Episoder
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In this episode of Do This, Not That, host Jay Schwedelson discusses upcoming trends in content marketing and answers questions from listeners in an "Ask Us Anything" segment.
=================================================================Best Moments:
(01:04) Question from Ella about content marketing changes for 2025
(02:29) Concept of making content expire to create FOMO
(03:56) Statistics on expiring content performance
(05:21) Podcast sponsorship by Marigold email platform
(06:35) Question from Sofia about Jay's hobbies
(09:56) Promotion of upcoming email certification course
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related consumer behavior, and interesting industry news. He also shares insights on content performance and upcoming events.
=================================================================Best Moments:
(01:01) Post-election marketing metrics stabilization
(01:47) Humorous election night consumer behavior data
(02:27) TikTok's Q5 playbook and post-holiday marketing insights
(03:48) Content performance trends in B2B and consumer marketing
(05:00) Golden Bachelorette finale prediction
(05:36) Mattel's marketing mishap with Wicked dolls
(07:00) Announcement of free email certification program
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss various AI tricks and hacks using ChatGPT for both professional and personal use. They share their experiences and provide practical tips on leveraging AI tools for marketing, content creation, and everyday life.
=================================================================Best Moments:
(00:47) Daniel's personal use of ChatGPT as a tennis coach
(01:25) Using AI to simplify medical information
(02:01) Jay's tips on using ChatGPT's image upload functionality for email analysis
(03:10) Daniel's technique for meme generation using AI
(04:58) Jay's method for analyzing survey responses with ChatGPT
(05:38) Daniel's approach to maintaining brand voice consistency using AI
(06:52) Jay's travel planning hack using ChatGPT
(07:44) Daniel's tip on using AI for product comparison while shopping
(08:47) Humorous discussion about using AI to choose toilet paper
(09:16) Closing remarks and podcast promotions
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns.
=================================================================Best Moments:
(00:40) Introduction to the concept of FONF (Fear of Not being First)
(02:56) B2B examples of using FONF in marketing
(04:06) Consumer marketing examples of FONF
(06:05) Sponsor message for Marigold, an email sending platform
(07:05) Jay's personal product recommendations
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts.
=================================================================Best Moments:
(02:21) Damara's career path and journey to Norwegian
(04:49) Norwegian's welcome email series and personalization efforts
(06:35) Interactive email features and polling implementation
(09:26) Norwegian's rebranding from "Free at Sea" to "More to Sea"
(11:42) Norwegian's corporate culture and love for puns
(13:14) Jay's attempt at cruise-related puns
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Guest Bio:
Damara McKoy is the manager of the email marketing program on the domestic side at Norwegian Cruise Line. With a background in graphic design, she has worked in automotive and retail marketing before joining Norwegian. Damara is passionate about personalization and enhancing guest experiences through email marketing. Her expertise lies in creating custom experiences for customers and implementing innovative strategies to increase engagement and drive customer engagement.
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations.
=================================================================Best Moments:
(01:05) Work question from Sarah about political marketing tactics
(02:45) Discussion of bookend emojis in email preheaders
(04:12) Using emojis in email "from" names
(05:27) The rise of connected TV (CTV) in marketing
(07:55) Ridiculous question about Thanksgiving preparation
(08:24) Jay's experience with the Turkey Trot run
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows.
=================================================================Best Moments:
(00:58) Election's impact on SMS marketing campaigns
(01:56) Statistics on spam text messages in October
(02:58) Apple's iOS 18 release and its impact on marketing
(04:42) Testing results on iPhone 15 users and email engagement
(06:28) Oprah's list of favorite things and retro board games
(07:24) Jay's thoughts on Scrabble rules
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season.
=================================================================Best Moments:
(02:50) B2B marketing tactics for the holiday season
(04:24) B2B companies leveraging end-of-year sales and offers
(05:08) Using LinkedIn for personal branding during the holidays
(05:59) Utilizing out-of-office replies for ABM and retargeting
(07:19) Implementing simple loyalty programs for customers
(08:12) Hosts discuss Thanksgiving food preferences
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts.
=================================================================Best Moments:
(01:12) Experiment with "earned on demand" content access
(04:39) Testing email reminder frequency for event attendance
(06:40) Working with micro-influencers for event promotion
(09:07) Behind-the-scenes look at Guru Conference activities
(10:31) Creative brainstorming process for event ideas
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.
=================================================================Best Moments:
(01:36) Guy's journey into the email marketing industry
(05:27) Difference between email delivery and deliverability
(11:37) The rise of "snooze" email delivery options
(16:57) Best practices for email send times
(22:19) Guy's podcast "Email After Hours" and other resources
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Guest Bio:Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.
Don't forget to check out Guy's podcast, Email After Hours!=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries.
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Best Moments:(01:41) Best time to send emails
(02:35) Relationship between email frequency and unsubscribes
(03:33) Importance of email open rates
(04:09) Including offers in every email
(04:44) LinkedIn company pages for small businesses
(05:34) On-demand content vs. live webinars
(07:05) Exclusive offer from Marigold email platform
(08:14) Series of rapid-fire everyday life questions
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations.
=================================================================Best Moments:
(00:59) Introduction of iOS 18.1 and its implications for marketers
(02:29) Explanation of Apple's new "branded mail" feature
(04:41) Discussion on the importance of being verified on LinkedIn
(06:54) Mention of Crocs releasing pet shoes
(07:36) Entertainment recommendations and TV show updates
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience.
=================================================================Best Moments:
(02:03) Using social media, especially LinkedIn, to drive event registrations
(03:00) Creating FOMO (Fear of Missing Out) for webinars and virtual events
(04:30) Leveraging numbers and social proof to increase registrations
(04:49) Weaving event promotions into different types of communications
(05:36) Exciting potential attendees with content teasers and speaker previews
(06:27) Using mystery and intrigue to attract registrations
(07:25) Incorporating fun, interactive elements into events
(09:20) Adding humanity and icebreakers to improve the event experience
(10:20) Differentiating your event by borrowing ideas from other industries
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances.
=================================================================Best Moments:
(00:54) Imposter syndrome and its impact on business and career
(01:52) Nobody truly knows everything, even successful entrepreneurs
(02:25) Bill Gates' early failure with Traf O Data before Microsoft
(03:56) Steve Ballmer's incorrect prediction about the iPhone's market share
(04:28) The dangers of negative self-talk
(05:13) The importance of trying new things and learning from experience
(06:13) Milton Hershey's initial failure in the candy business
(07:20) The problem with getting advice from inexperienced sources
(09:40) Everyone experiences imposter syndrome to some degree
(11:16) The issue of inauthentic support for friends' business ventures
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth.
=================================================================Best Moments:
(02:01) George's early life and challenges
(04:28) George's pivotal moment in the military
(06:24) The importance of finding purpose and reason in life
(07:37) George's transformation from bouncer to associate pastor
(10:10) The "mathematics of 1" philosophy
(12:04) Explanation of the superhuman framework
(15:29) George's guilty pleasures and downtime activities
=================================================================Guest Bio:
George B. Thomas is a HubSpot expert, founder of Sidekick Strategies, and creator of the superhuman framework. With over a decade of experience teaching HubSpot, George has helped hundreds of people make millions of dollars using the platform. He is passionate about personal growth, team dynamics, and improving company cultures. George's unique life experiences, from living in a log cabin to serving in the military, have shaped his perspective and approach to marketing and personal development.
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows.
=================================================================Best Moments:
(01:05) Work-related question from Alex about LinkedIn messaging tactics
(03:44) Effective but annoying tactic of sending meeting invites directly
(05:08) Discussion on curated offers based on activity and their effectiveness
(08:01) Promotion of Marigold email platform and special offer for listeners
(08:54) Ridiculous question about which reality TV show Jay would like to participate in
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind.
=================================================================Best Moments:
(00:58) Companies offering time off for voting
(02:27) Email marketing trends to increase open rates
(04:57) AI-powered pet collar introduction
(06:20) Commentary on Love Is Blind TV show
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor.
=================================================================Best Moments:
(01:09) Jay's upcoming role as an adjunct professor at the University of Florida
(02:57) Discussion on college experiences and study habits
(03:08) Marketing trends and strategies for 2025
(04:54) The potential of live streaming for B2B marketing
(05:22) Impact of the presidential election on content consumption and ad costs
(07:18) Predictions for social media platforms in the coming year
(09:06) LinkedIn phasing out "top voice" badges
(10:29) Criticism of LinkedIn's approach to influencers and content creators
(11:07) Tips for standing out on LinkedIn
(11:22) Weekend plans and upcoming events
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers.
=================================================================Best Moments:
(00:54) Introduction to domain frequency and its impact on marketing
(01:38) How to run a domain frequency report on your database
(02:53) The importance of domain frequency for B2B marketers
(05:49) Opportunities uncovered by domain frequency analysis
(07:22) Domain frequency considerations for consumer marketers
(08:53) Identifying and removing throwaway email addresses
(09:43) Sponsorship message for Marigold email platform
(10:48) Personal anecdote about social gatherings and remembering names
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. -
In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.
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IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.=================================================================
Best Moments:
(04:03) Starting points for auditing an email program
(06:50) Proving the value of strategic email marketing to management
(10:54) Common mistakes companies make in email marketing
(13:20) The importance of understanding email technology basics
(16:08) Cost savings through purging old contacts from email platforms
(19:01) Introduction of the Certified Guru email certification program
(21:38) How to connect with Beth O'Malley and Astral Digital
=================================================================Guest Bio:
Beth O'Malley is the founder of Astral Digital, a company specializing in helping businesses reshape their email marketing strategies. She is a highly respected email expert, winning the 2023 Email Marketer of the Year award and being named one of the top 24 marketers in 2024 by Girls in Marketing. With over a decade of experience in marketing, Beth has become a leading voice in email strategy and optimization.
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform. - Se mer
