Episoder
-
**Cold Open (Cody is a God at Subway Surfers // r/agency Subreddit news // Google Gemini)**
**Skip the Cold Open at 21:00**
Everyone talks about qualifying prospects for their agency but no one every talks about what qualifiers they're using for themselves.
Our agency has lower-cost services than most agencies yet we still have client qualifiers. Some of these are based on how much revenue prospective clients are earning while others are contingent upon what CMS or tech stack they're using.
Cody also chimes in regarding qualifiers for service upsells. Not every client is a good fit for other services we offer and qualifiers shouldn't just be with clients you take on but with services you offer as well.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: r/agency & u/JakeHundley
TikTok: @agency.u
-
Mordy Oberstein from Unify Brand Marketing joins us on the podcast this episode to talk about how most companies fail at marketing their brand and defining their brand identity.
Mordy has been a recognizable face in the SEO industry for nearly a decade as the CMO of Rank Ranger, Head of Communications at SEMrush, and finally the Head of SEO Brand at Wix before starting his own branding agency, Unify.
We ask Mordy to walk us through his history in SEO and why the seemingly sudden pivot to obsessive brand marketing.
Given this unique perspective, we also ask Mordy what small and established agencies can do to find their identity and speak to their target audience while also tracking brand performance metrics.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: r/agency & u/JakeHundley
TikTok: @agency.u
-
Mangler du episoder?
-
We open this special, yearly episode with the announcement of Jake and the Agency Growth Podcast's acquisition of the r/agency subreddit. Head over to r/agency and start engaging with the agency community!
This year we spend some time recapping our 2024 year with our agency. We talk about what our goals were and where we actually ended up. Jake also took some time and calculated month-over-month and year-over-year churn and growth rates uncovering some surprising details about when and how our agency grows extremely predictably.
Previous Financial Recap episodes (#34 and #88)
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: r/agency & u/JakeHundley
TikTok: @agency.u
-
**Cold Open (Jake is an idiot)**
**Skip the Cold Open at 10:07**
Our clients have told us that when agencies say they can help them scale their business to (insert number), that is somewhat of a red flag. It tells the business owner that the agency doesn't really know a lot about business operations and that leads and marketing are only a small portion of being able to grow a business.
Business owners deal with other things that stifle their ability to grow such as operational issues, processes and procedures, hiring and labor restrictions, and a plethora of other things that agencies are not responsible for.
When clients do ask us how much we can help them grow, we have to level their expectations with what a marketing agency is and what a full-on consultant firm is.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
Anik Singal was sued by the FTC for $15m all because of four simple words in his call script. We brought Anik on the podcast to talk about compliant marketing and how marketers, agencies, and coaches all over the world are violating FTC rules and are in danger of being sued.
In preparation for this interview, Jake read Anik's book that he co-authored with his partner and compliance lawyer, Greg Christiansen, "Don't Say That!". Jake references parts in the book that blew his mind and has Anik elaborate on them extending those examples to the agency and coaching spaces.
Some of the crazy things we learned:
You can't use results-based testimonials in marketing without substantiating them.Videos with fancy cars and money guns create negative net impressions and can be violating FTC rules.If you say something is of a certain value, you have to prove it... with past sales.We learned a ton more and now are taking a hard second look at our marketing.
----------------------------------
Anik Singal is the founder of Lurn, an online education platform. Following the lawsuit and FTC investigation covered in the podcast, he co-created Complily, an AI-powered compliance tool that helps marketers ensure their materials meet FTC standards.
Anik also co-authored the book "Don't Say That!", which serves as a guide for marketers to keep them out of trouble with the FTC regarding rules they probably didn't know existed! His experiences have made him a vocal advocate for compliant marketing practices.
Check out Anik's AI-powered marketing compliance software, Complily:
complily.com
Also, take a look at the resources and book on Anik and Greg's site dontsaythat.com
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
We don't use sketchy SEO or cheap lead gen tactics at our agency. Our competitors and peers do these things. However, sooner or later, those tactics are going to stop working, and when they don't, will you be prepared?
Maybe they will end up working forever, but we've been able to communicate our clean SEO and marketing approach to our clients and it turns out, that clients prefer to stay with us even if the results don't come as fast.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
**Episode Start at 19:04**
**Cold Open (How Was Christmas? / Weird SEO Agency Guy)**
**Headlines without Context: 14:23**
----------------------------------
Be careful about which clients you choose to take on. Some clients are simply distractions from what you set out to build for your own agency. For us, it was an agency in the landscaping and lawn care niche. Any client that doesn't fit that description is a distraction and ultimately pulls us further away from successful scalability.
One client might make you $1,000/mo but may cost you thousands in lost opportunity each month simply by having to continually deviate from your processes that produce results for your other niche clients.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
As data-oriented digital marketers, we often have little to say about brand strategy and graphic design agencies.
That's where Lucy and Imogen from Lumo Design Studio jump in to tell us their story about how they went from freelance graphic designers to a full brand strategy agency busy enough to turn down work.
Lucy and Imogen walk through what it was like when they first started trying to sell postcards and brochures to providing comprehensive branding solutions for large companies.
Neither of them had formal education in the subject and they battled imposter syndrome as they built their, now-successful, branding agency in Australia.
Tune in to this episode to see how they got started and got their first clients, how they became experts in branding with no specialized education in it, how they pivoted to get recurring work from clients, and how they never thought web design and development was going to be a staple to their agency.
----------------------------------
LUMO is a brand strategy and design agency started by Lucy and Imogen in Brisbane, Australia. You can connect with Lucy and Imogen via their website or on LinkedIn:
www.lumodesignstudio.com
https://www.linkedin.com/in/lucy-borrill-a5b21935/
https://www.linkedin.com/in/imogen-borrill/
----------------------------------
Sponsors:
Wix Studio is a sponsor of this episode and introduced Lumo Design Studio to the Agency Growth Podcast.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
**Cold Open (Travelling light as a business owner)**
**Skip the Cold Open at 9:04)**
We answer the difficult question of "how many accounts can one person at your agency actually handle?" Answers are all over the place on the internet. Some people saying as little as 10 while other saying as many as 50 or even 100.
Well, it depends on what that person's role is and how much time they dedicate on that account. Additionally, the time spent on the account isn't an indicator of the quality of work or results -- that's often a factor of the business model.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.
We've preached this on this podcast as well over and over again.
Today, Jeff Greenfield with Provalytics joins us to tell us that if we want to provide more leads, we should be focusing on mediums that can deliver high numbers of impressions vs clicks.
That's a hot take.
So we dive in to see where Jeff is coming from.
----------------------------------
Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
**Skip the Cold Open at 6:50**
**Headlines with Some Context ("New Ways to Holiday Shop with Google Lense, Maps, and More")**
The episode topic officially starts at the 12:53 mark.
We wanted to talk about tech stacks. More importantly, why it's important for you as an agency to have a defined tech stack that you stick to.
We've noticed a lot of agencies deciding to work in a lot of different websites or use tools defined by their clients. This leads to a number of problems with scaling an agency such as inefficiencies, lower margins, broken processes, and non-reproducable results.
Join us as we dive into how we defined our tech stack and things we're looking to change as we continue scaling our agency.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
In this episode, we discuss the main problem with using foreign contractors for lead gen efforts within the United States.
Understanding US geography and local targeting.
States, cities, and even zip codes are simple enough to teach. But we've run into issue with describing how county, neighborhoods, geographic colloquialisms, and "DMA" targeting works with foreign workers.
If you employ foreign workers, share this with them. If you are a foreign worker for an agency, listen to this!
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
Sarah Noel Block from Tiny Marketing joins us to give her step-by-step on how she generates qualified leads for her agency.
It's important to remember that we don't do any sort of lead generation for our agency. Everything we get is organic so this is a whole new world for us.
Sarah breaks down her foolproof strategy from generating cold leads and converting them into clients with her 4-step process:
Passive lead generator (free and downloadable)Active lead generator (free and time-sensitive)Micro offer ($97 value)Gateway offer (Foundational agency offer)She even gives examples of what these could be for various agencies depending on your niche.
You can find Sarah on LinkedIn or check out her Tiny Marketing Podcast.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
This episode breaks three records!
The longest one we've had to date.Our first consultation episode!Our first returning guest!Cesar joins us on the podcast once again 5 months after his original episode ($25k MRR and I Have No Idea What I'm Doing | #108) seeking direct help from us.
He has a list of issues his agency is dealing with at this size:
Deliverables are being dropped.Quality isn't up to his standards.Good employees are too expensive and cheap ones are bad.There's too much work to get done.There are no processes and he's stuck in the day-to-day.We sit down with him over the course of 2 days in this (nearly) 3-hour episode to see if we can get to the root of his issues and give him advice on the things we've gone through in the past that he's going through now.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
How much money can you make as an agency owner?
We've been seeing this question pop up a lot and not just online, but in person. It seems that people seem to think that the earning potential is unlimited and thought that may be true, what is mostly disagreed on is the timeframe it takes to earn a lot o money as an agency owner.
There really are two fundamental ways to make a lot of money as an agency owner:
1) Fast and dangerous.
2) Slow and sustainable.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
**Cold Open (Our Advice to a Redditor // Google Local Service Ads are Changing)**
**Skip the Cold Open at 16:15**
Our agency has been working on two very big things that are fundamentally changing how digital marketing agencies operate. We talked about one of those things in episode 123.
This time, we're tackling server-side tracking -- specifically with Google's "Enhanced Conversions".
The days of accurate paid media reporting are coming to an end with privacy regulations and tech companies blocking the ability to track user actions after engaging with an ad.
This era breathes life into what's known as server-side tracking and attribution. However, no one seems to be talking about it right now.
But we are.
And that's what we're focusing on. We believe server-side tracking is what's going to set the agencies of tomorrow up for success and leave agencies and freelancers behind who are still relying on lead ads, webhooks, and pixels to report conversions to clients.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
Since the release of Chat GPT 2 years ago, we have seen a surge in AI-related tools and content.
AI allowed creators to pump out content at 1000x the rate they were and at 1/1000th the cost. The content was good, too. Over time, it became detectable just by reading it.
Jon Gillham from Originiality.ai joins us on this episode to talk about the efficacy of AI content detection, when it's applicable, and why it's an important tool as AI content is continually used to pump out massive amounts of content.
We ask Jon what his thoughts are on false positives his tool and other tools spit out and how that affects real people like journalists. We also discuss if there is an over-reliance on these tools to sus out suspected AI content or if these are simply meant to be tools and not the judge and jury.
Check out Originality.ai or find Jon on LinkedIn at:
linkedin.com/in/jon-gillham-80912a14a/
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
A listener of the podcast has a bone to pick with us (Jake) on our position with High Level.
Josh Kimmes owns a digital marketing agency called Bear North Digital up in Superior, Wisconsin who uses High Level as his agency's primary tech stack.
We grill Josh on his whole agency journey, his business model, and his agency's size. Meanwhile, Josh makes the case for why High Level is the best agency tool on the market.
Find Josh at bearnorthdigital.com or on LinkedIn:
linkedin.com/in/joshuakimmes/
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
**Cold Open (Someone told Cody our podcast was bad... to his face)**
**Skip the Cold Open at 25:44**
It's not looking good for the world's most widely used website builder. WordPress' founder, Matt Mullenweg, attacked WP Engine the other week and WP Engine sent Matt a cease and desist.
If you're not in the website-building community or manage websites, that's okay -- we'll give you the backstory.
Basically the #1 website builder is going after the #1 website host that hosts that website builder and the fallout is nuclear (pun intended).
There are a couple of things we get wrong in this episode -- like Automattic doesn't own the WordPress Foundation (however, Matt does own both).
Jake actually made a pretty detailed YouTube video covering everything. You can find that here:
https://youtu.be/hi7GaDqpFuQ?si=0pxw52X61C-PoVJ-
In this episode, we weigh in on the whole situation giving our thoughts.
Do you share the same thoughts as us? Let us know.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
-
**Cold Open (AMAZON GIFT CARD CHALLENGE TO LISTENERS / Headlines without Context)**
**Skip the Cold Open at 19:50**
We've had to dive down the email rabbit hole. Exploring SPF, DKIM, DMARC, and SMTP solutions.
Why?
Because our job is to deliver leads to our clients. When someone fills out a form on our client's site, in order for us to properly get credit for that lead, the client needs to be alerted immediately.
However, as 2024 comes to a close, the website and digital marketing space has been plagued by email deliverability issues, which include websites sending lead form submissions.
We reflect on what kind of agency we set out to be and how our continued pursuit of being that hands-off agency has led us down the path of becoming technical email deliverability experts.
----------------------------------
Our recommended agency tools:
everbrospodcast.com/recommended-tools/
----------------------------------
⭐⭐⭐⭐⭐
As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.
----------------------------------
Want to connect with us? Reach out to us on the everbrospodcast.com website, follow us on YouTube, or connect with us on socials:
YouTube: @agencyu
Twitter/X: @theagency_u
LinkedIn: linkedin.com/company/agencyu
Facebook: facebook.com/theagencyu
Instagram: @theagencyu
Reddit: u/JakeHundley
TikTok: @agency.u
- Se mer
