Episoder
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Carli Anna delves into the essential steps for creating unique digital products that stand out in today's competitive market. From understanding your zone of genius to defining your differentiator, Carli provides a step-by-step guide to help creative entrepreneurs develop innovative and profitable digital products. She also shares her personal experiences, including struggles with current book slumps and favorite snack recipes, and offers exclusive insights into her Digital Product Disruptor course. Perfect for anyone looking to diversify their business offerings and succeed in the digital space.
Show Notes:
00:01 - Introduction: Overview of creating unique digital products. 01:06 - Snacks and Tracks Segment: Carli's book slump and favorite Caesar salad recipe. 09:07 - Course Promotion: Special offer on Digital Product Disruptor course and Kayleigh's Copy Kit. 11:26 - Importance of Unique Products: Value of creating unique digital products. 15:19 - Step-by-Step Guide: Understanding oneself, finding a zone of genius, and defining a differentiator. 23:25 - Differentiators: Examples and value of unique approaches. 28:16 - Combining Skills: Examples of combining skills for unique products. 30:17 - New Solutions: Creating different solutions and Carli's 10KGG experience. 34:00 - Referrals and Reviews: Power of word-of-mouth marketing. 37:15 - Starting Small: Encouragement to start small and evolve with feedback. 37:32 - Building with Intention: Developing a product with intention and continuous improvement.Mentioned Resources:
Digital Product Power Pack collab ($800 off!) Salad Recipe Books Discussed: Brandon Sanderson's Way of Kings series, Cruel Prince by Holly Black, Once Upon a Broken Heart by Stephanie Garber, Gideon the Ninth by Tamsyn Muir, Caravelle by Stephanie GarberMore of Carli Anna
Carli Anna's Regular Website: Carli Anna 10K Girl Gang: 10K Girl Gang Instagram: Instagram - Carli Anna TikTok: TikTok - Carli Anna -
Carli Anna welcomes Katie, the founder of Katie Creative Company, to discuss the importance of building genuine communities on social media. In a world filled with faceless content and viral chases, Katie shares her insights on why focusing on community over sheer numbers can lead to lasting success. Tune in to learn about the pitfalls of going viral, the significance of quality engagement, and practical tips for nurturing a loyal community.
Timestamps:
00:02 - Introduction: Carli Anna introduces the episode and guest, Katie from Katie Creative Company. 01:03 - Katie’s Background: Katie shares her journey in social media and her shift from focusing on analytics to community building. 02:31 - The Importance of Community: Discussion on the long-lasting impact of building a community over chasing numbers. 03:11 - Followers vs. Community: Katie explains the difference and why community matters more. 04:48 - Personal Experience: Katie’s transition from selling art to social media strategy and how her community supported her. 05:15 - Community Examples: How Katie identifies a strong community through engagement and personal connections. 07:38 - Quality of Engagement: The significance of meaningful interactions versus superficial metrics. 09:28 - Lore of Your Brand: Creating a relatable and memorable brand personality. 11:01 - Balancing Personal and Strategic Content: Tips for sharing personal content without oversharing. 13:36 - Strategic Inclusion: How to include personal elements that resonate with your audience. 16:12 - Snacks and Tracks: Katie shares her favorite music track and snack. 21:30 - Viral Content Pitfalls: Why going viral isn't always beneficial for high-ticket service providers. 25:41 - Personal Viral Experience: Carli’s story of going viral and its downsides. 29:44 - Community Building Tips: How to start transitioning from growth-focused content to community-focused content. 32:22 - Analyzing Content: The importance of understanding what type of content resonates with your audience. 35:40 - Nurturing Your Community: Steps to pause growth and focus on nurturing existing followers. 39:15 - Engaging with Your Audience: The value of responding to DMs, comments, and leveraging story engagement. 42:45 - Understanding Your Ideal Client: Building a community of followers who feel like friends. 44:31 - Finding Inspiration Outside Your Industry: Avoiding the echo chamber by looking for content inspiration in other industries. 50:30 - Where to Find Katie: Katie shares her social media handles and a free content conversations workshop.Resources Mentioned:
Katie Creative Company Website Katie Creative Co. on Instagram Content Conversations Workshop -
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Description:
Carli dives into hilarious and juicy "Am I the Asshole?" stories from freelancers and graphic designers. From dealing with demanding clients to navigating awkward family dynamics, these tales will have you laughing, cringing, and nodding in agreement. Send in your own AITA stories for future episodes!Timestamps:
00:00 - Introduction: Welcome and episode theme.
02:24 - Personal Updates: Kids, recent reads, Bridgerton.
07:06 - Story 1: The Ungrateful Boyfriend: Boyfriend refuses to pay for design work.
11:55 - Story 2: Career Advice Gone Wrong: Aunt discourages niece from graphic design.
18:52 - Story 3: Ethical Dilemmas with Fiverr Alternatives: Friend using low-cost design service.
23:28 - Story 4: Charity Design Drama: Friend upset over charity logo project.
27:58 - Story 5: Freelancer vs. Office Worker: Woman wants freelance boyfriend to work an office job.
32:38 - Story 6: Client Wants a Refund: Client demands refund after consultancy work.
37:00 - Closing Remarks: Call for listener submissions and Close Friends list info.Resources Mentioned:
Join Carli’s Close Friends list on Instagram for exclusive content: Link to Instagram Submit your "Am I the Asshole?" stories to the podcast’s Instagram: Link to Instagram Bridgerton Series on Netflix Red Queen Book SeriesWant to work with Carli?
10K Girl Gang Waitlist
Digital Product Disruptor Waitlist
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Welcome to another episode of See Over It with your host, Carli Anna! Today, we're diving deep into the world of launching and how to prepare your content to make it as smooth and successful as possible. This episode is a sneak peek into our exclusive 10K Girl Gang workshops, so buckle up for some top-tier advice!
[00:00] Intro: Carli Anna welcomes you and sets the stage for today's topic: launching strategies. [02:22] Personal Update: A heartfelt story about Carli's cousin's recent tragedy and how she's supporting them with a special sale and GoFundMe campaign. [07:01] Funny Story: Carli shares a hilarious encounter with a follower's feedback on her donation email. [11:33] Launching Basics: Why launching once a quarter is crucial for every business and how to get started. [13:48] Stage 1 - Getting People to Listen: Tips on connecting with your audience and making your content engaging and relatable. [16:07] Stage 1 Content Focus: The types of content to post for maximum engagement and growth, including Muse content, collabs, and hot takes. [18:21] Stage 2 - Building Trust: Shifting focus to educational and authority posts to establish yourself as an expert. [22:57] Stage 2 Content Focus: How to create actionable educational content and thought leadership posts. [29:53] Stage 3 - Preparing to Buy: Getting your audience ready for the big launch with proof, inspirational, and objection-busting content. [32:11] Stage 3 Content Focus: Detailed strategies for creating compelling proof content and effective sales posts. [36:33] Launch Week Teaser: A brief look at what happens during the actual launch week and how to make it successful. [39:00] Conclusion: Recap of the episode and final thoughts on mastering your launch strategy.Resources Mentioned:
GoFundMe for Carli's cousin: Carli's Shop: Everything 50% off for one week! use code "colton" 10K Girl Gang: Learn more about our exclusive program [Link to 10KGG] -
Host Carli Anna delves into the complexities of managing a business amidst personal life challenges. She explores how personal disruptions can cloud decision-making, stifle creativity, and impact overall business operations. Carli shares her experiences and strategies for maintaining focus and productivity during such times, highlighting the importance of self-care and community support.
Throughout the episode, Carli offers insights on leveraging existing content, engaging with therapeutic resources, and maintaining transparency with clients to navigate the rough patches effectively. She also discusses the role of routine and simple pleasures, like reading and favorite snacks, in keeping grounded when life feels overwhelming.
TIMESTAMPS:
1:28 - Snacks and Tracks: Carli discusses her latest reads, "Funny Story" by Emily Henry and "A Fate Inked in Blood" by Daniel L. Jensen, giving insights into how these stories impact her during challenging times. 3:48 - Deep Dive into "A Fate Inked in Blood": Analysis of the book's themes and its personal significance. 6:08 - Carli’s Reflections on Fantasy Romance and Book Recommendations: Sharing more about why certain books resonate with her current situation. 7:05 - Costco Finds: Carli shares her favorite snacks and how they simplify mealtime at her home. 9:00 - Discussing Routine and Dietary Choices: How consistent meal planning helps maintain normalcy. 11:20 - Personal Life Update: Carli opens up about her ongoing family issues and their impact on her business operations. 16:02 - Coping Mechanisms for Business: Tips on reusing content and staying productive during emotional turmoil. 17:47 - Wellness Tips: Carli talks about the benefits of Feel Good Monthly by the Fit Flamingo. 20:10 - Transparency with Clients and Followers: The importance of openness in business relationships during personal struggles. 25:12 - The Right to Share: Discussing the ethics and impact of sharing personal experiences on public platforms. 29:21 - Honest Conversations: Encouraging listeners to be truthful and the therapeutic power of openness. 31:12 - Effects on Business from Personal Life: How personal issues can interfere with business efficiency and client relationships. 33:16 - Setting Boundaries: The importance of maintaining personal boundaries for mental health and business success. 36:15 - Conclusion: Carli wraps up with a powerful message on the importance of honesty and integrity in both personal and professional life.Follow Carli Anna:
Instagram
Tiktok
10KGG waitlist
DPD waitlist
Books Mentioned:
"Funny Story" by Emily Henry "A Fate Inked in Blood" by Daniel L. JensenWellness Resources:
Feel Good Monthly by Madison from the Fit Flamingo: A subscription service offering a variety of meditations and wellness sessions designed to aid mental health and productivity. The Fit Flamingo WebsiteSnacks:
Amylu Chicken Crumbles at Costco: Carli shares her love for this easy, protein-packed meal solution that’s become a staple in her family’s
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This episode is a deep dive into the intricate process of launching digital products. Carli Anna shares her extensive experience and lessons learned from various marketing strategies, emphasizing the importance of audience engagement, adaptability, and the human aspect of marketing. Through personal stories and strategic insights, she offers valuable advice for anyone looking to make a mark in the digital product space.
Time Stamps:
00:00 - 00:59: Introduction and overview of the episode’s focus on marketing digital products. 01:00 - 03:18: Introduction to the "Digital Product Disruptor" course. 03:19 - 05:36: Carli’s recent reading adventures and book recommendations. 05:37 - 12:02: Overview of various launch strategies tried over the years and their outcomes. 12:03 - 15:23: Importance of audience engagement pre-launch. 15:24 - 20:09: Real-life anecdotes from previous launches. 20:10 - 24:57: Strategic content planning for launches. 24:58 - 29:40: The value of storytelling in marketing and adapting to audience feedback. 29:41 - 34:22: Learning from failures and the flexibility needed during launches. 34:23 - 37:29: Reflections on creating a successful launch environment. 37:30 - 39:33: Importance of community and fun in building trust during launches.Connect with Carli Anna:
Instagram: @carlianna_ Podcast IG: @ceooveritpodcast Website: www.carlianna.coBooks:
"The Way of Kings" by Brandon Sanderson "A Bride" by Ali Hazelwood "Just for the Summer" by Abby MenezDon’t forget to subscribe for more insights and consider joining the waitlist for the Digital Product Disruptor course to enjoy a special discount. Tune in next week for more on our complete launching schedule!
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Episode Summary
In this empowering episode, host Carli Anna sits down with Marissa Burgett and Kenzie Green from The Brief Collective to tackle the spicy topics of financial success and the anti-10K month movement in the creative industry. Discover how breaking financial taboos and embracing a community mindset can lead to greater success and fulfillment in creative fields.
Timestamps
00:00 Introductions
08:05 Our fave business books.
14:41 Anti-10K movement preys on insecurities.
17:23 Stop belittling ourselves and others, empower instead.
24:59 Ignorance leads to unintentional inappropriate behavior.
31:52 Emotional discounting affects creative delivery and resentment.
32:48 Undercharging devalues work and harms everyone involved.
40:58 High income doesn't eliminate new problems.
46:53 Encourage creatives to lead with internal wealth.
50:40 Don't assume, success comes from hard work.
54:46 Personal energy crucial, not just curriculum.
01:02:18 Believe in self, invest in education, succeed.
Breaking Stereotypes: Understanding the damaging impact of the anti-10K month sentiment and how it limits financial aspirations. Community Empowerment: How shifting from a mindset of competition to one of collaboration fosters a stronger and more supportive creative industry. Redefining Success: Emphasizing the importance of incorporating financial health into the definition of success in creative professions.Resources Mentioned:
Books:
"If Hearts Had Training Wheels" - A poetry book mentioned by Marissa, reflecting the creative inspiration behind their work. "Diary of a CEO" - Recommended by Kenzie for insights into business and personal development.Connect with the Guests:
The Brief Collective
Website: The Brief Collective Instagram: @thebriefcollectiveMarissa Burgett
Website: Marissa's Design Studio Instagram: @marissaburgettKenzie Green
Personal Podcast: Unapologetic Designer Instagram: @kenziegreendesignConnect with Carli Anna:
Website: Carli Anna Studio Instagram: @carlianna_Tune into C-E-OVER-IT" for more insightful discussions on creativity and entrepreneurship. Subscribe on your favorite podcast platform to never miss an episode.
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Episode Summary:Carli Anna embarks on a thought-provoking journey, challenging the traditional marketing funnel's relevance in today's dynamic consumer environment. She advocates for a shift towards a marketing ecosystem approach, emphasizing flexibility, understanding, and the integration of fast and slow marketing strategies. Drawing parallels from personal experiences, Carli highlights the importance of adapting to individual needs, both in life and in marketing.
Takeaways:
The Marketing Funnel is Obsolete: The linear progression of the traditional funnel fails to capture the complex, non-linear nature of modern consumer behavior. Embrace the Marketing Ecosystem: A holistic approach that acknowledges multiple entry and exit points for consumer interaction. Balance Fast and Slow Marketing: Utilize fast marketing for immediate engagement and slow marketing for long-term relationship building. Quarter-Based Planning: A strategic framework that allows for comprehensive, phased marketing efforts. Flexibility and Understanding are Key: Adapt marketing strategies to meet the diverse and evolving needs of the consumer base.Chapters
[00:00:00] Introduction: Carli Anna introduces the episode's theme and objectives. [00:03:50] The Downfall of the Marketing Funnel: Discussion on why the marketing funnel no longer serves its purpose in a modern context. [00:10:25] Introduction to the Marketing Ecosystem: Explaining the concept of the marketing ecosystem and its advantages over the traditional funnel. [00:17:40] Personal Anecdote - Learning from Life: Carli shares personal stories, drawing parallels between life lessons and marketing adaptability. [00:25:15] Implementing the Ecosystem Approach: Detailed strategies for adopting an ecosystem approach in marketing plans. [00:33:30] Fast vs. Slow Marketing: Breaking down the differences and how to effectively balance both in your strategy. [00:41:45] Quarter-Based Planning Explained: How to structure your marketing efforts on a quarterly basis for maximum impact. [00:50:20] Conclusion and Call to Action: Summarizing the episode's key points and encouraging marketers to embrace the ecosystem approach.Recommended Resources:
Transforming the Difficult Child by Jennifer Eastley and Howard Glasser: A resource highlighting the importance of adaptability and understanding. Vogue’s Study on Consumer Behavior: An insightful study providing evidence for the shift towards ecosystem-based marketing strategies. Follow us on instagram and Tiktok Get on the waitlist for 10k Girl Gang for $1000 offmarketing funnel, ecosystem, marketing strategies, fast marketing, slow marketing, quarterly plan, goals, authority content, educational content, hot takes, small claims court, damages
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In this episode, Carli Anna discusses the investments she plans to make in 2024. She emphasizes the importance of looking at investments holistically, including monetary and time investments. She shares her plans to invest in brand legitimacy through trademarking, personal growth through therapy, personal reading and learning, personal entertainment, business programs and courses, business coaching and mentorship, personal rest and quiet weeks, new brand images, personal fitness and running, AI and automation, and PR and visibility. She encourages listeners to be intentional with their investments and to focus on what will have the maximum impact on their goals.
Chapters
00:00 Introduction and Overview
02:22 Investing in Brand Legitimacy
03:15 Investing in Personal Growth and Therapy
06:03 Investing in Personal Reading and Learning
09:56 Investing in Personal Entertainment
11:25 Investing in Business Programs and Courses
13:45 Investing in Business Coaching and Mentorship
20:05 Investing in New Brand Images
21:54 Investing in Personal Fitness and Running
23:44 Investing in AI and Automation
30:33 Investing in PR and Visibility
37:31 Conclusion
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Summary
In this episode, Carli Anna and Taylor Torres discuss various topics including creating a newsletter and podcast outside of business, creating content that connects with your audience, balancing motherhood and entrepreneurship, the importance of asking for help, involving children in communication and decision-making, and the myth of balance and prioritizing feelings. In this conversation, Carli Anna discusses how personal stories can be incorporated into sales, the importance of creating connections for sales success, and the role of dialogue in the sales process. She also shares where listeners can find more information about her work.
Takeaways
Creating content that goes beyond business can help you connect with your audience on a deeper level.
Sales come when someone trusts you, so building a personal connection with your audience is important.
Finding time for self-care, such as working out, can help you become mentally strong and resilient.
Balancing motherhood and entrepreneurship requires asking for help and involving your children in communication and decision-making.
Balance is not a fixed state, but rather a constant process of adapting and prioritizing based on your values and goals. Incorporating personal stories into sales can make the process more relatable and engaging.
Building connections with others is crucial for sales success, as these connections can lead to referrals and future opportunities.
Dialogue plays a significant role in selling, as it allows for a deeper understanding of the customer's needs and builds trust.
Taylor can be found on Instagram (@chanelandlee), her website (www.chanelandlee.com), and her podcast (Serious Pod). She also has a newsletter called Earn After Reading.
Chapters
00:00 | Introduction and Overview
03:00 | Creating a Newsletter and Podcast Outside of Business
08:28 | Creating Content that Connects with Your Audience
13:09 | Snacks and Tracks
22:02 | Balancing Motherhood and Entrepreneurship
27:06 | The Importance of Asking for Help
34:12 | Involving Children in Communication and Decision-Making
37:00 | The Myth of Balance and Prioritizing Feelings
41:02 | Using Personal Stories in Sales
41:59 | Creating Connections for Sales
42:28 | The Importance of Dialogue in Sales
42:58 | Where to Find Taylor
Taylor
www.chanelandlee.com
@chanelandlee
Carli Anna
Carlianna.co
10kgirlgang.com
@carlianna_
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Summary
In this episode, Carli Anna celebrates the second episode of her podcast and shares her excitement about using AI tools to streamline her podcast production process. She discusses the benefits of using AI for podcast editing and creating bite-sized content. Carli Anna also talks about her upcoming transition as her children start school and how it will simplify her life. She reflects on the changes in her role as a mother and contemplates the impact of brain development on marriage. Carli Anna shares her book recommendations and reviews the movie Dune 2. She also recommends Costco snacks and discusses the sponsorship of her program, 10K Girl Gang. Finally, Carli Anna opens up about the difficult decision to scale down her business and emphasizes the importance of making the business work for oneself.
Takeaways
Using AI tools can greatly simplify podcast production and content creation. Transitioning to a new phase of motherhood can bring mixed emotions and new challenges. Dune 2 was amazing Starting with contractors can be a more manageable approach to scaling a business. It is important to make business decisions that align with personal values and vision.Chapters
00:00 Introduction and Celebration
00:29 Using AI to Streamline Podcast Production
01:25 Using AI Tools for Podcast Editing
03:20 Looking Forward to Kids in School
04:18 Transitioning to a New Phase of Motherhood
05:10 Marriage and Brain Development
06:10 Book Recommendations: Dune 2
07:05 Review of Dune 2 Movie
08:30 Costco Snack Recommendations
10:55 Sponsorship: 10K Girl Gang
22:38 Starting with Contractors
29:25 Making the Business Work for You
30:22 Conclusion and Taking Bold Choices
Find Carli
carlianna.co
10kgirlgang.com
instagram.com/carlianna_
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In this episode, the host, Carli Anna, returns to the podcast after a hiatus and provides a big recap of the year 2023. She discusses personal life changes, including a move from Utah to Idaho, and reflects on the challenges of navigating personal crises as an entrepreneur. Karlie also shares her favorite snacks and book recommendations, reviewing the books 'Crescent City 3' and 'Red Rising'. In this conversation, Carli Anna discusses various experiences she had throughout the year. She talks about hosting a retreat at her house and enjoying outdoor activities in her neighborhood. Carli Anna also shares her training journey for a marathon and the lessons she learned from it. She then opens up about a significant falling out with family, highlighting the emotional toll it took on her. Lastly, she recounts her struggles with accountants and the challenges she faced in getting her taxes done.
Takeaways
Personal life changes can have a significant impact on business and require navigating challenges as an entrepreneur.
Snacks and tracks: Finding enjoyment in food and books can provide a welcome break from the demands of work.
Book recommendations: 'Crescent City 3' received a negative review, while 'Red Rising' was highly praised.
Moving to a new location can bring both excitement and challenges, but finding a supportive community and a safe environment can make the transition worthwhile. Creating space for retreats and outdoor activities can be fulfilling and enjoyable.
Training for a marathon can be a rewarding and transformative experience.
Family conflicts can be emotionally challenging and may require setting boundaries.
Dealing with unreliable accountants can be frustrating and may require assertiveness in seeking refunds or resolution.
Chapters
00:00 Introduction and Excitement to Continue the Podcast
01:05 Recap of 2023 and Personal Life Changes
06:00 Book Review: Crescent City 3 and Red Rising
13:22 Advertisement for 10KGG
14:04 Personal Growth in 2023
15:26 Moving to Idaho and Settling In
26:01 Training for a Marathon
34:00 Falling Out with Husband's Family
42:15 Accountant Troubles
10K GIRL GANG
CARLIANNA HOME WEBSITE
FOLLOW CARLI ON INSTA
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Connect with Carli Anna at…
www.carlianna.co
www.10kgirlgang.com
instagram.com/carlianna_
https://www.tiktok.com/@carlianna_?lang=en
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We’ve been doing digital products for about 4 years now. All your questions that you had about creatives and passive income. Is passive income really passive? How do we create something that’s actually different? We’re answering it all in todays episode!
Connect with Carli Anna at…
www.carlianna.co
www.10kgirlgang.com
instagram.com/carlianna_
https://www.tiktok.com/@carlianna_?lang=en
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We’ve been doing digital products for about 4 years now. All your questions that you had about creatives and passive income. Is passive income really passive? How do we create something that’s actually different? We’re answering it all in todays episode!
Connect with Carli Anna at…
www.carlianna.co
www.10kgirlgang.com
instagram.com/carlianna_
https://www.tiktok.com/@carlianna_?lang=en
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We’re taking a piece of last week's 10KGG workshop and putting it in podcast form. This is honestly one of my fave episodes i’ve recorded yet so jump in if you’re ready to talk about freelance boundaries, saying no to more things, not feeling guilty about the boundaries and all about how to do it in the most kind way possible.
Like more of what you’re listening to in this episode? Join 10KGG for monthly workshops and guest experts like this on different topics!
Sign up for happy high ticket designer here:
https://10kgirlgang.com/hhtd-registration
Connect with Carli Anna at…
www.carlianna.co
www.10kgirlgang.com
instagram.com/carlianna_
https://www.tiktok.com/@carlianna_?lang=en
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All your submissions for why people didn't want to work with you!
Connect with Carli Anna at…
www.carlianna.co
www.10kgirlgang.com
instagram.com/carlianna_
https://www.tiktok.com/@carlianna_?lang=en
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Sign up for happy high ticket designer here:
https://10kgirlgang.com/hhtd-registration
Connect with Carli Anna at…
www.carlianna.co
www.10kgirlgang.com
instagram.com/carlianna_
https://www.tiktok.com/@carlianna_?lang=en
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All the submitted questions you guys asked!!
BMM IS ON SALE THIS WEEK ONLY!! Get $200 off and free coaching!
http://carlianna.co/bmm-march-4-day-sale
Sign up for happy high ticket designer here:
https://10kgirlgang.com/hhtd-registration
Connect with Carli Anna at…
www.carlianna.co
www.10kgirlgang.com
instagram.com/carlianna_
https://www.tiktok.com/@carlianna_?lang=en
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Talking about the icky gross things that businesses do that make us feel slightly uncomfy and just in general are not fun. This is a fun light-hearted episode that I can’t wait to hang out with you on!
Sign up for happy high ticket designer here:
https://10kgirlgang.com/hhtd-registration
Connect with Carli Anna at…
www.carlianna.co
www.10kgirlgang.com
instagram.com/carlianna_
https://www.tiktok.com/@carlianna_?lang=en
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