Episoder
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"Personal Branding" seems to be the marketing buzzword going into 2025---but our host, Lindsay Pinchuk, she's been building her own personal brand alongside each of her businesses for the last decade and a half. In this episode, Lindsay discusses the significance of personal branding for entrepreneurs, emphasizing that it is not just a trend but a foundational aspect of business growth. She shares her journey of building her personal brand alongside her business, Bump Club and Beyond, and the lessons learned from that experience. Lindsay highlights the importance of authenticity, community, and intentionality in personal branding, providing actionable steps for listeners to develop their own personal brands.
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Here are some past episodes of Dear FoundHer... that talk about the importance of telling your story:
Ep. 216 How to Share Your Story, The Foundation of Your Content Strategy
Ep. 226 Foundational Basics for Marketing Your Small Business
Ep. 219 Create 30 Pieces of Content in Just Two Hours
Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Make sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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Building a business from survival mode to success takes bold decisions, resilience, and a deep alignment with your purposeâjust ask Dr. Zahava Berkowicz, the founder of IMMA Acupuncture and Wellness. From her early days of renting a single treatment room to leading a thriving acupuncture clinic, Zahavaâs journey is a testament to trusting your gut and knowing when to evolve.
What does it take to rebrand a small business in a way that feels true to you? Zahava shares the turning point that led her to shift from Chicago Family Acupuncture to IMMA Acupuncture and Wellness, a name that reflects her focus on nurturing womenâs health and the care she provides to every patient. Along the way, she opens up about the personal experiences that shaped her pathâovercoming trauma, rebuilding her identity, and finding healing through acupuncture.
If youâve ever questioned whether your business truly aligns with your values, Zahavaâs story offers a relatable perspective on growth, change, and the courage to let go of âplaying it safe.â How do you take the leap? How do you make sure your business feels like âyoursâ? Tune in for insights on building a practice that serves others while staying grounded in what matters most.
Quotes
âIn my heart of hearts, I knew I would not be satisfied under the name âChicago Family Acupuncture.â The more I practicedâgaining both clinical and business experienceâI started to realize weâre not for everyone, you know? This is not the practice for everybody, and thatâs okay. It was almost like I had to prove to myself a certain level of success to allow myself to feel the confidence that Iâm enough, and this is enough. I wanted to rebrand to something that felt limitless to me.â (29:58 | Dr. Zahava Berkowicz)âI think, as a business owner, you know when things donât feel right. But itâs often very inconvenient to admit that to yourself because itâs going to take time or money. Even now, Iâm doing certain things in our business to clean things up and fix broken systems, and itâs painful. But at the same time, when you know in your heart and in your gut that these are the right decisions to make, you do it anywayâeven though itâs challengingâbecause the outcome is always going to be amazing.â (41:06 | Dr. Zahava Berkowicz)âJust keep going, because youâre not going to see the fruit of your labor⊠You have no idea whatâs going to come from it, but you have to just keep doing it.â (46:02 | Dr. Zahava Berkowicz)âLive as if youâre on your deathbed every day. If I was on my deathbed and I didnât give this business my 110%, Iâd be so disappointed.â (46:29 | Dr. Zahava Berkowicz)Connect with Dr. Zahava Berkowicz:
https://www.instagram.com/imma.wellness/
Dear FoundHer Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Lindsay Pinchuk discusses the importance of preparing for the end of the year and setting goals for 2025 as a small business owner. She emphasizes the need for self-care, auditing business performance, and engaging with the community. The conversation also highlights actionable steps for entrepreneurs to take as they wrap up 2024 and look ahead to the new year.
You can grab Lindsay's year-end checklist here to get started in the right direction.
Use the code DECEMBER for access to the lowest price on Founding Memberships to the Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Make sure you connect with Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Takeaways
It's crucial to take care of yourself as a business owner.Make a checklist to manage year-end tasks effectively.Auditing your performance helps set the path for the new year.Customer feedback is essential for business growth.Finalizing financials is important as tax season approaches.Reflect on your branding consistency for the upcoming year.Show gratitude to your customers to strengthen relationships.Cleaning your digital slate can save money and improve efficiency.Setting clear goals for 2025 is a responsible business practice.Investing in your skills and expertise is vital for growth.Hosted on Acast. See acast.com/privacy for more information.
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âI want to build a company that is trustworthy, and thatâs what I mostly spend my time thinking aboutâhow to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else,â shares Joanna Strober, the founder and CEO of Midi Health, a virtual healthcare platform revolutionizing care for women navigating perimenopause and menopause. In this episode, she opens up about her personal journey through these life stages and the gaps in healthcare that inspired her to create a solution.
Why are menopause and perimenopause still surrounded by silence despite impacting half the population? Joanna shares how Midi Health is changing this narrative by providing expert care that is accessible, insurance-covered, and tailored to womenâs needs. From her innovative start hosting grassroots âmenopause tupperware partiesâ to now serving thousands of patients nationwide, Joannaâs approach focuses on trust, education, and shared decision-making.
If youâve ever felt dismissed or misunderstood by the healthcare system, this episode offers both hope and actionable insights. How can virtual healthcare reshape the way women experience these significant transitions? Joannaâs vision is a reminder that better care for women in menopause and perimenopause is not only possibleâitâs already underway!
Quotes
âI want to build a company that is trustworthy, and thatâs what I mostly spend my time thinking aboutâhow to build something that is trustworthy, that provides really high-quality care that is a bit differentiated from everyone else.â (27:36 | Joanna Strober)âMy job at Midi is not to be a gatekeeper... I want you to understand your options and I want you to choose what you feel most good about.â (27:59 | Joanna Strober)âWhen you get tired, rest, donât quit.â (30:48 | Joanna Strober)Connect with Joanna Strober:
Instagram: https://www.instagram.com/midihealth/
Dear FoundHer... Forum: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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In this episode, Host, Lindsay Pinchuk discusses the importance of building a supportive community for female entrepreneurs, particularly those over 40. She shares her personal journey of networking and the challenges she faced in the early stages of her business. Lindsay emphasizes the value of collaboration, mentorship, and leveraging life experiences to strengthen professional networks. She provides actionable strategies for overcoming networking challenges and creating safe spaces for women to connect and support each other. The episode concludes with actionable tips that you can implement right now to enhance your networking efforts and build meaningful relationships.
The doors to the Dear FoundHer... Forum are OPEN! The Dear FoundHer⊠Forum is exclusively for female entrepreneurs over forty who are building, growing, or scaling their businesses. Thereâs no gatekeeping hereâjust actionable support, real conversations, and access to insights that truly matter.
Use the code FOUNDHER for 40% off our Founding Member rate. Join us inside for just $1 per day. (PLUS, before the end of the year you'll get a whole host of bonuses!). CLICK HERE: https://www.dearfoundher.com/dear-foundher-forum
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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âEveryone has a use case for Hulken, and I think thatâs what makes it so relatable. The product basically markets itself,â says Alex Schinasi, the co-founder and president of Hulken, as she shares how her simple yet functional rolling tote became a viral sensation.
Joining Lindsay Pinchuk in this episode, Alex reflects on her start as an entrepreneur in Israel, where she first learned the importance of responding to customer needs. From launching a side project during the pandemic to growing Hulken into a profitable business, Alexâs journey challenges many common assumptions about what it takes to start a successful company. Is a large team really necessary? Or can resourcefulness and focus on a single standout product bring growth?
Alexâs story inspires entrepreneurs to start small, keep things straightforward, and rethink the need for external funding. Her approach is refreshingly practical, proving that anyone can build something meaningful with determination, adaptability, and a willingness to listen to the market.
Quotes
âEveryone has a use case for Hulken, and I think thatâs what makes it so relatable⊠the product basically markets itself.â (14:22 | Alex Schinasi)âYou donât need the big fancy teams. You donât need the six-figure hires. You can hire freelance people for projects. And I say this all the time: figure out what you donât want to do and what you canât do, and find someone who can do it for you, and you will be paying them less than it would cost you to âpay yourself.â Thatâs how you grow a big business. Thatâs how you bootstrap a business⊠Hulken, itâs only now, and weâre almost at 20 million in revenue, that weâre investing in our website. Not a dime was invested in that website until literally right now.â (18:18 | Lindsay Pinchuk & Alex Schinasi)âItâs funny, thereâs that misconception that you need capital to start a company, but itâs actually never been easier to start a company with nothing... You observed your customers and you made the pivot. In all of these situations, which is so important, you can just get started. The tools are there.â (20:27 | Alex Schinasi & Lindsay Pinchuk)âYou somehow find the strength, right? I think that happens a lot as a founderâthat things just seem impossible, and you just find it in you somehow and get through it.â (36:11 | Alex Schinasi)âIf you overthink, youâre never going to start. Nothingâs ever going to be perfect, and you just have to be okay with that idea.â (38:35 | Alex Schinasi)Connect with Alex Schinasi:
Instagram: http://www.instagram.com/alexschinasi
Get on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforum
There are still a few tickets left for Dear FoundHer... on Tour with Sunny and Jenn on December 2 in Wilmette, IL: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âAlways come back to your North Star. Stay true to your mission, and when you find yourself veering off the path, remind yourself of who you are, what you do, why you do it, and how, and circle back to that original mission of your brand. It is always there to guide you.â This is one of Lindsay Pinchukâs top takeaways in this episode, pointing out the need for alignment and focus in building a brand that lasts.
Lindsay is joined by Lauren Dudley Stephens and Katherine âKakiâ Dudley McGrath, the sister duo behind the direct-to-consumer brand Dudley Stephens. Whatâs the secret to their success? A mix of family values, sustainable practices, and an unwavering commitment to staying true to their missionâeven as their business grows! They share how starting small, fostering genuine connections with their community, and building a grassroots approach to marketing allowed them to expand thoughtfully while staying grounded.
Tune in to hear how Dudley Stephens became a brand thatâs as beloved for its values as it is for its products, and why sometimes, smaller really is better.
Quotes
âMarketing is everything, and you need to have a good core product. But how you get your story out there is just as important.â (10:53 | Lauren Dudley Stephens)âIf it goes against our North Star, we say no. It kind of goes back to being true to ourselves and staying small and manageable as well. We want to be able to stay the course, and that North Star helps us do that.â (33:14 | Katherine âKakiâ Dudley McGrath)âBigger is not better, and the grass is not always greener... you have to appreciate what youâve built, grow steadily, be profitable, and have a nice family business.â (34:31 | Lauren Dudley Stephens)âLearn from the people who know it better than you⊠Itâs a roller coaster and there are going to be downs, but take thoseâthe negativesâand turn them into positives.â (39:55 | Katherine âKakiâ Dudley McGrath)Connect with Lauren Dudley Stephens and Kaki Dudley McGrath:
https://www.instagram.com/laurendudleystephens/
dudleystephens.com
Get on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforum
There are still a few tickets left for Dear FoundHer... on Tour with Sunny and Jenn on December 2 in Wilmette, IL: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âParents want the best for their childrenâof course, they do. That was the big âahaâ moment for us, where we realized we were onto something. They want to connect, they want slower time with their children, and they want the right tools to make it happen,â shares Jessica Rolph, the co-founder and CEO of Lovevery.
In this episode, Jessica joins Lindsay Pinchuk to talk about how deeply listening to parents has shaped Loveveryâs approach, from building a direct-to-consumer brand to launching thoughtful, stage-based products like their Play Gym and a new skill-based reading program. What does it take to build a brand that truly serves its customers? For Jessica, itâs all about understanding what parents need at every step of their childâs development.
Jessica also opens up about Loveveryâs strategic partnership with Target and how theyâve managed to balance retail presence with their D2C model. How can brands grow while staying connected to their core mission? This episode shows the importance of staying close to your customers while navigating both the online and retail landscapes. Itâs a must-listen for anyone interested in building a brand that resonates deeply with their consumers.
Quotes
âParents want the best for their childrenâof course, they do. That was the big âahaâ moment and unlock for us, where we realized we were really onto something. They want to connect, they want slower time with their children, and they want the right tools to make it happen.â (20:06 | Jessica Rolph)âIf thereâs one thing I want anyone listening to know about Lovevery, itâs that this is a very human brand, and we really care.â (21:58 | Jessica Rolph)âOne of the things we think about is: is there something we can offer thatâs truly of service and differentiated? Is there something that no one else is doing that is needed? Those are two really important questions. Is it needed, and is it important? And if nobody else is doing it and we feel we can step in and help, we want to do that.â (28:38 | Jessica Rolph)âIf you make something great, you can count on word of mouth, but you canât count on word of mouth to take you all the way there.â (31:59 | Jessica Rolph)âWe are direct-to-consumer because we want to have a direct relationship with parents. So, when somebody buys our product from Amazon, itâs fine...but at our core, we want to be in conversation with families. We want to have that direct relationship, and we want to be there as your child grows.â (32:50 | Jessica Rolph)Connect with Jessica Rolph:
http://www.instagram.com/JessicaRolph
http://www.instagram.com/lovevery
Get on Lindsay's LIST here: https://lindsaypinchuk.myflodesk.com/foundherforum
Get tickets for Dear FoundHer... on Tour with Sunny + Jenn:
https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âI believe that the way we eat is one of the things that affects our overall health and quality of life more than anything else,â shares Julie Nguyen, the co-founder and CEO of Methodology, a luxury meal delivery service thatâs all about clean eating and sustainability. Julie shares how her own struggles with health led her to realize the power of food as medicine, sparking the idea for Methodologyâa business that blends wellness with convenience.
What makes Methodology stand out in the crowded meal prep world? Itâs the Michelin-Star quality meals that are designed to be both nutritious and genuinely enjoyable. Julie talks about how theyâve nailed this balance, from the top-tier ingredients they use to the beautifully designed, reusable packaging that reflects their commitment to sustainability.
But how do you grow a business like this without sacrificing what matters most? Julie credits mentorship and community support as the key to scaling her business while staying true to her values. Her story is a reminder that when you build something with passion and purpose, you can create not just a successful business, but one that makes a real difference in peopleâs lives.
Quotes
âWe still rely primarily on social media and influencers to grow and the reason why it really works for us is because our product truly is differentiated. There are hundreds of meal prep services in America, but they are all playing in that $15 price range. And we are $10 to $15 more expensive than that. The reason why only we are doing it and the others arenât is because if you are going to charge that price, you need to deliver that level of value, which is very hard to do.â (16:44 | Julie Nguyen)âI named the business âMethodologyâ because I believe that the way we eat is one of the things that affects our overall health and quality of life more than anything else.â (19:49 | Julie Nguyen)âGive yourself way more time than you think youâll need to achieve your goals. When we donât give ourselves enough time, we approach our problems with a desperation that leads to making decisions that deliver short-term results rather than long-term results.â (42:32 | Julie Nguyen)âWe know how to do every job at our business extremely well. We are so in the weeds, like anyone who directly reports to us, I could take over their job and do it at least as well as they could.â (43:35 | Julie Nguyen)Connect with Julie Nguyen:
http://www.instagram.com/joolieshmoolie
https://www.gomethodology.com/
Waitlist for Dear FoundHer... Community: https://lindsaypinchuk.myflodesk.com/foundherfridays
Get tickets for Dear FoundHer... on Tour with Sunny + Jenn:
https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.
Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careersâJenn as a Peloton instructor and Pam as a personal assistantâand the importance of choosing brand partnerships that align with their values.
Join Pam and Jenn in this episode of Dear FoundHer⊠as they share their journey to TikTok stardom and the lessons theyâve learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.
Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
JOIN US ON DECEMBER 2ND OUTSIDE OF CHICAGO YOU CAN GET TICKETS HERE: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
NOT IN CHICAGO? Get on our list so that you will be the first to know when we come to a city near you!
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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ICYMI, Dear FoundHer... is taking our most popular guests, Sunny and Jenn on TOUR, and we're kicking off with a one-of-a-kind event just outside of Chicago! Tickets went on sale this week, so we thought there is no better time than now to rrerun this incredible conversation with Peloton's Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.
Pam and Jenn discuss their rapid rise to TikTok fame, highlighting the power of authenticity and genuine friendship. They share insights on balancing their new venture with their primary careersâJenn as a Peloton instructor and Pam as a personal assistantâand the importance of choosing brand partnerships that align with their values.
Join Pam and Jenn in this episode of Dear FoundHer⊠as they share their journey to TikTok stardom and the lessons theyâve learned along the way. Discover how authenticity, seizing opportunities, and starting without a perfect plan can lead to unexpected success, and gain valuable insights into balancing new ventures with existing careers.
Connect with Pam Sunshine and Jenn Sherman:
http://www.instagram.com/sunnyandjenn
http://www.tiktok.com/@sunnyandjenn
JOIN US ON DECEMBER 2ND OUTSIDE OF CHICAGO YOU CAN GET TICKETS HERE: https://dearfoundher.ticketspice.com/dear-foundheron-tour-presents-sunny-jenn
NOT IN CHICAGO? Get on our list so that you will be the first to know when we come to a city near you!
If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher
If you know a FoundHer... we should meet, please tell her to share her story with us here.
Don't forget to follow along @dearfoundher and @lindsaypinchuk.
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âItâs cute to come in and bring a new brand, and thatâs greatâfinding newness and all. But the reality is youâre competing with billion-dollar corporations, out of your parentsâ garage, you know?â Katie Sturino recalls as she reflects on the early days of launching Megababe. As a body-positive influencer and CEO, Katieâs passion to solve everyday body concerns like chafing and sweat led her to make products that have truly resonated with a wide audience.
In this episode, Katie opens up about the transition from working in public relations to becoming an entrepreneur, taking Megababe from her parentsâ garage to major retailers like Walmart. She talks about the importance of authenticity, community, and staying true to her mission of body positivity and empowering people of all shapes and sizes. Katie also shares insights into her strategic marketing efforts and how her viral series, #SupersizeTheLook, has strengthened her influence in the body acceptance movement.
As Katie shares practical advice for founders, she also stresses the value of hiring the right team and testing your ideas before going all in. What does it really take to push through when things donât happen overnight? Katieâs story reminds us that persistence and finding the right audience are key.
Quotes
âI knew this was something people needed. I knew this product was going to do well, but no one else really did. I had to stick to my guns and follow my gut, even when people, including family members, were saying, âI donât really see this as something people need.ââ (11:17 | Katie Sturino) âItâs cute to come in and bring a new brand, and thatâs greatâfinding newness and all. But the reality is youâre competing with billion-dollar corporations, out of your parentsâ garage, you know?â (15:28 | Katie Sturino) âOur brand loyalists understand that we truly care, that weâre real people behind the brand, and that we listen to customer feedback.â (21:14 | Katie Sturino)âItâs hard to engage in some of those really straightforward ways of marketing because Iâm not going to win against a big brand like that. So we have to get creative.â (27:25 | Katie Sturino)âDonât quit your day job until you have proof of concept. I think oftentimes people think theyâve got to blow up their life, sit at their computer alone, and be like, âLogo: step one.â Launching without a really differentiated point of view in todayâs market is undoable.â (40:30 | Katie Sturino)Connect with Katie Sturino:
https://www.tiktok.com/@katiesturino?lang=en
http://www.instagram.com/katiesturino
http://www.instagram.com/megababe
https://lindsaypinchuk.myflodesk.com/foundherfridays
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âI really wanted to give people a story and a journey they could understand, and simplify hair care, because throughout my career Iâve found it can be confusing for a lot of people,â shares Sarah Potempa, founder and CEO of The Beachwaver Co. Sarah joins Lindsay Pinchuk this week to share her path from celebrity hairstylistâworking with clients like Rachel Zoeâto creating the Beachwaver, a rotating curling iron designed to make hairstyling at home easier. One turning point came at QVC, where, with just a prototype in hand, she pitched her product and secured a major order that propelled her brand forward.
Sarah opens up about the valuable lessons sheâs learned on flexibility, authenticity, and building a strong communityâparticularly during the pandemic when she pivoted to direct-to-consumer sales and used TikTok to connect with her audience. How do you scale a business to meet growing demand while keeping that personal touch? Sarah tackled this by focusing on customer relationships and maintaining top-notch quality in her products. Her story is a powerful reminder of the importance of perseverance, creativity, and staying true to your vision as an entrepreneur.
Quotes
âI really wanted to give people a story and a journey that they could understand and simplify hair care, because what Iâve found throughout my career is that it can be a little confusing to a lot of people.â (23:48 | Sarah Potempa) âI would do the website live and the TikTok live at the same time until I realized these are different audiences, and they need different experiences.â (34:05 | Sarah Potempa)âYou also have to educate yourself and learn⊠It took me a really, really long time to get to where we are on TikTok because I wanted to be perfect, and I wanted to feel like we were this big, huge brand when we werenât⊠I just learned that, âYou know what, I have to deal with it.â I have to learn every element of this business. I have to know whoâs replying and how to the customers.â (47:26 | Sarah Potempa) âWhile youâre live streaming, show the real you. And thatâs okay because thatâs something I struggled with. Donât be afraid to be yourself and show that.â (53:59 | Sarah Potempa)âEnjoy the moment and appreciate the struggles, the hard times.â (56:19 | Sarah Potempa)Connect with Sarah Potempa:
https://www.instagram.com/sarahpotempa/
https://www.tiktok.com/@thebeachwaver
Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âI am like a cheerleader in human form,â says Leslie Randolph, a self-confidence coach and founder of The Coach Chronicles. This week, she sat down with Lindsay Pinchuk to discuss how she went from being a new coach to fully booked in just two years, using marketing strategies she learned from Lindsayâs mentorship program, âMarketing Made Simple for Small Business.â
Leslieâs story serves as a powerful example to the value of perseverance and adaptability as well as the challenge of overcoming self-doubt. She shares how connecting with her ideal audienceâmoms of teenage girlsâwas often about silencing her âinner teenâ voice and focusing on building meaningful partnerships.
Being adaptable has been essential to Leslieâs success. She tailored her services to meet client needs while cultivating trust through lead magnets, newsletters, and social media. What role does showing up, even when itâs tough, play in success? Leslieâs story shows how staying open to experimentation can make all the difference.
Lindsay and Leslie also dive into the emotional side of entrepreneurship. Their advice? Believe in yourself, donât wait for perfection, and, most importantly, enjoy the process.
Quotes
âMy strategy has been a bit of spaghetti on the wallâwhat works? You wonât know what works until you try. And so I tried.â (09:23 | Leslie Randolph) âIt is the willingness to try. It is the willingness to fail. It is the willingness to see what happens because it could have been really easy to say, âOh, thatâs never going to happen,â or âOh, theyâre not going to pick me? You have to believe in yourself, and you have to be willing to see whatâs possible, even when youâre scared, even when you doubt.â (31:58 | Leslie Randolph) âI think when youâre doing this, find as many ways as you can to reach your goal through things you love because there are some really hard days. And like I said, this is a beautiful problem to have right now, right? So, continue to do things that you love that also build the business and get your name out there.â (40:11 | Leslie Randolph) âBelieve in yourself and begin. Allow yourself to be bad at first, and enjoy the journey along the way. I think thatâs a big one right nowâenjoying the process because itâs a journey. Itâs not an overnight, three-step process. It is a journey. Have fun while youâre doing it.â (44:14 | Leslie Randolph)Connect with Leslie Randolph:
Follow Leslie on IG: @the_coach_chronicles
Listen to Leslie's Podcast: Why Didn't They Tell Us: https://podcasts.apple.com/us/podcast/why-didnt-they-tell-us/id1656153036
Register for Marketing Made Simple for Small Business: https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth. Lindsay provides practical strategies for organizing successful events, highlighting the need for community feedback and the potential for collaboration among attendees. She reflects on her experiences and the transformative impact of events on her business and community.
Takeaways
In-person connections are irreplaceable, even in a digital age.Events can drive community engagement and business growth.Feedback from attendees is crucial for improving events.Simple, no-frills events can be highly effective---your events don't have to be grandiose to work. The right event strategy can lead to loyal customers for years to come. Lindsay's Bump Club and Beyond customers now come to her Dear FoundHer... Live events. Hosting events can transform your business model and your bottom line.Grab Lindsay's E-Book: The Event Blueprint for Small Business and get the step-by-step instructions on how to execute an effective event for your business.
Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the code FOUNDHER for 30% off plus some great bonuses. Click here for more information.
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening. TUNE IN to hear the five SIMPLE tips that Lindsay shared with this female entrepreneur to help her turn around her business immediately.
Lindsay's group mentorship, Marketing Made Simple for Small Business is OPEN for registration for the last time in 2024. Use the coe FOUNDHER for 30% off plus some great bonuses. Click here for more information.
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk and Dear FoundHer... on Instagram: http://www.instagram.com/dearfoundher
Hosted on Acast. See acast.com/privacy for more information.
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âWhen it comes to business, I have zero fear,â says Julia Haart, entrepreneur and star of Netflix's âMy Unorthodox Life.â This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman.
Julia recounts the key moments that gave her the courage to leave her restrictive upbringing at the age of 42 and pursue a career in fashion. Despite having no formal education, she launched a groundbreaking shoe collection and became the creative director at La Perla, where her fresh perspective and creativity played a key role in shaping La Perlaâs direction during her time as creative director.
In this episode, Julia dives into the power of self-belief, sharing how her personal struggles now fuel her desire to uplift others. What role does self-confidence play in changing your own path? For Julia, it was essential, and sheâs dedicated to empowering women to achieve financial independence. Her latest venture, Body by Julia Haart, is a continuation of her mission to improve womenâs lives by combining style and comfort.
Julia Haartâs resilience and the influence sheâs had on both the fashion industry and beyond serve as a powerful reminder: with enough courage and determination, it's possible to break free from societal expectations and design a life thatâs truly your own.
Quotes
âIâm an extremely proud Jew and am fighting on behalf of the Jewish people, especially since anti-Semitism has exploded since October 7th. Iâm not a fan of ultra-Orthodox religion of any kind or any form of extremist behavior.â (05:13 | Julia Haart)âSomething that most women have tremendous difficulty with is acknowledging theyâre not happy and giving themselves permission to choose a different life.â (14:18 | Julia Haart)âPeople always ask me, âOh my God, how do you walk in those high heels?â My answer has always been, âOne step at a time.â And that is really an answer for how to build a businessâone step at a time.â (26:25 | Julia Haart) âI built a billion-dollar business in two years through COVID. Why? Because I took a modeling agency, transformed it into a media conglomerate, and started selling data and packaging media deals in a way that, for the first time in history, made your ad dollar quantifiable and trackable⊠I changed the way people market. So, itâs always about not just looking at what is but finding the spaces in between and identifying what isnât. Thatâs how you build a business.â (33:37 | Julia Haart) âWe have to tell our stories and we have to tell them truthfully. We have to show the bumps and the bruises. Otherwise, we just make women feel worse about themselves, not better.â (39:26 | Julia Haart)Connect with Julia Haart:
https://www.instagram.com/juliahaart/
Join Lindsay's group mentorship, Marketing Made Simple for Small Business:
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âI need to show other women how to do this,â says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry. In this episode, she joins Lindsay Pinchuk to explore a critical but often overlooked topic: exit strategies for female entrepreneurs.
Carrie highlights the disparities in exit values for female-led companies, which inspired her to create The Whisper Group. Her advisory practice is dedicated to helping women-owned businesses prepare for successful exits, using a unique approach known as the Whisper Way. How can female entrepreneurs ensure they maximize their businessâs value during negotiations? The Whisper Way provides the tools and strategies to achieve this.
The episode also explores the emotional aspects of selling a business. Carrie underscores the importance of taking your time, being vigilant for potential red flags, and conducting thorough due diligence. She and Lindsay discuss the importance of finding the right acquirer and the value of having an exit coach for support.
As Carrie shares her journey in building The Whisper Group, she reinforces her commitment to empowering women to achieve successful business exits. Join Lindsay and Carrie in this episode of Dear FoundHer⊠for valuable insights into the complexities of exit strategies, the preparation required, and the emotional journey of entrepreneurship for women.
Quotes
âOverall, my exit was greatâthe acquirer was great. But the biggest thing I would have changed was calming myself. You really need an exit coach for that, and thatâs what I hope we can provide for other female founders. People can tell you, âSlow down. Itâs okay. Itâs going to get done.â If I had slowed down a bit, it would have turned out even better.â (17:45 | Carrie Kerpen) âThe thing I wish most female founders knew is that the more money youâre able to figure out how to pull out, the more youâll be worth at exit.â (20:56 | Carrie Kerpen) âItâs really mission-based, and I want this business to make a lot of money because I want to show women what can be done.â (42:39 | Carrie Kerpen) âIdeas are great, but executing on that idea is really important, and thereâs no better demonstration of execution than a strong focus on generating revenue.â (49:01 | Carrie Kerpen)Connect with Carrie Kerpen:
http://www.instagram.com/carriekerpen
Report on female founded exits: closetheexitgap.com
Join Lindsay's group mentorship, Marketing Made Simple for Small Business:
https://www.lindsaypinchuk.com/mmsfall2024
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âI saw firsthand how food can really, I hate to say âbridge culturesâ because itâs overused, but itâs true. It brings people together,â says Crystal Ung, founder and CEO of Bowlcut. In this episode, Crystal joins Lindsay Pinchuk to talk about the inspiration behind Bowlcut, a brand that grew out of her passion for healthier, authentic Asian sauces and her desire to challenge common misconceptions about Asian cuisine.
Crystal shares her entrepreneurial journey, explaining how she spotted a gap in the market for nutritious sauces and the hurdles she faced in manufacturing and supply chain management. How does grassroots marketing influence a brandâs growth? For Crystal, itâs been essential. By connecting directly with customers, Bowlcut has expanded steadily, now available in 500 independent retailers, including Sur La Table and World Market, with even more growth on the horizon.
Offering valuable advice to aspiring female founders, Crystal highlights the importance of building a strong support network, choosing the right partners, and making self-care a priority. Lindsay wraps up their conversation with a key takeaway: understanding when to seek help and using freelance or project-based support to drive business growth.
Quotes
âWhat I observed working in my dadâs restaurant was that, yes, there was hate and negative comments, but I also saw a beautiful side of humanity. Food really brought communities together and sparked curiosity about our culture and heritage.â (06:49 | Crystal Ung)âI saw firsthand how food can really, I hate to say âbridge culturesâ because itâs overused, but itâs true. It brings people together. I thought there was no better time than now for a brand like Bowlcut to exist because, hopefully, one day we can scale that impactâbringing people together through food. Being inclusive is a core element of our brand.â (07:24 | Crystal Ung) âWhen we think about our mission, itâs very much rooted in our origin story. But what really excites me and keeps me dreaming about the future is that weâre redefining what eating well tastes like for a new generation.â (09:42 | Crystal Ung)âAs a small brand, youâre often seen as disposable, like, okay, there will be another small brand tomorrow. Who cares? So, finding the right partners who believe in you and in your future growth is really, really important.â (31:10 | Crystal Ung) âI think itâs really important to carve out time for yourself. Even if itâs literally just five minutes, you need a moment to take a step back because thereâs going to be so much going on. Your mind will be split in a million ways, and youâll feel overwhelmed and stressed. To make better decisions, you need that moment for clarity.â (39:40 | Crystal Ung)Connect with Crystal Ung:
https://thebowlcut.com/
https://www.instagram.com/getbowlcut/
RSVP for Dear FounHer... LIVE events: http://www.dearfoundher.com/events
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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âJust as I carefully choose my outfits and accessories every day, I put the same thought into how my room would look,â shares Amanda Zuckerman, co-founder and president of Dormify, a leading retailer specializing in college dorm and apartment essentials. This week, Amanda joins Lindsay Pinchuk to dive into the importance of truly listening to the community around a brandâa practice that has been central to Dormifyâs success.
Amandaâs entrepreneurial journey began in her own college dorm, where she identified a gap in the market for stylish, functional decor. This insight sparked the creation of Dormify, a thriving business now partnered with nearly 900 colleges and universities and supported by a vibrant community of over 1,000 student ambassadors. But what really drives Dormifyâs growth? Amanda emphasizes the critical need to understand and connect with Generation Z, the companyâs primary customers.
Reflecting on Dormifyâs early days, Amanda recounts how they built their brand from the ground up, starting with a WordPress blog that engaged college students and their families. This focus on content and community laid the foundation for their success and allowed them to seamlessly transition to emerging social media platforms like Instagram, Pinterest, and TikTok. A pivotal moment came when they embraced a TikTok strategy, inspired by advice from Gary Vaynerchuk, leading to a significant boost in their following and engagement.
Amanda shares practical advice for aspiring female founders, emphasizing the power of networking, finding the right strategic advisors, and staying in tune with your customers.
Quotes
âAs our customers and their content consumption habits changed and evolved, we followed suit. We were very much the type of brand that jumped on every social platform as soon as we learned about it. We had to just experiment and gain traction.â (12:56 | Amanda Zuckerman) âIf you have something you want to talk about and content you want to put out there, just start doing it, no matter what is holding you back.â (16:59 | Amanda Zuckerman)âCommunity is really important to the brand. As I mentioned, we position ourselves as a big sister to all of those college students. That means going above and beyond, with customer service at a really high level⊠I often refer to our customer service teamâor rather, our customer experience teamâas therapists in a way.â (39:02 | Amanda Zuckerman)âStaying close to our customer is probably the number one thing that differentiates us from any of the competitors in our space. No other competitor understands the customer like we do, and thatâs because weâve made it a priority.â (41:11 | Amanda Zuckerman)Connect with Amanda Zuckerman:
https://www.dormify.com/
http://www.instagram.com/dormify
Connect with your target customer! Grab Lindsay's free checklist: https://lindsaypinchuk.myflodesk.com/g35aa3xnrm
Subscribe to the Dear FoundHer... newsletter: https://lindsaypinchuk.myflodesk.com/foundherfridays
Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk
Podcast production and show notes provided by HiveCast.fm
Hosted on Acast. See acast.com/privacy for more information.
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