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I sat down with Jaime, the self-taught cake decorator and entrepreneur behind Love & Flour Bakery, to dive into her journey of rebranding and elevating her business.
From cashing out her 401k at 22 to create her dream bakery, to navigating the challenges of COVID and emerging stronger, Jamie's story is nothing short of inspiring. We chat about the transformation she experienced through rebranding, and how it helped her refocus her business goals and create a truly luxe experience for her clients.
But this isn't just about pretty logos and fancy websites. Jaime gets real about the nitty-gritty of rebranding - the excitement, the challenges, and yes, even the unexpected benefits. She shares invaluable advice for those considering a rebrand, including why she wishes she'd done it sooner and how to approach the process.
Check out Love & Flour Bakery: loveandflourbakery.com
Follow Jaime on Instagram: @love.and.flour and @jaimeecakescontent
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We're diving deep into the world of identity marketing with the fiery and brilliant Veronica Romney. If you've ever wondered how brands like Harley Davidson inspire such intense loyalty that people tattoo their logo on their bodies, or how Taylor Swift created the phenomenon of "Swifties," you're in for a treat.
Veronica breaks down the difference between brand identity and identity marketing, explaining how the latter taps into the core of who your customers are or aspire to be. We explore examples from various industries and discuss how even service-based businesses can leverage this powerful strategy.
But it's not all theory - we get practical too. Veronica shares insights on how to uncover your customers' identity markers and how to measure the success of your identity marketing efforts. We also touch on the potential pitfalls, like tying your brand too closely to a single leader.
What I love about this conversation is how it challenges us to think beyond traditional marketing approaches.
Whether you're a wedding planner, a luxury service provider, or any type of business owner, this episode will give you fresh perspectives on connecting with your audience on a deeper level.
Links mentioned:
Veronica's website: veronicaromney.com
Instagram: @v.romney
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We're diving into a topic that many luxury service providers often overlook: SEO. You might think your high-end brand doesn't need Google to get noticed, but think again!
I'll reveal why SEO matters for luxury brands and how it can elevate your business to new heights. We'll explore the changing landscape of how high-net-worth individuals, especially younger generations, are using search engines to find premium services. I'll share practical tips on optimizing your blog posts and website content for SEO, including the importance of using specific entities, natural language, and personal storytelling to stand out from AI-generated content.
Free Blog Toolkit: carrylovedesigns.com/blog-toolkit
24-Point Website Audit Checklist: carrylovedesigns.com/audit
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You might think, "My high-end brand doesn’t need Google to get noticed." Well, think again! Whether you're a luxury wedding photographer, an upscale real estate agent, or a boutique planner, today's episode is going to change the way you view SEO.
I have a free guide you can grab at carrylovedesigns.com/blog-toolkit. It’s loaded with video tutorials that will be a great next step after listening to this episode.
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I often hear, "I don't know how you do it." And, today I'm peeling back the curtain to show you exactly how I manage my time and stay on top of everything from content planning to daily tasks. We'll start by zooming out and looking at my monthly routines, then we’ll bring it in closer to my weekly schedule, and finally, we'll get into the nitty-gritty of my daily habits.
Peek at the resources: SEE HERE
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Ever felt deeply connected to your clients' emotions or wondered if you might be an empath in the wedding industry? You're not alone.
In this episode, I chat with Leah Weinberg, co-founder of Odenberg Law, former wedding planner, and author of The Wedding Roller Coaster. We dive into her unique journey and share invaluable tips for thriving as a highly sensitive person in a high-stakes environment. From setting boundaries to embracing your empathy superpower, this episode is packed with insights.
Connect with Leah
Oduberg Website
Leah's Instagram
Oduberg's Instagram
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It's me—unedited. I'm calling this my 'shower thoughts' episode. I don't have a plan or agenda; I'm just giving you a peek behind the scenes before I head to my first five-figure mastermind event in Tennessee. Please leave a review if this episode was even remotely helpful/entertaining, or leave a 1-star review if it sucked.
// RESOURCES:
✅ FREE Brand + Marketing Resources → https://carrylovedesigns.com/resources✅ FREE QUIZ: What Stage of Business are You In? → https://carrylovedesigns.com/quiz
✅ Brand + Marketing Workshops → https://carrylovedesigns.com/shop
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In this episode, Amber Anderson of Refine and I discuss creating and, more importantly, sticking to boundaries as entrepreneurs. Tune in to hear how to handle bad reviews, scope creep, building value, and teaching your clients how your process works. We'll also cover how enforcing boundaries can make your clients respect you.
From Amber:
🎁 80 Expectations to Communicate with Clients document (use code ELEVATE to make it yours for FREE)
Boundary Management KitConnect with Amber on Instagram
⭐️ Leave a 5-Star Review for a listener shoutout! ⭐️
View our Services
Connect with Amanda on IG -
Today I'm joined by Margaux Fraise of Harmony Creative Studio. (Her name might sound familiar because she's also the host of the Wedding Summit Series.) She's launched from our Signature Experience in 2023, and she's sharing how she's booking wedding planning clients without even getting on a sales call with them. If Margaux's story inspires you, then I’ve got great news! The Signature Experience is enrolling with over $8,000 of upgrades included (upgrades disappear March 28, 2024).
Ready to hear more? PRESS PLAY to get started
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️🎟️ Join an Open House to get a backstage pass of what it's like to be a CLD Client: Limited Spots Available → Choose a time now💌 Skip the Open House & fill out an application to work with Amanda → Snag Signature Experience bonuses
Links from Margaux:
Website: harmonycreativestudio.com
Connect on Instagram: @harmonycreative -
Tired of booking cheap clients? Join me for round 3 of our Find Your First Class Ideal Client challenge, then listen to how Matthew Mitchell of Mitchell Event Planning ditched Wedding Wire and got 40+ leads from his website within 120 days of launching.
Reserve Your Free Seat
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In this episode, we're diving deep into the world of branding, moving beyond the surface level of "pretty" to uncover the key elements that truly resonate with your audience. How to Build a Brand That’s More Than a Pretty (more than your logo).
LINKS
Learn how to find your ideal client in the free challenge
Send me a DM on Instagram
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From simplifying consultations to empowering clients in the planning journey, we're talking about the client's experience today. Learn how to navigate high-stakes scenarios, infuse joy into wedding planning, and create unforgettable client experiences in this off-the-cuff episode.
LINKS 🔗
Get on the Challenge Waitlist
DM me on Instagram
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In this episode, Jo & Lyndon are joining me to talk about the relationship between personal and business brands. Join us as we uncover the transformative potential of leveraging your personal brand to move your business forward. We'll explore practical and actionable strategies. Whether you're a seasoned entrepreneur or just starting out, this episode offers a roadmap to authentically align your personal essence with your business identity.
Visit Jo & Lyndon's Website
Connect with Jo & Lyndon on Instagram
Connect with Amanda on Instagram
LINKS MENTIONED:
Kahlea Nicole’s Personal Brand WebinarHidden Potential by Adam Grant
Known by Mark Schafer
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I'm chatting with Brandee Gaar this week on all things Wedding Pro CEO Summit. I'll learn why Brandee started this conference, its unique approach to education and networking, and its real impact on attendees' businesses.
If you're curious about what makes this summit stand out and want to hear some inspiring success stories from past attendees, then you definitely need to tune in! Get ready to discover how CEO University is shaking things up in the wedding industry.
Grab Your Ticket to the WPCEO Summit June 3 - 6, 2024 in Austin, Texas
DM Brandee on Instagram
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Today, we're diving headfirst into the world of sales, marketing, and branding. Ever wonder what sets a successful wedding pro apart? Spoiler alert: it's all about mastering the perfect balance between making sales, crafting killer marketing strategies, and building a brand that speaks directly to the hearts of your dream clients.
I'm peeling back the curtain on how not just to become a choice for couples planning their big day, but THE choice. From Instagram growth secrets to creating an emotional brand connection, I'm spilling all the tea.
⭐️ Loved what you heard? Then, I'd be over the moon if you could drop us a review. It's super easy; just hit play, leave a five-star rating, and share your thoughts. Every review brings us closer to helping more wedding pros like you. (Scroll down to where it says “Ratings & Reviews” on Apple Podcast, and click the link that says “Write a Review”)
LINKS FROM THE EPISODE
Book a Strategy Intensive: https://carrylovedesigns.myflodesk.com/
Send me a DM: https://www.instagram.com/carrylovedesigns/
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I'll be sharing why THIS is crucial for building trust, establishing relationships, and driving inquiries and bookings. Drawing on my experience as the CEO of a successful marketing agency, I'll also share real-life examples of how this has helped our clients book more clients. If you're ready to elevate your marketing and grow your business, then this episode is for you.
⭐️ Leave a 5-Star Review for a listener shoutout! ⭐️
View our Services
Connect with Amanda on IG
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We have the incredible Renee Dalo, founder of Moxie Bright Events and the only certified life coach in the wedding industry, on the show!
We're chatting about how creating powerful first impressions goes beyond just looks. This is particularly pivotal for those targeting luxury clients. She explains how our presentation can significantly impact our business and client relationships.
This episode is not just about looking good; it's about feeling confident and ready to conquer.
Don't forget to check out Renee's guide on mastering first impressions in the luxury wedding market.
Download the Guide
Connect with Renee
Visit Renee's Website
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Popular branding myths may be holding your business back. Whether you're considering a rebrand or just want to strengthen your brand, we're diving into how branding affects sales, the necessity of strategic rebranding, and the misconceptions surrounding DIY branding. I'm breaking down branding myths like an episode of Myth Busters.
Work with Carrylove Designs
Connect on Instagram
⭐️ If this podcast helps you, would you mind dropping a quick rating and review? It's like leaving a high-five for our team and helps us get more amazing guest on the podcast!
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We're getting personal on the podcast today! In this episode, I'm recapping my 2023 marketing strategies and giving a sneak peek into our 2024 plans for CLD.
Your support and engagement mean the world to me, and I'm committed to bringing you more valuable content through the Elevate to Impact podcast this year. Your reviews and sharing of the podcast have a tremendous impact, and I'm grateful for your continued support.
Connect with me on Instagram: @carrylovedesigns
Work with our team: Signature Experience
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Ever wondered how to make Pinterest your secret weapon in the wedding industry? This episode is your golden ticket! We're joined by Julianne Smith, the mind behind the Garter Girl and a digital media strategist who’s transformed Pinterest from an 'idea board' to a tool for wedding pros. Julianne shares her journey from political communications to revolutionizing Pinterest use. Listen to our conversation as we demystify Pinterest, revealing how it can be much more than just a mood board for your business. Hit play and let's unlock the power of Pinterest together!
Connect with Julianne: @thejuliannesmithConnect with Amanda: @carrylovedesigns
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