Episoder
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Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online!
Clients mentioned in this episode:
https://alisonbellphotographer.com/how-to-move-your-business
https://www.homesweethomebaker.com/
GAIN ADDITIONAL
SUPPORT: 💛🩷 Join Brand Highlighter HQ coaching group: https://www.kristinkorn.com/brandhighlighterhq
💛🩷 Download the 7 Scaleup Solutions Guide (free!): https://www.kristinkorn.com/scaleup
💛🩷 Scale Your Business Online Offers https://www.kristinkorn.com/scalemybusiness
DISCLAIMER: Please note that the description may contain affiliate links. If you make a purchase through these links, I may earn a small commission, which comes at no extra cost to you. Your support is greatly appreciated and allows me to continue providing free content on a regular basis. Thank you! - Kristin
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The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy.
That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI.
In this episode, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode138
Referred to in the episode:
CORE Software - https://coregroup.kristinkorn.com/software
CORE Brand Marketing Group - http://corebrandmarketing.com/
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This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode137
Resource mentioned:
CORE Brand Marketing Group - http://corebrandmarketing.com/
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Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions.
Content marketing can be a powerful tool to reach new customers and convert them into paying ones.
But many small businesses struggle to develop a content marketing strategy that will improve sales.
The key to success is understanding how content marketing works and why it's so important. Content marketing can be extremely effective in improving sales, but only if it's done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode136
Resource mentioned:
CORE Brand Marketing Group - http://corebrandmarketing.com/
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Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas!
Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of.
LISTEN to this episode and jumpstart your content creation today.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode135
Resources mentioned:
The Content Keyword Map - https://kristinkorn.com/keywordmap
The Social Note App - https://jointhesocialnote.com/
CORE Brand Marketing Group - http://corebrandmarketing.com/
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As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day!
However, there are some hacks and tips that working moms can use to stay organized and efficient.
By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode134
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If you're just getting started with SEO copywriting, then this episode is a great place to start.
Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers.
Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business.
And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let's dive in!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode133
As mentioned in the episode, if you are more of a DIYer and just need help with keywords, titles, topics, and some copy - we drop SEO Copywriting Content Briefs every month in The Social Note App. With our content briefs, you don't have to spend hours brainstorming ideas or writing copy from scratch. https://jointhesocialnote.com/
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As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no.
In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors.
In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode132
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As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner.
You’d rather get on a sales call or prospect a cold lead than write online.
But here's the thing: your small business needs a blog. No matter what industry you're in or how new you are, a business blog can help you reach your target market and convert readers into customers.
Don't believe me? In this episode, I’ll explain in detail the five benefits of blogging for business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode131
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So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy?
If you sell a product or offer a service, does that immediately mean you can add "Entrepreneur" to your portfolio of job titles?
Well, yes and no.
There are clean distinctions that must happen before you can print that Entrepreneur nametag.
But don't worry, I'm here to help! This episode will outline the biggest differences between a solopreneur and an entrepreneur. And find out which one you really want to sign up for!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode130
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Marketing yourself is essential for any business, especially when starting out. This episode will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode129
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Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run.
But does your business need a marketing agency?
It can be hard to know, especially if you're not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a marketing agency, and give you some tips on finding the right one for your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode128
1. What a marketing agency does
2. Do you need a marketing agency
3. How to find the right marketing agency for your business
4. Things to consider when deciding if you need a marketing agency
5. How to choose the right marketing agency for your business
6. Benefits of working with a marketing agency
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As a solopreneur, you know that branding and marketing are essential to growing your business.
But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we’ve developed a 4-phase version called the Digital Branding Roadmap™, which we use with each client to guide them through each step of the branding and marketing process.
We help them create a solid and distinctive online brand that will make them stand out from the crowd and attract more clients. Let's dive into each one in a little more detail.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode127
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Starting a business is hard work. It's even harder when you're doing it alone.
Unfortunately, many solopreneur businesses fail within the first few years.
This can be due to various reasons, but most often, it's because of one (or more) of the mentioned five mistakes.
In this episode, we'll look at these mistakes and provide tips on avoiding them.
So if you're thinking about starting your own business, make sure you listen to the end!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode126
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Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that.
What is digital marketing? In short, it is the use of digital channels to promote a business.
This includes things like websites, social media, and email marketing. Digital marketing is more cost-effective than traditional marketing methods, and it provides better results.
Additionally, digital marketing can help to increase brand awareness for your business. This episode will explore what digital marketing is and why every business should be using it!
What is digital marketing? What are the different types of digital marketing? What are the benefits of digital marketing? How can businesses use digital marketing? What is the digital marketing process? What are digital marketing channels? How do you measure digital marketing effectiveness?BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode125
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As someone who started and is running your business single-handedly - you know that being a solopreneur has many benefits and drawbacks.
Based on my 20+ years of experience in this role, you'll be better equipped to survive and thrive as a solopreneur by following these five tips.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode124
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What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition.
In this episode, we will discuss eight elements that are essential for creating a visually appealing brand. If you want your business to stand out, make sure you implement these tips!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode123
Brand Identity Basics - https://kristinkorn.com/brand-identity-basics -
In this online program, you'll learn how to create a logo, color palette, and style guide that will help you build a strong visual identity for your business to stand out from the competition.
CORE Brand Marketing Group - https://corebrandmarketing.com/
Our team has experience creating high-quality visuals, matching the tone of our client's brand, creating easily recognizable logos, and using fonts that are easy to read while still being unique or relevant. Let's start creating a visual brand identity together today by filling out our application online.
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Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it's important to post fresh and interesting content regularly to keep followers engaged.
If you're like most small business owners, you're always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode122
Insta-Unlock Workshop - kristinkorn.com/instagram
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As social media becomes an increasingly popular way to market your business, it's essential to make sure you're following the proper rules.
This episode will explore some of the most common mistakes people make when using social media for marketing and how to avoid them. We'll also look at some of the best practices for social media marketing and how to make the most of your efforts. Let's get started!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode121
Inside the Boost Your Brand Exposure download, I'll share all the latest Instagram® Algorithm insights so that you can plan out your marketing strategy and make sure your brand is getting the exposure it deserves. >> kristinkorn.com/IGhelp.
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Do you want to get your brand in front of more people? If so, you're in luck! In this episode, we will discuss three ways to achieve this goal. We will also talk about the importance of having a marketing plan and sales funnel. Having a well-oiled marketing machine is essential for any business looking to grow brand awareness online. Let's get started!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode120
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