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We’re back with the second part to our discussion about B2B Demand Generation! In this episode we elaborate on what we talked in the first part of this topic about the different KPIs you can be tracking month to month to determine which tactics are driving the best results for your B2B business.
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Demand generation is a critical aspect of any B2B service-based business, and tracking the right key performance indicators (KPIs) is essential to ensuring the success of your demand generation strategy. In this podcast, we'll outline the most important KPIs to track, as well as some best practices for measuring them effectively.
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In this episode of the Demand Gen Daily podcast, hosts Nick and Ricky discuss strategies for e-commerce businesses to increase their ROAS (return on ad spend) from single to double digits. They emphasize that there is no single way to achieve this, as it is highly contextual to each individual market. However, they offer some broad rules, including the importance of having a solid remarketing funnel and utilizing effective email marketing. They explain that email marketing can significantly boost ROAS, as it is cheaper and allows for greater scale when targeting previous shoppers and email subscribers. They also caution against common pitfalls in email marketing, such as not properly segmenting email lists and failing to offer compelling deals and promotions. Overall, the episode provides valuable insights for e-commerce businesses looking to increase their ROAS and scale their operations.
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In this episode of the Demand Gen Daily Podcast, hosts Nick and Ricky discuss how to diversify your sales beyond Amazon and transition to other channels or your own website. They share tips on building brand trust, reaching out through different channels like Google and Facebook, and whether to sell on your website or drive more sales to your Amazon store. Tune in for valuable insights on how to grow your sales beyond Amazon.
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As an Amazon seller, you're always looking for ways to grow your business, but scaling can be challenging. Most Amazon sellers are selling five or fewer products, which limits their earning potential. To truly break through the earning barriers and succeed on Amazon, you need to scale your business.
So, what does it mean to scale on Amazon? Scaling means expanding your product range, increasing your sales volume, and building a solid reputation in your niche. But scaling is not easy, and it requires a lot of effort, time, and resources.
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In this episode of the Demand Gen Daily Podcast, we discuss the importance of reducing operational costs for Amazon FBA (Fulfillment by Amazon) sellers. Here are the top topics we cover:
- We identify shipping costs, manufacturing costs, and storage fees as the three big expenses that need to be minimized.
- Advising against shipping by air and recommend partnering with a third-party storage facility to reduce storage fees.
- Emphasizing the importance of accurate sales forecasting to avoid overstocking or stockouts, which can also increase costs.
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If you're looking to launch a product on Amazon, you might assume that if you build it, they will come. Unfortunately, that's not the case. To give your product the best chance of success, you need to develop a launch strategy that's both intelligent and hyper-focused. In this episode of the Demand Gen Daily podcast, hosts Nick and Jayce share their expertise on product launches on Amazon, with a particular focus on key strategies for winning the launch game.
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If you're considering selling on Amazon, product research is the most important step in your journey. In this post, we'll discuss why Amazon product research matters and provide you with four key takeaways to help you launch a successful product on Amazon.
Emotional attachment to a product idea can be detrimental.
One of the biggest mistakes new sellers make is becoming emotionally attached to a product idea. They may have romanticized a certain idea of a product and believe that their product is the best. However, this subjective opinion may not matter to the buying community. Therefore, it's important to choose a product that has reasonable demand, rising demand, and fewer competitors.
Choose a product category that is less competitive.
Entering a product category where you're trying to find that niche within a niche may not be the best strategy. Instead, go for a product category that's generally less competitive. Research the top 10 product category leaders to see if they're based in China or have a significant content marketing advantage. This will help you understand if you can compete with them in terms of price and marketing. Use tools like Google Trends, Jungle Scout etc to get this info.
Research your competition before investing in product development.
Before investing in prototypes and product development, research your competition to understand their ad and content marketing strategies. This will help you go into the competitive arena with your eyes wide open. Additionally, choose a product that has a clear visual distinction from its competitors.
Leverage your advantages.
While Chinese sellers may have a price and manufacturing advantage, there are advantages that Western sellers have as well. For instance, Western sellers can leverage their quality, branding, and customer service to stand out from the competition. Therefore, it's important to identify and leverage your advantages to compete in the market.
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Amazon reviews have a significant impact on a product's sales volume. In this Demand Gen Daily podcast episode, Nick and Jayce discuss how to generate genuine ethical reviews the right way. Here are four key takeaways from the conversation:
Request Reviews Compliantly: Amazon provides a feature to request reviews from recent buyers. However, to comply with Amazon's terms of service, you cannot suggest or allude to the possibility of a reward, payment, or a free product. Incentivizing reviews in any way can lead to account suspension.
Public Review Networks Are Not Recommended: Public review networks involve subscribing to a service, buying a product at full retail price, and getting refunded immediately after purchasing. Reviewers then write a review for the product they got for free. Public review networks have a lot of scammers, artificially inflating sales and reviews, and risking account suspension.
Private Review Networks Take Time to Build: Private review networks are built by collecting email addresses through content marketing, incentives, and promotions. Periodically, the brand offers their community free products for purchase at full retail price, with the promise of refunds if the product is reviewed. Private review networks are compliant and avoid account suspension.
Commenting on Public Reviews Is No Longer Allowed: Brands cannot comment on public reviews anymore, even if the buyer is unresponsive to messages. Commenting provided great social proof and showed other buyers that the brand tries to resolve issues. However, Amazon removed this feature, and brands cannot use it anymore.
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When you start seeing some success with a product, competitors can find your sales data and want to get a piece of what you’re getting so they introduce a knockoff product from yours. This episode talks all about knockoffs on Amazon and what you can do to work around them.
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It’s often said that Amazon is a race to the bottom where there no profit etc etc. It’s a common concern raised amongst our clients because they may have a premium product. But guess what! Premium products can do really well on Amazon, you don’t always have to compete on price.
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One of the major factors in top ranking products is the title and the keyword prioritization that the product title uses.
We discuss the details of how you can maximize the character count in Amazon and how to ensure your bullet points are written both for human and bot readers for ultimate Amazon rankings.
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The hero shot is the first product image on an Amazon listing and also the first image that shows on Amazon results pages when you are searching for products.
We call it the hero shot because you’re trying to get the best clickthrough as possible. But how do you get the best hero shot? We’re going to talk about that.
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Amazon listing optimization is all about tweaking the listing to improve a variety of things including session rates, sales and session duration.
What is an Amazon listing - everything that you as the buyer see on a product page - product images, video, title, bullet points, everything that shows above the fold. Then after that you have A+ content, scroll even further you’ll get to the reviews section.
It’s important to ensure your listing is getting optimized to comply with the most recent Amazon algorithm. In this podcast, we discuss some of the details.
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When you talk about the 80/20 rule with how to be successful on Amazon, most of your success is going to be determined by which product(s) you choose to launch.
It’s very common for successful Amazon sellers to have gone through the whole process of product attempts/ launches before they find out if the product is successful. We’ve found that for every 8 products a company tries to sell on Amazon, one product out of the bunch would really take off and pay or the whole effort. That being said, your passion for a product isn’t going to determine its success on Amazon.
Product launching successfully is really about doing it in such a way that it’s sustainable and repeatable.
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If you’re selling a physical product on ecommerce, 98.9% of ecommerce sellers on the internet can’t afford NOT to sell on Amazon. We discuss why.
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When you find yourself in situations where you’re not quite winning, the cause is likely the nuance is getting lost. This really comes down to communicating what the critical piece of product or service unique to the market. If you’re not doing that you’re going to have a hard time generating success.
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There’s a lot happening in the market place and the economy with inflation and increasing interest rates and we’ve talked about how this is impacting businesses in previous episodes. The thing to keep in mind is that there is always a way to find a strategic advantage to navigating different shifts in the market.
TL;DR: Now is the time to push your advantage - if you have the ability to increase your budgets or take advantage of other companies pulling back their spend, do it - it’ll help you gain market share.
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Artificial Intelligence, Chat GPT, these are all things that have become increasingly hot button topics in the industry recently. We’re going to discuss how AI won’t be taking your job just yet and what you can do to keep your skill set current in the wake of the growth of using AI for more and more marketing tactics.
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Developing a strategy for how you’re going to achieve marketing results is crucial, but don’t let it hold you back from actually executing the tactics you need to get those results. Spinning your wheels constantly reiterating the strategy because trying a tactic for a short period of time to find it doesn’t work is a sure fire way to waste time. You need to give tactics and execution time to gather data, see what can be improved and re-iterate there first before going back to the strategy to plan something new.
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