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  • The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement.

    Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/
    Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/
    Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en

    Here's what we asked her :
    1. Before joining Glanbia, you spent a number of years working on the agency side. How do you think it helped prepare you for your work at Glanbia? Did it shape how you engage with the agencies that you work with today?
    2. Let’s start to decompose retail media into a number of different capabilities, starting with search. Is search still the most important part of a brand’s retail media strategy?
    3. It seems like every week, a new retail media platform is launched. How can brands hope to manage investments across so many platforms or are some changes that need to take place around consolidation or integration that allows for more automation before brands can think beyond Amazon & Walmart?
    4. RMNs are increasingly promoting upper funnel ad units like offsite programmatic and streaming TV. Are these services currently appealing to brands for investment? What’s keeping these offerings from fully replacing traditional channels like linear TV and print?
    5. What are your guiding principles around partnering with both brand and customer teams in establishing retail media plans?
    6. In-store retail media is another set of ad units that are quickly emerging on the retail media landscape. How do you think about employing these tools from a brand perspective? Is this more of a trade function or should brands be thinking about how to deploy for full funnel strategic activation?
    7. How are you using AMC today? What business strategies are you trying to solve with more data from the retailer?
    8. What industry trends around retail media are you most closely paying attention to right now?

    For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
    For the Drug Store News issues summit HBC awards : email [email protected] or click here

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what's needed for today's media mastery including winning and retaining customers and households.

    Find Niccolo Gloazzo's on Linkedin at: https://www.linkedin.com/in/nicogloazzo/
    Find Kettle & Fire on Linkedin at: https://www.linkedin.com/company/kettle-fire-bone-broth/
    Find Kettle & Fire online at: https://www.kettleandfire.com/

    Here's what we asked him :
    1. You have been in this tech led Omnichannel space now for a decade plus. What are some learnings for you and what surprised you?
    2. What a wild whacky 4 years for retail media. The large brands have brought out the full budgets. How does a smaller brand like yours compete?
    3. How are you investing your media $ today? Are you leaning on certain platforms and are platforms created equal?
    4. Measurement - what metrics do you look for in a world where there is limited standardization?
    5. How do you ensure your teams are staying abreast of trends and changes in this space? Tell us about the importance of conferences and what matters?
    6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. That’s coming at the expense of a stalled budget on retail media. What is your advice on retail media budgets go forward?
    7. Can we discuss pieces of retail media - Search, offsite, onsite - banner ads, social. What is considered a good investment - a mix of all or focusing heavily on search like it is today?
    8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of?

    For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click here
    For the Drug Store News issues summit HBC awards : email [email protected] or click here

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.



    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

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  • The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and CPGs to craft strategies that authentically enhance customer value across the purchase journey and diverse advertising channels. Her team serves as the voice of RRDonnelley’s customers, channeling their feedback to develop strategic market offerings that shape the evolution of adtech and martech.

    Find Courtney on Linkedin at: https://www.linkedin.com/in/courtney-mccants-71311710/
    Find RR Donnelley on Linkedin at: https://www.linkedin.com/company/rr-donnelley/
    Find RR Donnelley online at: https://www.rrd.com/

    Here's what we asked her :

    1. Martech is hitting us hard and is real given its AI backing. How is martech evolving to handle the significant changes in our data environment we are exposed to?
    2. So RRDonnelley recently acquired Vericast’s print and digital media units. What does this mean for the cpg industry and brands - how about retailers?
    3. What a crazy inflation driven volume challenged environment we are seeing the last 18 months. Are brands responding well? Is media driving value in consumer minds?
    4. Can’t really not discuss retail media in today’s omnichannel retail environment. Love to get your opinion on the state of retail media, data and how it is making a difference for brands - or is it?
    5. Just as media evolves, so should measurement, but I just hear ROAS, IROAS, impressions, its like nothings changed - why? What prevents true ROI?
    6. Digital marketing has evolved heavily to self service. Helping, inhibiting - and what are implications for brands and retailers?
    7. Give us your viewpoint on what a meaningful connection between brands and consumers looks like. Are there any examples you can highlight?
    8. Finally, let’s ask you to look future forward. What’s in store for martech and adtech, what’s the next evolution.?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS are joined in this episode by Paul Wright, head of international at Uber advertising. This episode originated during Shoptalk Europe back in June at Barcelona. Needless to say, the last 4 years have seen a whirlwind change in retail media across the board. I’m talking 60+ RMN’s in the US, huge media budget shifts to sales and lower funnel but yet instore media not penetrated at all. In Europe, in store media has been RMN for a while. We thought why not learn more about international RMN, how the approach is and what the focus may be.

    Find Paul Wright on Linkedin at : https://www.linkedin.com/in/paulwright66/
    Find Uber on Linkedin at : https://www.linkedin.com/company/uber-com/
    Find Uber online at : https://www.uber.com/us/en/about/

    Here's what we asked him :
    1. Your career passes through media who is who from Apple, to Amazon, omnicom, ad tv, you’ve owned companies and been a CEO in this space and even an ethical ad tech company. Take us through the years and how you got to Uber international.
    2. What’s changed over the years? Did RMN”s exist in Europe and international well before they got to the US?
    3. Having spent time at who is who in advertising, can you give us a quick overview of instore media and why it is considered an RMN in Europe?
    4. Lets talk uber advertising for international markets. What countries, what offerings?
    5. On the measurement side, how evolved is your international measurement? Are there standards and guidelines you follow?
    6. What makes Uber advertising attractive to brands in Asia vs Western Europe? Which Asian markets are evolved?
    7. How integrated are you with Uber eats and how do the 2 of you work together to deliver for brands?
    8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of? What is uber ads international on the cutting edge of?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS are joined in this episode by Yann Gautier from VML and Nicole France from Contentful. Today’s CPG landscape has accelerated a decade in the last 4 years since the beginning of the pandemic as far as omnichannel retail is concerned. One of the areas that requires profound transformation is engaging customer content. AI is at the forefront making the possibility of significantly scaling personalized messages in content possible in minutes. Today, we talk to two guests from one such company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic.

    This episode is sponsored by Contentful.

    Find Nicole France on Linkedin at : https://www.linkedin.com/in/lnicolefrance/
    Find Contentful on Linkedin at : https://www.linkedin.com/company/contentful/
    Find Contentful online at : https://www.contentful.com/
    Find Yann Gautier on Linkedin at : https://www.linkedin.com/in/yanngautier/
    Find VML on Linkedin at : https://www.linkedin.com/company/vml/
    Find VML online at : https://www.vml.com/

    Here's what we asked them :
    1. What was unique about contentful that drove you to be here. What is the role of a chief evangelist of content?
    2. Give us a day in the life of a CPG vertical lead for VML?
    3. Over covid and the last 4 years with the consumer’s transformation to be 100 % digital - what has been the significant change in content and communication - what have you observed?
    4. How as AI changed the game and are you working with contentful to fully leverage AI for scale?
    5. Take us through the various services contentful offers. Let’s dive into ninetailed and studio as well.`
    6. What constitutes engaging content and what does it take for a brand to create it on the contentful platform?
    7. Give us some examples of successful content created from the contentful platform powered by AI? Who is doing this well?
    8. What’s next for content? What are the power forces organizing in this space - and why should our listeners pay attention to contentful?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what's really true at retail vs sensationalizing the outcomes.
    Find Steve Zurek on Linkedin at : https://www.linkedin.com/in/stevezurek/
    Find NielsenIQ on Linkedin at : https://www.linkedin.com/company/nielseniq/
    Find NielsenIQ online at : https://nielseniq.com/global/en/

    This episode is sponsored by NielsenIq

    Here's what we asked him :
    1. Your career passes through PepsiCo, P&G, Haleon and NIQ. What are learnings in your corporate career you have picked up over time and what would you pass on to a younger you graduating college?
    2. What a wild whacky 15 months since Apr 2023, not asking for a crystal ball, but shouldn’t baselines have settled down given all the one year lapse for snap, EBT, commodified is all well past us?
    3. Let’s take inflation head on. Is the volume challenge problem driven or anchored on inflation and significant pricing taken over 2021- early 2023
    4. Private label - winning formula for todays times. Commodities available more than they ever have. Has private label made a come back and here to stay?
    5. On the people side, how do you ensure your teams are staying abreast of new analytics trends in the industry? Inflation - how are you helping brands to navigate it?
    6. Right now there is coupon craziness - all the digital coupon providers are having a field day. To me this is not sustainable. It’s teaching the consumer a very wrong behavior. Thoughts?
    7. Price gaps, slopes, curves all indicate the way forward is to work on inflation related pricing and deliver the right value for the consumer. Value can mean so many things - what is your advice on value?
    8. Lastly, we always ask - what’s next. What trends are you following and coaching the industry on? What adoption curve are we at the edge of?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • THE CPGGUYS are joined in this episode LIVE from the Cannes Lions international festival of creativity at the Amazon pod - by Anastasia Leng, CEO of CreativeX. It's a conversation centered around the immense power of AI and how digital creative is changing by the hour. We are joined by special guest Ajay Sharma, VP at Bayer, who has also been our special guest interviewer on a previous episode with Nicole Vinson from Kellanova.
    Find Anastasia Leng on Linkedin : https://www.linkedin.com/in/aleng/
    Find CreativeX on Linkedin : https://www.linkedin.com/company/creativex/
    Find CreativeX online : https://www.creativex.com/
    Here's what we asked her :
    1. Your career - UPenn to google to a startup founder at hatch.co to CreativeX. Take us through the years and your advice for anyone wanting to follow in your footsteps as a creative captain running such a creative agency.
    2. We are at creative’s most important gathering in the world, so far what have you seen that captivates the mind as a consumer of content?
    3. As brands build creative content, what role does data play in the final product? This includes both data to create content and data that is produced from content.
    4. No better place than Cannes to see the evolution of creative excellence. Take us through your own experiences as CEO of CreativeX what you have seen evolve over the last few years and decade. Does the pre covid post covide digital creator economy mean anything?
    5. AI is all around us - its a buzzword to many, many functions have been using it for ever. How AI is changing what creative excellence means. Will generative AI allow auto creation of campaigns? Is that a good thing?
    6. Finally, touching creative all the time - what is your advice to building brands in a digital age?
    7. In a digital creator economy, everyone is doing creative. How do large brands responds and how do agencies respond?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey.

    Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/
    Find IAB on Linkedin at: https://www.linkedin.com/company/iab/
    Find IAB online at: https://www.iab.com/

    Here's what we asked him :
    1. Your career spanning Interpublic, WPP and Omnicom and now the king of measurement. Take us through the years from Florida international Univ through the years to IAB? What advice do you have for someone who wants to be in this RMN space?
    2. What do you see as some of the critical challenges at RMN’s today?
    3. Not all RMN’s are made the same. Some small, some scaled, some medium, Some with significant inventory, some with little or no offsite. How does a brand navigate this?
    4. What do you see as the most significant trends or developments at RMN’s right now?
    5. How does the IAB collaborate with other industry stakeholders to set standards and best practices for advertising?
    6.With increasing concerns over data privacy, how is the IAB working to ensure responsible practices among advertisers and publishers??
    7. Now the prize question of them all - how is the IAB setting standards for retail media measurement - give us a short summary of your findings in January this year?
    8. What’s the next a-ha in RMN’s - is it all instore, is it offsite inventory, and will cookie deprecation’s acceleration change everything?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel's Jacqui Dynowski. Patrick discusses "The Big Shift" white paper which he co-wrote with Katie Box.

    Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/
    Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/
    Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/

    Download "The Big Shift” white paper at: https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics

    Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024


    Patrick answer these questions:

    Brands were very dominant in the first half of the last century. What changed in terms of the retail landscape and how did brands respond?What is it about the digital shelf in online marketplaces that differs from the physical world and what power do brands have in this channel?Why are retailers so excited about retail media? What are their core motivations for launching networks?For retail media to deliver revenue and profit growth to retailers, there is an expectation that it will attract “Net new” investments from brands. What do brands need in exchange for these new dollars to begin flowing at scale?You often use words like closed-loop, determinism and probabilism when talking about media across retailers. What does this mean for brands in the context of their media spend and why should they be thinking about deterministic measurement?Meanwhile domestic retailers are feeling pressure from new competitive sources like Chinese marketplaces. Why and how are they responding?How should brands be leveraging the power they have in the era of marketplaces and retail media to realign the balance of power and how should retailers respond?What types of investments and choices do brands need to make in order to evaluate which retail media networks are right for them? And how will they know which ones are best positioned to help them grow profitably?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend's mission is 'We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.'.
    Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/
    Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=all
    Follow Mend online at : https://mend.me/.
    Here's what we discussed :
    1. Your career passes through Deloitte, Citibank, startups and now Mend nutrition. Take us through your career journey and how it led to Mend. Also what advice would you give for others entering natural wellness?
    2. What do you see as some of the critical challenges in health and healthcare today? How did you arrive at the name MEND?
    3. How does mend help to alleviate these challenges? Last time you told us about your connection to providers - how does this work, who is in the network?
    4. How and what sports teams are benefiting from Mend. Can the common Joe or Jane benefit from Mend - is it surgical pre and post - how about everyday wellness - what do you offer
    5. Last time you told us about your connection to providers - how does this work, who is in the network?`
    6. Talk to me about clinicals. Its not often we hear a natural supplements product using clinical trials - more common for a procedure or drug - take us through the how and why. It seems to be a habit for MEND - what should consumers interpret about your focus on this?
    7. Your take on pharma - the knee jerk recommendation today is all pharma - is there a connection between eating natural and the power of the mind to manifest health using natural wellness to avoid health problems and solve them?
    8. What’s next for Mend? What need states will you continue to address and expand to?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel.

    Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/
    Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/
    Follow Jacqui Dynowski on LinkedIn at: https://www.linkedin.com/in/jacqueline-dynowski/

    Download the new “Connected Commerce” white paper at: https://transformation.omnicommediagroup.com/connected-commerce-white-paper/

    Learn more about the CGT Sales & Marketing Summit Sept 23-25 in Princeton NJ: https://www.cgsmsummit.com/2024


    Joanna & Xian answer these questions:

    Is the purchase funnel still relevant in today’s omnichannel world of marketing strategies for the consumer life cycle and what new considerations do brands need to consider? Why do brands need to act faster and more intelligently in their media investments given the data-driven world of today? How have retail media networks bridged the gap for brands in connected commerce?What are the core benefits for brands in a connected commerce world? What challenges still remain for brands seeking to enter the retail media ecosystem? What are the core considerations brands need to address as the shift to a connected commerce approach to marketing strategy? How does creative play a critical role in connecting a brand to a shopper?What trends around Connected Commerce are you most focused on following right now?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPG Guys are joined by Neel Arora, Global Head of eCommerce at NestlĂ©, the world's largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer.

    Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/
    Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/
    Follow Nestlé online at: https://www.nestle.com/

    Listen to Neel's first episode of the CPG Guys podcast: http://cgguys.com/neelarora

    Neel answers these questions:

    You took a sabbatical and were able to do so many things most wait until they are retired. How was the experience and what would you pass on to others?Let’s stay on this topic, since it's not talked about most - tell us how you relaxed, made peace with your decision to recharge and what activities did you do to recharge? How did it feel to come back to work and adjust again into a routine at work?You lead global ecommerce for the world’s largest food manufacturer, what is a day in the life of Neel?How does global leadership work? How many countries do you work with? How does a global team measure for success - what metrics do you create for accountability and how do you measure against it and ensure success for the consumer?How do you align country by country for outcomes at the digital shelf?Global capabilities - SCANR was how Sri thought about it at JnJ. What's the latest with content? Does it make a difference any more in a digital creator economy? How do you integrate social commerce into what you do?As we wrap up this episode, let’s talk trends - what are you keeping up with these days? What matters - AI, clean rooms, what else?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS are joined in this episode shot LIVE from the KPM/84.51 Cabana at Cannes Lions international festival of creativity at Cannes, France.
    We are joined by Cara Pratt, SVP and head of Kroger precision marketing, and Meghan Johnson, head of consumer experience and media at Mondelez international.

    Find Cara Pratt on Linkedin : https://www.linkedin.com/in/cara-pratt-2429614/
    Find Meghan Johnson on Linkedin : https://www.linkedin.com/in/megataps/
    Find 84.51 on Linkedin : https://www.linkedin.com/company/84-51/
    Find Mondelez international on Linkedin : https://www.linkedin.com/company/mondelezinternational/
    Find 84.51 online : https://www.8451.com/
    Find Mondelez international online : https://www.mondelezinternational.com/

    This is a discussion on sustainability and retail media and the corresponding footprint around it. We recorded this live during the middle of heavy rains and relocated twice!!!

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally.

    Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/
    Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./
    Follow IGA online at: https://corporate.iga.com/

    Michael answers these questions:

    What is IGA and what services are you charged with providing to and for your member retailers?How does your role in brand development at IGA play into the broader shopper engagement strategy? IGA has built a partnership with Grocery Shopii. What is the objective here and what are the outcomes you are seeking for your shoppers? Is this about digitally-influenced sales?It seems that every retail is getting into the publishing game by building a retail media network. IGA has done this. What unique or differentiating capabilities were you looking to offer CPG brands?IGA has partnered with Ideal by DesignHouse in developing its RMN. Why are they a great partner and what does the partnership afford to brands looking for investment?What RMN capabilities is IGA offering to brands and how is performance measurement achieved?Are there specific trends that you are monitoring for your brand development role and how do you hope they will play into value-building for IGA’s shopper engagement strategy?


    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode.

    Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinson
    Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
    Follow Kellanova online at: http://kellanova.com
    Follow Ajay Sharma on LinkedIn at: https://www.linkedin.com/in/ajay-sharma-26900360/

    Nicole answers these questions:

    You have a career with ecommerce experience and even touched Xbox and CRM systems. Take us through the years and how you got to the leadership role you are in today? What advice would you give an entry level you?Retail media - 2020 bs 2024. What’s changed, how do you coach brands and sales teams on this?Capabilities - does digital content, images, videos all these mean anything anymore?You’ve been in ecommerce account development since day one Amazon. How has this evolved and how have you handled the evolution.What is digital transformation in a world where most are now Omnichannel trained? What are you advocating in the industry?AI - how are you approaching it?


    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPG Guys are joined in this episode by Steve Dennis, author of “Leaders Leap - Transforming Your company at the Speed of Disruption” and host of the Remarkable Retail Podcast.

    Follow Steve Dennis on LinkedIn at: https://www.linkedin.com/in/stevenpdennis/
    Purchase Leaders Leap on Amazon: https://a.co/d/j8kHQ6M
    Listene to the Remarkable Retail podcast on Spotify: https://open.spotify.com/show/5br8q17fDMJx6mmpuTw9SX?si=5MT-PFjGRS270lve23N4_A

    Steve answers these questions:

    Shift happens. What shifted in your life to make you change direction and ultimately to write the book Leaders Leap?In your book, you note that leaders are often too timid in their efforts to transform their businesses in an ear of rapid change. What is often the result of this timidity?The meat of your book focuses on seven leadership principles. We’ll go through them in our discussion. Why does a leader need to crush her/his own ego, getting humble & embracing vulnerability and wake up to accept new realities (not just using Google as a facsimile)?Great brands don’t chase customers, customers chase great brands. How does this quote exemplify the need for businesses to improve their targeting and why should they connect emotionally through memorable stories?How does thinking radically improve growth and success and why is playing it safe actually risky in business? How does agility & innovation support success in an era of disruption?The culmination of the book is all about the Big Leap. Have you taken your own advice to break free of the retail corporate persona you have been cultivating in your career?Tell us about the Remarkable Retail podcast.

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.



    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS are joined in this episode by Bharat Pulgam, co-founder & CEO of affordable last mile delivery service - Buncha. Buncha is a 'milk-man' type delivery service now operating in Colorado & Minnesota and fast expanding. For $3.45 per delivery, this is about the lowest cost we are experiencing in the marketplace.

    Find Bharat Pulgam on Linkedin at : https://www.linkedin.com/in/bpulgam/
    Find Buncha on Linkedin at : https://www.linkedin.com/company/gobuncha/
    Find Buncha online at : https://www.gobuncha.com/

    This episode is sponsored by Buncha

    Here's what we asked Bharat :

    1. Bharat, give us the update, since March its been a few months at the time of this recording, what has expanded, what has changed at Buncha?
    2. Why is Buncha a good value proposition for brands. What brands and categories should be talking to you? Can brands work with you on the platform for offers to consumers?
    3. How has investor partnerships been and can you take us through how capital growth has been? Any key messages for prospective investors?
    4. Give us the scoop on expansion plans, since you last came on, what categories have you expanded to, which new brands and retailers are partners?
    5. Retail expansion - what does your current capital flow look at and what cities or neighborhoods are you seeking to deliver for and into?
    6. I’d love to hear about customer experience on the app? What’s new, what’s changed and how are you streamlining order friction for your customers?
    7. What is your outlook on other grocery intermediary delivery partners? They don’t focus on routine and pantry but they are a large part of home delivery? What is your approach for these customers?
    8. The last question here is always a fast forward - what trends do you see evolving in delivery that makes you believe Buncha is the long term community grocery pantry delivery platform of choice for customers, brands and retailers alike?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS are joined in this episode by Luke Kigel - VP of digital marketing & consumer experiences at Kimberly-Clark.

    Connect with Luke Kigel on Linkedin : https://www.linkedin.com/in/lukekigel/
    Connect with Kimberly-Clark on Linkedin : https://www.linkedin.com/company/kimberly-clark/
    Connect with Kimberly-Clark online : https://www.kimberly-clark.com/en-us

    This discussion is all about modern marketing and catering to today's digitally influenced consumer and what skillsets are required to make today's brands elite.

    Here's what we asked Luke :

    1. Your career passes through elite brands like J&J, mediacom, Universal Mcann, OMD, Walgreens including retail media leadership. Take us through the years to KCC and what advice do you have for someone wanting to follow in your steps?
    2. How have your past experiences at agencies, especially UM, shaped your plans for this role?
    3. How does Kimberly-Clark approach full funnel marketing? Which one wins - upper or lower funnel? What does a full funnel marketing campaign look like?
    4. How do you advocate for the perfect campaign at KCC - what constitutes a great campaign?
    5. How do you help measure media success? What kind of metrics do you use and advocate for in your MMM?
    6. Retail media - the crazy world that’s shaped over the last 4 years. You even have experience running an RMN in your previous role - what is going on?
    7. How do you partner with brands on innovation? What is your innovation philosophy and how do you partner with retail to activate?
    8. The last question is called fast forward - what’s the next evolution of the consumer and the shopper journey? What are you planning for?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • THE CPGGUYS are joined in this episode by Jeff Cohen, tech evangelist for Amazon ads. We did this LIVE from the Amazon port podcast studio at Cannes Lions international festival of creativity at Cannes, France.

    Find Jeff on Linkedin at : https://www.linkedin.com/in/jeffreycohen/
    Find Amazon on Linkedin at : https://www.linkedin.com/company/amazon/
    Find Amazon ads online at : https://advertising.amazon.com/

    This discussion is about career leadership and how it is to work at Amazon day to day. Here's what we asked him :

    1. Jeff, your career touches textbooks.com, has wheels in it, then principal evangelist for amazon ads. Take us through the years and learnings you have picked up on the way?
    2. What is a principal evangelist for Amazon ads? What does a day in your life look like?
    3. Talk to us about mentoring and mentorship? Are they different, have you had influential mentors? Do you mentor others today?
    4. Brand excellence - you are obviously a brand builder as well. What coaching would you give brands - sitting right here in Cannes about building. What principles have you used for this?
    5. How do you motivate and inspire your team to achieve their goals and reach their full potential?
    6. What are some of the key qualities that you believe are essential for effective leadership, and how do you cultivate those qualities in yourself and others?
    7. In today’s crazy “I want it now” world, how does Jeff balance the need for short-term results with the need for long-term strategic planning?
    8. This last question is called fast forward. What trends are you following these days in the industry? What would you advise the CPGGUYS to follow?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    CPG Scoop Website: http://CPGscoop.com
    RetailWit Website: http://retailwit.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
    Kavita's podcast: Spotify Apple

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast. 

  • The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ's annual c360 conference in May 2024. We discussed NielsenIQ's offerings and services for startup and emerging brands.

    This episode is sponsored by NielsenIQ.

    Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/
    Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/
    Find NielsenIQ online : https://nielseniq.com/global/en/

    Here's what we asked him:
    1. Let’s start with your career background - you have extensive client service experience in customer success at Nielsen itself over 10 years in the past. How did this set you up to be the leader for emerging brand success at NIQ?
    2. Take us through how you approach services for small brands at NIQ? How do you bring focus to brands thay may not have the scale or financial resources to partner with you in a scaled way?
    3. I want to double down on ecommerce - Amazon obviously is the behemoth here and a brand should not be looking at comprehensive share without Amazon coverage. How do you provide a full view of coverage for them with ecommerce in the mix?
    4. We just saw the second annual pitch slam. How did NIQ conceive this? How do you go about sourcing the finalists and what happens next to the winner - how do you support them?
    5. So, with coverage and partnerships for smaller emerging brands, how do you partner with private equity or VC who is probably the desired exit outcome for many of them?
    6. What about founders who are in very early stage - can they partner with you on measurement and insights? If so, how do you support them?.
    7. NIQ has a whole offering on consumer insights led by panel data, shopper journeys, etc. and a thorough understanding of the shopping experience - do small brands have the ability to do this with you?
    8. Thanks for the summary of how NIQ covers emerging brands - lets do a section called ‘fast forward’ - how do you see small brands competing in today’s over complex ecosystem of extensive data and digital shelf vs physical shelf? Are you ready for this mega shift in consumer response?

    CPG Guys Website: http://CPGguys.com
    FMCG Guys Website: http://FMCGguys.com
    Rhea Raj’s Website: http://rhearaj.com
    Lara Raj in the band Katseye debut: https://www.youtube.com/watch?v=bYg6aMDQ_TA

    DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

    CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.