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Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers.
But copywriting *isn’t* about sleazy tactics or tricking people into buying things they don’t need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter!
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Related Links
Reframing Your Copywriting Goals to Align with Your ValuesLand Copywriting Clients With These 35 TipsWhat Is Copywriting?Why You Should Make Your Audience Anxious---------------
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One of the most difficult psychological shifts for new business owners is going from an employee mindset to a business owner mindset. Most of your life, you’ve likely operated as a consumer: waiting for a paycheck so you can take care of your expenses. And when things get challenging in the economy, your instinct is to tighten the purse strings and focus on saving.
But as a business owner, you have many opportunities to make investments in your business, which have the power to pay for themselves many times over. So in this episode, we’re exploring the importance of spending *strategically* in your business to drive growth. Listen in now to make sure you are thinking like the business owner that you are and want to be, instead of the consumer that you used to be.
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Mentioned on this Episode
3 Tips for Combatting Imposter SyndromeOvercome Scarcity Mindset as a CopywriterFace Your Freelance Finances FearsWant to Earn Six Figures as a Copywriter? Get Your Finances in OrderActual Freelance Copywriting Salary: Digging Into One Copywriter’s NumbersRelated Links
Top Copywriting Advice from Working Copywriters#1 Change That Will Double Your Copywriting IncomeMaster Your Money MindsetSet Your Copywriting Business Up for Financial Success---------------
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Pitching is the only way to truly control your copywriting business’ success. But when it comes to sitting down to actually do it, our brains love to come up with all kinds of reasons *not* to hit “send”. “Oh, that company is waaay too big to pitch, they would never need my help!” or, at the other end of the spectrum, “A solopreneur? They’d never be able to afford a copywriter!”
In this episode, Nicki and Kate remind us that when you hold back on sending out pitches, you’re actually doing a major disservice to everyone out there who needs you (companies big AND small). Listen in now to learn why these pitching assumptions that could be costing you opportunities (and money!).
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Related Links
Too Afraid to Pitch? Business Owners WANT Your Copywriting PitchesHow NOT to Pitch Potential Copywriting ClientsHow to Pitch Copywriting Services to AgenciesHow to Find and Write for Solopreneurs5 Ways to Vastly Improve Your Pitches to Would-Be Copywriting Clients---------------
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Since she was old enough to hold a pen, Comprehensive Copywriting Academy student Rachael Kelly has been writing and telling stories. But figuring out how to turn that passion into a well-paying career? That was the part Rachael struggled with—and crummy job-bidding sites like Fiverr and Upwork were (ahem, unsurprisingly) *not* the answer!
In this interview, we find out how the knowledge and support Rachael gained from the CCA course gave her the much needed confidence to push herself out of her comfort zone and start landing clients. Listen in to find out how Rachael has shaped a copywriting career that means she never has to “work” a day again and the exciting new role which has not doubled, but TRIPLED her income!
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Mentioned on this Episode
View Rachael’s PortfolioRelated Links
The Real Math on Job Bidding Site “Success”How NOT to Pitch Potential Copywriting ClientsOvercoming Copywriter Imposter SyndromeHow to Optimize Your Copywriting LinkedIn Page---------------
Get Free Copywriting Training here
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For most freelancers, not having *enough* work is often the greatest fear. But having too much work? Psshh, there’s no such thing, right?! Well, as wild as it sounds, there will probably come a point where you are overloaded with copywriting projects. Yes, this might sound like a bit of a “first-world” freelance issue when you’re yet to land your first client. But trust us—it doesn’t take much to suddenly become overwhelmed if you don’t have the right boundaries and systems in place.
If you do find yourself drowning in copywriting work, Nicki and Kate are on hand in this episode, sharing the best tactics to deal with a swamped schedule. But that’s not all—they’re also digging into the proactive steps that will prevent future overwhelm. Listen in now to steer clear of the dreaded “feast or famine” trap and set yourself up for sustainable success.
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Related Links
What Are Your Copywriting Business Rules?Amp Up Your Copywriting Productivity With Ultra SchedulingWhen the [ahem] Stuff Hits the FanHow Can You Know if a Copywriting Deadline is Doable?---------------
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As a freelance copywriter, your business depends on getting work—whether it’s from existing or new clients. But managing multiple clients (and clients-to-be) with different needs, deadlines, and expectations can get a little hectic. So how can you protect your time, energy, and creativity without compromising on your quality of communication (or your own sanity)?
In this episode, Nicki and Kate share their top tips for effectively communicating with clients, right from the initial outreach, all the way to project completion. Listen in now to find out how to set yourself up for successful communication with a client from the get-go, how to make sure you’re *never* at a client’s beck and call, and if texting clients is a smart move or a recipe for disaster.
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Mentioned on this Episode
One Sec AppHunter.ioRocketReachRelated Links
Learning to Effectively Communicate as a CopywriterWhat Are Your Copywriting Business Rules?You Don’t Have to Work With Clients You HateHow NOT to Pitch Potential Copywriting Clients---------------
Get Free Copywriting Training here
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Whether you want to work as a copywriter on staff or as a freelancer, it’s always worth taking a look at job listings. (But remember: job postings are just a small fraction of the available opportunities!) The trouble is, many people get discouraged when they see the dreaded line: “Must have at least two years of experience”.
One of the biggest mistakes people make when looking at job descriptions is taking everything as written in stone. But that is absolutely *not* the case! In fact, they’re really more of a wish list for the company. (And frankly, some are like that kid who writes to Santa Claus asking for the ability to fly!) In this episode, Nicki and Kate unpick some real LinkedIn copywriting job postings to show us why we shouldn’t say “no” to ourselves before someone else does.
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Mentioned on this Episode
This Brand-New Copywriter Landed a Senior Copywriting RoleRelated Links
Why Companies Requiring Experience for Copywriting Jobs is a Good ThingHow to Land Copywriting Work with an Ad AgencyToo Afraid to Pitch? Business Owners WANT Your Copywriting PitchesWhy Freelance Copywriters Should Still Apply to Full-Time JobsSupercharged Job-Hunting Tactics---------------
Get Free Copywriting Training here
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There’s a reason Dolly Parton (and many others!) found success singing about why working the 9 to 5 sucks—for a lot of people, it just does. And when you’re neurodivergent like Comprehensive Copywriting Academy student and coach Cleo, it can almost feel impossible.
But since going freelance as a copywriter and being in control of nearly every aspect of her professional life, it has made it a lot easier for Cleo to thrive. Not only is she financially supporting herself as a single parent, she’s also working a heck of a lot less than 40 hours a week. In this episode, we hear all of the ways having a neurodivergent mind has been an asset for Cleo as a freelance copywriter and the wider impact it’s having on her personal life, too. Plus, we get to hear about a pretty mammoth win that puts her in a very exclusive club with the likes of F. Scott Fitzgerald!
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Mentioned on this Episode
5 Books to Read Written by CopywritersView Cleo’s portfolioConnect with Cleo on LinkedInRelated Links
Setting Boundaries as a CopywriterBuilding Your Career for Maximum FlexibilityTips for Neurodivergent Copywriters---------------
Get Free Copywriting Training here
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As consumers, we are surrounded by discounts tempting us to make all kinds of purchases. So as a copywriter, it’s natural to ask yourself, “Should I offer discounts to customers?” Spoiler alert: Not a smart move. While discounts and sales might seem like a quick fix, they’re not a great way to start landing more clients.
The good news is, there *are* ways to make yourself more marketable to potential clients. Listen in to find out the dangers of discounting your rates and how to effectively encourage potential clients to take action!
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Mentioned on this Episode
How to Set Your Copywriting RatesRelated Links
Are Your Copywriting Prices Leaving Money on the Table?Why Most Advice About How to Price Your Services is Dead Wrong for YouCopywriting Is Only 1/3 Writing—Here’s Why That Affects How You ChargeSet Your Copywriting Business Up for Financial Success---------------
Get Free Copywriting Training here
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It’s a question that pops into most aspiring—and even established—copywriters’ minds at some point: “What if I fail?” Our brains LOVE to catastrophize and fear the worst (just another great perk of being a human…). But if you notice yourself descending into a spiral of negative thoughts, the good news is that one simple method can combat all of your panic-inducing “what if” scenarios.
If you’re the type of person who tends to give yourself a hard time over every little setback (yes, we’re looking at you, high achievers!), you’ll definitely want to listen in to today’s episode. Join Nicki and Kate as they unveil a powerful tactic to reboot your confidence and remind you that, yes, you *can* do this!
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Mentioned on this Episode
Why Some Copywriters FailRelated Links
Why People Tell You “Copywriting Is Hard to Get Into”Fight These 10 Fears with a Systematic ProcessWhy Setbacks and “Failures” Don’t Mean What You Think They Do---------------
Get Free Copywriting Training here
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As the owner of a freelance business, you *want* to keep growing but it can be hard to know where to go next in a way that stays true to your vision. And most importantly, how do you get there without burning out? As the leader, you’re steering the ship of your business solo, and it can feel lonely without anyone to help you make sense of what’s next.
Instead of following someone else’s roadmap or throwing more shiny objects at the problem, it’s time to craft your own path to success. Meet Jessica Lackey, a strategy and operations advisor who combines her wealth of experience working within a huge range of businesses—from global brands to solopreneurs—with a human-centered approach, to help entrepreneurs grow and scale sustainable businesses. She joins Nicki and Kate to help you think more deeply about your business’s challenges, goals, and how to build a solid foundation from the roots up.
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Mentioned on this Episode
Visit Jessica’s WebsiteFollow Jessica on LinkedInFollow Jessica on InstagramRelated Links
The Fastest Way to Grow Your Copywriting BusinessCareer Resolutions to Make Right NowYour Copywriting Business Plan for a Successful YearPreventing Burnout as a Copywriter5 Ways to Instantly Improve Your Copywriting Portfolio Site---------------
Get Free Copywriting Training here
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Life has a funny way of coming full circle sometimes. But if you’d told ex-teacher Rebecca that, just ONE YEAR after signing up to the Comprehensive Copywriting Academy, she would be copywriting for the Filthy Rich Writer team…well, it’s safe to say she would have laughed in disbelief.
In this episode, we find out the secret ingredient that set her pitch apart from the rest—and helped her land a client she *never* thought was possible. Listen in to hear more about how the CCA paved her escape route out of teaching, allowing her to enjoy more freedom and flexibility as a new mom.
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Mentioned on this Episode
Rebecca’s PortfolioAre You Living in the Gap or the Gain?Related Links
Transitioning Out of Teaching to Copywriting – George’s StoryHer Goal Was to Replace Her Teaching Income in 5 Months: She Did It in 6 WeeksGreat Summer Job for Teachers: CopywritingToo Afraid to Pitch? Business Owners WANT Your Copywriting Pitches---------------
Get Free Copywriting Training here
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The arrival of a new year often sparks an enthusiasm that makes us set wildly ambitious resolutions. Shed 60 lbs? On it. Become fluent in French? Let’s go. And then would you believe it, a few weeks down the line, you’re done. One of the biggest reasons why resolutions are set up for failure is because we never stop to break it down into smaller steps.
While we absolutely encourage you to have goals or resolutions (which, by the way, don’t have to start on January 1st!), we also need to make sure we take the *right* approach. In this episode, Nicki and Kate break down how to make our goals more effective, more fulfilling, and more fun!
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Mentioned on this Episode
Fire a Copywriting Client—Without Burning BridgesRelated Links
Are You Living in the Gap or the Gain?Is Manifesting a Copywriting Career Bogus?Your Copywriting Business Plan for a Successful YearSet Your Future Self Up for Success Right Now---------------
Get Free Copywriting Training here
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Whenever we embark on something new, it can be tempting to go out and buy allll the new accessories to help you get started. “But a shiny, new desk will make me *feel* professional…and THEN I can do the work, right?!” Well, we hate to break it to you but…a new desk is *not* going to magically boost your productivity.
In fact, the “urge to splurge” is often just resistance showing up and trying to distract us from doing the work we need to do. So in this episode, Nicki and Kate remind us of the absolute essentials to kickstart your copywriting career, as well as the “nice-to-haves” that might come further down the line (when you have regular income coming in!).
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Mentioned on this Episode
Best Free Software for CopywritersDubSado (for client tracking and invoicing)Asana (for project management).Related Links
What Software Do You Need to Run Your Copywriting Business?Home Office Essentials for a CopywriterWhat Does a Typical Copywriter Day Look Like?---------------
Get Free Copywriting Training here
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You *know* LinkedIn is important for landing work but when it comes to building or updating your profile…well, taking a nap always seems like a better option. But LinkedIn can strongly impact your career and by taking the right steps to optimize your page, you could be attracting job leads and recruiter connections while you sleep!
In this episode, Nicki and Kate are running through some of the most important changes that will zhuzh up your copywriter LinkedIn profile and make yourself irresistible to hiring managers, potential clients, and recruiters!
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Mentioned on this Episode
What to Do Before Your Copywriting InterviewRelated Links
How to Optimize Your Copywriting LinkedIn PageYour Ideal Clients Want You to Pitch ThemBusiness Builder or Time Waster?---------------
Get Free Copywriting Training here
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Have you ever scrolled past copywriting roles at big-name companies, feeling like they’re out of your league? “There’s no WAY they’d consider hiring someone like me!” Many of us have doubted whether those big, corporate giants would ever give us a shot. But today, we’re about to share a story that proves those internal doubts wrong…
When Comprehensive Copywriting Academy student Shelby landed an interview at a big corporation, she certainly thought it was one of those “’too good to be true” scenarios. Little did she know, her unique approach would be key to standing out from the crowd and securing the position! Tune in to discover the two key ingredients that helped Shelby land the job of her dreams.
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Mentioned on this Episode
View Shelby’s portfolio siteRelated Links
Can Copywriting Be a Side Hustle?1 Year to a Senior Copywriter Promotion – Kelsey’s StoryWhy Freelance Copywriters Should Still Apply to Full-Time JobsHow To Prepare for a Copywriting InterviewAce These Copywriting Interview Questions to Land the Job---------------
Get Free Copywriting Training here
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“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests on your copy, this is something that you should not only embrace, but even be excited about.
Testing your copy is a chance for you to better serve your client, allowing you to learn a lot about what resonates with a particular audience. In this episode, Nicki and Kate discuss how testing works, as well as different opportunities for testing copy that could help you deliver more value and drive better results.
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Mentioned on this Episode
What is a Copywriting Test and Should You Do One?Related Links
Know Your Copywriting NumbersCopywriting Metrics: What You Need to Know---------------
Get Free Copywriting Training here
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We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick…
Sometimes we forget that the easiest clients to pitch are the ones who already know you and love the work you’re doing. So today, Nicki and Kate are diving into the strategies for upselling past and current clients so that you can deliver more value, increase your income, and grow your business!
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Related Links
Should You Package Your Copywriting Services?Too Afraid to Pitch? Business Owners WANT Your Copywriting Pitches---------------
Get Free Copywriting Training here
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OK, it’s time to ‘fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting “send” without a second look, resorting to tired seasonal puns (PLEASE no more “fall for falling prices”), or skipping the strategy stage…it might be time for a wake-up call.
Our clients rely on us for the highest quality work and, as tempting as it can be to cut corners sometimes, it’s a sure fire way to start producing mediocre work. Listen in to discover the lazy behaviors you want to steer clear of to achieve copywriting success. Plus, Nicki and Kate reveal the lazy habits they’ve been guilty of too—no one’s perfect after all 😉
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Mentioned on this Episode
Wendy’s Ranch Tooth commercialAre You Skipping This Essential Copywriting Task?Related Links
Keep Your Copywriting Creative Review from Going off the RailsThe Creative Project ProcessSelf-Edit Your Copywriting: Why It’s a Must & How To Do It---------------
Get Free Copywriting Training here
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Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and restaurant industry, living paycheck to paycheck, had started to take its toll physically and emotionally.
Within a matter of months of starting the CCA course, Kelsey’s portfolio site was up and running and she landed the job of her dreams. Not only has she already bagged herself a promotion to senior copywriter (in under a year!), she also gets to work on some pretty exciting (ahem, KIM K!!) brand collaborations. Listen in to Kelsey’s story, which is a great testament to taking action, even when you have doubts.
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Mentioned on this Episode
Kelsey’s portfolioRelated Links
Building a Copywriting Side Hustle With a Full-Time Job – Claire’s StoryBuild a Copywriting Business While Working 9 to 5Journalist Turned Copywriter – Dori’s Story---------------
Get Free Copywriting Training here
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