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Segmenting your consumers is crucial for effectively targeting the right audience. Join our experts to learn how to connect with your customers more deeply or expand your audience.
In this discussion, youâll hear about three consumer typesâWellness Enthusiasts, Brand Champions and Connected Shoppersâand the factors influencing their purchasing decisions, so you can cater to their preferences.
Watch the video here -
Join two of our sustainability experts, Inga and Jorge, to explore this fast-changing landscape and find solutions to improve your strategic initiatives.
Businesses are under pressure to align with ambitious climate goals and ensure transparent, responsible corporate action. Europe is at the forefront of regulatory change, but companies often struggle to keep up with rapidly evolving policies and demands. And identifying the right sustainability approach to succeed in the region becomes an even bigger challenge.
In this conversation, youâll gain strategies and insights that can help you uncover opportunities in sustainability.
To view the full video, visit our website
To learn more about our sustainability solutions, click here -
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Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Womenâs Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
Uncover the future of health and wellness as consumers increasingly take ownership of their health through holistic, long-term solutions. Our experts discuss the drivers behind this consumer behaviour and the manifestations of the wellness lifestyle across other industries. They also discuss the unique challenges and opportunities for brands both within and outside the health and wellness industry.
A must-listen for anyone interested in the future of health and wellness.
Featuring:
Matthew Oster, Senior Head of Consumer Health
Irina Barbalova, Global Lead of Health and Beauty
Maria Mascaraque, Industry Manager of Food and Nurtition
Nick Stene, Senior Industry Manager of Home and Garden
Hosted by:
Jessica Ridenour, Producer
Want to dive deeper into our insights, or view this panel discussion as a video? Click here. -
âWe started focusing purely on water, sanitation, hygiene, education, because that's the starting point, but it's the starting point to so much more. It's the starting point to better health, more safety, better education, food security, gender equality, climate action; the impacts are significant right across the board.â -Fiona Jeffery On World Water Day, join Caroline and Fiona Jeffery, the founder of Just a Drop, in this episode as they discuss the inspiration behind the charity. Fiona started Just a Drop after working in the travel and tourism industry, where she saw a lack of effort in protecting the environment and giving back to communities. Through her research, she discovered that a child was dying every 17 seconds from dirty water, leading her to create a grassroots charity that supports communities around the world with sustainable water solutions, sanitation facilities, and hygiene education. Fiona and Caroline explore the connection between sustainable travel and Just a Drop's work. They share specific examples of the charity's programs in Cambodia, Nicaragua, Kenya, and Uganda, where they have provided appropriate low-tech and sustainable solutions to meet the communities' specific needs. Just a Drop aims to make a lasting difference in communities and give people the hope and belief that they can take ownership of their futures. Since 2016, Euromonitor International has been one of Just a Drop's headline charity partners. Our involvement has helped the charity's programs and projects across Asia, Africa, and Latin America, benefiting over 20,000 people.
Millions of women walk for hours every day, just to collect water. But how far would you go? For World Water Day, Just a Drop are challenging people to scroll through one womanâs 9km walk to the well and back â the longest Twitter thread ever made. Click here to take on the challenge: https://twitter.com/Just_a_Drop/status/1635366676932751392
For more info on The Walk to the Well, click here.
To learn more about how Euromonitor can help your business embrace sustainability, visit our website. -
After a booming summer for socializing, things are starting to cool off. Inflation and the cost-of-living crisis are catching up with consumers who might still have some pent-up desire to go out. These conflicting desires leave consumers dangling between spend and save, while still looking for ways to continue their social lives. So what are they doing? How are people getting together when money is tight? On the tail end of the holiday season and as the popular âdry Januaryâ ends, our expersts discuss whatâs next in this transitional time. Join Michael Shaefer, Spiros Malandrakis, and Zora Milenkovic as they discuss: Will financial pressures cause a decline in spending on social occasions? Or is there enough pent-up desire to outweigh the costs? Or will consumers simply find different, perhaps cheaper, ways of getting together? What opportunities exist for brands in this evolving landscape?
Want to learn more about the biggest consumer trends this year? Check out our new report Top 10 Global Consumer Trends 2023, where you'l learn about Budgeteers, Here and Now, and Young and Disrupted.
00:04:45 Affordable luxury indulgence.
00:10:43 Consumers shifting to experiential on-trade.
00:16:31 Nostalgia drives consumption habits.
00:21:48 Premiumize, but be mindful.
00:25:00 Premiumize experiences, not products.
00:30:03 Adapt to changing consumption trends. -
The fourth in a series exploring the impact of hybrid work on Western European industries, this episode explores the opportunities for destinations and brands in the growing "Bleisure Travel" market. Bleisure, the idea of combining business travel with leisure travel, is not new but it is booming. Instead of extending business travel to include a little leisure, hybrid workers are taking advantage of flexible work to extend their vacations by getting some work done. But what, if anything, are destinations and brands doing to cater to this growing crowd?
Euromonitor's Alexander Göransson and Stephen Dutton talk us through some of their findings from their recent report, Bleisure and the Future of Travel and Work. Who are Bleisure travelers? What's different about them? What are they looking for in accommodations? What are the biggest opportunities for destinations and brands? And how big IS the market for Bleisure travel?
Want to read more about Bleisure travel? Check out Stephen's recent article.
Learn more about the effect of hybrid work on fashion, food, and home in our previous episodes. And find all the latest insights on travel on our insights page.
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With the holidays approaching and inflation surging, value is at top of mind for many consumers. But value is more than value for money, and the Pursuit of Value is here to stay as one of the 10 most influential megatrends identified by Euromonitor International as having far-reaching impact on industries, companies, and consumers. In this podcast, An Hodgson explains all about the Pursuit of Value â where it comes from, why businesses should pay attention, and how can they win with this megatrend.
Find even more content on our Insights Pages!
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You've got 3,344 unopened emails, a To-Do list that's a mile long, and guests coming in for the weekend. The anxiety kicks in- How am I going to get everething done? Heart pounding, sweaty, hands shaking, you reach for the most logical thing- a nice cup of chamomile tea to calm you down so that you can think clearly.
Or... maybe not.
Anxiety is on the rise and yet, consumers can't get enough of their favorite stimulant: Caffeine. In this episode, Matt Barry talks us though "The Caffeine Paradox," one aspect of his recent report, in which anxious consumers counterintuitively refuse to give up their triple shot lattes despite their well understood negative side effects. Is it the ritual that keeps them coming back? Emotional attachment? Performance anxiety? A moment of self-care? The pressures of inflation? Or just trying to maintain a modicum of control in an increasingly chaotic world?
Find all of our content in one place on our insights pages, including reports, webinars, videos and podcasts.
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For consumers who have spent the last few years yearning for travel, it's an exciting time. Borders are open, the threat of lock downs seems to have passed, restrictions have lifted, and there are excellent travel deals to be had. But at what cost to the planet? Many travelers are seeking ways for their "revenge travel" to have less of a negative impact on the planet.
How will the travel industry meet the demand for sustainable options? What should businesses be doing now to meet the demands of consumers and regulators? What brands are innovating in Ecotourism?
In this episode, Caroline Bremner speaks with us ahead of her appearance at the World Travel Market, where she will be publishing her latest travel innovation report. Learn all about the latest trends in Ecotourism and what brands can do to stay relevant in an industry where sustainability is increasingly vital.
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As the metaverse explodes to a multi-trillion-dollar opportunity, early comers will be the ones to reap the benefits. But how exactly can businesses get into the metaverse? Listen to Euromonitor's consumer expert, Jana Rude, lay out three potential paths for businesses on a scale of "cautious" to "all in."
Metaverse, or the highly interactive three-dimensional virtual world, has emerged as a hype of 2021-2022. This movement blurs the boundaries between the physical and virtual worlds. It builds upon the consumers' strive for experiences, growing adoption of all-things-digital, and developing augmented reality (AR) and virtual reality (VR) tech capabilities.
Sound exciting? Learn more about building a metaverse strategy for your business or how the metaverse fits into our Top 10 Global Consumer Trends of 2022.
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Wellness has been identified by Euromonitor International as having the furthest-reaching impact on industries and consumers in the future. In this podcast, Euromonitor's Julia Illera, Rachel He, Amulya Pandit, and Herbert Yum discuss the key findings from their recent report, Wellness: Longevity and the Quest for Healthy Ageing in Asia Pacific. Hear insights on the link between rising longevity and consumersâ search for a healthy life and learn the three key pillars to indentify the wellness opportunities in the APAC region. For a more in-depth look at these growing opportunities, check out our recent article or download the full report today.
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Adeife Onwuzulike, Director of Diversity, Equity and Inclusion (DEI) at Euromonitor International, knows the true value of working in an inclusive and diverse company. She recently joined Euromonitor from The Confederation of British Industry (CBI) - where she was also Head of Diversity and Inclusion. At the CBI Adeife worked on embedding DEI into the business culture and strategy and created and managed a number of employee networks and worked with their clients on their DEI journey. She worked tirelessly to ensure that the organization was not only diverse but also a place where all employees felt like they can be their true authentic selves. After almost three years of a global pandemic and political and racial tensions increasing across the globe, issues around DEI have become even more critical for luxury and fashion businesses to address than ever before. The long list of new diversity and inclusion recruits witnessed across the luxury and fashion sector over the last 12 months shows that the needle is indeed moving. However, there is still a long way to go. In this podcast Adeife Onwuzulike shares her expertise and knowledge in this area with Marguerite LeRolland, Head of Fashion and Fflur Robert, Head of Luxury at Euromonitor International and addresses questions around whatâs here now and whatâs to come next.
Passport subscribers can access the full report here.
Not a Passport subscriber but still want to learn more? Contact us or check out this article on Five Trends Shaping the Global Luxury Goods Landscape.
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The third in a series that explores how hybrid working has impacted several industries across Western Europe. In this episode we turn our attention to what it means for industries like consumer electronics and appliances, home improvement & gardening, toys & video games, and hygiene. Euromonitorâs Alexandre Loeur is joined by Veronika Kandusova, Per Brandberg and Miles Agbanrin. They discuss how the music and sports industry turned to gaming to engage with consumers, how people transformed their homes into workspaces, gyms or entertainment hubs and assess if these changes are here to stay.
Want to check out the other episodes in this series? Find them here:
Hybrid Working: Impact on Fashion
Hybrid Working: Impact on Food and Nutrition
Interested in what the future of work looks like? Our recent webinar can tell you more about the future of work- remote, hybrid, and beyond.
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Physical spaces are evolving in the wake of the pandemic.
Drawing on their recent report, Nadejda Popova and Alex Jarman discuss the top six trends they're seeing in the hospitality industry as it responds to changing consumer lifestyles, business models and workplace alongside the influence of digital transformation.
As more companies embrace change and innovation, physical spaces can be redesigned to create unique user experiences across all touchpoints.
How are social media companies showing up in the space IRL? Where do sustainability and design come into play? And how much is consumer preference really driving these trends?
Want to learn more about the full report? Click here.
Already a Passport subscriber? You can access the report here.
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With prices skyrocketing, how can brands balance the conflicting consumer desires to have heightened experiences AND simplified inexpensive options? Senior Industry Manager, Caroline Bremner, explains how Euromonitor's Megatrend "Experience More" is transforming in the current climate.
Inflationary pressures are eating into consumersâ discretionary spending, yet the desire for experiences regardless of channel â in real life or the metaverse â remains unabated. Brands are adopting a âless is moreâ approach, with no-frills, removing filters, reducing choice and knocking down barriers to ensure that brand experiences are inclusive and appealing to all, opening up new opportunities to forge long lasting connections.
What opportunities exist for brands in this climate? How can they use this moment to build brand loyalty?
Want to experience more Experience More? Get more info about the full report here. Or head over to our Inflation Surge Page for more content and to try our Price and Availability Tracker.
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Social occasions and travel have made a comeback, boosting the recovery of fragrances, colour cosmetics and sun care in Western Europe. But what about hand sanitiser? Has its hero moment come to an end?
With inflation now in the mix, consumers want their beauty products to do more. New beauty trends (hint: multifunctionality) are emerging in the region as pandemic-related changes subside. What are consumers looking for in their personal care products today and where are they buying them? Listen in to find out.
Want to know more about our full report? Click here. For more insights like these, check out our other podcasts or visit our insights page for articles, webinars, and videos. -
Tackling environmental challenges are top of the sustainability agenda for governments, with countries around the world setting targets and regulations, and companies from every sector being encouraged to increase business transparency and accountability via mandatory ESG reporting. Although some companies and sectors are acting ahead of regulation, legislation has become a vital mechanism to regulate businessesâ behaviours, protect local communities, consumers, employees, and the environment. In this podcast, Shane MacGuill, Euromonitor Internationalâs Global Lead for Nicotine & Cannabis discusses the drivers of environmental sustainability regulation in tobacco and cannabis industries, its role and implications on businesses and consumers.
Want to learn more about our report: Environmental Sustainability Regulation: A Cross-Industry View? Click here!
And for more podcasts, articles, and videos on the Tobacco and Cannabis Industries, be sure to check out our insights page.
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Airlines are facing inflation, rising oil prices, and staff shortages, all while customers rush to book their "revenge travel" at a bargain cost. Some airlines are raising ticket prices to cope with rising expenses, but others are not. Euromonitor's Senior Project Manager, Nadejda Popova, joins Jessica to discuss how the aviation sector is expected to fare in these turbulent times and shed some light on why she can't find anymore cheap flights to use up her vouchers.
Inflation is everywhere! Learn more about its effect on business across all markets with these handy infographics.
To learn more about recent challenges in the Travel Industry, check out our Voice of the Industry: Travel Survey - Facing New Challenges
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What's driving sustainability in the foods and drinks industries? And what are the implications on businesses and consumers? Euromonitor's Maria Mascaraque, Food Industry Manager, Howard Telford, Senior Soft Drinks Manager and Rosemarie Downey, Packaging Industry Manager give their insights.
Want to learn more about the report we mention? Click here.
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The second in a series that explores the impact of hybrid working, this episode is a deep dive into how retailers in the food and nutrition space are responding to the recent change in working patterns. Euromonitor's Natasha Cazin is joined by analyst Natalia Theofilopoulou to answer the following questions- What sort of changes are food players making? How does packaging play a role? Who is innovating in response to hybrid work? And how can retailers win amongst so much change?
- Se mer
