Episoder
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StoicYeti is an agency started by the guys who built up Purple Mattress from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years.
After spending over $400 million and testing thousands of ads, we’ve developed a proprietary model that combines direct-response video with smart paid media and real-time data feedback. This profitable, rapid-growth formula has resulted in more than $2 billion in sales and 3 billion video views for our clients.
Stoic Yeti's website: https://www.stoicyeti.com/
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Deb on Twitter: https://twitter.com/DebMecca
Deb on Linked In: https://www.linkedin.com/in/debmecca/
SHOW HIGHLIGHTS:
03:29 How Deb manages the workflow and productivity for 10 apps 10:53 The channel mix that works for acquiring new customers14:47 How to address negative reviews on the App Store19:09 The opportunities that Deb sees for new app ideas -
BILLY Footwear: https://billyfootwear.com/
Billy Price on Linked In: https://www.linkedin.com/in/billy-price-aaa7a6157
0:46 The personal experience that changed Billy's life, and career.
10:50 The one channel that has driven much of the growth since Day 1
14:48 How Billy has tested various channels for acquisition
20:31 How Billy identifies, and segments, his audience of customers
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SHOW HIGHLIGHTS:
06:11 - How Will changes his offer and strategy depending on Order Value
12:22 - How to calculate the break even point for advertising campaigns
16:40 - Why you should send traffic to a long form sales page (and not a product description page)
20:14 - How to evaluate the different growth levers of an ad campaign
27:20 - What is working on TikTok right now
LINKS:Will on Linked In: https://www.linkedin.com/in/will-perry-4a483958
Reason Agency:
https://www.reasonagency.co/
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HIGHLIGHTS:
5:35: How Tim & Joe discovered the idea for PaddleSmash
11:35 How to maximize a limited budget and resources to launch PaddleSmash
17:21 What the hardest challenges at the early stage are, and how they are addressing them.
21:37 How affiliate and community building are core marketing strategies.
Get your PaddleSmash set! https://paddlesmash.com/
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HIGHLIGHTS
03:07: Overview of how Strategy Sprints are organized over 90 days
12:08 How to accelerate the customer journey from from Awareness To Purchase
17:06 How to avoid falling into the weeds as a leader and stay focused on the big picture
NOTES:Learn More About Strategy Sprints: https://www.strategysprints.com/
Simon on Linked In:
https://at.linkedin.com/in/simonseverino/en
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HIGHLIGHTS:
02:11 - How Andrew Scaled To 8 figures as a one-person team08:24 How to do keyword research to identify easy organic traffic opportunities
15:11 How to approach omnichannel marketing to improve the customer experience
22:03 How to capture customer data from an Amazon purchase
Blue Tuskr - https://www.bluetuskr.com/Andrew’s Podcast, The E-Comm Show - https://ecommshow.bluetuskr.com/
LINKS:
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Highlights:
04:08 - The framework to understand your Customer Value Journey12:20 - Why Performance Max is the future of paid marketing
22:57 - How Jordan leveraged SMS Marketing for a $109k campaign
28:31 - Why Ambassadors are still a huge arbitrage opportunity
LINKS:upGrowth Commerce - https://upgrowthcommerce.com/
The Kindred Studio -
https://shopthekindredstudio.com/
Jordan on Linked In - https://www.linkedin.com/in/jordan-west-marketer
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Daniel is Founder at Email Composed, a leading email agency focused on helping eCommerce brands boost their revenue, customer lifetime value and engagement, by utilizing advanced email marketing strategies and automations.
Daniel shares tactical approaches to extracing more revenue from email marketing, while maintaining a cutsomer experience that keeps LTV high.
If you’re looking to boost your email revenue with a bigger impact and greater scale, this is a great episode to get started!
Email Composed: https://www.emailcomposed.com/ - Se mer
