Episoder
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Here is my exact framework for 'pulling out your story' if you're looking to earn more, work less and not worry about the competition.
Core offer Pulling out the story (or flipped, story and then offer) Bringing the right people into your offer (square pegs, square holes) The deliverable on your offer Perpetual lead generation- referrals, testimonial, case studiesDetails for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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“Your network determines your net worth”
Here are some things I learned about networking with higher level people over the years.
Make out the list of your dream 20, 50 or 100 Lead with generosity Follow them online, see what events they are doing to and introduce yourself if possible Next level tactic: offer to speak at the same events for free if possible. Comment and interact on social media regularly and then remind them when you actually met them.Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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I needed this episode about eight years ago when I moved online first. If you're moving online or scaling your online business, this is a next level episode that you very likely need!
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Going from 1:1 to small groups can be tricky, here is how you do and the mistakes to avoid.
The creation – self guided or scaled coaching The marketing – name and sales copy is 80% of the heavy lifting The selling – where and how you’re selling it The pricing / offers – testing and how it fits into your overall businessDetails for my six month 1:1 Mentorship Program or 12 Week Business Coaching:
https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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This is a very practical episode going through how to grow and scale your 1:1 online business if you work in the health, fitness or wellness industry
· Your core offer and service
· Marketing, what platforms to prioritise and what content to create.
· Pricing, multiple or single offers and ABT (always be testing)
Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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This was a recent topic I covered at the 2024 Fitness and Wellness Summit.
Leads as seeds (making money or creating leads while you sleep) Push vs pull marketing (paid vs organic) Who is your avatar, what is their pain point? Omnipresence vs targeted platforms The three types of content - attraction (for viral potential), nurture (your process or service benefit) and conversion (asking for the sale, serving with a paid offer)Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching https://briankeanefitness.com/mentorship-and-business-coaching
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Solo Q+A:
1. Is it possible to get started part time as a PT (get clients 1:1) and keep up my primary teaching job?
2. Any advice for setting up your own fitness class locally for more revenue?
3. Any tips on writing a book?
For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email [email protected]
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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There's an opportunity here that nearly everyone should be aware of for 2024.
Here is how I'm using Instagram ads for my own business (alongside how I'm using it with some of my business mentees and business coaching clients).
For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email [email protected]
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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“There are a million health or fitness coaches out there. People buy the person, not the program”
If you are looking to find out what makes you unique and different from other coaches or trainers out there, listen to this full episode.
For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email [email protected]
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Conor just finished 6 months in my business mentorship program and we are just at the start of another six months.
He is a former primary school teacher and inter county hurler for Westmeath.
Here is his story and what he learnt over the past six months.
· Transitioning from full time teacher to personal trainer
· The reason he finally got his ladder against the right wall and went all in
· Why you need accountability or else the journey can take so much longer
· Productivity hacks he use
· Capturing your best ideas for content online
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https://www.instagram.com/conorshawfitness/?ref=doodle
https://www.conorshawfitness.com
For more information about my #six month mentorship program, email [email protected] -
Solo Q+A with Brian
I work in an office but have a PT qualification and want to become an online coach, how do I transition? Finding it hard to find a niche. I do Q+A’s but getting very little feedback on peoples problems? I’m getting a lot of clients that are giving me a headache, is that just the fitness business? Do you see any new trends for 2024?For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email [email protected]
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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We put so much focus on social media and that’s great, it’s an amplifier for sure; but if your goal Is to build a business and not just be an influencer, you need to do this as well.
A website either functional for productivity or as a 2023 business card SEO - host a blog or podcast on the website, you need to be ‘google able’ An email list - if an algorithm shifts, you can still get clients A blog, podcast or book - some other form of IP A referral scheme or testimony grabber so that you always have social proofTo apply for Brian’s 6 months business mentorship – email [email protected]
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Businesshttps://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Onlinehttps://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
Become a Certified Nutritionist!https://briankeanefitness.com/nutrition-course/
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Alan Ladd (The Running Rules) just finished in my 6 month business mentorship program.
Here is his story and what he learnt over the past six months.
· Why you need a core offer
· Leaning into you and your personal history to build rapport
· The importance of keeping your training alongside growing your business
· Where good ideas from and using someone as a sounding board
· How everybody needs a coach
https://www.therunningrules.com
https://podcasters.spotify.com/pod/show/therunningrules
https://www.instagram.com/therunningrules/
For more information on Brian's six month mentorship program, email [email protected]
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Lack of a Clear Brand Identity Neglecting to Define a Niche Ineffective Marketing Strategies Absence of a Compelling Website Insufficient Client Communication Failure to Continuously Learn and Improve Disregarding Client Feedback
For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching email [email protected]
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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We couldn’t get the sound quality perfect on this one; so I’m popping it up as a bonus episode today and we’ll do a round 2 in person in the not too distant future.
If you’re looking to build a community either online, in person as coach or as a gym/physical health and wellness – give this a listen.
Anto shoots straight from the hip and we’ll have a cracking podcast coming for our round 2 when we get the sound dialled in.
https://www.instagram.com/anthonyclavin/
https://www.wildwaystrengthandfunction.ie
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Jon is a highly established 1:1 Personal Trainer in Ennis, Co Clare.
He is currently in my 1:1 business mentorship program and here is his story about how has been able to grow a successful 1:1 business with two small kids at home and how we are laying the foundation for his online business in 2024.
In today’s podcast, we talk about the importance of time management, his best tips if you struggle with time, how to pre-qualify so you don’t get headache clients, keeping them accountable and what he whish he knew before starting his business first.
https://www.facebook.com/JHFitness.Ennis/
https://www.instagram.com/jonathon_hickey/
For more information on Brian's 1:1 six month mentorship program, email [email protected]
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I’m a big fan of using short form videos to capture attention but only if they link back to a better trust building form of content.
In this podcast, we discuss the pros, cons and how to use short form video to grow your business and not just your following count.
“Short form video is like fast food, it will keep you full temporarily but you’ll still be craving nourishment”
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Businesshttps://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Onlinehttps://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
Become a Certified Nutritionist!https://briankeanefitness.com/nutrition-course/
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Aidan is a mindset coach, mentor and keynote speaker.
His goal is to empower people to find their truth, master their emotions, develop new skills and transform into the most powerful version of you.
Aidan first stepped on stage as a speaker in 2007 and has been speaking and mentoring ever since. For 15 years Aidan has travelled the world coaching individuals and live audiences on 5 continents inspiring over 250,000 people and counting.
Website: https://theaidanobrien.com/
Instagram: https://www.instagram.com/aidanobrienofficial/?hl=en
Linktree: https://linktr.ee/Aidanobrienofficial
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I’ve been in business for eleven years now and I remember how confusing this whole process was in the beginning and I made nearly every mistake you can make. Here are some things you should know.
1. Working with an Accountant
When seeking an accountant, consider asking the following questions:
a) How familiar are you with the fitness industry and its unique tax requirements?
b) What services can you provide to help me manage my tax obligations effectively?
c) Can you assist me with tax planning and suggest strategies to optimize deductions?
d) Are you experienced with handling VAT registration and compliance?
2. Timing and Benefits of Switching to an LLC
3. Understanding VAT Registration in Ireland
For more details on my six month 1:1 Mentorship Program or 12 Week Business Coaching just reply to this email.
Online Business Courses:
How To Start, Build and Grow Your 1:1 PT Businesshttps://briankeanefitness.com/product/one-to-one-pt-course/
How To Move Your Business Onlinehttps://briankeanefitness.com/product/online-business-course/
How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many)https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/
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Paul is considered one of Ireland’s leading financial advisors, is an internationally recognized CFP® (Certified Financial Planner), as certified by the Financial Planning Standards Board (FPSB).
With his straight-talking no-nonsense approach to money and business, he regularly features on TV, radio &, with an ever-growing social following he has quickly become Ireland’s favorite financial advisor.
Paul Merriman CFP® launched askpaul in 2016 to provide jargon-free expert financial advice to the Irish consumer and provide advice that is centered around them, keeping their best interests at heart
This is a podcast that I think is must listen for every Irish person (business owner or otherwise)
Here are some of the thing we talked about:
· His social media growth since 2016
· What Irish people need to know about investing
· Why “a mortgage is the cheapest loan you will ever get” advice s wrong in 2023/2-24
· Where you should be investing your money
· What feels like free money (that nobody talks about)– the Irish pension schemes
· Improving your financial literacy as an Irish investor
· And much more
(Website)
Ask About Money & Financial Advice in Ireland | askpaul
(Tiktok)
askpaul (@askpaul) Official | TikTok
(Instagram)
Paul Merriman (@askpaul.ie) • Instagram photos and videos
(Youtube)
askpaul The Financial Expert - YouTube
(Facebook)
Facebook
(Linkedin)
askpaul -The Financial Experts | LinkedIn
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