Episoder
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In this special episode of The Creator Toolbox, we dive into the craft of producing highly polished, montage or documentary content. That means one or more episodes with narration, clips from multiple interviews, music and FX, all aimed at creating a way-above-average listening and viewing experience.
We'll share our experience in creating a podcast series in this way, but it applies to multi-interview YouTube episodes just as well.
We cover everything from setting up interviews with expert podcasters to editing multiple voices into a cohesive narrative, unpacking the strategies behind our latest (20th!) season of PodCraft.
We’ll walk you through how we source high-quality guests, create seamless transitions with narration, and blend in the perfect soundtrack. Whether you’re a podcaster, YouTuber, or content creator, these tips will help you elevate your production skills and streamline your workflow.
Join us as we show you how to turn a series of interviews into a compelling season of audio storytelling.
Chapters
00:00: Introduction and Welcome
02:10: Switching the Format for Season 20 of PodCraft
05:05: Finding the Right Podcast Guests
09:12: Structuring the Interviews
14:05: Scheduling and Recording the Interviews
17:30: Editing and Organizing the Content
24:00: Narration and Music Integration
30:15: Creating Blog Posts for Episodes
34:12: Publishing and Promoting the Season
38:00: Closing Thoughts and Final Tips
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Welcome back to another episode of The Creator Toolbox! In this episode, we talk about our new Creator Toolbox blog and dive into ways to develop a website to suit our creative needs - from building it, to preparing the content and finally going live.
We discuss the blurry lines between a blog and a website. Jacob also gives some good examples from his own experience. We then expand on why we chose Ghost as the most suitable hosting platform for our content. We talk through differences with WordPress and general practicalities, including UX, coding, integrations and plugins, email marketing, and community-building.
We delve into the crucial aspects of content ownership, but not for the sake of growth, discoverability, collaboration, conversation, and community building. Here, we touch on Substack, Ghost, LinkTree, Beehiiv, ConvertKit, and more.
Colin highlights the importance of owning customer relationship marketing through email marketing and presses a strong case for content ownership. He also shared a recent discovery of Bear, a minimal, no-nonsense blogging platform with no ads, trackers, or scripts. Jacob adds that Ghost also supports a short-form blog on the platform.
If you found this episode helpful, the best way to support us is by checking out Alitu, our podcast-maker app. We're always working to make podcasting accessible for creators like you.
Thanks for tuning in, and we'll catch you on the next episode!
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Mangler du episoder?
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On this episode, we dive into some automation tools that can really boost your productivity as a creator. I shared my experience with the Stream Deck, which has become an unexpected favorite of mine. It's not just for streamers – I use it for everything from controlling my studio lights to automating repetitive tasks in video editing. We also touched on browser recording tools for automating web tasks and text expansion for speeding up writing. These might seem like small time-savers, but they really add up.
Next, Jacob introduced us to the concept of a "Story Brand" by Donald Miller. This is a powerful marketing framework that puts your customer at the center of the story, with your product or service as the guide. It's all about simplifying your message and connecting with your audience on a deeper level. We even explored how Apple used a similar storytelling approach in their iconic "Think Different" campaign. It's fascinating to see how effective this can be.
Lastly, we tackled a challenge that I think many creators face – balancing new projects with existing ones. We discussed strategies like outsourcing updates, taking on partners, and keeping a database of all your projects. I shared my own experience with this, including a course I created called "Immortal Content" that I haven't promoted much. It's a constant juggling act, but it's important to revisit old projects and see if they can be revived or integrated into your current work.
We wrapped up by highlighting Steph Smith as our creator of the week. Her ability to consistently ship new projects while maintaining high-quality content is really inspiring.
Remember, if you found this episode helpful, the best way to support us is by checking out Alitu, our podcast maker app, at alitu.com. We're always working to make podcasting as easy as possible for creators like you.
Thanks for tuning in, and we'll catch you on the next episode!
Chapters:
00:00 - Introduction
01:10 - Episode overview
01:49 - Alitu support slot
03:12 - Tool of the week: Stream Deck
07:05 - Automation tools discussion
17:40 - Introduction to Story Brand concept
20:01 - Applying Story Brand to different creators
28:28 - Importance of having a plan in Story Brand
32:49 - Apple's "Think Different" campaign example
40:57 - Implementing Story Brand
45:23 - Creator of the week: Steph Smith
49:19 - Balancing multiple projects as a creator
58:27 - Wrap-up and closing thoughts
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In this episode of Creator Toolbox, Colin and Jacob dive deep into two game-changing topics for content creators. First, they explore an innovative AI-powered system for repurposing podcast content into written articles, discussing the potential and limitations of this technology. They then shift gears to compare various camera setups for video content creation, from high-end DSLRs to user-friendly webcams, offering insights on quality, ease of use, and price points. This episode is packed with practical advice for creators looking to streamline their workflow and enhance their content quality.
Episode Guide00:00 - Introduction and catch-up01:17 - AI-powered content repurposing system15:52 - Tips for working with AI in content creation29:15 - Importance of prompt engineering in AI41:29 - Camera setups for content creators41:29 - Jacob's iPhone 15 Pro setup45:40 - Colin's DSLR webcam setup53:21 - Affordable DSLR options55:11 - Insta360 webcam review56:25 - Opal C1 webcam discussion59:41 - Episode wrap-up and Alitu mentionResources MentionedClaude AI by Anthropic: https://www.anthropic.ai/Canon EOS Webcam Utility Pro: https://www.usa.canon.com/internet/portal/us/home/support/self-help-center/eos-webcam-utility/Canon M50 cameraElgato PrompterSony ZV-E10 Mark II cameraInsta360 webcam: https://www.insta360.com/Opal C1 webcam: https://opalcamera.com/Logitech C920 webcamAlitu podcast maker app: https://alitu.com/ -
In this episode of the Creator Toolbox, Colin and Jacob discuss their journey of iterating on this very show, and how a podcast can develop and evolve over it's first few months. They delve into the process of turning it from an experimental show into a whole new content brand, and this could apply to you whether it be a podcast, YouTube channel, blog, or creator brand in general. Listeners get valuable insights on launching, iterating, and refining their content channels, even if you're not 100% sure what it plans to be in the early days. Tune in to learn how to navigate the complexities of building a successful creator business, including case studies from the journey of ThePodcastHost over the past 14 years, and into the new journey for the Creator Toolbox.
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Ever feel like you're spinning your wheels, constantly busy but not making real progress? In this episode of Creator Toolbox, Colin and Jacob cut through the "hustle culture" noise to share practical, actionable strategies for true productivity as a content creator.
What You'll LearnDiscover how to:
Implement effective time blocking and deep work techniquesPrioritize tasks and manage your energy, not just your timeCreate a productive work environment that suits your styleHandle distractions and maintain focus in a world of constant notificationsUse "cycles" for better long-term planning and goal-settingKey Takeaways1. Time Blocking and Deep WorkColin and Jacob stress the importance of dedicating specific blocks of time to focused work:
Schedule your week in advance, allocating time for different types of tasks (e.g., writing, meetings, admin)Use time blocking to create a structure that ensures you tackle priority tasksImplement "deep work" sessions by turning off notifications and focusing solely on important tasks2. Creating the Right Work EnvironmentYour workspace can significantly impact your productivity:
Find an environment that helps you focus - this might be a dedicated home office, a co-working space, or even a coffee shopSeparate your work area from relaxation spaces to maintain a healthy work-life balanceExperiment to find what works best for you - some people thrive on the energy of others working nearby3. Managing DistractionsIn our hyper-connected world, managing distractions is crucial:
Be intentional about when you check emails and messagesUse "Do Not Disturb" modes on your devices during focused work periodsCommunicate clearly with your team about your availability and focus times4. Prioritization and CyclesEffective prioritization ensures you're working on what matters most:
Use tools like the Eisenhower Matrix to categorize tasks by importance and urgencyWork in "cycles" (e.g., 2-month periods) to set and review goalsBreak larger projects into smaller, achievable tasks to maintain motivation5. Task Management SystemsHaving a reliable system for managing tasks is essential:
Use a task management tool that allows you to assign dates to tasks and categorize themImplement an "inbox" system for new tasks to be triaged and organized laterRegularly review and update your task list to ensure it remains relevant and actionableTry This Workflow: Weekly PlanningSet aside time every Monday morning for weekly planningReview your goals for the current "cycle" (e.g., 2-month period)Block out time in your calendar for priority tasks and deep work sessionsSchedule in breaks and buffer time for unexpected tasksReview and organize your task list, assigning dates and prioritiesEnd the week by journaling about your progress and setting intentions for the following weekResources MentionedAsana - Project management and task tracking toolTodoist - Popular to-do list and task managerThe Podcast Host - Colin's podcast resource websiteAlitu - Podcast creation tool (Try the 7-day free trial!)"Shape Up" by Basecamp - Book on project management cycles"Getting Things Done" by David Allen - Productivity methodology book -
Are you curious about the future of creator businesses and the power of community? Discover how community-first strategies are reshaping the creator economy!
In this episode, Colin Gray and Jacob Anderson sit down with Mathilde Leo from Circle to explore the evolving landscape of online communities, content creation, and the tools that are empowering creators to build thriving businesses.
In this episode, you'll learn:How community-led businesses are changing the creator economyInsights on transitioning from traditional content creation to community-first modelsThe power of authentic connections in building a sustainable creator businessTools and strategies for managing and growing online communitiesThe potential of community-based platforms in combating AI-generated content overloadTools discussed:Circle: Community platform for creatorsFigjam: Collaborative whiteboarding toolMiro: Online visual collaboration platformTubeBuddy: YouTube channel growth and optimization toolFathom AI: AI-powered meeting assistantFeatured creator:Damon Dominique - A multilingual content creator who successfully reinvented his brand and built a thriving community-based business. Known for his travel content, language courses, and authentic approach to sharing his experiences living abroad.
Try this workflow: Community-First Content StrategyIdentify your niche and target audienceSet up a community platform (e.g., Circle) to host your content and facilitate discussionsCreate a content calendar that includes a mix of:Regular community events (e.g., live Q&As, workshops)User-generated content opportunitiesExclusive content for community membersEngage with your community regularly, encouraging discussions and connections between membersUse community feedback to inform your content creation and product developmentExperiment with different monetization strategies within your community (e.g., paid memberships, courses, exclusive events)Resources mentioned:Circle's 2024 Community Benchmark ReportThe Rest is Politics PodcastDamon Dominique's YouTube Channel"Your Global Citizen" by Damon DominiqueDon't miss out on future episodes! Subscribe to the Creator Toolbox podcast for more insights on building your creator business. Visit The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!
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Are you running a local business and dreaming of reaching a global audience? Discover how content creation can revolutionize your reach and transform your business model!
In this episode, Colin Gray and Jacob Anderson explore the power of content creation in expanding a traditional business's reach. They dive into real-world examples, practical strategies, and tools that can help you transition from a local service provider to a global content creator.
What you'll learn:How to leverage content creation to expand your business globallyStrategies for building a content funnel that attracts and converts customersTools for managing newsletters and staying on top of industry trendsInsights from successful creators who've made the leap from local to globalTools discussed:ConvertKit: For automated newsletter creation and RSS feed integrationStoop: A dedicated app for managing newsletter subscriptionsOmnivore: An open-source tool for managing newsletters and RSS feedsSparktoro: An audience research tool for finding the best channels to reach your audienceFeatured creator: Modern MalinoisJacob breaks down the success story of Modern Malinois, a dog training business that expanded its reach globally through content creation:
Top of funnel: Creating engaging, discoverable content (e.g., YouTube Shorts)Middle of funnel: Offering exclusive, opt-in content to gather leadsBottom of funnel: Selling high-value products or services to a warm audienceThis approach allows businesses to monetize both local and global audiences effectively.
Try this workflow: Content Funnel CreationUse Sparktoro to research your audience and identify the best channels for your contentCreate top-of-funnel content that showcases your expertise (e.g., blog posts, videos, podcasts)Develop a lead magnet (e.g., email course, webinar) to capture email addressesSet up an email sequence using ConvertKit to nurture leadsOffer paid products or services to your warm audience, both locally and globallyResources:The Podcast Host's guide to being your own bossBasecamp's "Shape Up" methodChris Williamson's podcast for inspiration on innovative video contentChallenge:Think about how you can apply the Modern Malinois method to your business. What type of content could you create to reach a global audience? Share your ideas with us on social media using #CreatorToolbox!
Don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Check out The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!
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Feeling stuck in a creative rut? Discover how to transform your low-energy days into productive powerhouses with our latest episode of Creator Toolbox!
Join Colin Gray and Jacob Anderson as they dive into practical strategies for boosting productivity, leveraging new tools, and expanding your creator business. Whether you're a podcaster, writer, or aspiring content entrepreneur, this episode is packed with actionable insights to help you level up your creative game.
What you'll learn:How to use AI-powered journaling to track your progress and overcome creative blocksTips for setting up a high-quality streaming setup with tools like the Rode Streamer XStrategies for expanding your niche audience to a broader creator marketThe power of community platforms like Circle for engaging and growing your audienceHow to structure your content to cater to both beginners and experienced creatorsTools discussed:Rode Streamer X: A versatile device for streamers and content creatorsCircle: A community platform for building and engaging with your audienceOpenAI's latest model: For summarizing and analyzing journal entriesVoice Notes app: For quick and easy audio journalingFeatured Creator Spotlight:Colin shares insights from Jason Greystone, host of the "Always Free" podcast, who has built a successful business model around his content. Learn how Jason uses a combination of free content, courses, coaching, and mastermind groups to monetize his audience effectively.
Try this workflow: AI-Powered Journaling for CreatorsUse your phone's voice notes app to record a 5-10 minute audio journal entryUpload the MP3 to OpenAI's latest model for transcription and summarizationReview the AI-generated summary for insights and patterns in your creative processUse these insights to adjust your workflow and overcome creative blocksResources:The Podcast Host's guide to being your own bossAlitu - The Podcast Maker AppCircle Community PlatformJason Greystone's "Always Free" podcastReady to supercharge your productivity and take your creator business to the next level? Try implementing one of the strategies discussed in this episode and share your results with us using #CreatorToolbox on social media!
Don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Check out The Podcast Host for everything podcasting, and give Alitu - our podcast maker app - a try with a 7-day free trial!
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Ever wondered how a tech blogger becomes a sought-after brand ambassador? Discover the inspiring journey of Richard Tubb, from IT business owner to influential content creator in the Managed Service Provider (MSP) industry.
Colin Gray and Jacob Anderson sit down with Richard Tubb to explore his two-decade journey in content creation, discussing the tools, strategies, and mindset shifts that have shaped his success. From leveraging new technologies to building long-term brand partnerships, Richard shares invaluable insights for creators at any stage of their journey.
In this episode, you'll learn:How to evolve from a blogger to a respected industry voiceStrategies for building and monetizing your audienceThe power of experiments in content creationTips for forging valuable, long-term brand partnershipsTools and techniques to enhance your content workflowTools discussed:Elgato Teleprompter: A game-changer for video content creationCrazy Egg: Website optimization and user behavior analysisAdobe Premiere: Advanced video editing with new AI-powered featuresManifestly: Streamlining team workflows with collaborative checklistsFeatured creators:Paul Green (MSP Marketing Edge): Blending old-school marketing tactics with modern content strategiesJohn Espirian (LinkedIn Nerd): Master of relentless helpfulness and LinkedIn content optimizationRichard, Colin, and Jacob dive deep into the evolving landscape of content creation, discussing how to maintain authenticity while working with brands, the importance of valuing your audience, and the mindset shifts necessary for long-term success in the creator economy.
Try this workflow: The "Experiment" ApproachIdentify an area of your content strategy you want to improveFrame the change as an "experiment" rather than a permanent shiftSet a timeframe for the experiment (e.g., 2-3 months)Communicate the experiment to your team and audienceGather feedback and data throughout the experimentEvaluate results and decide whether to implement permanently, adjust, or end the experimentResources:Tubb BlogElgato TeleprompterCrazy EggManifestlyMSP Marketing EdgeJohn Espirian's WebsiteIf you enjoyed this episode, don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Check out The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!
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Ever dreamed of creating your own software but thought you lacked the technical skills? In this episode of Creator Toolbox, Jacob and special guest Bran explore how AI is revolutionizing the way creators can build tools and software for their audience – even with limited coding experience!
Discover how AI-powered coding assistants like ChatGPT, GitHub Copilot, and Cursor are breaking down barriers and empowering creators to turn their ideas into reality. Whether you're a content creator, educator, or entrepreneur, this episode will inspire you to leverage AI in your creative process.
What you'll learn:How AI tools can help non-technical creators build softwareReal-world examples of using AI to create games and productivity toolsThe current capabilities and limitations of AI coding assistantsTips for getting started with AI-powered developmentThe potential impact of AI on the future of software developmentTools discussed:ChatGPTGitHub CopilotCursorVisual Studio CodeTry this workflow:Start with a clear idea for your software or toolUse ChatGPT to create a basic project plan and break it down into stepsLeverage AI coding assistants like Cursor or GitHub Copilot to help write and debug codeIterate and refine your project, using AI to fill knowledge gaps in design, marketing, and business setupKey takeaways:AI coding assistants can help creators overcome technical barriers and bring their ideas to lifeStart small and be willing to learn along the way – AI tools make the learning process more accessibleUse AI to fill knowledge gaps in various aspects of product development, from coding to marketingWhile AI can significantly speed up development, human oversight and verification are still crucialThe future of software development may involve a symbiosis between human creativity and AI assistanceResources:OpenAI's ChatGPTGitHub CopilotCursorVisual Studio CodeSvelte (JavaScript framework mentioned by Jacob)Have you used AI to create software or tools for your audience? We'd love to hear about it! Email us at [email protected] and share your experience.
Don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Check out The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!
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Struggling to turn your creative ideas into profitable ventures? Discover how Justin Moore transformed his hobby into a multi-million dollar business through sponsorships!
Colin Gray sits down with Justin Moore, the Creator Wizard, to explore the world of content monetization, focusing on sponsorships and brand deals. Justin shares his journey from a hobby creator to a sponsorship expert who has generated $4.5 million in sponsorship revenue over the last decade.
What You'll LearnHow to leverage sponsorships at any stage of your creator journeyStrategies for collecting and using powerful testimonialsTips for personalizing your email marketing for maximum impactThe importance of audience-first approaches in content creation and monetizationInsights on professional video setups for creatorsTools DiscussedHelp This Book: For gathering feedback on writing projectsSenja: A versatile testimonial management toolPassionfroot: A platform for managing sponsorship dealsTop 5 TakeawaysAdapt your sponsorship pitch based on your audience size and influence levelUse testimonials strategically in your marketing and sales processesSegment your email list to provide personalized content and offersConsider your audience's needs when balancing sponsored content, affiliate marketing, and your own productsInvest in a professional video setup to enhance your credibility with potential sponsorsThe Sponsorship ContinuumJustin introduces his "Sponsorship Continuum" concept, a framework for creators to monetize their skills at any stage of their journey:
Early Stage: Focus on offering content creation services to brands. Use your platform as a portfolio to demonstrate your skills.Growing Stage: Combine content creation services with native advertising on your platforms as your audience grows.Established Stage: Leverage your large audience to offer significant reach and impact for brands through your platforms.This continuum allows creators to start monetizing early and adapt their offerings as their influence grows.
Creator Spotlight: Jay ClouseJustin highlights Jay Clouse, founder of Creator Science, as his creator of the week. He admires Jay's commitment to transparency, sharing both successes and failures in his creator journey, and his persistence in building his business over seven years before seeing significant traction.
Additional ResourcesCreator Wizard NewsletterThe Podcast Host's guide to being your own bossCreator Science PodcastIf you enjoyed this episode, don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Check out The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!
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Feeling overwhelmed by your content creation workload? Discover how to boost your productivity and streamline your creative process with our latest episode!
Colin Gray and Jacob Anderson dive into a treasure trove of time-saving tools and techniques designed to help busy creators maximize their output without sacrificing quality or burning out.
What You'll LearnIn this episode, you'll discover:
How to capture and refine ideas more efficientlyTools for streamlining video content creationStrategies for learning new skills while managing a busy scheduleInnovative content ideas for niche audiencesMonetization tips from successful lifestyle creatorsTools and Resources DiscussedAudioPen - For converting spoken ideas into organized textTella - A user-friendly screen recording and video creation toolDataCamp - An interactive learning platform for coding skillsLearnCraft Spanish - An innovative approach to language learningAlitu - Our very own podcast creation and editing platformFeatured Creator: Nate PetroskyNate Petrosky is a shining example of how to turn your lifestyle into compelling content and a thriving business. As a short-form video creator primarily on TikTok, Nate has built a following of 3.6 million by documenting his off-grid homesteading life.
Content StrategyAuthenticity: Nate's content revolves around his day-to-day life on his 100-acre homestead, including building his own house and tackling various challenges.Consistency: He regularly shares updates on his projects and daily activities, keeping his audience engaged and invested in his journey.Transparency: Nate is open about his business model and how he makes money, which builds trust with his audience.Monetization ApproachProduct Creation: Nate collaborates with local businesses to create branded products, including custom coffee roasts and beard care oils.White Labeling: He's transparent about white-labeling products, focusing on working with local artisans to create unique offerings.Minimal Reliance on Platform Revenue: Nate is open about making very little from TikTok and YouTube directly, instead focusing on product sales through his website.Key Takeaways for CreatorsDocument, Don't Create: Nate's success comes from simply documenting his authentic lifestyle rather than manufacturing content.Find Your Niche: His off-grid homesteading content appeals to a specific audience interested in sustainable living and DIY projects.Diversify Income Streams: By creating physical products, Nate has built a more stable income than relying solely on platform monetization.Collaborate Locally: Working with local businesses allows Nate to offer unique products while supporting his community.Build a Lifestyle Brand: Nate's content and products all tie into his overall lifestyle, creating a cohesive brand that resonates with his audience.Try This WorkflowUse AudioPen to quickly capture and organize your content ideasCreate engaging video content with Tella's easy-to-use interfaceRefine your skills in your downtime with platforms like DataCamp or LearnCraftLook for unique angles in your daily life that could become compelling content, inspired by creators like Nate PetroskyAdditional ResourcesAudioPenTellaDataCampLearnCraft SpanishNate Petrosky on TikTokIf you enjoyed this episode, don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. And if you're looking to streamline your podcast production process, give Alitu - our podcast maker app - a try with a 7-day free trial!
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Are you struggling to make sense of your digital marketing efforts? Discover how to harness the power of analytics and get clarity on what's actually helping you grow your creator business!
In this episode of Creator Toolbox, Colin Gray and Jacob Anderson sit down with Amanda Webb, a digital marketing ROI and analytics mentor. Amanda shares her wealth of knowledge on essential tools and strategies for content creators to improve their productivity, measure their marketing efforts, and grow their online presence.
What you'll learn:This episode is packed with valuable information for creators looking to level up their analytics game. You'll discover:
Productivity tools to streamline your workflowGoogle Analytics tips and tricks for better insightsContent creation strategies for various platformsHow to use analytics to improve your marketing ROIInspiring examples of creators and businesses crushing it with innovative marketingTools discussed:Toggl: Time tracking tool for improved productivityApple Fitness: For establishing a productive morning routineApple Notes: Versatile tool for organizing ideas and projectsGoogle Analytics 4: In-depth discussion on its features and benefitsMicrosoft Clarity: Heat mapping tool for website optimizationAnalytics Debugger: Chrome extension for troubleshooting analytics setupsTag Assistant Companion: Tool for debugging Google Analytics and Tag ManagerTag Explorer: Chrome extension for checking cookie complianceFeatured creators:Woodstock Hotel (Ireland): A family-owned hotel creating engaging, humorous content on social media platforms like Instagram and Facebook.Dana DiTomaso: Analytics expert sharing in-depth knowledge about Google Analytics and Tag Manager through her live show and podcast appearances.Sean Casey Fitness: A no-nonsense fitness instructor on Instagram, providing relatable and entertaining content about health and nutrition.Try this workflow: Weekly planning and time blockingAmanda shared her productivity hack using Toggl:
Schedule a weekly planning sessionUse Toggl to track your time spent on various tasksAnalyze your time usage and identify areas of procrastinationAdjust your schedule to maximize productive hoursSet a daily work goal (e.g., 7 productive hours) and stick to itResources:The Podcast Host's guide to being your own bossWoodstock Hotel on InstagramDana DiTomaso on LinkedInSean Casey Fitness on InstagramIf you enjoyed this episode, don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Visit The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!
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In this episode of Creator Toolbox, Colin Gray and Jacob Anderson dive deep into the rapidly evolving world of content creation and marketing with special guest Gavin Bell, founder of PPC agency Yatter. Discover how creators and agencies are adapting their strategies to stay ahead in an increasingly AI-driven landscape.
What you'll learn:The shift from traditional content creation to more authentic, "micro-vlog" style contentHow AI and machine learning are reshaping paid advertising and agency workStrategies for transitioning from solo creator to building a successful agencyTools and techniques for streamlining content creation and distributionInsights on staying relevant in today's fast-paced digital marketing environmentTools discussed:Asana: For organizing content creation and project managementAgorapulse: For content scheduling and managing social media engagementOpenAI's Sora: Potential game-changer for video content creation (not yet publicly available)Featured creator:Gavin highlights Jake Hughes (@jakehughesss on Instagram) for his authentic approach to content creation, showcasing real cold-calling attempts to businesses.
Try this workflow:Gavin shares his team's "micro-vlog" content creation strategy:
Capture day-to-day office activities on cameraKeep videos short (15-20 seconds) and unscriptedEdit quickly with engaging animationsPost consistently (3-5 times per week) on social media platformsResources:Yatter websiteGavin Bell on LinkedIn (search for "Mr Gavin Bell")Jake Hughes on Instagram (@jakehughesss)"$100 Million Offers" by Alex HormoziIf you enjoyed this episode, don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Check out The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!
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Ever wonder how some creators seem to do it all? In this episode, we dive deep into the world of Arielle Nissenblatt, a powerhouse creator who manages to produce an impressive amount of content while holding down a full-time job in tech.
Colin Gray and Jacob Anderson sit down with Arielle to uncover her secrets, discussing everything from productivity tools to content creation strategies. Whether you're a seasoned creator or just starting out, this episode is packed with insights to help you level up your game.
What you'll learn:How Arielle manages multiple content streams, including newsletters, podcasts, and social mediaThe power of simple productivity tools and why sometimes "no system" can be a systemStrategies for monetizing your content without burning outThe importance of celebrating small wins and keeping your audience engagedInsights into emerging platforms like Threads and their potential for creatorsTools discussed:Google Gemini: An AI tool for more natural, conversational content creationDuckbill: A personal assistant service that combines AI and human supportConsensus: An AI-powered research tool for finding credible information quicklyPassionfruit: A platform for streamlining newsletter ad salesSimple productivity hacks: Using reminders, marking emails as unread, and moreFeatured creator:Arielle spotlights "The Nightingale of Iran," a podcast by sisters Danielle and Galit Dardashti. She breaks down their successful launch strategy, emphasizing the importance of:
High-quality production valuesLeveraging personal connections and expertiseAggressive press outreach and self-promotionCelebrating every milestone, no matter how smallTry this workflow:Inspired by Arielle's approach, consider implementing these steps in your own creator journey:
Use simple tools like phone reminders and "mark as unread" features to keep track of tasksDon't be afraid to outsource tasks that eat up your time (consider services like Duckbill)Consistently share your work and celebrate your achievements, no matter how small they seemExplore new platforms (like Threads) to connect with your audience in fresh waysLook for opportunities to monetize your content without compromising your full-time commitmentsResources:Earbuds Podcast CollectiveArielle on Threads: @arielle_thisandthatArielle on Twitter: @AriThisAndThatThe Nightingale of Iran podcastPassionfruit - for streamlining newsletter ad salesThe Productivity Show podcastRemember, the key to success as a creator isn't always about having the perfect system—it's about finding what works for you and consistently putting in the effort. As Arielle demonstrates, with the right tools and mindset, you can achieve incredible things, even with a busy schedule.
Want to dive deeper into the world of content creation? Subscribe to the Creator Toolbox podcast for more insights, tools, and strategies to help you thrive as a creator.
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Creator Toolbox Podcast: Episode 37 - Organizing the Creator Brain: Systems for Sustainable Content Creation with Ian Anderson Gray
Is your creative mind bursting with ideas but struggling to turn them into consistent content? Discover how to organize your thoughts, streamline your workflow, and sustainably grow your creator business!
Join Colin Gray, Jacob Anderson, and special guest Ian Anderson Gray as they dive deep into productivity systems, community building, and leveraging AI to supercharge your content creation process.
In this episode, you'll learn:How to use tools like Notion and the PARA method to organize your creative ideasStrategies for consistent content creation from successful creatorsThe power of community in supporting your creator journeyWays to leverage AI for enhanced productivity and learningTips for balancing creativity with organizationTools discussed:Notion: For organizing tasks, projects, and informationThe PARA method: A system for personal knowledge managementTime blocking and weekly planning techniquesChatGPT and other AI tools for content creation and learningFeatured creators:Tiago Forte: Known for his "Building a Second Brain" methodologyMark Schaefer: Creator of the RISE communityRob Walling: Host of the "Startups for the Rest of Us" podcastTry this workflow:Implement a weekly planning session using time blocking:
Choose a consistent day and time each week for planning (e.g., Sunday evening or Monday morning)Review your upcoming week and identify your top prioritiesUse a tool like Google Calendar or Notion to block out time for specific types of work (e.g., content creation, admin tasks, community engagement)Assign specific tasks to each time block, ensuring your most important work gets scheduledLeave some flexibility for unexpected tasks or creative inspirationAt the end of each week, review your progress and adjust your system as neededResources:Tiago Forte's Building a Second BrainMark Schaefer's RISE CommunityRob Walling's Startups for the Rest of Us PodcastNotionThe PARA Method explainedCal Newport's Deep WorkIf you enjoyed this episode, don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Check out The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - with a 7-day free trial!
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In this episode, Colin and Jacob discuss various tools, including Landing Pages Explained and the Rodecaster Duo. They also highlight creators of the week, How to Take Over the World and Tom Scott. The conversation covers topics such as merchant of record services, short videos, premium memberships, and the game Baldur's Gate 3. They also discuss the importance of funnels and accountability in the creative process. TakeawaysConsider using Landing Pages Explained to gain inspiration and insights for improving landing pages.Explore the Rodecaster Duo as a portable and versatile device for podcasting and live streaming.Check out How to Take Over the World podcast for engaging storytelling and leadership lessons from historical figures. Plus some great examples of monetisation.Reflect on the impact of Tom Scott's YouTube channel and his commitment to consistent, high-quality content.Appreciate Larian Studios' approach to game development, focusing on creating a great user experience without excessive monetization tactics.Consider implementing a funnel framework to guide users through the steps of achieving their goals.Explore the potential of premium memberships and accountability services to enhance user engagement and action.
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Ever feel like you're spinning your wheels, busy with daily tasks but not making progress on your big creator goals? You're not alone! In this episode, Colin Gray and Jacob Anderson dive into the art of balancing short-term productivity with long-term vision.
From annual planning strategies to daily task management, we unpack the tools and techniques that can help you stay on track and achieve your creator dreams. Whether you're a podcaster, YouTuber, or any type of content creator, this episode is packed with actionable insights to level up your productivity game.
In this episode, you'll learn:How to create an effective annual planning frameworkTechniques for linking long-term goals to daily tasksThe power of regular reflection in goal-settingStrategies for repurposing content across multiple platformsHow to gather and leverage social proof for your creator businessTools discussed:Video repurposing: Filmora, Omniclip, ChopitySocial proof gathering: SenjaTask management: Asana, TodoistFeatured creators:Ollie Meekings and Wilson (Twitter handle: @eu_boyd) - The hosts highlight these software entrepreneurs for their commitment to building in public and their honesty about business challenges. Their approach offers valuable lessons for creators on transparency and authenticity in content creation.
Try this workflow: Annual to Daily PlanningSet aside a day for annual reflection and goal-settingBreak down annual goals into monthly strategiesTranslate monthly strategies into weekly plansReview your plans regularly:Look at annual goals monthlyReview monthly strategies weeklyCheck weekly plans dailyAdjust as needed based on progress and changing circumstancesThis workflow helps ensure your daily tasks align with your long-term vision, keeping you on track towards your bigger creator goals.
Resources:The Podcast Host's guide to being your own bossElon Musk biography podcast by Walter Isaacson"Shoe Dog" by Phil Knight (mentioned as a favorite biography)Morning Brew newsletter (example of storytelling in content)If you enjoyed this episode, don't forget to subscribe to the Creator Toolbox podcast for more insights on building your creator business. Check out The Podcast Host for everything podcasting, and try Alitu - our podcast maker app - to streamline your podcast production process!
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