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A new initiative called the "Purpose Pledge" launched earlier this week. The timing—coinciding with Dr. Bronner’s decision to decertify as a B Corp—has led to questions about whether Purpose Pledge is designed to compete with B Corp certification. Folks are also understandably confused about why LIFT Economy is involved.
In this episode, we set the record straight.
What is the Purpose Pledge, and how does it differ from B Corp Certification?Why did LIFT Economy help co-create it?Why do we believe B Corp and Purpose Pledge are complementary, not competing?View the show notes: https://go.lifteconomy.com/blog/purpose-pledge-b-corp-setting-the-record-straight
If you haven’t already, we highly recommend listening to our most recent episode with Farmer Cee Stanley for additional context:
https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp
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In this episode of Beyond the B, co-hosts Ryan Honeyman and Emmy Allison explore the recent decision by Dr. Bronner’s to decertify as a B Corporation. Ryan kicks off the episode with a monologue offering both a generous interpretation of the decision and constructive feedback on how the announcement could have been handled differently.
Then, Emmy and Ryan are joined by Farmer Cee (Clarenda Stanley), CEO of Green Heffa Farms and a leader in the B Corp community. As a Black woman in regenerative agriculture, a small business owner, and the first company to go through the B Lab Level program, Farmer Cee shares her candid reaction to Dr. Bronner’s decision. She discusses the implications for small and historically excluded businesses, the importance of maintaining rigorous yet accessible standards, and the broader impact on the B Corp community.
View the show notes: https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp
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We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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We are sharing this crossover episode from Next Economy Now, our other LIFT podcast highlighting the leaders who that are taking a regenerative, bio-regional, democratic, equitable, racially-just, and whole-systems approach to creating the new economy. Check out all episodes here lifteconomy.com/podcast.
How can we move beyond shame and blame to foster collaboration in addressing climate challenges? In this episode, Jenny Morgan, climate strategist and author of Cancel Culture in Climate, discusses the intersection of B Corps, cancel culture, regenerative economics, and sustainable business practices.
For full show notes, visit: https://www.lifteconomy.com/blog/jenny-morgan/
Our newest session of the Next Economy MBA begins March 25th – join us! This nine-month learning journey is designed to provide emerging leaders of the Next Economy with the skills they need to help their organizations thrive.
Learn more and sign up for a free intro with one of our facilitators: https://www.lifteconomy.com/mba.
Special Offer for BtB Listeners: Use code PODCASTMBA to save 10% on tuition.
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We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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In this mailbag episode, we give an update on Beyond the B listener stats, answer your questions about the new B Corp standards, share the latest updates from B Lab, and explain how you can already begin to make progress on the new B Corp standards--before their official release!
View the show notes. https://go.lifteconomy.com/blog/make-progress-on-the-new-b-corp-standards-today
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We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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In this episode, Vincent Stanley, longtime Patagonia executive and co-author of The Responsible Company, describes how his company first found out about B Corps, why Patagonia didn't initially join the community, and his thoughts on the arc of the B Corp movement to date. Vincent also highlights the challenges of balancing urgency with patience, fostering localism, and building a business that prioritizes environmental and social impact.
View the show notes: https://go.lifteconomy.com/blog/vincent-stanley-patagonia-b-corpsSupport the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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In Part 2, Kevin Bayuk from LIFT Economy returns to continue our discussion about what it could look like to go "beyond B Corp." We explore this topic through the second half of the 10 Principles of Next Economy enterprises, which include:
6) Open source and regionally replicable7) Transparent8) Regenerative operations9) Supports movement building for broader systems change10) Supports personal growth and developmentWhether you’re a dedicated B Corp advocate or simply curious about the Next Economy, this conversation will inspire you to reimagine the role of business in driving systemic change.
View the show notes: https://go.lifteconomy.com/blog/b-corps-10-principles-of-next-economy-enterprises-part-2-kevin-bayukSupport the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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What does it mean to go “beyond B Corp”? LIFT Economy’s Kevin Bayuk explores this question through the lens of the 10 Principles of Next Economy enterprises. In this episode, we go through the first 5 principles:
1) Need-oriented, basic goods and services2) Inclusive ownership3) Equitable and democratic culture4) Supports local economy ecosystem5) Education embedded into the good or serviceThis conversation offers a powerful roadmap for B Corps striving to create a regenerative and just future. Stay tuned for Part 2, coming soon!
View the show notes: https://go.lifteconomy.com/blog/b-corps-10-principles-of-next-economy-enterprises-part-1-kevin-bayukSupport the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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In this episode, we take a deep dive into the history and evolution of one of the most obscure, fascinating, and constantly evolving aspects of the B Corp movement--the B Corp verification process. We are joined by Kali Gibson, former Co-Director of Certification and Verification for B Lab Global, who shares her firsthand experience of scaling the process, tackling the pandemic backlog, and balancing the growing demand for certification with limited resources.
View the Show Notes: https://go.lifteconomy.com/blog/b-corp-verification-processSupport the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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Are any of your clients involved in controversial industries? Tune in to learn more about B Lab's new framework ("Companies with Clients in Controversial Industries") for assessing the nature of your company's involvement with the client, the difference between controversial vs. ineligible industries, and whether you will need to meet additional requirements in order to be eligible for B Corp certification.
View the show notes: https://go.lifteconomy.com/blog/can-your-clients-jeopardize-your-b-corp-certificationSupport the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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Juan Pablo Larenas, co-founder of Sistema B, discusses the B Corp movement’s global reach and the unique governance hurdles of scaling it internationally. He shares insights on growing the B Corp community, expanding impact, and sustaining collective action globally.
Show Notes: https://go.lifteconomy.com/blog/sistema-b-juan-pablo-larenasSupport the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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In this episode, we dive into the prominent role of circularity in the new B Corp standards with Nellie Cohen, creator of Patagonia's Worn Wear project, and Dan Kurzrock, CEO of Upcycled Foods. Nellie and Dan share strategies for transforming waste into value across diverse industries like textiles and food. We also highlight how smaller companies and service-based businesses can integrate circularity more deeply into their operations. Tune in today!
Show Notes: https://go.lifteconomy.com/blog/circularity-lessons-patagonia-upcycled-foods-nellie-cohen-dan-kurzrockSupport the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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In this episode, Jessica Yinka Thomas shares how B Academics and B Impact Teams are transforming business education and shaping the future of the B Corp community.
Show Notes: https://go.lifteconomy.com/blog/how-b-academics-grows-the-b-corp-movement
Support the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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Hosts Emmy Alison and Ryan Honeyman review B Lab's "Second Consultation Summary Report" to determine what has changed with the new requirements, what information is still missing, and what all of this means for the final B Corp standards being released next year.
View the show notes: https://go.lifteconomy.com/blog/b-lab-second-consultation-summary-report
B Lab's Second Consultation Summary Report: https://blab.infogram.com/1t9z49o72xk34ls89z9z84w390cqpy1940xSupport the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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David Jaber, Founder of Climate Positive Consulting, joins the show to share his expertise on how to meet the new Climate Action requirements on B Lab's upcoming Evolution of Standards. We discuss effective methods for measuring GHG emissions, how to navigate the GHG Protocol, how to set science-based targets, what it takes to craft and enact a climate transition plan, and how B Corps can balance all of this without curling into a fetal position on the floor.
View the show notesSupport the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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Clay Brown, Interim Co-Executive Lead at B Lab Global, joins the show to discuss the latest updates, progress, and milestones around the new B Corp evolution of standards.
View the Show Notes.Support the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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It's US election season! Sara Gifford, Co-Founder and COO of ActiVote, joins us to explore how B Corps can activate voters in order to drive significant change. Tune in to discover how small steps are key to collective transformation.
View the Show Notes.Support the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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After the first five episodes of Beyond the B, it's time to reach into the listener mailbag! In this episode, Emmy and Ryan address a range of topics, including Havas having its B Corp certification revoked, the recent fee increases on B Corp certification imposed by B Lab, how to increase sales and referrals among B Corps, how young professionals can best navigate the B Corp movement, and more.
View the Show Notes.Support the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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Heather Paulsen (from Heather Paulsen Consulting) joins the show to discuss her path to the B Corp movement, her insights about regenerative business, and whether B Corp certification is enough to create an economy that works for the benefit of all life.
View the Show Notes.Support the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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In February 2023, the Financial Times wrote an article entitled “Struggle for the Soul of the B Corp movement.” This article, among other things, detailed the controversy surrounding Nespresso’s certification as a B Corp in 2022. Enrich Sahan from Doughnut Economics was quoted several times in that FT article with some strong critiques of the B Corp movement.
Erinch joins the show to give us an overview of Doughnut Economics, a background on his involvement with the B Corp movement, and to go into more detail about his concerns and critiques about B Corporations.
View the Show Notes.Support the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
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Did you know you can "get ahead" of the new B Corp standards by better understanding stakeholder mapping? Tim Frick from Mightybytes joins the show to discuss his B Corp journey, what stakeholder mapping is and why it is important, recommended tools and techniques, and how to address common challenges with the mapping and engagement process.
View the Show Notes.Support the show
We want to hear from you! Email us at [email protected] with requests for content, suggestions for future guests, and feedback about our episodes.
- Se mer
