Episoder
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100th Birthday Special: ITV special guest star
This podcast will:
Explore how consumer habits in TV viewing are changingShow how ITV has evolved its commercial strategy in a disrupted market Reveal how marketers can leverage TV in their marketing activities -
International Day of Charity special
Explore how citizenship is eclipsing consumerism in marketingShow how marketers can engage the public as active partnersReveal the three principles of participatory organisations
This podcast will: -
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CIM summer book club
This podcast will:
• Explore three great books for marketers to read on holiday
• Show how marketers can gain insights and ideas from summer reading
• Discuss the psychology of marketing and advertising -
Responsible marketing in an AI age
This podcast will:
• Reveal the features and flaws of AI tools
• Explore the risks and pitfalls of AI and how to overcome them
• Ask how AI will change the roles of marketers*This show was recorded before the UK General Election
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Social media in marketing: 20 years on
This podcast will:
Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticity is core to great social content -
What makes a great brand partnership?
This podcast will:
• Reveal the secrets to creating a grand sports brand partnership
• Explore the tools that deliver interaction and enhance the fan experience
• Outline the challenges of sports partnerships and how to overcome them -
The secrets of digitising human
This podcast will:
• Disclose the key tips to marketing a traditional business through digital
• Explore why retaining personality and humanity is key to great marketing
• Reveal how to scoop a CIM Global Marketing Excellence Award -
The secrets of starting out
This podcast will:
• Reveal the key tips to getting a great start in marketing
• Show why marketing courses and qualifications can boost your career
• Demonstrate how to overcome the challenges of becoming a marketing leaderIf you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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How advertising can make sustainability happen
This podcast will:
• Show why advertising has an inspirational role in reaching Net Zero
• Reveal why sustainability must be fused with consumer aspiration
• Demonstrate how sustainable behaviours can be normalised in advertisingIf you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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Fear, fakes, and futurism in artificial intelligence
This podcast will:
• Show how marketers can use AI to enhance their work
• Reveal how to achieve authenticity with artificial output
• Explore the ethics of using AI in marketing
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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This podcast will:
• Reveal why marketing skills can be invaluable in politics
• Show how to avoid the communication pitfalls in an election campaign
• Demonstrate the importance of a strong brand in the political arena
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact.
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this accolade has changed her career, and life, for the better.
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also
support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for
listening. -
Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving forwards by moving in your own way.
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMOs’ minds.
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero.
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, but a great listen!
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for tips on how to be a leader that empowers and inspires teams, and the benefits this will have for your business as a whole. What are you waiting for? Hit that play button!
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to make your marketing agency dreams come true, and explores the challenges that come with starting your own business. What are you waiting for? Hit that play button!
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
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In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course director, as they discuss AI and how it will impact the marketing industry. Listen for plenty of practical takeaways and exclusive insights into the world of technology, and hear how AI is set to increase innovation and productivity – when used and prompted correctly.
If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in future on Twitter or Instagram, @cim_marketing. Thanks for listening.
- Se mer
