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You know those big names you follow online, the ones with the impressive income claims and mind-blowing success stories? Ever sensed that there's more beneath the surface?
Youâre absolutely right.
The truth is, the real magic happens with the strategies you don't see â the ones running quietly behind the scenes, often making up 30 to 40, even up to 60%, of the successful revenue.
That's right, without these tactics, many of these influencers and entrepreneurs would be running close to or at a loss. And yet, these strategies are rarely shared or discussed.
But donât worry, today Iâm pulling back the curtain and sharing the invisible strategies that truly drive success.
LINKS:
Website | Instagram | Programs | YouTube | Secret Funnel Files
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Ah, the magical world of email marketing.
It can be a confusing space to navigate, especially when the rules seem to be constantly changing.
Naturally, I get asked a lot of questions about how to approach it and the best practices for increasing engagement with our email list.
Today, Iâm doing a quick Q&A with the most common questions I get, so you can start to apply some super effective strategies to your email marketing campaigns.
The questions weâll cover are:
How often should I email my email list?How often should I promote to my list?What are good open rates? What size list do I need to start selling products?What percentage of my email list should I expect to buy?What size list do I need to create a funnel?These kinds of questions are definitely ones we should all be asking, because when we donât know what we donât know, we can end up making some really big mistakes.
I hope these answers have given you some clarity and guidance around optimising your email marketing, and if you have any other burning questions on the topic, feel free to send us a DM over on Instagram at @hellofunnels!
LINKS:
Website | Instagram | Programs | YouTube
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We love seeing crazy ROIs roll in for our clients.
Even more if theyâre the result of a very simple ad campaign.
For Zach Spuckler, the strategies he implemented from our Weightless Magic Program achieved some seriously impressive numbers - weâre talking a 21x ROI.
Zach is an internet OG and founder of Heart, Soul & Hustle, a marketing company that turns course creators into profitable business owners. Using our strategies as well as adding some damn clever ones of his own, he had an incredible experience that youâll want to hear about if youâre looking to create jaw-dropping results of your own.
Zach generously offered to break it all down and show us how he made it work, including how he generated $4,828.60 cash in hand in just two and half days.
So, grab a pen and paper and get ready to learn about the best ingredients you need to create the ROIs youâve been dreaming of.
LINKS:
Want to try the Waitlist Magic campaign for yourself? Join eCourse Society - https://empire.hellofunnels.co/society-trial
Connect with Zach:
Website: https://www.heartsoulhustle.com
Instagram: @zackspuckler
Program: The Facebook & IG Ads for Listbuilding Bootcamp
Website | Instagram | Programs | YouTube
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The way we consume things is changing.
Weâre so distracted and overwhelmed as a society, that even the way TV is produced is different.
For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand weâre scrolling through as we watch.
If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing?
Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clientsâ businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer.
Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.
We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.
No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales youâre really after. Master the art of engagement with the humans whose attention you have right now, and youâll be on the fast track to significantly boosting your sales.
LINKS:
Countdown Hero Timer
Connect with Kennedy:
Website: https://www.emailmarketingheroes.com
Podcast: The Email Marketing Show
Website | Instagram | Programs | YouTube
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Too often, making a sale feels like trying to get blood from a stone.
Youâve poured your heart, soul, time and money into creating your offer, but when it comes to launch time, the sales count leaves a lot to be desired.
So what can we do to make sure our offer not only sells, but sells OUT every single time?
The answer: you need to create a âhells yesâ offer. This means your offer is crazy valuable, clear to understand and exactly what your audience needs.
Today, I've got a simple exercise you can do to make sure your offer is irresistible to your ideal client and infinitely easier to sell.
I recommend grabbing a glass of wine or a cup of coffee, finding a quiet spot and diving into these 7 questions that will help turn your offer into one thatâs undeniably a âhells yesâ to your audience!
What is the #1 Thing Your Ideal Client Wants? How Long Do They Actually Want It to Take? What Do They NOT Want to Have to Do to Get It? What Have They Tried Already That Hasn't Worked and Why? How Stressed About Money is Your Target Market Right Now? What Feels Risky to Them About Your Offer Now? What Has Changed in Your Market Recently That Impacts Them?These questions are powerful tools to help you create a sold out offer every time you launch. Not only that, but take the time to ask them and youâll be well on your way to helping your clients kick some serious goals!
LINKS:
Website | Instagram | Programs | YouTube
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So, youâve created a funnel. You designed it, built it, got it up and running. But now what?
Youâve still got the same problems in your business as before, and it certainly didnât make you the overnight millionaire you secretly hoped it would.
It might not be that you have a bad funnel. It could be that you just donât have all the other pieces in place to make it convert how you want.
Today, weâll explore the importance of having a solid funnel strategy - the first step in optimising your funnel to perform at its best.
I take you through common mistakes I see people make once theyâve created their funnel: rushing to ads, avoiding ads altogether and neglecting their existing email list.
I then share some ideas to consider to really get your funnel working, such as knowing your numbers, upselling and planning live promotions.
Want to grow your list? I introduce you to the Traffic Trifecta, the three systems you need in place to build your marketing machine:
Content Marketing Paid Ads JV PromotionsIn a nutshell, having a beautifully designed funnel is just the beginning. To succeed, you need a rock-solid strategy that includes testing, optimising and engaging your audience consistently. Implement these steps, and your funnel can become a sales powerhouse.
So letâs make a start on getting that funnel to make sales for you, expand your list and ensure your business continues to grow.
LINKS:
Website | Instagram | Programs | YouTube
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Are you getting low open rates on the emails you send to your list?
If youâre like most people out there, you might be getting email open rates of between 10-20%. Now, this might mean youâve either been a little neglectful of your list or have been bombarding your audience with too many offers. Unfortunately, itâs showing!
But donât worry - I have a really simple process to help you re-engage your list, increase your open rates and give your email list a little CPR.
In this episode, Iâll take you step-by-step through that strategy so you can keep your audience engaged and make sure your emails don't end up in the spam folder!
Weâll explore cleaning out your email list, segmenting your most engaged contacts and A/B split testing subject lines. Iâll also give you some ideas on crafting emails that will give your email list a little jolt of life.
Getting your emails moving again really can be simple, and Iâve seen firsthand how powerful these steps are in giving that email list a little jolt of life. So, tune in and get ready to revamp your email marketing today!
LINKS:
Website | Instagram | Programs | YouTube
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Letâs be real - launching has always sucked. But in 2024, it sucks just that little bit more.
For many of us, especially those without huge teams, the process of preparing, running, and recovering from these launches leaves little time for anything else.
But fear not: there is a way around all of this. Today, Iâm taking you through a new and exciting way of launching that is less stressful, potentially more profitable and just a whole lot better overall.
Now, Iâm sorry to say that I wonât be recommending stopping launching altogether or giving up on live events. Instead, Iâm talking about evergreen launches and the power they have to transform your workflow.
These smaller, more frequent campaigns can be reused, repeated and partially automated, giving you back your precious time and providing consistency in your revenue.
So, if you're fed up with the traditional launch model and ready to discover a new way of doing things, this episode is for you. Join me as we explore evergreen launches as your easier and more profitable way to launch!
LINKS:
Website | Instagram | Programs | YouTube
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Who actually loves sales calls? I know there are a few people who thrive on them, but for most of us out there, thatâs not a reality.
These days, closing sales via Instagram DMs has appeared as this holy grail alternative to those anxiety-inducing sales calls. However, for many people, it has actually just created more work.
So, whatâs the solution?
Today, Iâm taking you through some practical ideas to help reduce the time spent on answering the influx of questions in your DMs and make your sales strategy a whole lot more efficient.
Weâll explore the realities and problems that come with DM sales, and my favourite solution to mitigate them: automation!
Automating messages can save a whole lot of time and energy, and you likely already have the tool to best execute this with: ManyChat.
I'll walk you through my experiments and findings over the last couple of months, illustrating how automation can be a game changer for your customer engagement.
So, tune in now and letâs get those DMs working for and not against you!
LINKS:
Website | Instagram | Programs | YouTube
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Most launches these days are using more time, effort and revenue than theyâre giving back. It too often feels like thereâs just no payoff for the amount of hours we spend on trying to make them work.
So whatâs the answer? While you might be tempted to throw in the towel and give up on launching altogether, I'm here to tell you that stopping launching isnât it.
Today, Iâm sharing another behind-the-scenes look at our recent UFW live eventâa three-day extravaganza that was incredibly fun and value-packed. Iâll take you through some of the biggest aha moments from those three days, as well as how to implement some practical strategies to combat those live launching blues and start making more sales.
So, strap in and get ready to learn how to transform your business, one simple piece at a time. I can guarantee that if you take the first step today, youâll look back in a few months and be amazed at how far youâve come.
LINKS:
Website | Instagram | Programs | YouTube
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Want to know the secret to selling out your offers consistently?
Well, youâre in luck, because today Iâm sharing a snippet from Day 2 of our UFW live event that blew our attendees away and armed them with some crucial strategies to sell their offers with much more ease.
With so much marketing advice making the rounds online, it can be really confusing to know what the best path to take is. But I have some good news for you: you donât need to be a sales and marketing expert to make more sales.
In this episode, weâre talking about a simple reframe that will highlight what you should actually be focusing on to move the needle forward in your business.
I discuss how creating an irresistible offer is more important than being a sales and marketing guru, and share practical ways to set your pricing correctly. Weâll also explore how to approach delivering your program in a way that best suits both you and your ideal clients.
Despite the economic waves, your business can thrive with the right adjustments. Little tweaks add up, whether itâs pricing, promise or payment options. Remember, our goal is continuous improvement â the layer-by-layer approach often leads to the most substantial gains.
LINKS:
Website | Instagram | Programs | YouTube
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I recently held an epic three-day experience called âUnf*ckwithable Liveâ. This was a live online event packed with value to help business owners make more sales and thrive, no matter what the economy is doing.
We received such amazing feedback from this event, I couldnât resist sharing the top three takeaways with you. So, pick up your pen and paper and get ready for some serious value bombs that you can take right into your business:
Speak Your Audienceâs Language
Getting in front of lots of people is one thing, but how do you make it so that they remember you? The answer: You need to learn to speak their language. Weâll explore learning your audienceâs pain points and how to communicate with them in their own words.
Create Impactful Lead Magnets
Once youâve uncovered the right messaging, itâs time to create lead magnets that tie to your talking points. I talk about the 20-minute rule, where any freebie you offer should take no more than 20 minutes to consume. A concise and impactful lead magnet lets them see immediate value, making them much more likely to buy your paid offers.
Can You Afford to Pay for Your Customers?
This might look like a weird question, but hear me out: once youâve nailed offers that sell with ease, youâll know exactly how much you can spend to acquire new customers safely. You can dive into the marketplace of paid ads and put them on repeat. Itâs a bit like having a superpower â youâre protected against any market ups and downs, and youâll keep making sales no matter what.
Now, donât be scared off by these strategies if you donât have the greatest budget or all your systems in place yet. Theyâre the end goal, the stuff weâre always working towards. Just start with connection, and youâll be on your way to kicking all your business goals.
LINKS:
Website | Instagram | Programs | YouTube
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Have your sales stalled, plateaued or even started to decline? If so, please donât beat yourself up.
Itâs not just you, and thereâs certainly nothing wrong with you. Itâs happening to some of the biggest and longest standing businesses out there.
So, letâs take a deep breath, dust ourselves off and look at this six-step plan that will help you increase sales, maintain growth and stay proactive in these challenging times.
Weâll step through:
Getting clear on your numbers Identifying and focusing on profitable offers Adapting and optimising your offers Making more frequent offers Growing your audience Optimising existing processesRemember, you donât have to be a marketing expert to start seeing growth again, but you do need to take some practical steps towards getting there.
If you need help, thatâs precisely what we do at eCourse Empire. Head over toâŻhellofunnels.co/empire âŻfor more details. Remember, even if your sales have slowed, you can turn things around with the right strategies. Looking forward to seeing you inside when youâre ready!
LINKS:
Website | Instagram | Programs | YouTube
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Have you ever been told that you could be just "one funnel away from a million dollars"?
While this sounds pretty enticing, Iâll be honest with you: itâs just a much-quoted line of BS. The truth is, relying on just one thing for your business is terrible advice.
So, what can you do instead that works easier, better and faster?
Today, weâll explore creating a sales ecosystem, which includes these three main components:
Email Engine: The Heartbeat of Your Business Social Selling System: Engaging Your Audience Evergreen Launching: Sustaining and GrowingBy integrating these three systems, you can create a resilient sales ecosystem with multiple revenue layers. This approach gives you control, flexibility and peace of mind.
So, if youâre tired of running on the spot and hoping things work out in your business, give these strategies a try. I guarantee itâll give you the confidence you need to plan and grow strategically.
LINKS:
Website | Instagram | Programs | YouTube
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I recently celebrated a big milestone â five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why.
Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work!
The online course industry, my current playground, is experiencing a similar shift. Those early days felt like a gold rush for creating and sharing knowledge. Now, market maturation is changing the game. There's more competition, and learners expect top-notch production and in-depth content.
But here's the good news: market maturation can be your friend! In the episode, I share three key takeaways I've learned to navigate this evolving market:
Find your niche and own it. Don't try to be everything to everyone. Become the go-to resource in your specific area.Show up and connect with your audience. People buy from people they know and trust. Build relationships by consistently showing up, providing value beyond your courses, and fostering a community.Offer courses more frequently. Ditch the launch-and-disappear strategy. Embrace an evergreen approach with smaller, more frequent course offerings.By understanding market maturation and implementing these tips, you can position yourself for long-term success in the online course world.
LINKS:
Resources mentioned: Hello Funnels Live Event
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Are you finding it difficult to sell your online courses or offers right now? Let's be honest, things have gotten tougher lately, and Iâve been having so many conversations in our community and in my DMs about just how slow things are.
So whatâs the secret sauce to actually making sales? For 90% of us, the answer isnât in our marketing - itâs in the offer itself.
Before you go and try new selling tactics or binge on other peopleâs launch debriefs, letâs look at the basics. Is your offer the right fit for you? Does it suit the life youâre hoping to live, as well as address the needs of your audience?
Today Iâm going to run you through:
Creating the Right OfferAligning Your Offer with You and Your MarketUnderstanding the MarketUnderstanding YouThe Result: A Win-Win OfferSo, have a think about what you really want for your business. How do you like showing up? How do you like to sell? Thereâs no wrong answer here, and once you figure out how to tweak your offer to maximise your time, energy and joy, youâll be on the right track to seeing your online sales grow.
LINKS:
Resources mentioned: Hello Funnels Live Event
Website | Instagram | Programs | YouTube
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Let's face it, launching online programs in 2024 is rough. It just keeps getting harder, and there's no magic bullet on the horizon. If this sounds like you, constantly launching but with fizzling results, you're not alone.
So, what's the answer? We need a sustainable, manageable system to remove the launch cycle without sacrificing income.
Forget the one-size-fits-all funnel. We teach our clients to build an ecosystem that consists of three parts:
Social Sales System (aka InstaATM): This is your sales engine on autopilot, powered by the magic of ManyChat and a few automations..
Email Engine (aka M3 Funnel): This is your tireless salesperson, working 24/7 to turn leads into sales with a nurturing sequence.
Evergreen Launches: We're not ditching launches entirely, but we're making them evergreen.
This isn't a get-rich-quick scheme â it's about building a sustainable business. After a few months of implementing this ecosystem, you'll not only have a well-oiled sales engine, but you'll also have a system that pretty much runs on autopilot. This frees up your time and energy to focus on what truly matters â growing your business and serving your clients.
We've got a free tool to help you see the potential â a calculator that lets you plug in your numbers and project your monthly revenue with this system in place. Head over to hellofunnels.co/quit (as in "quit launching") to check it out.
LINKS:
Website | Instagram | Programs | YouTube
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I love webinars. They're still one of my favourite ways to convert online, but let's face it â people's consumption habits are changing. I have seen so many business owners struggling recently with very low attendance rates, dismal consumption rates on their webinars and theyâre starting to wonder whether webinars are dead.
Well before you throw the whole strategy out, Iâve got three simple tweaks that can help your webinars convert for the sophisticated 2024 consumer.
Audio on the Go: Your New Secret WeaponRepurpose your webinar as an audio recording, basically a podcast episode. This lets folks consume your content while they're commuting, exercising, or tackling chores.
Snackable Content: Bite-Sized Knowledge BombsLet's be honest, attention spans are shrinking faster than a free sample table at Woolies. Instead of one long webinar, why not break it down into bite-sized, 10-minute modules? Think of them as "snackable content" â easy to digest and perfect for busy schedules.
The Mini-Webinar: Your Warm-Up ActImagine a supercharged version of your webinar, condensed into a power-packed 10 minutes. This "mini-webinar" is a game-changer for warm audiences â people who already know you and trust your expertise. Use it to pique their interest and nudge them towards the next step, whether it's applying for your program or booking a sales call.
Remember, by staying adaptable and meeting your audience where they're at, you can keep your webinars converting like crazy in 2024 and beyond. Just like anything in business, our customers needs change and itâs up to us to adapt. Just because a long webinar used to work, doesnât mean it always will. If youâre willing to shake things up, youâll see your conversion rate increase.
LINKS:
Website | Instagram | Programs | YouTube
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In today's episode, we're diving into a showdown between two checkout platforms: Thrivecart and Samcart. With experience using both extensively, I've broken down their comparison into key categories to help you make an informed decision.
Pricing:
Samcart offers multiple price options, with the $149/month tier being the most common.Thrivecart, on the other hand, requires a one-time payment of around $500 for lifetime access, so itâs the more cost-effective option.Stability:
Thrivecart has a history of stability issues, prompting my switch to Samcart, which guarantees a 99.9% uptime.Support:
Samcart shines in support, offering better communication and even a paid option for priority support.Courseware:
While both platforms offer courseware, Thrivecart emerges as the easier-to-use and aesthetically pleasing option.Design:
Thrivecart's checkout designs are visually appealing but come with stability concerns.Order Bump Design:
Thrivecart offers a more user-friendly experience for creating order bumps, though limited to one per transaction.Samcart allows for multiple order bumps, albeit with more manual adjustments required.Affiliates:
Thrivecart's all-inclusive pricing surpasses Samcart's tiered structure, particularly in affiliate management.Upsell Tracks:
Samcart's unique feature of creating different upsell tracks based on purchase price puts it ahead of Thrivecart.Reporting:
While Thrivecart offers clearer funnel breakdowns, Samcart provides a more comprehensive overview of individual product sales.Final Decision:
After careful evaluation, Samcart emerges as the preferred choice due to its stability and support. However, the right choice between the two depends on individual business needs and preferences.
Tune in to understand the nuances of each platform and make the best decision aligned with your business goals.
LINKS:
Website | Instagram | Programs | YouTube
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So, you want to create a low ticket offer. Youâve seen the strategy and thought, âI just need to create something cheap and sell a bunch of it - easy!â But hang on - this thinking can be dangerous, because thereâs actually a lot more to it than that!
Iâm sorry to say it, but without putting all the other pieces into place, itâs going to be a total waste of your time, energy and effort. So, how can you actually turn your low ticket offers into profitable sales?
Letâs dive in and explore the best strategies to implement so that you can transform a $27 offer into a $200, $300 or even $500 sale!
Today Iâm talking you through creating a really strong upsell track to go behind your low ticket offer. I walk you through what each step is, the numbers to look out for and which order you need to be launching them in:
1. The Order Bump: A Logical and Easy-to-Understand Offer
2. The First Upsell: Complementing the Initial Purchase
3. The Second Upsell: Offering an Even More Valuable Solution
4. Bonus Tip: Adding a Third Upsell as a Downsell
While it might look like a lot of work at first glance, you don't actually need to go and create a bunch of stuff to create this upsell track. Thereâs no doubt you have a lot of value already existing as bonuses in your programs.
So, get out there - create, test and play with this easy and effective strategy to start seeing more profit from your low ticket offer!
LINKS:
Website | Instagram | Programs | YouTube
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