Episoder
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Creating the perfect writing space is often seen as a major barrier to writing success. In this episode, I challenge the myth of the perfect writing environment and explore how any space can become your creative sanctuary.
Listen to this episode to discover:
Why waiting for the perfect space will hold you back from achieving your writing goalsHow consistent writing spaces train your brain for better productivityHow setting boundaries during writing time protects your creative space The importance of making your space inviting (without falling into the perfectionism trap)How creating a dedicated writing space shifts your author identity
Creating your perfect writing space isn't about having a Pinterest-worthy setup or a cabin in the woods. It's about establishing a consistent, comfortable environment that signals to your brain it's time to write.
Whether that's a corner of your kitchen table or a local coffee shop, the key is to show up and make it yours.
Remember, the best writing space is the one you'll actually use!
Enjoy!
Further resources from me
Sign up for the Write Stuff newsletter here.
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website.
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
For female entrepreneurs and experts writing their books, there's one challenge that rarely gets discussed: how hormonal changes can impact everything from our writing routine to our confidence in sharing our expertise.
So, in today’s episode, I’m sharing my experience, as well as ideas, to help you keep writing through it all.
You’ll discover:
The unexpected ways hormones can impact our writing process - from brain fog and fatigue to confidence shiftsWhy rest isn't just 'nice to have' but essential for your creativity Practical strategies for adapting your writing practice during hormonal changes - including energy management, nutrition tips, and creating the right environmentMy personal experience with perimenopausal symptoms and how it's affected my writing journeyWhy this isn't about "losing your edge" - but embracing a new phase of your creative life
And so much more!
Please remember that if you’ve ever sat down to write your business book, only to find your usual clarity and focus hijacked by hormonal changes, you're not alone.
You're still an expert, still creative, still capable - you might just need some new strategies to support your writing journey.
I hope you enjoy listening!
Further resources from me
Sign up for the Write Stuff newsletter here.
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website.
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Mangler du episoder?
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How often do you use storytelling in your business? Perhaps often. But how often do you share your story, and how does it make you feel when you do? For many small business owners, it makes us feel vulnerable, and we lose confidence in using our voices in the way that feels right for us.
Luckily, this month’s guest author is here to help us.
Hilary Salzman is a business storyteller, writer, podcast host, and speaker dedicated to helping female business owners who struggle to use their voices and tell their stories confidently.
Her debut nonfiction book, ‘The Roar of Her Story—How To Tell Everyday Stories to Attract Your Dream Clients and Build a Business That’s Unapologetically You,’ reflects a much-needed shift from #girlboss culture towards a more authentic, fulfilling approach to business.
It encourages women to set their own personal benchmarks for success, empowers them to make meaningful life changes and provides practical advice on building a brand story that reflects their true selves.
During our fantastic conversation, we talk about:
Why do more women in business need to use storytelling on the regs, and why can we feel so vulnerable to doing so?How we can overcome the fear and start to tell our stories to our customers and clients - in a way that feels right for us and benefits our businesses!Why our past experiences can impact how we show up and talk about ourselves and our businesses - and what the younger generation may be doing differently on this front!Hilary’s publishing journey and how she finally found the right ‘home’ for her book with a publisher who really 'got' what she was trying to do with her book.Why it’s so important to build a writing team to support you but recognising that this group of people needs to be carefully curated to avoid derailing your progress!
And so much more!
This is a brilliant conversation - one of my all-time favourites, actually - and so I hope you enjoy listening to it as much as I loved having it.
Connect with Hilary and her book:
BookInstagramWebsite
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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You know that moment when someone asks to read your writing and suddenly you have a hundred reasons why it's "not quite ready"?
Your throat gets a little tight, and you sheepishly shut your laptop before anything can be read.
Yup, we’ve all been there.
But here's the thing - that uncomfortable feeling isn't just normal, it's necessary.
And today, in this special re-released episode, I’ll show you why embracing it might be the best thing you ever do for your writing, including:
Why we really feel vulnerable as writers - and Brené Brown's fascinating research on connection, worthiness and belongingThe powerful combination of courage and self-compassion - and why "good enough" beats “perfect” every timePractical ways to start sharing your work (even when it feels scary!) - from small steps to building authentic confidenceA personal story that might just change how you think about sharing your writing!
I hope you enjoy this episode and that it gives you the courage and motivation to start sharing your work with others.
Further resources from me
Sign up for the Write Stuff newsletter here.
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website.
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
Every writer needs a compass to guide their journey. In this episode, we explore the power of personal writing principles and how they can transform your writing practice from scattered to structured, from overwhelming to achievable.
After a decade of writing and publishing, I'm sharing the ten principles that have shaped my writing journey - not as a rigid rulebook but as inspiration for developing your own unique approach to writing.
In this episode, you'll discover:
Why consistency matters more than inspiration (and why 30 minutes a day is enough!)The importance of reading widely - beyond your genre - to develop your unique voiceHow to handle the reality that not everyone will love your writing (and why that's perfectly okay)Why treating your writing like marathon training can lead to better resultsThe power of celebrating small wins along your writing journeyHow to keep writing when you're stuck (hint: sometimes "blah blah blah" is perfectly acceptable!)Why your friends and family's response to your writing shouldn't define your successThe crucial balance between dedication and enjoyment in your writing practice
Remember, these principles aren't a one-size-fits-all solution. They're a starting point for developing your own North Star that will light up your unique writing path.
Whether you're writing your first book or your fifteenth, having clear principles can help you navigate the challenges and celebrate the victories of your writing journey.
Enjoy!
Further resources from me
Sign up for the Write Stuff newsletter here.
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon.
Listen to the episodes about AI here and here
Listen to the episode with Natalya Androsova here
Bird by Bird - by Anne Lamott - buy here
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Discover the ancient wisdom that could transform your modern life! In this episode, we dive into "The Paleo Life: Stone Age Wisdom for Modern Times" by Clare Foges, a book that bridges the gap between our Stone Age ancestors and our screen-filled present.
Ever feel overwhelmed by the constant barrage of information and stimuli in today's world? You're not alone. Clare Foges explores how we can learn from our hunter-gatherer past to live more balanced, satisfying lives in the 21st century.
In this first-ever book review episode, you'll discover:
Why I picked up "The Paleo Life" and how it surprised me with its unique approach to modern living.The brilliant structure that makes this non-fiction book both easy to read and incredibly helpful.How Clare's personal story of anxiety and her journey to find solutions adds depth and relatability to the book.The power of consistent chapter structure and why it's so important for engaging readers.How Clare's compassionate tone and well-researched content build trust and inspire change.This episode offers insights into a book that could change how you approach your daily routine, relationships, and overall well-being.
Enjoy this deep dive into "The Paleo Life"—hopefully, it’ll inspire your writing but also motivate you to make small changes that could have a big impact on your life!
Further resources:
The Paleo Life by Clare Foges - buy the book here
Sign up for my Write Stuff newsletter here.
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon.
Listen to the episode about chapter structure here
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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If you’ve ever wondered how to transform academic research into a compelling business book or been interested in how to navigate the challenging world of book distribution as a self-published author, this guest episode is for you!
Dr Nia Thomas is the Director of Thoughts and Ideas at Knowing Self, Knowing Others, and an academically awarded thought leader in self-aware leadership. She practises self-aware leadership every day in her role as a Director at a Children’s Charity.
She is also a frequent blog writer and a passionate podcast host of The Knowing Self Knowing Others Podcast. Earlier this year, she published her first book, ‘The Self-Awareness Superhighway’ - which helps leaders in workplaces and organisations explore the essence of self-awareness, the definition of leader effectiveness and the discourse on leadership at all levels.
During our conversation, we talk about:
What led her to write this book and how she used her observations of what’s been going on in her industry to help make the book relevant to leaders right now.Her writing journey and the many positive things it has taught her, even when it felt tough at times. How she managed the shift from academic writing for her thesis to writing a business book that would speak to her ideal reader in a way that resonates - something I support quite a few PhD authors to do.Her experience of getting her books into bookshops - and not just selling via Amazon. It was quite a challenging part of her journey but one she’s more than willing to share to help others.
And so much more!
This is a lovely conversation - and one that touches on all aspects of the writing process.
I hope you enjoy listening.
Connect with Nia and her book:
BookInstagramLinkedInWebsiteFurther resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on AmazonMy FREE email newsletter - The Write Stuff - weekly writing and publishing advice straight to your inbox. Subscribe here.Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
Ever feel like you're your own worst enemy when it comes to writing? You're not alone. In this episode, we dive into the internal struggle many writers face and explore how to turn that inner critic into your biggest cheerleader.
We all have negative thoughts that can prevent us from making progress on our books. But what if we could transform that inner dialogue and become our own writing ally?
In this episode, you’ll discover:
Why we often find ourselves battling our inner critic and how this impacts our writing progress.How to recognise self-sabotaging behaviours like procrastination, perfectionism, and overthinking that can derail your writing efforts.Practical strategies for developing a growth mindset and setting realistic goals that support your writing journey.The power of self-compassion and positive self-talk in overcoming writer's block and boosting productivity.How to surround yourself with the right support system to nurture your writing ambitions.Ways to practice self-care and mindfulness to maintain a healthy relationship with your writer self.
We all have the potential to be our own worst critic or our biggest supporter. This episode offers actionable advice on how to shift that internal dialogue and create a more positive, productive writing experience.
Remember, it's not about battling yourself - it's about loving and nurturing the writer within.
Enjoy!
Further resources from me
Sign up for the Write Stuff newsletter here.
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon.
Listen to the episode about procrastination here
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
If you've ever struggled with writer's block or felt overwhelmed by the prospect of writing a book, this episode is for you.
It’s a candid exploration of my own writing journey, where I discuss the challenges and triumphs of returning to writing after a period of burnout. You'll discover:
Why taking a compassionate approach to your writing process can lead to better results and increased creativity.The importance of setting realistic deadlines and being flexible when life throws curveballs your way.Strategies for falling back in love with writing, especially if you've been focusing on other projects for too long.Why reflection and self-compassion are crucial parts of the writing process, helping you learn and grow as an author.How to balance your creative ambitions with the need for rest and recuperation.We all face moments of doubt and frustration in our writing journeys. This episode offers a honest look at the ups and downs of crafting a first draft, along with practical tips for pushing through the tough times.
Give it a listen and discover how embracing the 'shitty first draft' can lead to renewed confidence and joy in your writing process.
Enjoy!
Further resources from me
Sign up for the Write Stuff newsletter here.
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon.
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
If you’ve ever thought about writing a book, you’ve probably wondered how the heck you can fit it into your busy life. With a business to run, family commitments to stick to and, quite frankly, a bloomin’ life to lead, it can feel impossible.
But in this episode, we explore how dedicating just 30 minutes a day to writing can help you achieve your author ambitions, even with a busy schedule.
You’ll discover:
How consistent, 30-minute writing sessions can lead to significant progress over time, helping you maintain momentum without overwhelming your schedule.How to set up your environment and schedule to make your daily writing habit impossible to ignore, increasing your chances of sticking to it.Why shorter writing sessions can be more appealing and manageable, making it easier to show up for your writing day after day.Techniques to track your progress and celebrate small wins that keep you motivated throughout your writing journey.How small, consistent efforts accumulate over time, leading to remarkable results in your book writing process.
We all juggle multiple commitments, but that doesn't mean we have to shelve our writing ambitions. This episode offers a simple, doable strategy for fitting writing into your life without sacrificing everything else.
Give it a listen and discover how you can make steady progress on your book, just 30 minutes at a time. It's not about writing faster - it's about writing smarter.
Enjoy!
Further resources from me
Sign up for the Write Stuff newsletter here.
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon.
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Ever wondered how to navigate the complex world of self-publishing? Curious about the insider secrets of Amazon categories and the true value of editing?
This is the episode for you!
Becky Warrak is an author and the owner of Raven Crest Books, a publishing services company for business owners and entrepreneurs looking to build their businesses with a book. She guides them through the publishing process, helps them understand their book's goals and teaches them how to get their book into the hands of their ideal audience.
Her book ‘Self-Publish Your Book Like a Pro’ was released in June this year and in it, you can learn the art of self-publishing, empowering you to transform your manuscript into a powerful business asset.
During our conversation, we talk about:
What a publishing services company actually is and how it can help you if you’re on the self-publishing journeyHow Becky’s been able to use her vast knowledge of the industry to write a book that will be really valuable to her readersHer advice on successfully marketing and launching books - from her own experience as an author, but also as a publisher.Fitting in writing around a busy life - including when you’re a mum to young twins and her sound advice for any aspiring authors out there.
And so much more!
This is a wide-ranging conversation that touches on many different aspects of the writing/publishing process. I hope you enjoy listening!
Connect with Becky and her book:
BookInstagramWebsite
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon.Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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You’re thinking of writing a business-boosting book in your niche, but is now the right time? It’s a question I’m repeatedly asked, so I’m here in this first episode of Season 3 to give you three simple ways to discover if you should start now or wait.
You’ll learn:
Three crucial questions to determine if you're ready to write your business bookAn underlying mindset shift that transforms your book from 'nice-to-have' to 'must-write.'One business stage when writing a book might not serve you best!
And LOTS more!
I’m all for more women writing brilliant books in their niche, but we have to be honest with ourselves about the best time to do that. We’ve often got a whole host of other commitments besides our businesses, so self-compassion is a big part of the decision.
This episode gives a simple, straightforward way to figure out the answer that’s right for you.
Enjoy!
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon.
Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
If you took small yet consistent action with your marketing over the next 3 months, could they turn out to be the best 90 days ever in your business?
If today’s guest has anything to say about it, then definitely!
Hannah Isted is the founder of HI Communications, supporting small business owners with their digital marketing.
She’s the creator of The Best 90 Days Ever, a marketing membership that shares a quick, daily prompt that shows businesses how to promote their work simply, easily, and fun.
She has worked with hundreds of small business owners, helping them increase their online presence through workshops, talks, and one-on-one social media management. In her email newsletter and podcast, The Social Sunday, she shares marketing advice to help product and service businesses get out of their own way and share how brilliant their work is.
Her book The Best 90 Days Ever was released in March this year and shows you how to successfully market yourself with a series of daily 10-minute tasks that fit around the rest of your business.
During our brilliant chat, we discuss:
Her ‘little and often’ approach to marketing and why it can work for you - both as an author and as a business owner.How Hannah has used her marketing skills and knowledge to promote her book - including the importance of her engaged email list.Why using her 90-day programme served as a great way to structure her book - both of us are big advocates for using content you’ve already created, both when writing and with marketing.
And LOTS more!
I’ve been a big fan of Hannah’s work for a while now and have read her book twice because it’s jam-packed full of great marketing advice and is written in such an accessible and engaging way.
I hope you enjoy listening to this conversation as much as I enjoyed having it!
Connect with Hannah and her book:
BookInstagramWebsite
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
Book eight is on the way! Over the summer break, I’ll be heading into the fun and games of my first draft, and I thought you’d find it interesting - and helpful - to hear how I’ll be preparing, as well as the process I’ll be going through to get it over the finish line.
During the episode, you'll discover:
My 3 step process that I use every time I sit down to write the first draft of a new bookHow I fit writing in around family, running a business and enjoying the sunshine!The one part of the process I feel is even more important than writing - it guarantees I can complete the first draft in the minimum amount of time possibleHow I keep myself motivated during the journey to maintain momentum and get the bloomin’ thing written, even when I don’t feel like it. And LOTS more!
Writing a first draft can feel daunting, but with seven books under my belt, I’ve come up with a way to help me get through it successfully - and with enthusiasm! I hope it’s a process that you find inspiring and motivating, too.
So why not start your first draft this summer? You’ll find the tools you need to help you in this episode.
Enjoy!
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Every year in Newcastle, there’s an annual sales and marketing event for small businesses called Atomicon - and this year, I went along to listen to some great speakers and learn more about building a successful business.
Rather brilliantly, I found that while much of the advice given was great for small business success, a lot of it was also applicable to writing success.
In this week’s episode, you'll discover:
My top takeaways from each speaker I listened to - both for your business and the book you’re writing.Why knocking down big dominoes in your business first is a far more efficient approachWhy it’s okay to be a hot mess in business and how it can help connect you with your audienceHow a 90-day focus really could help you write your book more quickly than you ever anticipated
And LOTS more!
Going to Atomicon came from a place of FOMO last year - what doesn’t, these days? But for an introvert like me, it was also about pushing myself out of my comfort zone as much as it was going to listen and learn from fantastic speakers.
Resilience was the key theme at this year’s event, and we all need it in spades—both in business and in writing!
Enjoy!
Event links
Atomicon 2025 - tickets and infoAtomic - Andrew and Pete’s companyDavina McCallJenn GottliebChris JamesDaniel PriestleyEman IsmailElizabeth GoddardDani WallaceLisa Bilyeu
Further resources from me
More Sales Please - episode 37 with Sara Dalrymple about selling in 30-minutes a day!My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.Ways to work with Steph
Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
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Amazon Music -
Getting super clear on who we’re writing for and why is really important before you write a single word of your book. Once you know, you’ll feel far more inspired to write and also a heck of a lot more confident.
But more than that, your book will work hard for you and attract the right people to your world.
In this week’s episode, you'll discover:
Why it’s important to consider your target audience, personal motivation, and how the book fits into your business strategy.Some advice from a bestselling non-fiction author on the importance of knowing your target audience in the creative process.Three simple activities you can do to successfully identify your ideal reader and get clear on why you’re writing to them.And LOTS more!
I’ll never stop banging on about your ideal reader - because I know how important it is for your book’s success. Creating loyal and passionate readers starts when you put them at the forefront of your creative process - not treating them merely as an afterthought but as the reason you’re writing in the first place.
Enjoy!
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Ways to work with Steph Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
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Do you look forward to each and every writing session? Do you sometimes struggle to find the joy - especially when you’re knee-deep in the first draft?
If so, on this week’s podcast, I’ve got a wonderful conversation for you to listen to.
Natalya Androsova is an award-winning writing and dissertation coach with over two decades of teaching and coaching experience. She has coached professional writers and university writers of all skill levels–students, staff, and faculty. Her passion is helping writers become more courageous, authentic, and kind to themselves.
Through individual coaching, writing groups, and writing retreats, she’s helped hundreds of writers break through blocks and find inspiration, a more authentic voice, and greater freedom in their writing and their lives.
During our brilliant chat, we discuss:
How to approach your writing as a joyful practice - a little like you might treat a yoga practice - and creating a space both mentally and physically that can help you complete your best work.Managing writer’s block and how to feel inspired and motivated to continue - even when trying to control that voice of self-doubt.The importance of self-compassion in the writing process and how we should all embrace the journey for what it is - full of ups and downs and twists and turns.Natalya’s own writing process and how she approaches each book she writes - and how she uses that to support the writers she works with, too.And LOTS more!
Natalya and I approach the writing process in such a similar way, but what I took from this conversation is how to embrace a more purposeful—almost spiritual—side to my practice and treat it with the love and respect it deserves—that I deserve!
Natalya’s words really struck a chord with me, and I’ve been working on a more intentional practice ever since. Thank you, Natalya!
I hope you enjoy listening to this conversation as much as I enjoyed having it!
Connect with Natalya and her books:
BooksInstagramWebsiteFurther resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.Ways to work with Steph Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Chapter structure - sounds like a yawnfest, right? But before you assume this is one for the insomniacs out there, let me just say it’s something most authors struggle with when attempting to write their first non-fiction/business book in their niche.
Why?
Because it’s something we assume will be simple, but when we come to do it, it actually feels rather confusing! Fear not, though. Structure is my bag. My bread and butter. My thing.
So in this episode, I’m giving you a simple framework for structuring your chapters that will make everything much easier.
You'll discover:
My 4-step structure to writing great chapters - it’s how I write mine and how I advise my authors to write theirs.Why it’s important to have each chapter structured in a similar way - hello, readers!How story can be an important part of each chapter you write and why - we want to hook those readers and keep ‘em hooked, baby!And LOTS more!
So, if getting your chapter structure nailed down has been a head-scratcher for you - this episode will have you out of the gates and writing in no time. No more overwhelm or confusion. Just a simple, straightforward blueprint for you to follow.
Enjoy!
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.Ways to work with Steph Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Something I’m asked in almost every interview I do or when I’m working with authors is: When is the right time to call yourself an author? It’s a tricky one because a lot of it comes down to our own confidence levels - and that sneaky imposter syndrome we can all feel from time to time.
But I believe we all need to take ownership of our narratives. So, I’ve dedicated this podcast episode to unpicking why we can feel hesitant to use the ‘author’ label and how we can step into authorship with confidence and conviction instead.
During it, you'll discover:
My own journey to calling myself an author, including the impact of childhood bullying on my reluctanceHow imposter syndrome can hinder us from embracing the "author" titleWhy it’s time to claim the "author" label on our own terms, without waiting for permission or milestonesAnd LOTS more!
It’s perfectly normal to feel hesitant to use the term ‘author’, particularly if we’re yet to publish anything. But I believe that the sooner we do, the more confident - and dare I say proud - we’ll feel about our achievements.
It’s time to step into authorship - are you ready?
Enjoy!
Further resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Ways to work with Steph Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music -
Selling books goes far beyond launch week - but you know that, right? The challenge can be sustaining momentum and enthusiasm for your book so it continues to sell way past the first few months of its life.
It’s something I see time and time again from authors I work with - but it’s also something I’ve struggled with myself.
In this episode, I share some of my best strategies for long-term sales success — from people I’ve worked with (hello, Sunday Times bestseller) and also from authors I follow.
During it, you'll discover:
How to sustain enthusiasm and motivation for long-term book-sellingPractical strategies for both online and offline sales - it’s packed full of stuff you can start doing today!The simple way in which a bestselling author continues to successfully promote her book on Tiktok and Instagram - years after its releaseWhy I believe long-term selling is challenging for authors and how you can use so much of the content you already have to keep talking about your book long after it’s released.And LOTS more!
Selling books long-term needs a strategy - you can’t wing it or assume you’ll still have as much excitement about your book two years from now. But in order to keep sales coming in, you have to keep talking about it.
This is an episode that’s going to help you get on top of your selling game - and you’ll walk away with so many fresh ideas and strategies, you’ll be chomping at the bit to get started.
Enjoy!
Books/resources mentioned in/linked to this episode:
Lucy Werner’s books - Hype Yourself and Brand YourselfMore Sales Please - my conversation with sales expert Sara DalrympleDr Julie Smith on IG - for book promo inspoFurther resources from me
My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon or directly via my website.
Subscribe to my Substack - The Write Stuff - which is full of advice on writing and publishing a book in your niche.
Ways to work with Steph Connect with Steph:
Website: https://stephcaswell.com/
Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en
LinkedIn: https://www.linkedin.com/in/stephcaswell/
Facebook: https://www.facebook.com/creatinghappywriters
Twitter https://twitter.com/stephcaswell_
Use #creatinghappywriters
If you enjoyed today’s episode, please leave a review on your favourite podcast platform:
Apple Spotify Amazon
Listen to all previous podcast episodes on my website via the podcast platforms below or by searching for 'Creating Happy Writers' on your favourite podcast provider.
Apple Podcasts
Spotify
Amazon Music - Se mer
