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In this compelling episode of the Business of Aesthetics Podcast, host Michael Walker welcomes Naren Arulrajah, the visionary founder and CEO of Ekwa Marketing. Explore an engaging discussion that unpacks the transformative potential of digital marketing for aesthetic practices, from mastering local SEO to optimizing Google My Business and boosting online reviews. Whether you're a medspa owner, dermatologist, or aesthetic practitioner, you'll gain the insights needed to attract more patients and boost your online presence.
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In this episode, we are thrilled to feature Dr. Sinehan Bayrak, a board-certified facial plastic surgeon based in Westchester, Pennsylvania. With a blend of expertise, resilience, and entrepreneurial spirit, Dr. Bayrak has carved her path in the highly competitive field of aesthetic medicine.
Dr. Bayrak takes us on her journey from fellowship to launching a thriving private practice. She shares her experiences of embracing challenges, managing failures, and making bold decisions to create a unique, tech-driven practice that caters to patients with precision and care.
This episode is packed with insights into the art of balancing surgical expertise with non-surgical services, using organic marketing strategies like Instagram and Google reviews, and overcoming the emotional and logistical challenges of being a solo practitioner. Whether you're a medical professional seeking inspiration or a patient curious about the intricacies of aesthetic care, this episode is for you.
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Welcome to Episode 211 of the Business of Aesthetics podcast. Join co-host Naren Arulrajah as he sits down with renowned plastic surgeon Dr. Rod Rohrich. In this engaging conversation, they explore the latest innovations in cosmetic medicine, from noninvasive treatments to the future role of AI and bioengineering in aesthetic procedures. Tune in for expert insights on cutting-edge techniques, valuable advice for aesthetic practice owners, and practical tips for dermatologists, med spa owners, and plastic surgeons to stay competitive in a rapidly evolving field.
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In this episode of the Business of Aesthetics podcast, co-host Naren Arulrajah speaks with Dr. Lauren Umstattd, a facial plastic surgeon from Kansas City who started her practice from scratch. Dr. Umstattd candidly shares how she built a successful practice, balancing a young family and a fast-growing business. Her journey is filled with valuable lessons on everything from personal branding to creating a sustainable work environment.
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In this episode of the Business of Aesthetics Podcast, Dr. Claire Melancon, a talented facial plastic surgeon based in New Orleans, shares her journey of launching her practice right after fellowship. Dr. Melancon discusses the challenges of opening two practice locations, balancing motherhood with twins, building a reliable team, and exploring competitive dynamics within the plastic surgery community.
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In this episode, we are joined by Naren Arulrajah, a seasoned expert in marketing and practice growth, and Sally Bevans, a respected leader in patient experience and healthcare innovation. Together, they explore the critical considerations for healthcare practitioners when investing in new technology and treatment devices. Their discussion emphasizes the importance of informed decision-making, understanding patient experiences, and strategic marketing to ensure that these investments benefit both the practice and the patients.
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In this episode of the Business of Aesthetic Podcast, we welcome Dr. Kay Durairaj, a renowned facial plastic surgeon from Pasadena, California. Dr. Kay, known for her expertise in both surgical and non-surgical treatments, shares her journey through the world of aesthetics, insights into launching a skincare line, and the importance of balancing personal life with a demanding medical career. She also offers valuable advice to new practitioners and explores future trends in aesthetics, including AI and longevity treatments.
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In this episode, Ryan Davies and Naren Arulrajah discuss maximizing ROI and cost-effective digital marketing strategies for aesthetic practices. They highlight common pitfalls in digital marketing, such as needing to know the cost of marketing and having a poor phone experience. They also explore strategies for optimizing Google Ads and social media ads, as well as alternative digital marketing methods like SEO. The importance of tracking marketing efforts and comparing cost efficiency and effectiveness is emphasized. The episode concludes with a discussion on the value of a marketing strategy meeting.
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In this episode, Naren Arulraja speaks with Adrienne Easterling, founder and CEO of Vaux Aesthetics. Adrienne shares her journey of growing her aesthetics practice from zero to over $3 million in revenue within two years. She discusses key strategies that contributed to her success, such as implementing membership plans, building an in-house marketing team, and creating a standout patient experience. Adrienne also touches on hiring practices, team culture, and her unique approach to under-eye filler training.
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Welcome to the Business of Aesthetics Podcast series. In this episode, Naren Arulrajah interviews Dr. Syed Amiry, a board-certified cosmetic dermatologist with over 20 years of experience. Dr. Amiry shares valuable insights into starting and managing a successful dermatology practice, the importance of financial and stress management, and how to avoid common mistakes in the aesthetic business. The episode covers everything from practice growth strategies, work-life balance, and leadership development to managing relationships and financial accountability.
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In this episode of The Business of Aesthetics, we explore into the world of building a successful med spa practice. Host Naren Arulrajah speaks with Kim Burke, a family nurse practitioner turned med spa entrepreneur who grew her practice from a single injector operation to a multi-million-dollar success. They discuss the strategies, challenges, and lessons Kim learned while creating her dream team. If you’re looking for insights on growing your own aesthetics business and building a team that feels like family, this is the episode for you.
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In this episode, Dr. Rod Rohrich shares his incredible journey from growing up on a farm to becoming one of the world’s leading plastic surgeons. He discusses the challenges and rewards of becoming an expert in the field, his thoughts on the business side of medicine, and tips for aspiring and current surgeons on how to achieve long-term success.
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In this episode, Ryan Davies and Naren Arulrajah discuss digital marketing strategies for growing aesthetic practices. They highlight the common reasons why marketing efforts fail to attract new patients and emphasize the importance of understanding different marketing methods and their cost versus benefit. They recommend starting with SEO and then moving to Google Ads and social media ads if needed. They also discuss the significance of showcasing positive patient outcomes and providing a great patient experience to attract more new patients. They suggest booking a marketing strategy meeting to assess current marketing efforts and create a plan for success.
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Welcome to the special 200th episode of the Business of Aesthetics podcast! In this milestone episode, we dive deep into the world of aesthetic practice management with insights from industry leaders. Our hosts, Dr. Lauren Sad, Dana Zeitler, and Naren Arulrajah, share their experiences, challenges, and strategies for running successful aesthetic practices. This episode is packed with practical advice on marketing, staffing, financial management, and more. Whether you're a seasoned practice owner or just commencing, this episode is filled with priceless lessons to help you grow your business.
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In this episode of The Business of Aesthetics podcast, we sit down with Dr. Grace Lee Peng, a renowned facial plastic surgeon, to discuss the unique challenges and rewards of balancing a demanding surgical career with a personal life. Dr. Peng offers valuable insights into her daily routine, the experience of running her practice, and the evolving field of aesthetic surgery. Whether you're an aspiring surgeon, a fellow in the field, or someone interested in the dynamics of balancing work and personal life, this conversation is packed with inspiration and practical advice.
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In this episode, Ryan Davies interviews Jessica Hunter, a consultant specializing in helping medical aesthetic practices improve their business performance. They discuss the importance of key performance indicators (KPIs) and how they can help practices thrive. Jessica emphasizes the need for practices to understand their financials and track metrics that align with their goals. She recommends starting with basic KPIs such as monthly revenue and profitability per treatment. Jessica also advises practices to invest in a software system that allows for easy tracking and reporting of KPIs. She encourages practices to partner with consultants who can provide guidance and help them make data-driven decisions. Overall, the episode highlights the value of measuring the right metrics to drive success in medical aesthetic practices.
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In this episode, host Naren Arulrajah, a seasoned entrepreneur with over 16 years of experience in aesthetic marketing, explores the strategies for growing your aesthetic practice by attracting male patients. Joined by esteemed guests Dr. Richard Moore, Director of The Lifestyle Center and The Edge for Men, Jordan White, a practitioner with multiple locations in Virginia and Arizona, and Loretta Zanetti, owner of a flourishing practice in Tampa, Florida, the discussion explores effective approaches to create a welcoming environment for men in aesthetic clinics. From integrating wellness services to tailoring communication techniques, this episode provides valuable insights on expanding your clientele by addressing the unique needs of male patients. Whether you're looking to broaden your practice or enhance your existing services, this episode is packed with practical advice and expert tips to help you succeed in the evolving field of aesthetic medicine.
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In this episode, Dr. Lauren Umstattd hosts an engaging conversation with Dr. Deniz Sarhaddi, a distinguished aesthetic practitioner. Dr. Sarhaddi shares her professional journey, insights into her practice, and experiences in the field of aesthetic medicine. The discussion covers topics such as patient care, the importance of continuous learning, and overcoming challenges in the industry. Join us for an enlightening episode that offers valuable takeaways for anyone in the aesthetics field.
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Welcome to another captivating installment of the Business of Aesthetics podcast series, where we explore deep into the latest advancements, trends, and insights in the world of aesthetic medicine. In this episode, we are honored to have Dr. Bruce Katz join us to discuss cutting-edge body contouring techniques and the future of aesthetic treatments. Dr. Katz shares his expertise on the most recent innovations in body contouring, the transformative impact of advanced laser technology, and the critical importance of personalized patient care. He also provides a glimpse into the future trends and emerging technologies that are set to revolutionize the field of aesthetics.
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In this episode, our host dives deep into the inspiring career transformation of Dr. Abby Culver, a distinguished plastic surgeon based in Texas. Dr. Culver's impressive journey from academia to becoming a sought-after expert in mommy makeovers offers a wealth of insights for aesthetic professionals.
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