Episoder
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In this episode, host Nalin talks with Ross Thompson about everything you need to know when youâre thinking about different distribution channels and retail for your game. He explains the tiers involved in the distribution organization and gives you tips on how you can get prepared to go into retail even before getting fully funded.
We discuss:
[01:36]: Ross tells us who he is, a bit about his experience, and how the different tiers of fulfillment and distribution work together. [04:19]: Why and how you should contact distributors and retailers before your campaign finishes. [08:11]: Ross talks about how to manage and think ahead with quantities so youâre ready to go into retail after getting funded. [10:17]: What a retailer kit for retailers is, how does it affect your PR strategy, and why is it important. [16:24]: Your energy and resources should be invested depending on the main goal you want to achieve with your game. Is it quantity? Quality? Mentions? [18:55]: How distributors think about price, and who you should be partnering with to distribute your own game. [24:38]: What is the difference between a crowdfunding audience and a retail audience, and how you should think about it if you want to create a brand after crowdfunding. [28:52]: What makes a customer come back to buy from you? How to promote your games and produce new fresh content. [33:56]: The difference between thinking just about a local or regional market, and an international market, and how that can make or break your brand. [38:30]: Being involved in the publishing and board game community online can only help you grow as a creator. You should be getting informed about whatâs going on in the community and forming relationships with other creators, publishers, and everyone that can be a part of your creative journey.Thanks for listening to the Board Game Marketing Podcast!
Game on TableTop Website
Game on TableTop on Facebook
Game on TableTop on Instagram
Game on TableTop on Twitter
Game on TableTop on Youtube
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Alex Lu, creator of Dogs BOND, a family board game about rescuing dogs that promotes dog adoption. Perfect for all dog lovers out there. He talks about how he prepared for launch, where did he find his audience, and how he kept engagement and excitement up during the live campaign days.
We discuss:
[01:22]: Alex tells us about him and about where the inspiration came from for his first game âDogs BONDâ, which goal is to be a game that includes the whole family, and raises awareness about dog adoption. [05:34]: How Alex chose the dog breeds he included in the game, and how diversity is also something that he also took into consideration when creating his characters. [09:35]: While Alex looked for and found his audience, and how he partnered with animal shelters to create more conversations about the importance of adoption, as a way to promote his game and his awareness message further. [17:56]: Alex talks about how he created his first game prototype for his team to try out, all the way to how launch day went. [23:37]: How Alex kept being proactive during the 30 days of the campaign, and how he engaged with his audience and included their suggestions on the game. [26:45]: The main advice Alex has for first-time creators is to do the incredible amount of work there is to be done before launch, but also be prepared to jump into a live campaign knowing your campaign wonât be completely perfect. [30:09]: How to approach and help first-time backers who are not used to crowdfunding platforms. [32:59]: For Alex, the knowledge of when his project would be ready to launch depended on the dates he knew would work better for his audience and niche, and working backward starting from that point to build everything needed to be ready for launch. [36:00]: How you can get a copy of Dogs BOND! [37:11]: Alex used pre-launch emails and messages to educate the audience on the importance of early backing for the complete success of a project. And he did the prep ahead of time by having many of the live-campaign messages pre-written for when they got to their funding goals.Thanks for listening to the Board Game Marketing Podcast!
Dogs BOND campaign on Kickstarter
Dogs BOND Website
Dogs BOND on Facebook
Dogs BOND on Instagram
Dogs BOND on Twitter
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Jon Caspian, from Jon Caspian Media, about everything related to video production for crowdfunding. He tells us about the most important parts when creating visual assets, how he does storyboarding, and how he has managed to pivot his business model after 2020. Donât miss out!
We discuss:
[01:29]: Jon tells us how he went from being a cruise ship performer to a video producer by chance. How he learned from another professional photographer. And how he eventually decided to start as an entrepreneur video producer by himself. [04:59]: The most important part to start creating a promo video is to have the assets close-to-perfect to be able to show people the idea behind the design and gameplay experience. [12:05]: How Jon does A/B testing for his videos and what he takes into account to know what might work and convert best. [17:36]: Thereâs no cookie-cutter solution or setup for every promo video for a game. It depends on what your game is about, your assets, and overall on listening to what would speak faster and better to your audience. [24:00]: How Jon does storyboarding and some tips you can take too. [29:25]: Why taking the right amount of time to reach out and create videos and visual assets is crucial for success. [33:38]: Jon talks about some of his all-time favorite Kickstarter videos. [36:07]: What Jon is working on now and how you can get in touch with him. [38:08]: How Jon has pivoted his business model after 2020, and whatâs coming up in 2021.Thanks for listening to the Board Game Marketing Podcast
Jon Caspian Website: https://joncaspian.com/
Jon Caspian Media on Facebook: https://www.facebook.com/joncaspianmedia
Jon Caspian Media on Instagram: https://www.instagram.com/joncaspian/?hl=en
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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BLOG TITLE: Building A Publishing Company With Ed Baraf
In this episode, host Nalin talks with Eduardo Baraf about the complicated and incredible journey of making a career in the board game designing and publishing world. He talks about the keys to success like building a community and really getting to know your audience, but also the importance of connecting with other people and being willing to lend a hand.
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Floriferous campaign on Kickstarter: https://www.kickstarter.com/projects/ebaraf/floriferous
Ed Baraf Website: http://www.baraf.com/
Pencil First Games Website: https://www.pencilfirstgames.com/
Pencil First Games on Facebook: https://www.facebook.com/PencilFirstGames
Pencil First Games on Twitter: https://twitter.com/Pandasaurusgame
Pencil First Games on Instagram: https://www.instagram.com/pencilfirstgames/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Danni Loe from Pandasaurus Games about the launch of their latest game. She talks about the challenges of creating the right expectations, preparing stretch goals ahead of time, and the importance of creating strong communities.
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Pandasaurus Games website: https://pandasaurusgames.com/
Pandasaurus Games on Instagram: https://www.instagram.com/pandasaurus_games/
Pandasaurus Games on Facebook: https://www.facebook.com/pandasaurusgames/
Pandasaurus Games on Twitter: https://twitter.com/Pandasaurusgame
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Connie and Dan about the creation of Chai, a board game for people passionate about tea (and games). They are a team dedicated to create new memorable games, and nurturing an awesome communi-tea around them. Theyâve sold over 15,000 copies of their tea board game so far, and hereâs a bit of how they did it.
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Steeped Games website: https://steepedgames.com/
Steeped Games on Instagram: https://www.instagram.com/steepedgames/
Steeped Games on Facebook: https://www.facebook.com/steepedgames
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Marcin Swierkot from Gamefound. They discuss how this pledge manager has evolved into a complete crowdfunding platform tailored for board game creators and enthusiasts. Its vision is to make every part of the user experience as both creator or backer the easiest and most personalized way possible, so that everyone can aim for success.
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Gamefoundâs website: https://gamefound.com/#/
Gamefound on Facebook: https://www.facebook.com/GamefoundBusiness/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Triss from The Mariana Trench, about the marketing strategy and learnings from the re-launch campaign for this game. What can creators learn from listening to their audience and the consequences of spreading too thin when it comes to trying to cover each and every social channel and marketing strategy. This is a great episode for all of those creators thinking about re-launching their own campaigns!
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
The Mariana Trench Kickstarter: https://www.kickstarter.com/projects/tristam-rossin/the-mariana-trench
Bright Light Games website: http://www.brightlight.games/
Bright Light Games on Twitter: https://twitter.com/BrightLitegames
Bright Light Games on Facebook: https://www.facebook.com/brightlightgames/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Ta-Te Wu from Macaron, about the marketing strategy and learnings from the launch of the game. We talk about the importance of having a reviewer marketing strategy in place, and of finding the best reviewers that fit with a game.
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Macaron Kickstarter: https://www.kickstarter.com/projects/tatewu/macaron-a-card-game-with-novel-tastes
Ta-Te Wu on Facebook: https://www.facebook.com/tatewu
Ta-Te Wu on Twitter: https://twitter.com/tatewu1?lang=en
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Gabe from the Board Game Design Lab. He has launched 10 crowdfunding campaigns and now is working on a huge platform to connect and help board game creators. He discusses the key points to succeed in crowdfunding and what he wants to achieve with Board Game Design Lab. Check it out!
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Board Game Design Lab: https://www.boardgamedesignlab.com/
Board Game Design Lab on Discord: https://discord.com/invite/RXuu2rR
Board Game Design Lab Community on Facebook: https://www.facebook.com/groups/BGDLCommunity/
Gabe on Twitter: https://twitter.com/bgdesignlab?lang=en
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Peter from Top Tale, about the marketing strategy and learnings from the re-launch campaign for this game. What can creators learn from listening to their audience and the consequences of spreading too thin when it comes to trying to cover each and every social channel and marketing strategy. This is a great episode for all of those creators thinking about re-launching their own campaigns!
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Top Tale Kickstarter: https://www.kickstarter.com/projects/topthat/top-tale-tell-epic-tales-to-win-the-top-tale
Top Tale Website: https://www.yubnubgames.com/
Top Tale on Instagram: https://www.instagram.com/yubnubgames/
Top Tale on Facebook: https://www.facebook.com/yubnubgames
Top Tale on Twitter: https://twitter.com/YubNubGames
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Matt Holden from Indie Game Alliance, a service that helps crowdfunding creators bring their games to life. Their approach is to help creators with whatever they need help with! This means for him and his team that they need to wear many hats, but in the end itâs all worth it. You cannot miss this one!
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Indie Game Alliance website: https://www.indiegamealliance.com/
Indie Game Alliance on Instagram: https://www.instagram.com/IndieGameAlliance/
Indie Game Alliance on Facebook: https://www.facebook.com/dina.ramse
Indie Game Alliance on Twitter: https://twitter.com/IndieGameAllies
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Dina Ramse about everything related to social media marketing strategies for board game creators. From how to figure out what platforms work best for you, to the specific content you should be tailored for each one. How to be a part of conversations starting from scratch and what your goals should be regarding social media growth. Check it out!
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Twitch:
Dina Ramse on Facebook: https://www.facebook.com/dina.ramse
Dina Ramse on Twitter: https://twitter.com/dinasaidso1
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Peter Hoang about marketing for Alien Puppies. Although he had a background in product development, being a first-time creator in crowdfunding got him to learn and experiment with digital marketing and audience building. He learned the best way to communicate his message to his leads and to directly answer any questions about his first project. Check out how he did it!
We discuss:
[1:33]: What Alien Puppies is about and how Peter transitioned from developing digital products to creating his first physical product. [05:15]: Choosing to launch through crowdfunding as a way to get early adopters for the game and as a validation platform. [7:43]: Creating a Facebook group made the community building experience easier as it created a direct way to listen to the audience and use their input in the actual game. [12:32]: Using Facebook ads to try targeting different audiences and learning what would work best for this campaign to get the leads necessary to get to the funding goal. [17:01]: Using a Messenger chatbot and its high delivery rates to connect with leads and answer questions from first-time backers. [24:13]: The best marketing strategy was to use Facebook ads manager to know what was working and was not in terms of creatives and ads, taking data from people who did convert into backers. [26:08]: Advice for people considering working with a marketing agency. [27:23]: Where you can get Alien Puppies and get in contact with Peter.Thanks for listening to the Board Game Marketing Podcast!
Alien Puppies website: https://www.alienpuppies.com/
Alien Puppies Kickstarter: https://bit.ly/2N0zSY5
Alien Puppies Instagram: https://www.instagram.com/thealienpuppies/?hl=en
Alien Puppies Facebook: https://www.facebook.com/alienpuppiesgame/?ref=py_c
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Brian Rauch about marketing for Pets Gone Shady. With his background in marketing, Brian had the opportunity to try out different strategies to promote the second version of his first game âShady Petsâ. His approach let him create an engaged audience that converted into backers nicely. He talks about the key work with Facebook leads and about collecting phone numbers.
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Shady Pets website: https://shadypets.com/
Pets Gone Shady Kickstarter: https://bit.ly/3pOydTt
Shady Pets Instagram: https://www.instagram.com/petsshady/?hl=en
Shady Pets Facebook: https://www.facebook.com/shadypets/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Gabe Lawson about marketing for The Escape Box. As a first time creator, Gabe gives many insights on what can be accomplished with good market research and organic engagement; and how starting with the goal of creating a sustainable business can payout once you get fully funded. Check out everything he learned and shared with us!
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Escape Room Instagram: https://www.instagram.com/p/CHgl0OFhxAg/
Escape Room Kickstarter: https://www.kickstarter.com/projects/theescapebox/the-escape-box-mysterious-puzzle-adventures
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with James Faulkner about the creative process and marketing for board games. James talks about how he incorporates his personality and personal experiences with games in the products he creates with his team. He takes great pride in the time they invest in having a good customer experience and the organic relationships theyâve built with their audience. Check it out!
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Stone Sword website: https://www.stoneswordgames.com/
Stone Sword Games Instagram: https://www.instagram.com/stone_sword_games/
Stone Sword Games Twitter: https://twitter.com/StoneSwordGame1
Hogs of War Facebook: https://www.facebook.com/Hogsofwarcardgame/
Hogs of War Kickstarter: https://www.kickstarter.com/projects/stoneswordgames/hogs-of-war-the-card-game
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Sam and Tyler from Ejected Planet about the creation and marketing process for Dice Command and how theyâre planning on growing their brand. How they converted people they met on Instagram through playtesting experiences into backers and fans. Check out their whole experience launch and getting fully funded!
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Ejected Planet website: https://www.ejectedplanet.com/
Ejected Planet Instagram: https://www.instagram.com/ejectedplanet/
Ejected Planet Twitter: https://twitter.com/ejectedplanet
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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BLOG TITLE: Stars of Akarios with Brendan McCaskell
In this episode, host Nalin talks with Brendan McCaskell about the marketing process for Stars of Akarios. What did they do to build their email list? Where did they promote their game idea before running ads? They discuss the importance of creating a community environment thatâs comfortable for everyone and where you can get feedback from your audience.
We discuss:
Thanks for listening to the Board Game Marketing Podcast!
Meeple Marketing Giveaway! Win a Stars of Akarios! meeplemarketing.com/giveaway
OOMM Games website: https://www.oommgames.com/
OOMM Games Instagram:https://www.instagram.com/p/CIKP0T4BvKI/
Stars of Akarios Kickstarter: https://www.kickstarter.com/projects/mccaskellgames/starlight-2
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
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In this episode, host Nalin talks with Brenna Noonan about marketing board games with advertisements. Brenna is the queen of all things advertising. She has tested and implemented strategies that have proven to work wonders for a multitude of clients. The insights that Brenna shares could be invaluable to you and your campaign. You are going to want to listen to this. Bring a pen and paper, too!
We discuss:
[9:41]: What marketing services Brenna offers to her clients at Quillsilver. [15:41]: What Brenna thinks about videos in ads. [16:43]: What platform should you be focusing on for advertisements? Instagram? Facebook? Brenna tells us what she has seen work the best for her and her clients. [21:01]: What is Facebook Pixel and how can it take defining your audience to the next level? [26:34]: The most common missteps that Brenna sees others making in their campaign marketing. [29:39]: Youâve defined your audience. Youâve captured your audience. You have good ad frequency. What now? [32:00]: Ok. So youâve gotten leads but how do you determine the quality of the leads you have? Hereâs how.. [35:06]: Brennaâs mindset of sharing a lot of information about your game before launching on Kickstarter. Is it good? Is it bad? Maybe itâs exactly what your campaign needs! [37:15]: Everything you need to know about advertising from launch day onward according to Brenna. [39:29]: Brennaâs thoughts behind an unconventional 16 day campaign and why she thinks shorter campaigns are the way to go. [43:12]: How to get in touch with Brenna Noonan.Thanks for listening to the Board Game Marketing Podcast!
Quillsilver Website: https://quillsilver.com/aboutus/
Quillsilver Facebook: https://www.facebook.com/QuillsilverStudio
Quillsilver Twitter: https://twitter.com/byQuillsilver
Quillsilver Instagram: https://www.instagram.com/quillsilverstudio/
Brenna Noonan Facebook: https://www.facebook.com/brenna.noonan
Brenna Noonan Twitter: https://twitter.com/brennanoonan
Brenna Noonan Instagram: https://www.instagram.com/brennagames/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog. - Se mer