Charlotte: The Early Days
16:45 - Transitioning from Athlete to Coach
23:00 - The Importance of Lifelong Learning in Coaching
33:00 - The Day Everything Changed: Andyâs Heart Attack Story
39:15 - How Fitness and CrossFit Helped Andy Survive
43:00 - Recovery and Getting Back to the Gym
46:50 - Life Lessons and Advice After a Heart Attack
51:00 - Inspiring Others Through Resilience and Coaching
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Thinking about buying an Ice Barrel for your gym? This video breaks down the pros, cons, and business impact of adding cold therapy to your gym's recovery services. Learn how to maximize the benefits for your members while deciding if itâs the right investment for your Affiliate.
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Looking to boost revenue at your CrossFit Affiliate?Grab the FREE âRaise Prices Without Pissing Off Your Membersâ Mini-Course--
CLICK HERE to learn more about Affiliate University
--
CLICK HERE to learn more about Push Press Gym Software
--
CLICK HERE to learn more about Ice Barrel and cold therapy
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
This episode of Behind the Knowledge dives into the inspiring journey of Coach Josh Melendez, from his early days as a novice CrossFit coach to earning a Level 4 credential and joining CrossFit Seminar Staff. Through resilience, dedication, and a relentless pursuit of feedback and education, Josh shares valuable lessons on overcoming challenges, building trust, and becoming a leader in the coaching world.
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LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ
â â â â https://www.besthouroftheirday.com/theknowledgeâ â â â â
--FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--0:00 - Introduction
0:55 - osh Melendez: Level 4 Coach and Seminar Staff
5:09 - First Coaching Experience: From Athlete to Leader
6:22 - The Impact of the CrossFit Level 1 Certification
8:18 - Becoming a Gym Owner: Transitioning from Coach to Business Leader
9:54 - Deep Dive into Coaching Education and Online Courses
11:02 - Key Takeaways from the CrossFit Level 2 Certification
13:19 - Restructuring Programming and Gaining Athlete Trust
17:02 - Continuous Learning: Online Courses, Certifications, and Mentorship
21:08 - The Road to the CrossFit Level 3 Credential
25:03 - Internship Challenges and Lessons with Seminar Staff
29:10 - Overcoming Feedback and Building Resilience
33:09 - Achieving the CrossFit Level 4 Credential
34:48 - Joining Seminar Staff: The Reward of Persistence
38:18 - Building a Culture of Development with Coaching Staff
42:26 - Final Reflections: The Power of Perseverance and Leading by Example
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Fern dives into the "3 Essential Questions" every CrossFit Affiliate Owner must answer to build a successful gym. These foundational questions help clarify your business purpose, define the game youâre playing, and ensure youâre on the right track for long-term growth. Discover how addressing these critical points can close the strategy gap and set your affiliate up to thrive.
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Grab the âRaise Prices Without Pissing Off Your Membersâ Mini-Course--
BOOK A FREE CALL & LEARN HOW TO GROW YOUR AFFILIATE
https://www.besthouroftheirday.com/affiliate-university
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LEARN MORE ABOUT PUSH PRESS GYM SOFTWARE
https://www.pushpress.com
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Jason and Fern dive into the topic of gym rate increases, covering why theyâre essential for sustainable growth and how to approach them effectively. They share insights on preparing members, communicating value, and navigating potential pushback to help CrossFit Affiliate Owners successfully implement price changes without losing community support. This discussion provides actionable strategies for Affiliate Owners to increase rates confidently while improving the overall member experience.--â CLICK HERE to grab the âRaise Prices Without Pissing Off Your Membersâ Mini-Courseâ --Learn more about Affiliate Universityhttps://www.besthouroftheirday.com/affiliate-university--Learn more about Push Press Gym Softwarehttps://www.pushpress.com
--0:00 - Introduction1:21 - The inevitability of raising rates in business5:02 - Low-ticket versus high-ticket pricing strategies10:14 - Addressing members on grandfathered rates16:02 - Recognizing members who support a rate increase silently18:52 - Keeping up with operating expenses as a reason for rate increases23:22 - Covering costs for staff, systems, and fulfillment25:57 - Why value-added improvements make rate increases logical30:22 - Communication strategies for a smooth rate increase32:56 - Addressing membersâ concerns about increased rates in person34:36 - Ideal lead time for notifying members about rate changes37:11 - Real-life scenario: gym acquisition challenges due to poor finances41:02 - Adapting to uncontrollable external changes in business46:45 - Strategies for handling member feedback on rate increases
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In this episode of Behind the Knowledge, Bill Anthes, founder of Between the Ears, discusses why mental resilience is just as essential as physical strength. Bill shares insights from his work helping people unlock their potential through mental and emotional fitness, emphasizing how building mental toughness can transform both athletic performance and everyday life. This conversation is a must-watch for coaches, athletes, and anyone looking to strengthen their mindset.
--
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ â â â â
https://www.besthouroftheirday.com/theknowledge
â â â â â --
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--
0:00 - Introduction
2:00 - Bill Anthes' Journey: From Military to Coaching
7:05 - Learning to Adapt Coaching Styles to Different Athletes
14:25 - Founding Between the Ears: Bridging Mind and Body
19:30 - The Importance of Psychological Tolerance in Fitness
27:45 - Balancing Physical Challenges with Mental Resilience
38:45 - Practical Tips for Coaches to Inspire Mental Toughness
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
Discover a new, cost-effective healthcare solution designed specifically for CrossFit coaches and affiliate owners. This program offers affordable coverage without relying on traditional insurance, allowing coaches to access essential health services, proactive care, and mental health support. Learn how this unique option is helping CrossFit professionals stay healthy while saving on medical costs.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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Learn more about CommunityCare from the CrossFit Medical Society
https://www.crossfitmedicalsociety.com/communitycare
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Learn more about Push Press Gym Management Software
www.pushpress.com
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Learn more about ComimunityCare from CrossFit Medical Society
https://www.crossfitmedicalsociety.com/communitycare
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances.--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.https://www.besthouroftheirday.com/affiliate-tools--Unlock the Power of Your Fitness Business with PushPresshttps://www.pushpress.com/--Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances.--
0:00 - Introduction
2:00 - Fear of Being âMoney Hungryâ
4:00 - Positive Member Reactions
8:00 - Building Confidence as an Owner
14:00 - Budgeting and Paying Herself
26:00 - Investing in the Gym
32:00 - Advice for Other Affiliate Owners
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
In this episode of Behind the Knowledge, Spencer Nicks shares his unique approach to CrossFit coaching, where physical training meets mental development. By integrating mindset work with fitness, Spencer creates a holistic coaching experience that empowers clients to achieve sustainable, whole-person transformation. Tune in to learn how blending mental and physical health in CrossFit can elevate both coaching practices and client success.--
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ
â â â â https://www.besthouroftheirday.com/theknowledgeâ â â â â
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--
0:00 - Introduction
0:47 - Spencer Nicksâ Journey to Coaching
5:00 - Early Coaching Experiences and Level 2 Certification
15:02 - Transitioning to Holistic Coaching
22:04 - Combining Performance with Personal Development
30:06 - Shifting from Authority to Collaboration
39:05 - Building Trust with Clients Beyond Fitness
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
Kelli Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kelli shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kelli transformed the gym into a thriving affiliate.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/--
0:00 - Introduction
1:06 - Kelli Wunsch Bought Aliso CrossFit
4:07 - Implementing Rules and Systems
7:49 - Raising Membership Rates
12:18 - Open Gym Policy
16:07 - Value Before Revenue
23:41 - Asking for Help
32:24 - Lessons Learned
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
Kapua and Bryson from CrossFit Huaka'i talk about the challenges of running a gym with multiple partners. They share how they successfully went from five owners to three by focusing on trust, clear communication, and mentorship. If youâre managing a business partnership or even considering partners, this episode offers practical tips to avoid common pitfalls and build lasting success.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
0:00 - Introduction
1:08 - Challenges and Successes in Gym Partnerships
6:33 - Building a Strong Coaching Culture
10:44 - Coach Development
14:17 - Leveraging Events and Member Engagement
27:22 - Business Growth & Four-Week Billing
39:06 - Expanding Programs and Future Plans
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
In this episode of Behind The Knowledge, Pat Barber, Todd Occhiuto, and Ryan Wheeler recap the first-ever in-person The Knowledge Pro event, where Coaches from around the world gathered for hands-on learning, evaluations, and community building at Classified Fitness in Yuba City, CA. They discuss the benefits of real-time feedback, the challenges of coaching large classes, and the importance of fostering a culture where athletes and coaches thrive.
Look out for future events across the U.S. and we invite coaches to join The Knowledge Pro for continued growth and development!
--
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ
â â â â https://www.besthouroftheirday.com/theknowledgeâ â â â â
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
Brian and Gabby Boucher, owners of Mid-State CrossFit, explain how they built a strong, authentic culture that drives member retention. They share practical strategies for fostering community, balancing structure with flexibility, and creating an environment where members feel at home. Whether you're an Affiliate Owner or Coach, this episode offers valuable insights into using culture as a competitive advantage.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
0:00 â Introduction
0:41 â Meet the Bouchers
1:13 â Leaving Careers to Build Mid-State CrossFit
3:04 â Managing Multiple Roles as a Gym Owner
4:19 â Navigating Business vs. First Responder Life
6:17 â Building a Community-Focused Gym Culture
8:03 â Defining Mission and Vision at Mid-State CrossFit
9:15 â Challenges and Rebuilding During COVID-19
12:01 â Allowing Members to Shape Gym Traditions
14:08 â Managing Athlete Expectations and Culture
17:02 â The Role of Flexibility in Gym Management
19:07 â Rules vs. Guidelines in Gym Operations
20:47 â Kids at the Gym: No Childcare, No Problem
22:36 â Maintaining Gym Culture Through Guidelines
25:23 â Incorporating Technology to Run a Better Gym
26:09 â The Fear and Reward of Quitting Jobs for Gym Ownership
30:05 â Advice for Affiliate Owners on Authenticity
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
Josh Melendez shares how he grew CrossFit Be Someone by staying true to the core CrossFit methodology. By focusing on effective programming, consistent coaching, and simple business practices, Josh avoided distractions and built a thriving gym. His story demonstrates how following the methodology not only drives results but also creates a sustainable foundation for long-term success.
--FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
0:00 Introduction
0:44 Meet Josh Melendez and CrossFit Be Someone
2:28 The 4-Year Journey to Join Seminar Staff
5:23 Transition to Unlimited Memberships
7:18 Communicating Changes Effectively
10:23 Why Josh Closed Open Gym at His Affiliate
12:32 Aligning Gym Practices with CrossFit Methodology
14:21 Burnout, Reinvention, and Solutions
17:10 Raising Coaching Standards with Mentorship
20:00 Prioritizing Member and Coach Wellbeing with Holiday Closures
22:00 The Long-Term Impact of CrossFit Beyond Workouts
27:45 Lessons for Affiliate Owners on Sticking to What Works
30:12 Future Goals for Coaching and Gym Operations
33:20 Reflecting on Results-Driven Coaching
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
Sam Dancer shares his journey of using fitness and spiritual growth to heal from the trauma of bullying and lifeâs challenges. Through coaching adaptive athletes and building inclusive programs, he highlights how resilience, community, and personal growth emerge from embracing both body and spirit.--
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PROâ â â â â
https://www.besthouroftheirday.com/theknowledge
â â â â â --
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--
Learn more about Sam's non-profit - https://dancerlove.org/--
0:00 - Introduction
1:17 - Welcoming Guests
2:04 - Samâs Early Life and High School Struggles
6:32 - Bullying Experiences
9:20 - Discovering Fitness and Mentorship
12:04 - College Training and Coaching Beginnings
15:07 - Founding a Non-Profit and Inclusive Gym
19:59 - Training Adaptive Athletes
24:01 - Shifting Focus to Community Fitness
27:06 - Meeting His Wife and Personal Growth
36:04 - Marriage, Challenges, and Overcoming Struggles
47:01 - Spiritual Experiences and Visions
52:16 - Becoming a Father
56:00 - Reflections on Coaching and Life Lessons
57:55 - Closing Remarks and Contact Information
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated risks in building a thriving CrossFit affiliate.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
00:00 â Intro
02:02 â Meet Kevin & Jen from CrossFit T1
04:00 â Transitioning into Gym Ownership: The Challenges
09:57 â The Importance of Being Present in Your Gym
12:17 â Kevinâs Big Decision: Leaving His Job for the Gym
15:38 â Lead Management & Immediate Follow-Up Success
18:10 â The Shift from Paid to Free Onboarding
21:00 â How Ambassadors Shape the T1 CrossFit Culture
24:12 â Coaches as Athletes: Building a Strong Coaching Unit
28:35 â The Compounding Effect of Working on the Right Things
34:01 â The Emotional Journey: Balancing Risk and Reward
37:00 â The Key to Growth: Focusing on Impact and Retention
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
Taylor and Nick from Redemption Road Fitness discuss how CrossFit helped transform their lives after prison. They share inspiring stories of overcoming adversity, building community, and breaking the cycle of recidivism through fitness and coaching.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
0:00 Introduction and Victim Mentality Discussion
0:35 Meeting Taylor and Nick from Redemption Road Fitness
1:09 Impact of CrossFit in Prison: No One Goes Back
1:28 Taylorâs Prison Journey and Release
3:03 Clemency and Life After Prison
5:00 CrossFit's Impact on Community and Reducing Recidivism
10:02 Breaking Segregation Through CrossFit
16:01 Challenges in Prison Life and Redemption
19:39 Building Community and Accountability Through CrossFit
26:00 The Power of Mentorship and Leadership in Prison
30:12 Overcoming Challenges in Prison
38:04 The Importance of Hope and Perspective in Prison
58:03 First Meals After Prison
1:00:00 Taylorâs Journey to CrossFit Coaching
1:08:00 Redemption and Life Beyond Prison
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with Brad Marshall, owner of Greater Culture CrossFit, to discuss his journey from athlete to coach and gym owner. Brad shares how the core values of his gymâgrowth, challenge, optimism, and inspirationâshape his coaching philosophy and foster a positive community. This conversation offers valuable insights for coaches looking to create meaningful impact in their gyms and beyond.--
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
â â â â â https://www.besthouroftheirday.com/theknowledge
â â â â â --
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--
0:00 - Introduction
0:47 - Brad Marshall from Grater Culture CrossFit
1:05 - Bradâs Origin Story in Coaching
2:22 - Discovering CrossFit
3:07 - Starting Greater Culture CrossFit
5:12 - Helping Athletes Implement Change
7:17 - The Meaning Behind Greater Culture
9:06 - Coaching the Coaches
12:20 - Embracing Challenges
17:10 - The Role of Optimism in Coaching
19:02 - Inspiration in Coaching
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support -
UFC fighter and Olympian Ben Askren shares his approach to fitness, mindset, and balancing life after wrestling, while relating his experiences to the CrossFit community. He discusses the importance of training smarter with age, focusing on technique and intensity, and maintaining long-term fitness success.
--Check Ben's book "Funky: My Defiant Path Through the Wild World of Combat Sports" on Amazon.
https://a.co/d/h6UdUhG
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--- Support this podcast: https://podcasters.spotify.com/pod/show/besthouroftheirday/support - Se mer
