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The clean skincare brand Fablerune is dedicated to skincare rooted in legacy. It focuses on recipes and botanicals passed down through generations. By using ancient ingredients proven both historically and scientifically, the brand centers around ancestral healing and wellness, taking us back to a time when people exchanged beauty secrets, recipes, knowledge, rituals, and traditions.
Both founders, Jeriel and Bobbie, share a passion for skincare, and I’m excited to talk to them today about the story behind their business.
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Elaine Gong was raised in a remote region called Daliang Mountain in the southern part of the province of Sichuan in China. She excelled academically despite early hardships, including losing her father at only four years old and being raised by a single mother. After studying chemical engineering at the University of Cambridge and gaining experience at Unilever, she became passionate about skincare. This passion and a personal need for effective products led to the founding of SIMPLY THIS. She partnered with her husband and focused on creating high-quality, sustainable skincare products. The brand, emphasizing efficacy and natural ingredients, gained traction in China and recently expanded to the United States to become a significant player in the global clean beauty market.
Check out Elaine's Clean Living Magazine feature: https://us.readly.com/products/magazine/clean-living-magazine
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Thinking about hiring a publicist in the beauty industry or been let down by an agency in the past?
In this episode, Cassandra McClure dives deep into the role of a strategic marketing Consultant and publicist and what sets her apart in the beauty world.
Discover what goes into a custom PR package and why a personalized, boutique approach can be your best investment yet. From media outreach and securing interviews to event promotion and creating buzz, Cassandra breaks down the tailored strategies that can elevate your brand to new heights.
Whether you're just starting out or ready to scale, this episode will help you understand the critical role an experienced strategic marketing expert plays and how to maximize the impact of your PR efforts in the beauty space.
Tune in to get insider tips and learn how to make PR work for you!
https://Www.Cassandramcclure.com
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#PR #marketingstrategy
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In this episode of the Clean Living Show, host Cassandra McClure shares the exciting journey of helping a local female entrepreneur launch her luxury spa and salon business in Menlo Park. Learn how Cassandra strategically planned and executed a successful launch party in just two weeks, securing over 100 RSVPs. Discover the power of networking, leveraging connections at Clean Living Media, and using Cassandramcclure.com to book top-notch vendors, talent, and arrange unforgettable experiences. Tune in to find out how Cassandra’s expertise in event planning and styling can help other business owners save $50,000 to $100,000 on materials, venues, VIP gifts, celebrity attendance, and media buzz. If you’re a beauty or wellness brand owner looking for professional event planning and marketing strategies, this episode is a must-listen! To learn more or book goto: Cassandramcclure.com
#EventPlanning #BeautyBrands #Networking #MediaConnections #CleanLivingShow #CassandraMcClure #WellnessEvent #BusinessStrategy -
Welcome to the Clean Living Show! In today’s episode, we’re diving into the world of styled shoots and how they can help you create budget-friendly content for your brand and products. Join host Cassandra McClure as she and Natalie Zmeu, Bay Area’s award-winning fashion and branding photographer, share their expertise on planning and executing stunning styled shoots. Discover how they’ve produced 100,000 days with under $10,000 budgets.
You’ll learn how to save money, time, and resources by participating in collaborative shoots, gain insights into the planning process, and discover tips for finding and booking the perfect shoot. We’ll also cover why sending physical products to a shoot is a breeze for CPG brands and break down the typical costs involved.
Whether you’re a small business owner or a creative professional, this episode is packed with actionable advice to help you elevate your brand’s visual content. Tune in and master the art of budget-friendly brand shoots with us!
Learn about Bay Area Styled Shoots:
https://www.natvisualz.com/bayareastyledshoots/
CassandraMcClure.com
#StyledShoots #BrandPhotography #BudgetFriendly #ContentCreation #SmallBusinessTips #CreativeCollaboration #CPGBrands #VisualContent #PhotographyTips #MarketingStrategy -
When Jane Emma started her career journey, she certainly didn’t think she would end up in water filtration. But she was happy that she did. She got her foot in the door through her husband’s company, which had already installed many water filtration systems. Being pregnant then, she was hyper-focused on improving every aspect of her and her family’s life and making it as clean as possible. So she started her research about water and went down a rabbit hole that she’s never been able to come out of since. She became very passionate about two things: clean water and transparent and easy-to-manage water systems.
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Cherie Monson is a breast cancer survivor and invented with her brand CLM Creations, a volumizing diffuser hairbrush designed to help our customers achieve professional-looking results with minimal hair damage. After spending more than 20 years in a white-collar sales position, it took a cancer diagnosis to take a step back, heal, and find a new purpose to help herself and others.
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Hello and Welcome back to the Clean Beauty Show, a podcast with a mission to elevate clean and sustainable brands in the beauty, fashion, and lifestyle industry. Through thoughtful and super-authentic interviews we want to inspire you to live a cleaner and healthier lifestyle and to make the world a cleaner and better place.
My name is Doris Sherman and today I’m the new face here on the podcast. Usually, you hear Cassandra McClure on here, who is the founder of this amazing platform, but today we wanted to switch it up a little and talk about something special that’s dear and near to our heart, the Clean Beauty Collective.
With me on the podcast is, of course, Cassandra herself. And while it seems almost selfish to have the person who created all of this as an interview guest, she offers so much experience and insight in this industry, that it would be a loss to kick off this next chapter without talking to the woman who created all of this. -
Join us in this empowering episode tailored for female founders and startups in the wellness industry, particularly those focused on clean beauty. We delve into the crucial topic of certifications for your brand, exploring how they can not only enhance credibility but also spotlight your commitment to quality, sustainability, and inclusivity. From Fair Trade to USDA Organic and beyond, we highlight certifications that resonate with the values of female-led clean beauty businesses. Tune in to discover how these certifications can elevate your brand and inspire positive change in the world of wellness. Learn more about the Clean Beauty Founder Collective and apply to become a member to fast track your brands credibility in the beauty industry: https://cassandramcclure.com/the-clean-beauty-collective — learn more about: Fair Trade certification, USDA Organic certification, B Corp certification, LEED (Leadership in Energy and Environmental Design) certification, Forest Stewardship Council (FSC) certification, California Safe Cosmetics Program (CSCP), EWG Verified (Environmental Working Group) non profit organization, Women-Owned Small Business Federal Contract program, California Green Business Network (CAGBN) certification, Certified B Corporation Certification, Leaping Bunny Certification, Women's Business Enterprise National Council (WBENC) and more! Email me to access the shared folder with all of the details: Cassandramcclure.com
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Learn about the Vegan Women Summit Event, taking place on May 9-10 in Hollywood, California and how you can get involved as an attendee or sponsor! Join us for an immersive experience celebrating the power and passion of women in the plant-based movement. Our event features a lineup of renowned speakers, workshops, and networking opportunities focused on vegan living, sustainability, and entrepreneurship. Get ready to connect with like-minded individuals, gain valuable insights, and discover the latest trends in the world of plant-based living. Don't miss this opportunity to be a part of a transformative weekend dedicated to empowering women and creating positive change for our planet. Secure your spot now for the Vegan Women Summit Event in Hollywood! Jennifer Stojkovic is the amazing Founder of Vegan Women Summit. The event is produced by Spire. Speakers include: Heather Mills, founder of Vbites, Jayde Nicole, co-founder of Sugar Taco, Joanne Molinaro, founder of the Korean Vegan, actor Richa Moorjani, Sharon Carpenter Kristy Drutman Abigail Coleman Alexandra Shield Angie Coyne Brook Harvey-Taylor Cassandra McClure Desirée Dupuis Dominique Side Dr. Janel Gordon, MD, DipABOM, DipABLM Dr. Mari Mitrani MD, PhD Melissa Sundermann, DO, DipABLM, FACLM Robyn Tiger MD, DipABLM Estella Schweizer Fei Luo, PhD Heather K. Terry Isaias Hernandez Iye Bako Jamie Lynn Jimena Suárez Ibarrola Karla Moreno-Bryce, MDA, RD, LD Karuna Rawal Lisa A. Smith, MBA Mistye Momon Polly Foreman Sarah Siegel Shaleen R. TriDereka Hall Wawa Gatheru Rajendra Chirumamilla! Sponsors include: 2foods, USA Beyond Meat, Chella, meati™, Pacifica Beauty, Impossible Foods, AAK Alani Nutrition, ATA Cosmetics, Blue Zones Kitchen, Cha's Organics, Dr. Bronner's, Dr. Mari, Food For Life Baking Co., The Vegan Copacker Food System Innovations GoodSAM, PBC Hotel Construction Group, LLC HotelPlanner.com jeane & jax, Lazy Acres, Natural Market, Liquid Death, LUSH, Mellody®, MeliBio, Mercy For Animals, Nature's Fynd, Nelly's Organics, No.49, Plantagenix, PRIME, Rooted Living, Rootless Seed & Shell, SENTIENT, Skyring Travel Sylven New York, SPINS, The Vegan Society, TiNDLE Foods, VBites, Violife and Dr. Kathy Zahedi, DDS. To sponsor email [email protected] or goto Cassandramcclure.com to learn more! To learn more about the summit goto veganwomensummit.com
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I am so honored to be partnering with SoCalMoms! Join us for an immersive journey into the latest trends and insights shaping women's wellness and family health at the 10th Annual SoCal Wellness Summit in Santa Monica, California. Dive into compelling discussions on clean beauty, mental health, health tech innovation, nutrition, family well-being, biohacking, pro-aging, fitness, and more, all set against the backdrop of a rejuvenating retreat atmosphere. With a lineup of expert speakers, experiential activations, wellness sessions, and exclusive giveaways, this year's summit promises an unparalleled experience for all attendees. Visit SoCalWellnessEvent.com for weekly updates on schedules, speakers, and special offerings. Secure your ALL ACCESS ticket now for access to all sessions including b12 shots, Botox, sound baths, meditation, body work, massage, workouts, services including tapping, ear piercing, tarot readings, writing workshops, light brunch, and gifting stations where you get to hand pick products to take home. Connect on instagram.com/SoCalMoms for exciting pre-event coverage and stay tuned for what promises to be the most transformative women’s health summit yet. Sponsors are being accepted through March 1st 2024 - See you there! Xo Cassandramcclure.com
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There’s a growing buzz of interest among clean beauty lovers to launch sustainable, vegan, non-toxic or organic beauty brands. Cassandra McClure a clean beauty strategist, steps in to offer guidance and support. Learn her top 10 essential tips for launching and growing your own clean beauty brand, based on a decade of experience and collaboration with industry companies, products and coaching. Hear examples and write down practical advice for navigating the challenges of the business of clean beauty while staying true to your mission in an ever-evolving industry. “Cassandra is such a great partner and brings forward relevant opportunities for brands that create buzz,” says Karen Behnke, founder of Juice Beauty. “We admire her leadership in the clean beauty movement.”
Joanne Starkman, founder and president of Innersense Organic Beauty, says, “Putting it in numbers, thanks to Cassandra, our consumer event attendance increased by 350% over the prior year, expanding our natural and clean hair brand reach."
“My purpose is to empower women in my Clean Beauty School program reclaiming their health,” McClure says. “It is my sole duty and purpose to spread awareness about the dangers of unregulated personal care products like the ones that made me sick and empower the women that are pioneering the clean ones.”
“Cassandra McClure says: “To young people looking to tap into their life purpose, Find a guide who has walked a similar path and is willing to offer support. Seeking mentors can bring focus and alleviate overwhelm. Look to successful businesses that have stood the test of time for mentorship, as joy often comes from helping others succeed. The fact is, 90% of all businesses fail. So, look to the ones that are doing well, and have been for a while...” beauty, brains and strategy; Cassandramcclure.com -
Welcome to the Clean Beauty Founder Collective, where empowerment meets transformation in the world of clean beauty entrepreneurship. Once a private invitation-only platform, now available for you!
As someone who has navigated the clean beauty industry's challenges firsthand, I understand the journey's solitary nature, especially in the face of health obstacles. This collective emerged from that very journey—to bridge the gap and provide the support, community, and resources that female founders like you deserve.
In today's competitive landscape, visibility, education, and connections are paramount for success, particularly for female entrepreneurs in the clean beauty sector. That's where the Clean Beauty Founder Collective steps in, offering a holistic solution tailored to your needs.
Join us and immerse yourself in a dynamic community where collaboration and growth flourish. Through networking events, workshops, and online forums, our members exchange insights and resources to propel each other forward.
But our collective goes beyond mere networking. We connect you with industry experts, provide platforms to showcase your products and stories, and grant VIP access to exclusive events and retreats—a nurturing haven for both your business and your spirit.
If you're ready to harness the power of community, elevate your visibility, and cultivate lasting connections in the clean beauty industry, look no further than the Clean Beauty Founder Collective—where your journey to success begins. Listen to the very end to learn about upcoming events on our clean beauty tour and how you can get involved! Learn more or apply today at: Cassandramcclure.com -
How to Write and Publish Your Nonfiction Book or Memoir
Do you want to get on the fast track to becoming a published author?
https://www.writeyourbestsellingbook.com/a/2147756880/LroNxPLY
In MeiMei’s brand new Free 30-minute Masterclass, you'll learn:
How to establish a writing habit, even if you don't love to write
Tips to structure your book for success and captivate your audience
The pros and cons of traditional publishing vs. hybrid- and self-publishing
How to approach a literary agent (and what you'll need to have ready)
Ways you might promote your book during publication and beyond
To get instant access to this Free Masterclass we discussed check out the link: https://www.writeyourbestsellingbook.com/a/2147756880/LroNxPLY learn more about MeiMei here: meimeifox.com -
Catherine Gore, president of Biossance sits down with Cassandra at Create and Cultivate to chat about Clean Skincare! In 2003, their scientists began a project that would change the world. From inside Berkeley labs, they developed patented technology that allowed Biossance to create an accessible cure for malaria. Today, over 120 million royalty-free treatments have been successfully given thanks to this technology. Inspired to continue using innovative biotechnology to make a positive impact on the world, they turned to skincare—and the ingredients people put on their faces and bodies every day.
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Learn more, connect and enjoy my favorites mentioned: https://bio.site/Cassandramcclure
Order a custom Clean Beauty Kit: cleanbeautykit.com
Official website:
CassandraMcClure.com
wear lashes? this is for you: LashBinder.com
code: CLEANBEAUTYPODCAST for $5 off your entire order + free shipping anywhere in the US!
Connect on: Instagram.com/CassandraMcClure
www.facebook.com/cassandraleemcclure
youtube.com/q1ure
For PR unboxing, product reviews + or to ask a question, E-MAIL [email protected]
FTC DISCLAIMER:
All opinions expressed are my own and 100% honest. I dont recommend anything that I don’t believe in wholeheartedly.
As always, I appreciate your support! Thanks for listening! -
I sat down with the creator and talk show host of Vanbassador, Joshua Halpern at Foundermade. He brings together small businesses and international influencers to share stories and forge new connections to stay local while going global. On the flip side, Josh works as the general manager of North America’s operations for SHOPLINE, he oversees regional P&L & manages strategic tech partnerships with key stakeholders and drives consumer success through outreach, outreach and product localization to solve issues and add value to specific product segment categories. To learn more, check out Josh’s LinkedIn: https://www.linkedin.com/in/jshalpern?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app OR his show: https://www.vanbassador.com/ and connect in https://instagram.com/vanbassador — thanks for listening to another exciting off the cuff episode of the clean beauty show! Cassandramcclure.com
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“Today I’m chatting with Cassandra McClure, a clean beauty expert, brand consultant, influencer, host of the Clean Beauty podcast, and so much more! She’s my go to for all things clean beauty and more. Tune in to hear her story and how she got to where she is today through creating meaningful & authentic connections.”
Follow Glo Eco on Instagram.com/gloeco_withkat // katscarlett.com -
#CleanBeauty Interview by Cassandra McClure with Julia Haart , a self-made businesswoman, designer of +Body, speaker and bestselling author.
Through Julia’s expertise in the shape-wear category, and her desire to bring innovation to an otherwise mundane, +Body is completely changing the way women will think about shape wear and we love it!
“OUR MISSION: +Body amplifies a woman’s best asset: her confidence. We empower women to unapologetically express themselves and own the way they want to dress. We fuse beauty and utility to transform shapewear into coveted pieces women are proud to wear.
We embrace women’s bodies and celebrate all shapes, sizes and ages. We believe the ideal body is yours and we’re here to help you be proud of it. We design with all #women in mind.
PowerBond™ 2.0 is proprietary next-generation technology that incorporates advanced bonding of three micro-layers of performance quality double-stretch materials – fused with print and color that will never distort or fade.
Color and pattern are a +Body design code, empowering women to feel sexy and confident about showing off their shapewear.
Our collection features fashion-forward pieces that a woman can feel confident wearing under clothes or as clothes. We are creating an entirely new category: #LuxuryShapewear that’s designed to be seen.”
Connect at foundermade x hawkemedia event in Los Angeles! Tag @cleanbeautypodcast anywhere and we will repost! Listen on #iTunes, #Spotify and all streaming platforms!
Shop: http://bodybyjuliahaart.com
#SHOWOFFYOURSHAPEWEAR @BODYBYJULIAHAART
#cleanbeauty #fashionblogger #luxury #shapewear #bodybyjuliahaart #juliahaart #fashiondesigner #author #fashioninnovation #cleanbeautyshow #cleanbeautyblogger #beautyevent #beautyinfluencer #myunorthodoxlife #podcastinglife #laevents #bodypositive -
108: If you have a product that you want more people to know about or you work for a company that’s launching a product this season then this is the episode for you.
*deadline for next showroom Oct. 30*
Book a complimentary discovery call here: https://calendly.com/cassandramcclure/cleanbeauty
Everyone wants to have a great fourth quarter boosting profits to end the year on a high note.
Consumers spend more on wellness and gifts from Thanksgiving to New Year’s.
Cassandra explains how she has created buzz and sales for brands she represents like Innersense Organic Beauty and Keebos.
Let’s break down how you can join the $9 billion shopping frenzy and become featured in cyber Monday, black Friday, on wish list for celebrities, shared by creators and raved about by editors in your favorite magazines.
Through Cassandra’s clean beauty activation within a Holiday Showroom in Beverly Hills November 10 and 11th, she shares the benefits of having 200 reporters & talent exposed to your products!
Cassandra is working closely with editors from The Zoe Report, In Style, Nylon, Elite Daily, Extra!, L.A. Magazine, Mane Addicts, Access Hollywood, KTLA & Inspired Magazine to get your brand credibility as establish it as a leader in the market!
Cassandra is also hosting TV talent including, the Selling Sunset Cast (Mary Bonnet, Brandi Marshall), Bachelorette star Jojo Fletcher and dozens more at this showroom!
We have brands like: Solawave, PacSun, Tarte, Joanna Vargas, L’Brise, Innersense Organic Beauty, and Saint Spritz joining us and there’s room for more!
The team has worked with SoHo house, Poosh, Kailo, Steve Madden, Image Skincare, Disney, Teleflora and many more.. join us!
Email [email protected] to learn how you can participate to gain massive exposure to press and celebrity attendees!
Have your Product displayed on a shelf alongside our brands and gain exposure to our influencer and celebrity partners this season!
We also have a Dedicated Brand Activation space where your founder can meet editors and talent onsite!
Book a complimentary discovery call here: https://calendly.com/cassandramcclure/cleanbeauty -
Thrilled to be the Cover story with an extensive 11-page feature in the latest issue of Inspired Magazine. Displayed on newsstands alongside publications like Cosmopolitan and INC., marking a significant milestone in my career.
The overwhelming love and support I've received from readers has left me deeply humbled and incredibly honored.
It’s a privilege to have the opportunity to share my clean beauty story with so many and delve deeper into the story here on this exclusive episode for my community.
I’d like to express my heartfelt gratitude to Publisher and Editor-in-Chief Doris Sherman for conducting a very personal in-depth interview that allowed me to delve into my journey. We spoke for over an hour and she put together a beautiful story.
To read + subscribe click: https://inspired-magazine.com/cassandra-mcclure/
Connect: www.instagram.com/cassandramcclure / www.Cassandramcclure.com / email me: [email protected] - Se mer
