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Most founders wait too long to adapt. Ray Deck says that’s a mistake—and shows how to scale smarter using the tools you already have.
What if the biggest leverage in your business isn’t new funding or a bigger team—but the knowledge and trust you’ve already built?
This week, I’m joined by Ray Deck, founder of State Change, to break down how AI, no-code, and personal reputation are changing the game for founders ready to scale—without burning out.
Ray’s seen it all—from the dot-com bust to the rise of SaaS—and now he’s helping entrepreneurs build smarter by tapping into tools that amplify what they already know.
We get into:
🔍 The power of domain expertise (and why it matters more than ever)🛠️ How to turn your ideas into real tools—without writing cod📈 Using content to build trust and drive scalable growth🧪 Why experimentation is your most valuable growth strategy
If you’re a mid-journey founder running a 7-figure business—or eyeing your next move—this episode is full of real-world tactics to help you scale with less stress and more leverage.🎧 Listen now—then go build what only you can create.
Ray Deck → LinkedIn, YouTube, State ChangeTools mentioned: ChatGPT, ZapierBooks referenced: Innovation & Entrepreneurship by Peter Drucker, Win Without Pitching by Blair Enns
🔗 Resources + Guest Links: -
🎙️ What if your biggest business breakthrough came from TikTok… in a language you barely spoke anymore?
This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africa—not through Shopify or ads—but through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.
We get into:
Launching a brand in Africa (and why it’s not like the West)Using NFTs to educate and engage a new marketOwning her own factory in PakistanScaling by mentoring women in the U.S. and AfricaThis episode is raw, real, and full of insights for any founder looking to build across borders.
Don’t miss it!
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Hiring global talent is no longer just for massive corporations—it’s a game-changer for small and mid-sized businesses, too. In this episode, I sit down with Kevin Ashcroft, a veteran in outsourcing and remote work, to break down the exact strategies you can use to hire, manage, and scale a global team efficiently.
💡 Learn how to avoid common outsourcing mistakes, find top-tier talent without overpaying, and build a hiring system that works. Whether you’re just starting with VAs or looking to scale an entire remote team, this episode is packed with actionable insights.
🎧 Listen now and transform how you build your business! 🚀
🚀 Want to scale your business smarter with the right hires? Let’s talk. 👉 Work with A.J.
Get a copy of Kevin's book: Outsourcing For Success
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💡 Think hiring global talent means outsourcing to low-level VAs? Think again. Jon Matzner shares a game-changing approach to hiring and automation that can actually help you scale.
🔑 In This Episode, You’ll Learn:
✅ The biggest mistake founders make when hiring global talent
✅ How to structure your team for high-leverage growth
✅ Why media leverage (like Twitter & newsletters) is an untapped goldmine
✅ Jon’s personal journey from government work to business ownership
✅ The first step you should take TODAY to buy back your time🎙️ Listen now and start scaling smarter!
📩 Get Jon’s newsletter → Lazy Leverage
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This episode isn’t just another polished success story—it’s the raw, unfiltered reality of what it really takes to build something big. Brad Pedersen has been through the wringer: rapid growth, crushing failures, and three bankruptcies before finally getting it right.
In this episode, Brad shares invaluable business growth lessons, offering insights that will help entrepreneurs navigate the highs and lows of building a successful business.We dive deep into:
Why scaling too fast can destroy your business before it even takes off - 23:38The financial blind spots that almost took Brad down (and how he fixed them) - 24:29The hidden emotional cost of chasing success at all costs - 30:17How to build a business that doesn’t just make money—but actually fits your life - 36:04This is one of those episodes that challenges everything you think you know about entrepreneurship. No fluff, no sugar-coating—just real talk from someone who’s been through it all.
About Brad Pedersen:
Brad isn’t just another entrepreneur with a success story. He’s someone who has lost it all, learned the hard way, and built himself back up to create billion-dollar brands. After exiting his toy company, he co-founded Lomi and Pila, focused on sustainability and long-term impact. Through his book Startup Santa and his latest venture, Full Spectrum, Brad is now helping founders navigate the highs and lows of business—without losing themselves in the process.
"Success is a sucky teacher. We only tend to learn from the difficulties.""The greatest fear of any entrepreneur is the death of their business.""If you shortcut the shortcuts, you’re going to end up further back than where you started."
Key Quotes:Actionable Insights:
Run a 13-week cash flow forecast. The easiest way to avoid financial disasters? Know where your money is going before you run out.Slow down to go fast. Speeding through decisions leads to costly mistakes. Take your time to get it right the first time.Protect your flanks. Rapid growth is exciting—until it leaves you exposed. Make sure your foundation is strong before scaling up.Redefine success. Brad’s version? Freedom: being in control of your time, energy, and business, instead of the other way around.Balance ambition with reality. If you’re chasing growth at the cost of everything else, it’s only a matter of time before you hit a wall.Resources Mentioned:
Startup Santa by Brad PedersenLomi: www.lomi.comFull Spectrum: www.fullspectrumlife.comConnect with Brad Pedersen:
Website: www.bradpedersen.comLinkedIn: linkedin.com/in/bradtpedersenConnect with Beyond 8 Figures:
Website: Beyond8Figures.comYouTube: https://www.youtube.com/@Beyond8FiguresLinkedIn: linkedin.com/company/beyond8figuresTwitter: @Beyond8FiguresWork With Me: Want to scale your business without losing your sanity? Let’s talk.
👉 Work with A.J. -
In this solo episode, I dive deep into the recurring marketing and sales challenges that plague seven-figure businesses trying to scale higher. Drawing from my personal experience and conversations with numerous founders, I explore how scattered marketing data, unclear ROI, and founder bottlenecks can stall growth.
Key areas covered:
✅ The challenge of fragmented marketing data across multiple platforms
✅ High customer acquisition costs in premium markets
✅ The importance of proper lead management and follow-up
✅ Breaking free from the founder bottleneck
✅ Implementing practical solutions for sustainable growth
Actionable Insights:
Unify your marketing data tracking systemsImplement a 10-minute response rule for leadsFocus on existing customer retention before aggressive acquisitionCreate clear systems to delegate critical decisionsStart with one key improvement rather than trying to fix everything at once
Key Quote:
"Pick your biggest pain point...and focus on that first. Remember, it's all about directionally correct incremental progress."🎧 Sens.ai Meditation Device Experiment – Update
A few weeks ago, I shared my initial experience testing out the Sens.ai meditation device. In this episode, I give a quick update on how it's been going and what I've noticed so far. If you missed the first discussion, check out the episode here!
Interested in the technology behind the device? Visit Sens.ai to learn more about their innovative approach. Plus, as a Beyond 8 Figures listener, you can get $100 OFF your purchase with the code "BEYOND8" at checkout.Connect with Beyond 8 Figures:
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Work With Me:
Need help implementing these strategies? I offer fractional CMO services to help seven-figure businesses scale effectively. Book a consultation at beyond8figures.com/work-with-a-j/ -
Picture this: you're grinding away, trying to scale your business, but growth feels like pushing a boulder uphill. What if the problem isn’t how hard you're working but what you're working on? Jason Ehrlich proves there’s a smarter way: one that doesn’t rely on burning out to level up. His journey from corporate life to founding two successful investment firms is filled with lessons on growth, risk, and strategic thinking.
This episode is perfect for:
Entrepreneurs looking to scale their businesses rapidly through acquisitions.Bootstrapped founders seeking strategies for predictable growth.Business owners interested in de-risking their growth plans with proven acquisition tactics.Investors who are curious about how acquisition entrepreneurship can deliver strong returns.Anyone contemplating their first business acquisition and needing real-world insights.Jason’s background is unique: he didn’t start out in venture capital or acquisitions. In fact, he and his wife spent years as digital nomads, traveling the world long before remote work was trendy. Through those experiences, he saw firsthand how businesses operate across different markets, sparking his interest in strategic investments.
Strategic acquisitions have become a personal passion of mine because they offer something every entrepreneur craves: predictable growth and speed of execution. Instead of spending years building from scratch, acquisitions allow us to plug into existing revenue streams, established customer bases, and proven operations. It’s like stepping onto a moving train instead of laying every piece of track yourself.
Today, as the founder of Fruition Capital, Jason manages investments in both commercial real estate and small business acquisitions. His real value isn’t just in writing checks—it’s in spotting growth opportunities others miss, mentoring entrepreneurs, and helping businesses scale through strategic partnerships. His perspective is grounded, practical, and packed with insights that can help any entrepreneur think differently about growth.
Why acquisitions can work so well for entrepreneurs
Acquisitions can be a growth shortcut. Instead of spending years building everything from the ground up, you’re starting with systems, teams, and revenue that are already in place. That’s why they’re so effective at accelerating progress.You don’t need massive capital to start. Many entrepreneurs assume acquisitions require a ton of money upfront. The reality is, there are ways to structure deals so you’re not putting everything on the line. It’s about being strategic and finding the right fit.It’s not just about buying revenue - it’s about stability. The best acquisitions come with loyal customers, proven operations, and a team that knows how to run the show. That stability can help you grow more predictably and reduce risk.You need the right people around you. Acquisitions aren’t something you do on your own. Having investors or partners who bring strategic value, not just funding, is a game-changer. They help you navigate the process and avoid common pitfalls.Diversification creates resilience. By acquiring a business that complements your current operations, you’re spreading risk. If one part of the market shifts, you’ve got multiple revenue streams to keep you steady.
Why this matters
What I find fascinating about strategic acquisitions is their ability to de-risk entrepreneurship in ways organic growth can't always achieve. When you acquire a business, you're not just buying revenue - you're acquiring systems, customer relationships, and a proven market fit. In one of my past ventures, acquiring a smaller company gave us immediate access to a niche audience we'd been struggling to reach for years. That deal didn't just boost our bottom line; it accelerated our learning curve, allowing us to refine our value proposition almost overnight.Another powerful aspect of acquisitions is the leverage they create for entrepreneurs. I remember negotiating an acquisition where the business we were targeting had underutilized assets and an incredible team that just needed the right leadership. By integrating them into our existing operations, we didn't just grow faster—we created synergies that led to cost savings, enhanced productivity, and a stronger market position. Strategic acquisitions aren't just about growth; they're about optimizing every part of your business to perform at a higher level.
Are you playing it safe or playing to win?
If you’re done settling for incremental growth, it’s time to shift gears. I help entrepreneurs like you fast-track their business success through strategic acquisitions: identifying growth opportunities, mitigating risks, and creating scalable systems. The question isn’t if acquisitions can transform your business. It’s when you’ll start. Let’s make that happen now!👉 Book a free 15-minute call: https://beyond8figures.com/work-with-a-j/
Jason's best advice for entrepreneurs:
"Acquiring a business isn’t just about buying revenue—it’s about buying into systems, relationships, and proven market fits."Connect with Jason Ehrlich:
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In today’s solo episode, I share a personal journey into how blending traditional meditation with modern neurofeedback technology is transforming my approach to stress, focus, and decision-making. I kick things off by reminding you of my Lifetime Consultant offer available at beyondcmo.com—a resource I’ve developed to help entrepreneurs navigate the complex challenges of scaling their businesses.
The Journey
I’ve been in the entrepreneurial game for decades, and I know firsthand how critical mental clarity and focus are when you’re running a business. Recently, I decided to take my meditation practice to the next level since I’ve always believed that the mind is like a muscle that needs regular training.Why Meditation Matters
Meditation isn’t just about sitting quietly—it’s a way to rewire your brain, reduce stress, and boost decision-making. Even a short, consistent daily practice (5–10 minutes) can lower cortisol levels, improve sleep quality, and strengthen the brain areas that help you stay sharp under pressure.
The Sens.ai Experiment
I mentioned in a previous episode that Paola Telfer—who’s been on the show before—introduced me to her company Sens.ai. Sens.ai provided me with a cutting-edge neurofeedback device that monitors brainwave activity and gives real-time feedback on my focus levels.
How It Works
Neurofeedback: The headset alerts me when my mind starts to wander so I can refocus immediately.Heart Rate Variability (HRV) Training: It guides me through breathing exercises, helping sync my heart rate with my breath, a crucial tool for managing stress.Light Therapy: Using specific wavelengths of light, the device either boosts alertness or promotes relaxation. This part of the system fine-tunes my brain in a way that’s similar to how athletes train their bodies.
What I’ve Noticed So Far
I’m integrating this device into my routine twice a day—once to kick off my morning and again to unwind at night. The real-time feedback is eye-opening. When the device signals that I’m drifting, it’s like a little wake-up call to clear out that “monkey brain” and get back to center. While it’s early days in my experiment, I’m already seeing signs of improved focus and better stress management. Consistency is key, and I plan to share more updates as I track my progress.Key Quote
“If we can optimize our business with data-driven strategies, why not apply the same principles to our personal performance?” – A.J. Lawrence
Actionable Insights:
Start Small: Dedicate 5–10 minutes daily to meditation and gradually build up.Use Feedback: Experiment with neurofeedback tools or meditation apps to track your progress.Build Consistency: Treat your meditation sessions like a non-negotiable business meeting.Experiment: Try different meditation techniques (mindfulness, focus, loving-kindness) to see what best suits your needs.Reflect: Journal your experiences to adjust your routine for better results.Connect with Sens.ai:
Interested in the technology behind the device? Check out Sens.ai to learn more about their innovative approach. As a listener of Beyond 8 Figures, you can get $100 OFF your purchase—just use the code "BEYOND8" at checkout.Connect with Beyond 8 Figures:
For more insights and actionable strategies, visit Beyond8Figures.com.Work With Me:
Ready to elevate your business? Learn how I can help as your fractional CMO at here. -
Let’s get straight to it—growth is about making strategic moves, not taking leaps of faith. In this episode, I’m revealing the powerhouse partners behind our $38K+ Business Growth Giveaway. These aren’t just service providers; they’re battle-tested entrepreneurs with proven systems that can help you:
Maximize ProfitsBoost Customer RetentionImprove Operational EfficiencyPrepare Your Business for an Exit (or simply a better day-to-day)
Who: A six-time founder with multiple seven- and eight-figure exits.What: His program teaches you to structure your business for efficiency and long-term value—even if you’re not selling anytime soon.Why it matters: The same strategic planning for exit readiness improves your day-to-day operations.
Featured Partners:
1. Mac Lackey – ExitDNA2. Kevin Bees – ProfitHive
Who: Australia’s go-to expert for profit maximization.What: Kevin dives deep into your numbers to uncover hidden revenue—sometimes spotting six-figure profit leaks in under an hour.Why it matters: Aligning your financial strategy with your broader goals ensures every dollar works harder for your business.3. Melanie Balke – The Email Marketers
Who: The specialist turning one-time buyers into loyal customers.What: With a robust customer retention toolkit—complete with pre-built email flows and real-life case studies—she shows you how personalized communication builds lasting relationships.Why it matters: In today’s crowded market, email marketing that feels personal can set you apart and drive repeat business.4. Nathan Hirsch – Outsource School
Who: A leader in delegation and outsourcing who’s scaled his business to eight figures.What: Nathan’s systems (think his memorable BARF method) help you delegate effectively, freeing up your time for the strategic work only you can do.Why it matters: Smart delegation means you focus on growth, not getting bogged down in day-to-day tasks.5. My Own Contribution – Beyond CMO
What: Drawing on years of entrepreneurial experience, I offer lifetime strategic consultations.Why it matters: Whether you need guidance on marketing, revenue, or overall growth, my long-term partnership approach is designed to break through your business ceilings.
Exit Planning Isn’t Just for Selling: Preparing for a potential exit forces you to tighten operations and run a leaner, more effective business right now.Profit Maximization Is a Science: Deep-dive financial analysis can reveal profit leaks you never knew existed—turning missed opportunities into growth.Email Marketing Done Right: Personalized, relationship-driven communication transforms one-time buyers into lifelong customers.Delegation Is Key to Growth: Using proven systems to delegate tasks allows you to focus on the big picture and scale faster.Lifetime Strategic Guidance Matters: The right long-term partnerships can be the secret weapon in overcoming growth ceilings and operational inefficiencies.
Key Insights:
Evaluate Your Business Structure: Ensure every role in your organization is essential and adds value. Ask: “Do I really need this position?” before hiring.Audit Your Financials: Regularly dive into your numbers to uncover hidden profit leaks and optimize revenue streams.Personalize Your Communication: Implement tailored email strategies that nurture and retain your customer base.Delegate with Confidence: Leverage proven outsourcing systems to reclaim your time for strategic initiatives.Invest in Long-Term Guidance: A strategic, ongoing partnership can help you navigate challenges and drive sustained growth.
Actionable Strategies:
ExitDNA Program by Mac LackeyProfitHive by Kevin BeesEmail Marketing Toolkit by Melanie BalkeOutsource School & BARF Method by Nathan HirschBeyond CMO Lifetime Strategic Consultations by A.J. Lawrence
Resources Mentioned:
Mac Lackey: Learn more about structuring an efficient, exit-ready business.Kevin Bees: Discover how to uncover and capitalize on hidden profit opportunities.Melanie Balke: Explore strategic email marketing to build loyal customer relationships.Nathan Hirsch: Master delegation and outsourcing to free up your valuable time.
Connect with the Experts:
Connect with Beyond 8 Figures:For more actionable insights and to join a community of entrepreneurs pushing past growth ceilings, visit Beyond8Figures.com.
Work With Me
If you’re ready to apply these powerful strategies and build a more efficient, profitable business, let’s connect. As your fractional CMO, I offer lifetime consultation and strategic guidance designed for busy entrepreneurs looking to break through their next ceiling.
👉 Let’s discuss your next level of growth
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From $0 to millions: learn from Nikolas Hulewsky’s success in business growth, core values, and leveraging content to connect and inspire.
$3M, $7M, $11M. These numbers tell a story, but they’re not the whole story. My friend Nikolas Hulewsky has built and sold multimillion-dollar businesses by combining strategy, grit, and an ability to stay focused on what truly matters. What makes his journey even more inspiring for me is how thoughtful he is about balancing growth with purpose. If you’ve ever wondered how to scale smarter while staying true to your goals, this episode is for you.
Nikolas’s story isn’t just about growing numbers; it’s about building systems, defining purpose, and making the leap from being hands-on in the early stages to operating with strategy and intention.
How he used an SBA loan to purchase a billing company doing $7M in revenueThe strategies he used to grow a hospice business from zero to $12M in under two years.Why defining core values early is critical for aligning teams and scaling successfully.How content creation became a powerful tool for building trust and attracting high-value opportunities.The mindset shifts needed to balance ambition with life’s bigger goals, like family and personal freedom.
In this episode, he shares:
From SBA to HoldCo Success
Nik began his entrepreneurial career by acquiring a $3.2M medical billing company with an SBA loan, scaling its EBITDA from $400K to $1.2M in just two years before selling it for $7M. Not stopping there, he started a hospice company from scratch, growing it to $11M in revenue in less than two years. Along the way, he launched a tree-trimming business, partnered on a $10M crypto mining venture, and invested in multiple other businesses.Now, as the operator of a HoldCo with his partner, Chris Koerner, Nik focuses on creating value-driven investments that align with his vision for sustainable growth. His path proves that success isn’t just about scaling fast—it’s about scaling smart.
Key Insights:
You are the business. If your business is under $5M, you are the business. Be involved in every detail - it’s how you learn what works and what doesn’t. Scaling can come later once you’ve built a solid foundation.Core values drive success. Your values are the heartbeat of your business. They guide your decisions, shape your culture, and help you grow with purpose as it’s what keeps your team and vision aligned.Content creates opportunity. Posting online isn’t just about likes. It’s about building trust, creating connections, and opening doors. Share what you’re learning and doing and before you know it, people who resonate with your story will find you.Define success on your terms. Success isn’t one-size-fits-all. Whether you want $10K a month or $100M, define what matters to you. When you know your “why,” it’s easier to make the right decisions.Small steps matter. Don’t overcomplicate it. Don’t overcomplicate things. Focus on the next actionable step, get it done, and adapt as you go. Progress beats perfection every time.
Simplify Systems: Cut out inefficiencies and save yourself time.Plan for Impact: Build a roadmap that aligns with your goals and scales sustainably.Gain Clarity: Align your business and personal finances for confident decision-making.
Ready to Take Your Business to the Next Level?
This episode reminded me of something every entrepreneur needs to hear: you don’t have to do it all. Success comes from focusing on the right things and creating systems that work for you - not against you. I help entrepreneurs turn chaos into clarity with strategies like these:Let’s turn your challenges into opportunities—schedule a free 15-minute consultation today!
Nikolas's best advice for entrepreneurs:
“First-time founders focus on products, second-time founders focus on distribution.”Connect with Nikolas Hulewsky:
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What’s your big business goal for this year? Whether it’s scaling smarter, increasing cash flow, or boosting profitability, our Beyond Growth Giveaway can help you get there. This exclusive opportunity won’t last long—go to Beyond 8 Figures to enter and make 2025 the year you crush those goals!
January is that magical time when we’re all thinking about fresh starts, big goals, and (if we’re being real) getting a handle on those finances. If you’re looking to make this year a turning point for your business, you’re in the right place.
What You’ll Learn in This Episode:
How to spot bottlenecks in your finances and fix them before they slow you downThe importance of aligning your financial strategy with your growth goalsWhy your profit margins matter more than you think—and how to protect themActionable steps to improve cash flow without cutting cornersThis week, I had an incredible chat with Carla Titus, CEO of Wealth and Worth Within. Carla is a fractional CFO specializing in helping businesses navigate the messy middle—the stage where you’ve got some serious revenue coming in, but your finances feel like a patchwork of guesses and best intentions. Sound familiar? I’ve been there, and let me tell you, the insights Carla shared could make a huge difference.
Carla has spent years mastering the art of financial clarity. Her 5-step framework has helped businesses streamline their cash flow, optimize spending, and build the kind of financial systems that allow you to grow without constantly putting out fires. She’s all about cutting through the noise and helping you focus on what actually moves the needle.
We dove into some of my own struggles with financial planning back when I was scaling my business. For years, I thought being cash-poor while growing the business was just part of the deal. It wasn’t until I started working with a fractional CFO that I realized the problem wasn’t my revenue—it was my cash cycle. I’ll never forget how they helped me cut my collection time from two and a half months to 28 days. Suddenly, it felt like magic. We weren’t earning more, but we had so much more cash on hand to reinvest in the business.
Carla and I also talked about how scaling brings a whole new level of financial complexity—things like balancing payroll with growth, managing unexpected costs, and building a plan that can adapt when life inevitably throws you a curveball. I shared my own “Oh no” moment when my payroll exceeded what I could cover with my credit cards. That’s when I realized flying blind wasn’t going to cut it anymore.
Her approach takes the stress out of financial planning. She’s all about creating systems that help you focus on what matters: growth, retention, and making smarter decisions with the money you already have.
Why This Matters
If you’re in that stage where you’re juggling a lot—managing a growing team, keeping clients happy, and trying to plan for the future without knowing exactly what’s around the corner—this episode is for you. Carla’s insights will help you build a financial foundation that supports your big goals, not just this month but for years to come.
Ready to Work Together?
If Carla’s advice inspired you and you’re ready to go even deeper, let’s chat! I work with entrepreneurs like you to tackle the strategic challenges that come with scaling a business. From understanding where to focus your energy to building a plan that aligns with your big goals, I can help you move forward with clarity and confidence.Book your free 15-minute chat, and let’s make your business unstoppable this year.
Knowing When to Get Help: If you’ve been winging it with spreadsheets and gut instincts, Carla explains how to tell when it’s time to bring in a fractional CFO—and what that relationship can actually do for your business.Turning Chaos Into Clarity: Ever wonder why your business feels busy, but cash is tight? Carla walks through real-world examples of how tightening your cash cycle (even by a few weeks) can completely change the game.Profitability Without Sacrificing Growth: Carla’s approach isn’t about cutting costs to the bone—it’s about finding the right places to invest so you can grow sustainably without burning out your resources or your team.Retention as a Growth Lever: We talked about why keeping your existing customers or clients happy can sometimes be a more powerful growth tool than landing new ones—and how to align your finances to support both.Planning for the Year Ahead: Carla shares her process for building proactive financial plans that give you room to adapt when things go off course instead of reacting in panic mode.
Key Highlights From the Episode:What I loved most about this conversation was how actionable it was. Carla’s advice isn’t about theory or fancy dashboards—it’s about simplifying your finances so you can focus on building your business and getting out of survival mode.
Carla’s best advice for entrepreneurs:
“Retention is just as important as growth. You might want to grow, but if customers leave, you’re back to square one.”Connect with Carla Titus:
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You know that moment when everything feels like it’s falling apart, and you’re not sure what to do next? That’s where Glen Hellman, the executive leadership coach and founder of CXO Elevate, shines. He’s taken companies from the brink of failure to massive success—including a $92 million exit—and now he helps entrepreneurs like us figure out how to keep going, grow smarter, and thrive.
Over the past year, Glenn’s been my go-to coach and has nudged (maybe beaten me up a few times, too) me to become more focused, more accountable, and ultimately more effective as I navigate the shifting paths of entrepreneurship.
In this episode, Glen shares how he went from fixing broken companies back in the dot-com era to helping founders avoid those pitfalls altogether. We talk about his no-nonsense coaching philosophy, how he helps entrepreneurs stay adaptable in constantly changing markets, and the long-term value of building resilience and accountability. If you’ve ever felt stuck or unsure about your next move, this episode is exactly what you need.
From Tech Sales to Transformational Coaching
Glen started his career selling high-end word processors long before companies like IBM or Xerox would give him a shot. His determination paid off, and he rose quickly through the ranks, eventually working at a software firm that went public. He later ventured into startups, gaining invaluable lessons from both successes and failures about managing risk and navigating markets.Glen became known for turning around failing companies—cutting costs, reorganizing teams, and driving better results. But after years of what he calls “hospice care” for struggling businesses, he decided to shift gears. Instead of saving companies on the edge, he wanted to help entrepreneurs avoid those crises entirely, which led him to coaching.
Glen’s No-Nonsense Coaching Style
Working with Glen is anything but cookie-cutter. He’s not here to hand you a magic bullet or a perfect blueprint to follow. Instead, his approach is all about helping you figure out your path, stay accountable, and keep moving forward, even when the road gets bumpy. One of my favorite things Glen says is that running a business is like plotting a road trip to LA: you need to know where you’re going, but you’ve got to stay flexible for all the unexpected detours along the way.What sets Glen apart is how he brings his lessons to life. He’s a storyteller. Every insight he shares is rooted in real-world experiences—both his own and those of the entrepreneurs he’s coached. He’s great at helping you break down what actually needs to get done to move forward. But he also pushes you to take a hard look at yourself. Are you on track? If not, what’s holding you back?
Glen understands that no two entrepreneurs are the same. Some of us need structure to stay on task, while others need a push to dream bigger or take risks. He tailors his approach to fit what you need—and trust me, he’ll make sure you follow through.
Finding the Right Coach
According to Glen, finding the right coach is like trying on gloves—you need a good fit. It’s about more than just credentials; it’s about trust, alignment, and personality. The best entrepreneurs he works with are the ones who stay curious, keep questioning their assumptions, and are open to growth.That fit goes both ways. Glen is only interested in working with people he can genuinely help, and he creates a safe space where you can be totally honest about your challenges. That kind of radical transparency is where real growth happens.
Why Coaching Matters
For me, having Glen in my corner has been a game-changer. He’s helped me stay focused on what really matters, hold myself accountable, and keep pushing forward. Whether you’re working on finding product-market fit, pivoting your business, or scaling up, coaching isn’t just about solving problems—it’s about building habits and systems that help you stay on course.Glen’s no-nonsense approach and focus on accountability have pushed me to step outside my comfort zone and grow in ways I didn’t expect. If you’re serious about leveling up, having the right coach can make all the difference. Glen’s helped me, and I know his approach can help you, too.
Key Insights:
Break plans into actionable steps. Forget long, rigid business plans. Instead, focus on what Glen calls a plan: “a verb, a noun, and a date.” Decide what needs to be done, by whom, and when—and stick to it.Build accountability systems. Entrepreneurs often hold their teams accountable but lack someone to hold them accountable. Create regular check-ins with a coach or peer group to stay honest and focused.Find product-market fit—continuously. Product-market fit isn’t a one-and-done task. Glen stresses the importance of regularly reevaluating your market to ensure your offering remains relevant, especially in shifting conditions.Be radically transparent. Create a safe, nonjudgmental space for open discussions—whether with a coach, partner, or peer group. Transparency helps you make better decisions and address issues before they become crises.Keep your vision front and center. Even in the chaos of day-to-day operations, ensure every decision aligns with your long-term vision. It’s easy to get lost in short-term fires without a clear north star.Ready to Make Your Next Move?
Let’s be real—navigating growth, strategy, and leadership as a founder isn’t easy, but you don’t have to do it alone. Just like Glen has helped me, I can help you cut through the noise, focus on what matters, and take your business to the next level. Whether you’re scaling, pivoting, or figuring out your next big move, let’s talk about how we can make it happen together.Schedule a 15-minute chat today.
Glen's best advice for entrepreneurs:
“A plan is just a verb, a noun, and a date. That’s it—get the next thing done, then deal with what comes next.”Resources mentioned:
Progress SoftwareVistageUniversity of Maryland’s NSF-funded PhD ProgramArticle in WashingtonianBooks by Glen HellmanCXO Elevate
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In this special year-end episode, I share the most transformative insights from my conversations with entrepreneurs who've successfully navigated the journey from 7 to 8 figures. Rather than just chasing growth, we're diving deep into how today's most successful entrepreneurs leverage AI, build legacy-focused teams, and redefine sustainable success in today's business landscape.
Throughout 2024, we've explored how entrepreneurs find innovative ways to scale their businesses while maintaining work-life balance. From implementing AI-powered decision-making to creating strong team cultures, these lessons provide a blueprint for smarter growth in 2025.
Key Themes & Insights:
1. Leveraging AI and Technology Strategically: The landscape of scaling businesses has fundamentally changed. Our guests shared powerful insights about using AI not just as a tool but as a strategic partner in decision-making:
Building "digital twins" of your business to test strategies risk-free (Hamza Mudassir)Using AI for enhanced decision-making and strategic planningImplementing AI in content creation and business operations (Steve Maly)Finding the balance between automation and the human touch2. Building Legacy-Driven Teams: A recurring theme throughout our conversations was the importance of building teams aligned with your values and vision:
Creating a unified organizational language for clearer communication (Devan Kline)Defining your legacy as a foundation for team culture (Paula Telfer)Developing systems that scale without sacrificing company valuesFostering a culture that attracts and retains top talent3. Redefining Success and Scale: Perhaps the most surprising insight from our guests was their perspective on what true success looks like:
Why a $3M business at 15-20% profit might serve you better than a $20M business at 10% (Eric Bandholz)Understanding the point of diminishing returns in business growthCreating sustainable systems for long-term successBuilding a business that serves your life, not consumes it
Actionable Takeaways for 2025:1. Implement Strategic AI Integration
- Start with clear objectives and well-defined prompts
- Test strategies using AI-powered simulations before real-world implementation
- Focus on areas where AI can enhance rather than replace human decision-making
2. Build Value-Aligned Teams
- Define your legacy and core values first
- Create a common organizational language
- Develop systems that scale while maintaining culture
3. Design for Sustainable Growth
- Identify your optimal scale point
- Focus on profit margins over pure revenue
- Build systems that support work-life balance
Featured Insights From:
Hamza Mudassir: AI strategy and digital business transformationSteve Maly: Marketing automation and AI implementationPaola Telfer: Legacy-driven team buildingDevan Kline: Organizational communication and scalingEric Bandholz: Sustainable growth strategiesJon Matzner: Building leveraged systemsAustin Linney: Entrepreneurial mindset and development
Website: https://beyond8figures.comTwitter: @beyond8figuresLinkedIn: Beyond 8 Figures
Connect with Beyond 8 Figures:
Work with A.J.:Are you ready to implement these strategies in your business? I help entrepreneurs integrate cutting-edge AI solutions, build strong teams, and create sustainable growth systems. Let's create your roadmap for success in 2025.
Learn more at https://beyond8figures.com/work-with-a-j/
Resource Links:
Redefining Strategy and Decision-Making with AI with Hamza Mudassir, Strategize.incFrom Freelance Gigs to a Thriving Agency with Steve Maly, Maly MarketingRewire Your Mind, Revamp Your Business With Paola Telfer of Sens.aiA Fitness Phenomenon: How Ex-Minor Leaguer Created a Franchise Empire with Devan Kline of Burn Boot CampGrowing Your Niche: Unlocking Explosive Business with Eric Bandholz, BeardbrandUnlock Global Talent to Win Locally with Jon Matzner of Lazy LeverageMastering Strategic Adaptability in Business with Austin Linney, Crementum Capital Holdings -
You know me—I’m all about breaking things down and finding the best ways to get stuff done. But this time? We’re going way beyond theory. In this episode, my good friend and collaborator, Kevin Ashcroft, jumped in and showed me how to actually build TWO apps—live. Step by step, no fluff, just straight-up action. Watching it happen blew my mind, and trust me, you’re gonna want to see this for yourself. It’s a total game-changer for anyone who’s ever thought about creating their tools.
You might know Kevin from previous episodes, but if this is your first time listening to Beyond 8 Figures, let me catch you up. Kevin, CEO of WP Support Specialists and author of Outsourcing for Success, is the kind of entrepreneur who takes ideas and runs with them fast. Using tools like Claude AI and Replit, he’s built custom apps, like a meal and exercise tracker tailored to his specific health needs, in just 45 minutes. Yep, you read that right—45 minutes. And in this episode, he’s showing us exactly how it’s done.
How Kevin built a functional personal app to manage his health using AI tools in under an hour.The benefits and challenges of creating tailored solutions versus using off-the-shelf apps.Insights into Kevin’s process for launching the "Content Refresh Manager" WordPress plugin.Why personal software is the next frontier for entrepreneurs.How AI can democratize app development, empowering non-technical founders.
What You’ll Learn in This Episode:Key Takeaways:
AI is Your Brainstorming Buddy: Watching Kevin work with AI tools felt like seeing someone brainstorm with the ultimate creative partner. Sure, there were a few frustrating moments, but the payoff? Totally worth it.Keep It Simple: Kevin’s approach to app-building is a great reminder that you don’t need flashy features to make a big impact. Sometimes, the cleanest, simplest solutions are the ones that truly deliver.Make It Work for You: One thing that stood out was how customizable Kevin’s tools were. It’s a great example of how entrepreneurs can align their productivity tools with their specific goals instead of settling for one-size-fits-all solutions.From Idea to Marketplace: Kevin didn’t just stop at personal apps—he showed us how to take that same energy and use it to create a WordPress plugin that’s already live and making waves.Building exactly what you need is more accessible and game-changing than ever. Watching Kevin create tailored apps in real time was a powerful reminder that innovation doesn’t have to be expensive, flashy, or overly complex—it’s about solving real problems with simple, practical tools that work for you.
Why This MattersRunning a business is hard enough without wasting time on tools that don’t fit or waiting for someone else to solve your problems.
I’ve been in those moments where nothing quite fits—whether it’s a process that feels clunky or a tool that almost does the job but leaves you frustrated. What I love about what we dive into here is the idea that you don’t have to wait around or settle anymore. You can actually build something that fits your needs, and it’s not as complicated as it sounds.
For me, it was a reminder that we don’t have to play by the old rules. We can create what we need, when we need it. If you’re trying to get over a bottleneck or just make your business run smoother, trust me, this episode is worth your time. It’s one of those conversations that sticks with you and makes you rethink what’s possible.
Let’s Work Together
If you’re ready to stop relying on cookie-cutter solutions and start building tools that work for your business, let’s talk. Whether refining your strategy, streamlining your operations, or scaling smarter, I can help you create a roadmap that fits your goals—and makes the most of your time and resources.👉 Schedule a free 30-minute consultation with me today: calendly.com/ajlawrence/30min
Together, we’ll figure out how to take your business to the next level—no fluff, just real, actionable steps.
Kevin's best advice for entrepreneurs:
"Instead of using something and kind of fitting into it, you can quite easily create your own software that fits into you."
Claude AIReplitWordPressContent Refresh Manager Google AnalyticsGoogle Search ConsoleOpenAI Pro CursorMonday.comClickUp
Resources mentioned:Connect with Kevin Ashcroft:
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Let’s face it: entrepreneurs are great at making money but often terrible at managing it. I’m talking endless spreadsheets, vague budgets, and a lot of stress that kept me up at night. If you’ve been there ( I know I have), you need to hear this week’s episode with Tyson Koska, founder of OnTrajectory.
He’s solved a problem many of us face but rarely talk about: how to create a clear, actionable plan for financial success.
After years as an engineer and analyst, Tyson realized there wasn’t a tool that could help him plan his financial future without the noise of industry agendas. So, he built one. OnTrajectory started as a passion project and has grown into a powerful platform that helps entrepreneurs and individuals create 50-year financial models, make smarter decisions, and find clarity in their financial lives.
As someone who’s built and sold companies, I know the juggling act of balancing business growth with personal finances, and Tyson’s insights on bridging that gap are game-changing.
What’s In It For You
1. Facing Financial Truths as an Entrepreneur
I’ll be the first to admit that for years, my financial strategy was to grow my businesses as quickly as possible and then “figure it out later.” Tyson shares how dangerous this mindset can be and why having a clear financial plan is not just about the money—it’s about giving yourself the freedom to make the best choices for your life and your business.For any of us who’ve had sleepless nights over cash flow or the uncertainty of “what’s next,” Tyson’s approach is a game-changer. He’s all about simplifying the process, which was music to my ears—I’ve always believed that complexity is the enemy of clarity, whether in business or in life.
2. Learning to Market Beyond the Product
Tyson’s journey wasn’t just about building a great tool. He had to learn how to market OnTrajectory effectively—and that shift from being a builder to being a marketer is something I know many of us struggle with. Tyson talks about stepping out of his comfort zone to reach new customers, including joining podcasts like mine to spread the word. His transparency around facing these challenges is a powerful reminder that, as entrepreneurs, we have to evolve continually. It’s not enough to have a great product; we need to get it in front of the right people.3. Simplify to Scale
One of the biggest takeaways for me from this episode is Tyson’s philosophy on simplifying to scale. In my own experience, it’s easy to fall into the trap of adding more features, more services, and more complexity—thinking that more is better. Tyson did the opposite: he recognized that growth often comes from stripping back to what really works and making it even better. I’ve seen this firsthand—whether in building a business or managing a team, the clearer and more focused you can make things, the easier it is to grow.Here’s what stood out most to me in this chat:
Clarity Drives Confidence: The more you understand where your money is going, the easier it is to make big decisions—whether that’s investing in a new venture or taking a well-deserved break.Community Engagement Fuels Growth: Tyson emphasized how listening to his users helped shape OnTrajectory into what it is today. I’ve seen this time and again—your community will guide you if you let them.Focus on What Matters: Growth doesn’t mean doing everything; it means doing the right things better. Tyson’s shift to simplifying OnTrajectory is a reminder to all of us that sometimes, less is truly more.Build a Business That Works for You
What if you could work fewer hours, grow your revenue, and feel completely confident about your financial future? That’s not just a dream—it’s a plan we can create together. Drawing on my experience scaling businesses and helping entrepreneurs like you eliminate bottlenecks, I’ll guide you toward building a business that truly works for you.
Here’s how I can help you:
Streamline Your Operations: Identify bottlenecks and build systems that save time and increase profitability.Achieve Financial Clarity: Learn how to model your personal and business finances for smarter decision-making.Scale Strategically: Shift your focus to high-impact opportunities that drive long-term growth.Let’s map out a strategy tailored to your needs so you can focus on what matters most. Book your complimentary 30-minute consulting session now, and take the first step toward transforming your business and your life.
Book your complimentary 30-minute strategy session today: calendly.com/ajlawrence/30min
Tyson's best advice for entrepreneurs:
"If you build it, they won’t necessarily come. You need a way to show yourself off in the marketplace."
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We often celebrate fast exits and quick wins, but Gabe Galvez flipped the script. In our chat, he shared why lasting value—not speed—is the ultimate entrepreneurial goal. His focus on capital preservation over chasing trends resonated deeply, reminding me that the best businesses aren’t built overnight but for the ages.
About Gabe GalvezGabe Galvez is an entrepreneur and private equity expert who focuses on building lasting businesses. He founded Captarget and Merger Labs, which help companies thrive in the M&A space, and is a partner at Verde Holdings, a multifamily office.
Gabe advocates for creating long-term value over quick wins. He believes that you can achieve sustainable success by combining smart strategies with a focus on people and purpose. With years of experience in scaling businesses and managing investments, Gabe brings practical insights for entrepreneurs looking to build a lasting impact.
Key Insights:
Stop trading time for money. Focus on building assets, systems, or businesses that generate long-term value, rather than relying solely on hourly or transactional income.Only chase opportunities that create real value. Avoid falling victim to “FOMO.” Instead, focus on preserving your resources and reinvesting in areas that align with your long-term goals.Let your team own their work. Nurture a workplace culture where employees are trusted to take ownership of their work, make mistakes, and learn from them—leading to innovation and growth.Have a framework for decisions. Create a decision-making process that prioritizes expertise, aligns with your vision, and focuses on long-term impact. This keeps you on track and avoids distractions.Define success on your terms. Success isn’t just about meeting short-term revenue goals—it’s about creating something sustainable, meaningful, and aligned with your broader vision. By focusing on the long-term, you can create a foundation that supports growth, resilience, and purpose, ensuring your business thrives well into the future.Gabe's best advice for entrepreneurs:
Move beyond the need to deploy capital and into a conversation about how do you make sure this capital or some appreciated version of this capital exists a hundred years from now.
Let’s work togetherAs an entrepreneur, I know the challenge of balancing immediate goals with long-term growth. That’s why I’m passionate about helping entrepreneurs like you build businesses that last. Let’s work together to implement strategies that align with Gabe’s approach. Schedule a 15-minute chat today.
Resources mentioned:
Good to Great: Why Some Companies Make the Leap...And Others Don't
LinkedInCAPTARGETMerger Labs
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Let’s get real—hiring shouldn’t feel like a leap of faith. We’ve all been there. You’ve got a role to fill, and suddenly, you’re staring at a pile of resumes that all look the same or scrolling through job platforms, wondering how to separate the rockstars from the rest. It feels like a gamble—like you’re rolling the dice and hoping the chosen person can deliver.
But what if hiring wasn’t a game of chance? What if you could approach it with the same clarity and confidence you bring to other areas of your business?
In this follow-up episode with my great friend and mentor, Kevin Ashcroft, CEO of WP Support Specialists and author of Outsourcing for Success, we’ll answer these questions and more. If you didn’t listen to the first half of this episode, “What is Global Talent and How Can You Hire Them for Your Business?” check it out.
Kevin’s been in the hiring trenches for over 15 years, refining a system that takes the guesswork out of finding the right talent. It’s not just about skills (though those matter, of course)—it’s about identifying the why behind the role, aligning it with your company’s goals, and ensuring the person you bring on shares your values.
Because here’s the thing: hiring is one of the most critical investments you’ll make as a business owner. And when you approach it strategically, the payoff isn’t just a good hire—it’s a stronger, more cohesive team that helps your business thrive.
From a single hire to a global team: Kevin scaled WP Support Specialists by outsourcing everything from admin to advanced development, proving that global talent isn’t just cost-effective—it’s transformative.Efficiency that pays off: His approach slashes hiring time while improving the quality of hires, giving entrepreneurs more time to focus on growth.Navigating AI-driven changes: Kevin’s insights on sifting through AI-generated job applications are necessary for anyone hiring in today’s tech-saturated landscape.
Kevin’s Results Speak for ThemselvesKey Insights from the Episode:
Hiring Starts with the “Why”
Too many of us rush into hiring because we feel the pressure of an empty seat. Kevin’s process begins with asking: Do we really need this role? If you don’t know the answer, you’re setting yourself up for a mismatch.Cultural Fit Is a Game-Changer
Skills can be trained, but shared values can’t. Kevin’s emphasis on cultural alignment as a non-negotiable for hiring resonated deeply with me. It’s saved me from making some big mistakes in the past.Think Beyond Borders
Kevin and I geeked out about the beauty of global talent. It’s not just a cost-saving move—it’s about finding the right person, no matter where they’re based. Forget the stereotypes; talent is talent.AI Is Changing the Game
Platforms are flooded with AI-generated responses that make sorting through candidates more challenging. Kevin shared some tricks to separate the real deal from the fluff. (Hint: Generic job posts don’t cut it anymore.)
Why This Matters
Here’s the deal—Kevin’s approach isn’t about quick fixes. It’s about creating systems that work for your business, not just today but as you grow. I know firsthand how tempting it is to just “fill the gap,” but every hire should bring you closer to your long-term vision.This episode is for you if:
You’re tired of wasting time on the wrong candidates.You want to build a team that shares your values and drives results.You’re ready to stop putting out fires and start hiring strategically.Whether you’re just starting or scaling your team globally, Kevin’s insights are a masterclass in strategic hiring. I walked away with some new ideas to refine my own process, and I know you will, too.
Resources Mentioned:
Outsourcing for Success by Kevin AshcroftUpworkFreeUpClickMinded SOP Library
Work With Me
If you’re ready to scale your business, having the right team is just the start. To succeed, you need a strategic framework aligning your talent with your goals. That’s where I come in.As a fractional CMO, I specialize in:
Strategic business guidance tailored to your growth phase.Building marketing systems that drive measurable results.Leading teams to execute effectively on your vision.👉 Let’s discuss how to take your business to the next level: calendly.com/ajlawrence/30min
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There’s nothing quite like watching a team take full ownership of their roles. Empowering employees means letting them make decisions, sometimes mistakes, and supporting their growth every step of the way. Talking with Reg Zeller, it was clear how he values giving his team real autonomy and stepping back to allow others to lead and learn. In this episode, he explains how this approach has led to a stronger, more resilient company culture, and it’s inspiring to see how much he trusts his team.
About Reg Zeller
Reg Zeller transitioned from a successful corporate career to building a thriving portfolio of small manufacturing businesses. Growing up in a one-stoplight town with friends in blue-collar trades, he knew early on that he wanted to own a business. After earning a BS in Electrical Engineering and an MBA, he spent 17 years with Fortune 500 companies like Honeywell and General Electric, gaining hands-on experience in nearly every corporate function. But his entrepreneurial drive never faded.
In 2017, he acquired his first foundry and quickly saw how well the industry aligned with his values of resilience, hard work, and community impact. Today, through his holding company, CaneKast, Reg has acquired five foundries with plans to expand further. Known for empowering his team and building a strong culture, he’s on track to grow CaneKast into a $100M business while staying true to his small-town roots.
Have you ever noticed that the most challenging part of growing a business isn't the strategy or the market—it's getting out of your way?
My recent conversation with Reg Zeller blew me away because he's mastered something I struggled with in my entrepreneurial journey: building a thriving business without constant intervention.
After years in the Fortune 500 world, Reg has done what many dream of but few achieve. In just five years, he's built CaneKast from a single $2.7M foundry into a $15M powerhouse. But here's what caught my attention—he did it by systematically removing himself from the business. He even jokes about his "8-hour work month," but the results speak for themselves.
What fascinates me most is how Reg flipped the traditional entrepreneurial playbook. Instead of being the driving force behind every decision (a trap I've fallen into myself), he's focused on creating systems and teams that perform better without him. Having built and sold companies myself, this is pure gold for any entrepreneur feeling chained to their business.
Here's why this matters if you're building a bootstrapped company:
Your business value multiplies when it doesn't depend on you (something I learned the hard way)Teams innovate faster when given real autonomy to make and learn from mistakesYou create genuine scale through systems, not heroics You free yourself to focus on strategic opportunitiesYour stress levels drop dramatically (trust me on this one)
What makes Reg's story particularly valuable is his brutal honesty. He openly admits to being a "terrible operator" and shares how he built a team that runs the business better than he ever could. As someone who's been there, this level of self-awareness is rare and invaluable.The practical takeaway? Start identifying where you're the bottleneck and systematically work to make yourself unnecessary. I know it sounds counterintuitive - I had to wrestle with this myself - but the less the business needs you for daily operations, the more valuable it becomes.
Want to hear the entire conversation and learn precisely how Reg removed himself from operations while growing his company's value 5X? Listen to the complete episode at Beyond8Figures.com. I dig deep into his strategies for building self-running systems and how he's creating a business designed to outlast him.
If you're wrestling with stepping back from daily operations or looking to build more value in your business, you should take advantage of this. As someone who's built and sold companies, I can tell you - Reg's insights are pure gold for any entrepreneur ready to scale beyond their limitations.
Having built and sold multiple companies, I understand the delicate balance of stepping back strategically while maintaining business momentum - it's why I now help other entrepreneurs create systems and teams that can thrive without constant owner involvement. Through Beyond8Figures and my consulting practice, I guide business owners in identifying critical operational bottlenecks, implementing the right metrics and processes, and transforming their role from operator to strategic leader - all while protecting and enhancing current business value. So, if you're ready to build a more valuable business that doesn't depend on your daily presence, book a call with me or DM me on X to explore how we can systematically increase your company's value while reducing its dependence on you.
Key Insights:
Set clear, scalable processes. Develop systems that work for both small and large operations. Make sure all tasks—from onboarding to project management—have clear, repeatable steps. Document these processes and adjust them as you grow.Create a culture of learning from mistakes. Encourage employees to take initiative, even if it means they’ll sometimes make mistakes. Letting them learn from errors strengthens their skills and builds resilience. Make it clear that setbacks are part of growth, and support them in finding solutions.Diversify revenue streams. Relying on one source of revenue can be risky. Explore additional income sources that complement your main business, like offering add-on products, subscription services, or digital courses. Build strategic partnerships. Partner with businesses that complement yours. For example, if you offer products, partner with a service provider to create value bundles, enhancing your reach without additional resources.Hire for cultural fit and trust. When hiring, look beyond skills. Choose people who genuinely share your company’s values and are committed to its goals. By building a team you trust, you won’t need to micromanage, and you’ll create a positive, aligned work environment.Reg's best advice for entrepreneurs:
“I need to make decisions that maximize the value of the company and maximize the most impact to our folks that work for us.”
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A.J. here. My recent conversation with Cambridge Professor Hamza Mudassir completely changed how I think about business strategy in the age of AI. Hamza isn't just another academic—he's led three $650M+ exits and has uniquely positioned himself at the intersection of practical business success and cutting-edge AI research.
About Hamza MudassirHamza Mudassir is a Strategy Lecturer at Cambridge University, where he brings digital disruption to life for his MBA, EMBA, and MPhil students. He’s also the founder of two ventures—Platypodes.io and Strategize.inc—where he helps businesses navigate big changes in AI and corporate strategy. With an MBA from the Cambridge Judge Business School, advanced AI strategy training at MIT, and M&A at INSEAD, Hamza combines deep expertise with hands-on experience.
Over the years, Hamza has held top roles at companies like Amazon, Jagex, and Adstream, leading them through significant growth and successful sales—three in the past six years! His insights on strategy and AI frequently appear in Harvard Business Review and Fast Company, bringing his unique take on the future of business to a broad audience. Outside work, he’s a die-hard gamer with every console imaginable, often joined by his two Ragdoll cats for gaming marathons while helping his daughter reach her dream of being a KPop star.
What struck me most was his insight that the era of rigid business frameworks is ending. These frameworks were created when we had limited data and needed simple models to understand complex business environments. But now, AI can simulate millions of scenarios, incorporating centuries of business wisdom, market dynamics, and competitive responses.
During our conversation, I shared how I recently helped increase an acquisition price by $150K simply by using AI to analyze negotiation patterns. This isn't theoretical, and Hamza explained how it's happening now, and entrepreneurs who need to pay attention risk being left behind.
What fascinated me was Hamza's prediction that within 5-10 years, AI will assist in things like negotiating and making most routine business decisions, leaving entrepreneurs free to focus on big-picture innovation and exceptional situations. He compared where we are now to "the Wild West of AI" - a time of incredible opportunity for those willing to embrace it.
Also, what resonated with me was that the best businesses aren't the ones with the fanciest strategies—they're the ones that consistently execute the basics well. But as entrepreneurs, we all know how hard it is to maintain that consistency while juggling fires, opportunities, and daily chaos.
This is where AI becomes your secret weapon - not for replacing your judgment, but for:
- Testing decisions against millions of scenarios before committing resources
- Identifying blind spots in your thinking (we all have them)
- Keeping you focused on proven growth drivers when shiny objects appear
- Providing pattern-matching insights from centuries of business history
- Challenging your assumptions with data-driven perspectives
In this episode, we dive deep into practical steps entrepreneurs can take to leverage AI for better strategic decisions, including:
- How to ensure your business data is clean and properly structured
- Ways to experiment with current AI tools to analyze patterns in your business decisions
- Focusing on using AI to maintain consistency in your core business processes
- Identifying areas where AI can help you stick to proven strategies instead of chasing every new opportunity
If you're building a business that needs to thrive in the AI age (and that's all of us), this is an episode you can't miss.
Use AI to test your ideas. With AI, you can create a “digital twin” of your business and try out different ideas without taking real-world risks. The AI will learn your decision-making style and help you see what works.Make time for deep reflection. Running a business can be isolating, especially when making big decisions. Find ways to reflect safely, like using unbiased feedback or finding a space where you can think freely about your direction.Get comfortable with uncertainty. The entrepreneurial journey often involves unexpected twists and turns. Embrace flexibility and be ready to adapt as new information or challenges come up. Sometimes, having a mindset that allows for uncertainty is a key strength.Plan for “What ifs” with AI. Use AI to run many “what if” scenarios, including rare but impactful situations. This can prepare you for surprises and keep your business steady through unexpected changes.Model your business ecosystem. Simulate how competitors, customers, and policies affect your business. This will help you make smarter choices by showing how different moves might play out in the market and how all players are connected.
Key Insights:Hamza's best advice for entrepreneurs:
"You could have an AI that can effectively not just navigate a digital twin of your company and make great decisions and do it in a variety of scenarios that you can learn from. But over time, if you interact with it enough, you are effectively creating a digital twin of your own self."
From Chaos to Clarity: Let’s Work Together for AI to Help You GrowAfter this fascinating conversation with Hamza, I want to help you implement these insights for your business. As someone who's worked with many companies over the years, I understand the challenges of implementing new strategies while maintaining daily operations. Through Beyond8Figures and my consulting practice, I help entrepreneurs set up the right analytics infrastructure and identify which decisions will benefit most from AI assistance - without disrupting their current operations. We start with the basics: ensuring your data is clean and your metrics are meaningful. Then, we build toward more sophisticated AI applications that enhance your decision-making process. Small, strategic steps in the right direction can significantly improve how you run your business. Connect with me on LinkedIn or through Beyond8Figures.com to explore how we can help your business thrive in the AI age.
Schedule a chat to turn these AI insights into practical tools for your business.Connect with Hamza Mudassir:
LinkedInWebsiteResources Mentioned:
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• Harvard Business Review article: "AI Can (Mostly) Outperform Human CEOs
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When I first got into entrepreneurship, I thought starting from scratch was the only way. I built my agency from the ground up, but after learning from people like Walker Deibel, I see that business acquisition often makes way more sense. Imagine taking over a business that already has customers, revenue, and operations. You can scale faster without all the initial growing pains—it’s a smarter, quicker way to grow compared to starting fresh every time.
About Walker DeibelWalker Deibel is an outstanding entrepreneur with more than a decade of experience buying and scaling businesses, having successfully acquired 7 companies and co-founded several startups along the way. He’s the author of the best-seller Buy Then Build, a must-read for anyone looking to grow through business acquisition. As an M&A advisor with Quiet Light, Walker helps online businesses navigate their exits. Through his program, Acquisition Lab, he shares his personal journey and practical strategies to teach entrepreneurs why buying an existing company can be the smartest path to growth—and how to do it right.
Key Insights:
Focus on recurring revenue models. When buying a business, prioritize those with recurring revenue, like subscription models. This gives you a reliable income stream and makes the business more stable, allowing you to plan and scale with greater confidence.Look for underperforming businesses. Find companies that aren’t doing well because of bad management or outdated systems. After buying them, improve operations, marketing, or customer service to increase profits and grow the business.Combine resources. If you buy multiple businesses, find ways for them to share resources, like employees or marketing efforts. This saves money and helps all the businesses grow more efficiently.Plan for the future sale. From the start, think about how to make the business more valuable when you want to sell it. Improve profits and streamline operations so you can sell it at a higher price later.Modernize traditional businesses. Find older businesses that could benefit from modern updates like better online marketing or e-commerce. You can increase their value by bringing them up to date.Walker's best advice for entrepreneurs:
"If you can bridge the old economy and the new economy, that's actually the very unique opportunity that we have in our lifetime."
LinkedInYouTubeXBuy Then BuildAcquisition Lab
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