Episoder
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In this candid episode, let's dive into "The Great Divide" between honest, value-based marketing and the ickier tactics that mislead and prey on vulnerable audiences. Vicki opens up about her journey in digital entrepreneurship, the rise of ick marketing, and how she’s built a brand around transparency and integrity.
For digital entrepreneurs, understanding how to communicate authentically is essential, especially when hypey claims like “$100K in a month” overshadow the reality. Vicki explains what makes certain marketing tactics “icky” and why many business owners, knowingly or not, fall into misleading practices. Drawing from her experience, she discusses how true, value-driven marketing focuses on genuine testimonials, education, and the integrity of the product—rather than on exaggerated claims.
From insights on FTC compliance to the ethics of highlighting real value over inflated results, Vicki’s straight talk challenges digital entrepreneurs to lead with integrity. Tune in for strategies to stay true to your values, avoid the hype, and build lasting trust with your audience.
Follow me on Instagram @the_no_bs_newyorker
Head to www.vickipollack.com to learn more about working together
Be sure to subscribe to Beyond The Bullshit wherever you're listening to this right now
Keep it real and stay informed!
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In this episode, Vicki Pollack shares her journey through a critical phase of business evolution. She discusses how every entrepreneur faces periods of growth, loss, momentum, and lulls, and how these tough times ultimately separate the committed from the non-committed. Vicki opens up about her own struggles and the massive decisions she's making to enhance her business systems and evolve her offerings. Through a heartfelt conversation with her supportive husband, Vicki finds clarity in serving both beginners and intermediate entrepreneurs, realizing that it’s okay to evolve and pivot as your business grows. She also reflects on how self-trust plays a crucial role in business decisions and shares how separation season is an inevitable part of the entrepreneurial journey. Whether you're a beginner or more advanced in your business, Vicki encourages you to embrace these challenges and trust that you’re exactly where you need to be.
Tune in to learn how to navigate your own separation season and create the business of your dreams!
Follow me on Instagram @the_no_bs_newyorker
Head to www.vickipollack.com to learn more about working together
Be sure to subscribe to Beyond The Bullshit wherever you're listening to this right now
Keep it real and stay informed!
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Mangler du episoder?
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"Was it Shakespeare who said, 'To niche or not to niche?' Maybe not. But it's certainly one of the hottest debates in digital entrepreneurship. This week, I dive into the nuanced world of niching: do you go hyper-specific, or build a broad personal brand? Is there really a right way? Whether you're new to the space or looking to refine your approach, you'll find answers here. We’ll break down the differences between market, niche, target audience, and ideal client to give you a solid foundation for figuring out where you want to plant your flag."
Key Takeaways:
Understanding the Funnel: Market vs. niche vs. target audience vs. ideal client, explained in simple terms.Choosing Your Path: How to decide if you should narrow down or stay broad.Finding Your Fit: Why "the perfect niche" might be a myth and how to adapt as you grow.Confidence in Motion: Tips on embracing fluidity and pivoting as your business evolves.Get ready to embrace clarity, confidence, and maybe even a few laughs as we debunk the mystery of niching once and for all.
Follow me on Instagram @the_no_bs_newyorker
Head to www.vickipollack.com to learn more about working together
Be sure to subscribe to Beyond The Bullshit wherever you're listening to this right now
Keep it real and stay informed! -
In this episode, Vicki dives deep into the untold truths of starting and growing a digital business. While many glamorize online entrepreneurship, Vicki unpacks the hard work and persistence required to succeed. She begins by busting the myth of “overnight success,” explaining why real growth comes from years of foundational work, even if it looks quick on paper.
Listeners will hear why starting small isn’t just common—it’s crucial. From being a solopreneur juggling multiple roles to dealing with imposter syndrome and self-doubt, Vicki covers the mental tolls many entrepreneurs face and the resilience it takes to keep going. She also discusses why "ugly first versions" are part of the journey, how true success comes from constant iteration, and why you shouldn’t expect immediate cash flow.
If you’re ready for a raw look at what it takes to build a digital business, tune in as Vicki lays out a practical roadmap for navigating the emotional and practical challenges of entrepreneurship.
Follow me on Instagram @the_no_bs_newyorker
Head to www.vickipollack.com to learn more about working together
Be sure to subscribe to Beyond The Bullshit wherever you're listening to this right now
Keep it real and stay informed!
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Vicki takes you back to where her entrepreneurial journey began—network marketing. She reflects on how her time in this space, though unintentional, introduced her to the world of digital business and transformed her career. She explains how the rise of digital entrepreneurship has made it possible for the average person to build a successful business online without the need for a traditional business background or heavy upfront investment.
Vicki breaks down the simple definition of business and explores how digital businesses, whether it's selling a course or solving a problem through a service, are changing the game in 2024. If you've ever thought owning a business was too complicated or intimidating, this episode will help you see that it’s not as heavy as it seems. Vicki shares how learning digital marketing and business fundamentals can be the key to building a thriving online business that solves real problems and creates lasting impact.
Tune in to discover why stepping into the digital space might be the most liberating decision you make this year!
Follow me on Instagram @the_no_bs_newyorker
Head to www.vickipollack.com to learn more about working together
Be sure to subscribe to Beyond The Bullshit wherever you're listening to this right now
Keep it real and stay informed!
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Episode 1: Meet Your Host – Vicki Pollack’s Journey from Zero to Digital Entrepreneur
Welcome to the very first episode of Beyond the Bullshit: Real Talk for Digital Entrepreneurs! In this episode, I’m pulling back the curtain to share my personal story and give you a real, no-filter introduction to who I am and how I’ve built my digital business from the ground up.I’ll take you through my journey from being a rookie in the online world to creating successful digital courses and thriving in the digital space. You’ll hear about the challenges, the mindset shifts, and the pivotal moments that shaped my path as a business owner.
If you’re new to entrepreneurship or feeling stuck in your digital journey, this episode will remind you that everyone starts somewhere—and you’re exactly where you need to be. Join me as I share the ups, downs, and lessons that helped me get to where I am today, and let’s kick off this podcast with some real talk!
Follow me on Instagram @the_no_bs_newyorker
Head to www.vickipollack.com to learn more about working together
Be sure to subscribe to Beyond The Bullshit wherever you're listening to this right now
Keep it real and stay informed!
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The rise of the digital entrepreneur has completely redefined what business ownership looks like today. Average people are creating extraordinary lives while building the businesses of their dreams online…but it’s not all rainbows and unicorns. Welcome to Beyond the Bullshit…Real talk for digital entrepreneurs. Whether you're an established business owner of some kind looking to deepen your connection with your current venture and clear the fog that’s preventing clarity on next steps, or a newcomer trying to figure out how to break into the digital world, this podcast is for you.
I bet you’ve been googling things like…
“How can I make money online?”
“What’s the best online business model for beginners?”
“How can I create a digital business without spending a fortune?”
“Why can’t I seem to hit the ground running and get an online business off the ground?”
And of course… “what are some profitable online business ideas?”
In a world full of hype and overpromises, Beyond the Bullshit brings you honest answers to those questions and straight up insight on what it really takes to succeed in digital business.Join me…Vicki Pollack, a 7 figure entrepreneur, as we peel the onion of online business together. Come for the straight-to-the-point conversations and stay for the actionable strategies on everything from making money online to mastering the digital business landscape. No filler, no fluff—just real talk and practical advice you can use.
Hosted by digital course creator, 7 figure entrepreneur and community leader Vicki Pollack, each episode cuts through the noise to give new and seasoned digital entrepreneurs alike the insights they need to succeed in a competitive online world. Whether you're trying to figure out the right tech stack, fine-tune your marketing strategy, or cultivate a resilient mindset, Vicki and her guests are here to help you navigate the journey without the fluff.
So, if you’re ready for real talk and want to finally build a business of your dreams then subscribe to Beyond The Bullshit on Apple or Spotify. Follow me on Instagram at @the_no_bs_newyorker and if you’re interested in working with me or exploring these concepts further, head to www.vickipollack.com today or email me at [email protected].
Ready to get real about what it takes to make it in the digital space? Tune in, level up, and together let's go beyond the bullshit.
