Episoder
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In this episode, we explore the essential steps to establish a productive mindset as a product entrepreneur. The discussion covers three critical phases: evaluating the profitability of creating a product, analyzing data and developing a project business plan, and finally, diving into product development. The episode provides practical advice on navigating the complexities and uncertainties of product entrepreneurship, and emphasizes the importance of passion, thorough planning, and strategic resource allocation. Additionally, listeners are offered free resources, including a PDF and training sessions to help them start their own product development journey.
00:00 Introduction to Productive Mindset
00:11 Understanding the Unknowns in Product Development
00:44 Three Essential Steps Before Starting Development
00:51 Step 1: Assessing Profitability and Passion
01:43 Step 2: Creating a Project Business Plan
02:02 Step 3: Starting Product Development
05:45 Detailed Guide to Project Business Plan
12:54 Final Thoughts and Resources
Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.
â Sign me up!â
Follow me on:
Instagram: https://www.instagram.com/bureau_flo/
Connect with me on:
LinkedIn: https://www.linkedin.com/in/marielouiseanthonissen/
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In this episode, the focus is on the crucial aspects of packaging design for physical products. The discussion is divided into two main areas: the aesthetic design of the packaging that communicates the product's value and brand identity, and the functional design that ensures product safety during transport. Detailed advice is given on what information to include on the packaging, such as product images, safety information, labels, and certifications. The episode also emphasizes the importance of considering the environment by using recyclable materials and provides practical tips on comparing your packaging with competitors, conducting focus groups, and testing the packaging for durability and functionality.
00:00 Introduction to Product Packaging
00:27 Aesthetic Packaging Design
03:11 Practical Packaging Considerations
06:05 Transport and Protection
08:44 Environmental Considerations
09:34 Testing and Feedback
10:48 Conclusion and Final Tips
Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.
â Sign me up!â
Follow me on:
Instagram: https://www.instagram.com/bureau_flo/
Connect with me on:
LinkedIn: https://www.linkedin.com/in/marielouiseanthonissen/
My website with Blog:
https://bureauflo.com
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Mastering Tooling for Successful Product Development
This episode explores the complexities and critical aspects of tooling in product development, with a focus on plastic and metal housings for electronics, skincare products, and supplements. It discusses selecting appropriate materials, ensuring compliance with health regulations, and managing the entire process from design to manufacturing. Listeners will gain insights into evaluating first tooling samples, addressing defects, and ensuring production precision to save costs and achieve high-quality outputs. The crucial importance of clear contracts for tooling ownership and financial considerations is emphasized, along with tips on managing lead times and mass production logistics. Practical advice and a case study on a baby monitor project illustrate how to navigate these challenges for a successful product launch.
00:00 Introduction to Tooling and Housing
00:46 Understanding Tooling and Housing Materials
01:33 Regulations and Specifications
02:43 Case Study: Baby Monitor Development
04:26 Designing and Engineering Your Product
05:05 Evaluating First Out of Tools
05:24 Common Defects in Injection Molding
06:25 Inspecting and Assembling Parts
07:17 Creating a Detailed Tooling List
07:44 Importance of Precise Feedback
08:15 Handling Tooling Samples
09:02 Celebrating Tooling Milestones
09:48 Tooling Ownership and Contracts
10:25 Financial Arrangements for Tooling
10:53 Tooling Lead Time and Production Planning
12:34 Choosing the Right Product Designer
13:24 Final Thoughts and Best Wishes
Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.
â Sign me up!â
Follow me on:
Instagram: https://www.instagram.com/bureau_flo/
Connect with me on:
LinkedIn: https://www.linkedin.com/in/marielouiseanthonissen/
Intersting episodes:
Podcast episode on Creating Your Product Concept Drawings:
https://spotifyanchor-web.app.link/e/Zbvix3ZTuNb.
Podcast episode on Creating Your Project Business Plan
https://spotifyanchor-web.app.link/e/wpk9l6ZTuNb
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In this episode, the host discusses structuring the development of new physical product ideas, drawing from personal experience as a product manager. The script highlights the numerous responsibilities of a product manager and provides a phased approach to product development, covering ideation, concept creation, specification, development, manufacturing, and launching. It emphasizes the importance of having a structured process and creating a project business plan for streamlined execution, reducing surprises, and efficiently managing resources and expectations.
00:00 Introduction to Structuring Your Product Development
00:12 Reflecting on My Early Days as a Product Manager
01:36 The Overwhelming Nature of Product Development
02:23 Breaking Down the Product Development Phases
04:01 Diving into the Ideation Phase
04:36 Concept Phase: Bringing Ideas to Life
06:16 Specification Phase: Technical Details Matter
06:41 Development and Manufacturing Phases
07:31 Launch Phase: Reaching Your Ideal Customer
10:33 Creating a Project Business Plan
12:24 Final Tips and Conclusion
Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.
â Sign me up!â
Podcast episode on Creating Your Product Concept Drawings: https://spotifyanchor-web.app.link/e/Zbvix3ZTuNb.
Podcast episode on Creating Your Project Business Plan
https://spotifyanchor-web.app.link/e/wpk9l6ZTuNb
Follow me on:
Instagram: https://www.instagram.com/bureau_flo/
Connect with me on:
LinkedIn: https://www.linkedin.com/in/marielouiseanthonissen/
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Comprehensive Guide to Competitor Analysis for New Product Development
In this episode, the host discusses the essential steps for conducting a competitor analysis for new product development. Topics covered include identifying major competitors, analyzing their product features, benefits, technical specifications, certifications, and sales channels. The host explains how to collect and organize this information using Excel for easy comparison. Additionally, the host emphasizes the importance of this benchmark data in shaping your marketing strategy, defining pricing, and ensuring your product stands out in the market. A link to a free training on creating a project business plan for new products is also provided.
00:00 Welcome to the Show
00:03 Recap of Previous Episodes
00:25 Introduction to Competitor Analysis
00:37 Setting Target Prices
01:21 Conducting Competitor Benchmarking
01:38 Step-by-Step Competitor Research
03:19 Analyzing Features and Benefits
04:02 Technical Specifications and Certifications
05:27 Visual and Sales Channel Comparison
06:53 Maintaining Your Benchmark Document
08:03 Conclusion and Additional Resources
Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below.
Sign me up!
Follow me on:
Instagram: https://www.instagram.com/bureau_flo/
Connect with me on:
LinkedIn: https://www.linkedin.com/in/marielouiseanthonissen/
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In this episode, learn how to create your own product concept drawing without the need for a design agency. The host provides a comprehensive guide starting from gathering materials like paper, pencils, and rulers, through sketching the outer and inner details of your product, to noting down essential features, benefits, and product values. Examples include incorporating early market research feedback into your design for completeness and accuracy. The episode emphasizes the importance of detailing elements like dimensions, colors, materials, and graphics to ensure a clear and informative product concept sketch for manufacturers or design agencies.
00:00 Introduction to Product Concept Drawing
00:24 Gathering Your Drawing Materials
01:06 Starting Your Sketch: Outlines and Details
02:09 Incorporating Features and Benefits
04:40 Adding Product Values and Specifications
06:52 Choosing Colors and Materials
07:43 Including Product Graphics
09:08 Finalizing Your Concept Drawing
09:51 Using Your Concept Drawing
10:39 Conclusion and Final Tips
If you like to learn more on how to write a project business plan for your new physical product idea, click here to download my FREE checklist.
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In this episode, we explore the significance of obtaining early market feedback from potential customers before diving into product development. Key points covered include identifying precise product specifications, calculating profitability, and various methods of contacting potential customers, such as focus groups and online questionnaires. The episode emphasizes the importance of organizing feedback, preparing effective questionnaires, and evaluating responses to refine your product. It also offers tips on safeguarding your product idea with confidentiality agreements and the option of using market research agencies or purchasing reports.
A free checklist is available for download to help get started.
Click here to sign-up for the free download.
00:00 Introduction to Early Market Feedback
00:20 Importance of Early Market Research
01:29 Identifying Potential Customers
03:09 Organizing Your Market Research
04:05 Confidentiality and Protection
04:50 Preparing for Feedback Sessions
07:52 Evaluating and Utilizing Feedback
10:10 Additional Tips and Resources
11:07 Conclusion and Free Checklist
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Are you a product entrepreneur embarking on your first product journey or expanding your product portfolio with new additions? You might be in the phase where you're defining your product concept, which can be particularly challenging, especially if it's your first time. You don't want to overlook important details; you want to brief your manufacturer, factory, or product designers in a very detailed manner from the start. In this podcast, we'll delve into what makes a great product briefing and what it should include.
Sign up for my free webinar on Managing your New Product Development for Product-Entrepreneurs
Let me show you how I move from product idea through development and manufacturing efficient and in control.
Click here to sign-up!
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The goal of the Project Business Plan is to give insight in the business case and convince stakeholders in your organization or business why this new product is such a great idea.
When you have this Project Business Plan approved, everyone is on board of your new project and you can start with the actual product development, appoint resources and organize the project kick-off.
Because I know youâre busy, Iâve created something special for you. A free monthly project template training. Because I know from experience, using easy to work with templates as project manager brings efficiency, overview and more control. My free monthly training will support you in using 'done for you templates' to manage your projects, so you don't have to invent the wheel.
In this free monthly training, you'll learn:
âą How and when to use the 'done for you' template in new product development.
âą FREE download of the templates
âą Every month you'll learn a new project template.
Free training: every 4th week of the month on Friday at 15:00 CET. You'll receive the invite via a separate email.
You can apply what you learn immediately in your daily activities.
Sign up by clicking here!
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Hello and welcome to a new episode of my show and today I would like to talk to you about when the best time is for you to create samples of your new product idea.
And I've learned in the past 20 years in my roles as a project manager and product manager in new product development projects, that when you decide to spend money too soon in creating product samples, you often throw away that money immediately.
Let's spill the tea on how to avoid this and stay within your development budget. Listen now!
To help you get started in adding efficiency to you business, I have created a FREE Excel Adjustable product development template for you.
You can download it for free here!
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I'm so happy you're here!
If you are working on a new product idea, you want to make sure that you deliver the correct product on time at the right price to your customer. Taking into account the travel from the manufacturer to the warehouse to your customer. There are a lot of moving parts and a lot of things that need to be taken care of.
Some tips I'm going to share with you today is how I'm managing the development of new products myself when I work for corporate companies. And they can be translate to a smaller product-based businesses as well in a much leaner way.
Follow the same principles and the same way of working but make it practical and easy to do.
I also have a free template for you to get you started. It's a free Excel adjustable product development planning template for you.
Go ahead, download it for free here! It will save you a lot of time!
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Hey there, and welcome to a new episode of my show. And today, I'd like to talk to you about why it's important to have systems and processes in place in a new product development when you want to scale or grow your business.
And even if you don't have a product business yet, still, it is still wise to have project and management processes and product development systems in place. It will save you a lot of time during development and your processes are professional from the start of your business. Who doesn't want to do spend less money and waste less time if possible?!
I love to help you get started fast. Download my FREE Adjustable product development planning in Excel on my website
Click here for your free download!
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For those of you who are doubting whether you should start a physical product-based business, keep listening because Iâve got you. I know that it's sometimes scary to start something new and to invest a lot of money in your new business idea or your new product idea.
Because new product development can be complex and has a lot of moving parts, you should always create a project plan. Because when you have a well-thought-out plan, you feel confident and in control. You have a clear overview of all your resources and all the activities that need to be done from product idea, through specification, development, manufacturing, and launch. And this makes the chance of a successful product launch so much higher. And this is what you're looking for, right?
In addition, it's very important that you use tools and templates that help you really master your new product development, be in control and feel certain that you can do a good job in managing the project team working on your new product.
I love to help you get started fast. Download my FREE Adjustable product development planning in Excel on my website
Click â hereâ for your free download!
So here we go!
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When you want to determine the selling price of your new product, you need to consider the production cost, the competition, and the target market.
There are many factors that influence your final selling price and profitability of your new product.
If you want to have a profitable product you need to carefully calculate the total costs to get from product idea, through, development, manufacturing, shipment and launch.
Letâs dive in how you can determine the selling price of your new product.
If you feel you need some help in implementing a step-by-step process to get from product idea to launch in your product-based business, sign-up for the Product-Based Business Hub.
THE membership for entrepreneurs and product-based business owners where youâll feel supported when developing your own products.
Think of product development blueprints, project & product strategies, masterclasses, templates and Q&Aâs that are waiting for you.
Connect with like-minded souls in the membership community. Iâm preparing something great for you! More info is coming your way very soon!
Click here to sign-up now and get inspired soon!
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Are you thinking about manufacturing your own product idea? Thatâs amazing! There are various ways to do this. Outsourcing the manufacturing to a third party or manufacturing it yourself. White labeling your product or private labeling? It depends on objectives and resources which way is the best one for you. Letâs get into more of the details on how to develop and manufacture your own product.
Developing your own product refers to the process of creating a new product or service from scratch. This involves identifying a need or problem in the market, designing a solution, and then bringing that solution to life through research, development, and testing.
Developing your own product can be a lengthy and challenging process, but it can also be incredibly rewarding if the end result is successful. It requires a combination of creativity, technical skills, business acumen, and perseverance to see a product through from concept to launch.
Tune in to grab all the details and get tips to help you make decisions and get started with a new product idea.
If you feel you need some help in implementing a step-by-step process to get from product idea to launch in your product-based business, sign-up for the Product-Based Business Hub.
THE membership for entrepreneurs and product-based business owners where youâll feel supported when developing your own products.
Think of product development blueprints, project & product strategies, masterclasses, templates and Q&Aâs that are waiting for you.
Connect with like-minded souls in the membership community. Iâm preparing something great for you! More info is coming your way very soon!
Click here to sign-up now and get inspired soon!
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Product-based businesses can scale and grow through a variety of strategies. One approach is to expand your product offerings to appeal to a broader customer base.
If you want to expand your offerings as product-based business owner you need to come up with new product ideas. New product idea generation is crucial in this phase for various reasons.
Firstly, it helps you stay competitive and relevant in your market by continuously offering innovative and unique products that meets your customers' changing needs and preferences.
Secondly, it allows you to expand your product line and cater to a larger customer base, which can increase your revenue and profit margins.
Additionally, new product ideas can also help you differentiate from your competitors and establish a distinct brand identity. Therefore, investing in new product idea generation is essential for the long-term success and growth of your product-based business.
Tune in this episode to get more tips and strategies.
STEP-BY-STEP PRODUCT DEVELOPMENT PROCESS IMPLEMENTATION
If you feel you need a step-by-step process to implement a product development process in your product-based business, sign-up for the Product-Based Business Hub.
THE membership for entrepreneurs and product-based business owners where youâll feel supported when developing your own products.
Think of product development blueprints, project & product strategies, masterclasses, templates and Q&Aâs that are waiting for you.
Connect with like-minded souls in the membership community. Iâm preparing something great for you! More info is coming your way very soon!
Click here to sign-up now and get inspired soon!
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Setting your new product development team up for success requires careful planning and execution.
First, you need to establish clear goals and expectations for your team. Whether your team consists of your own staff or external hires or contractors, clarity here is key.
This includes defining the product vision, target market, and desired outcomes. letâs dive into the details on how to set your new product development team up for success.
Do you like to get the show notes of this episode? Click the link below and head over to my blog article with all the nuggets.
https://bureauflo.com/2023/07/03/how-to-set-your-new-product-development-team-up-for-success/
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Having systems in place is crucial for scaling your product business. Without them, you may face various challenges such as inefficiencies, inconsistencies, and errors. This can hinder your growth.
Systems help automate processes, standardize procedures, and establish clear workflows. They provide structure and organization. And enable you to increase productivity, reduce costs, and improve customer satisfaction.
Additionally, systems allow you to delegate tasks, freeing up your time to focus on strategic initiatives. This is why you need systems to scale your product business.
Ultimately, having systems in place can help you achieve sustainable growth and success in your product business.
Tune in to learn more!
If you like to get the show notes of this episode, head over to my blog for the full article by clicking the link below.
https://bureauflo.com/2023/07/10/why-you-need-systems-to-scale-your-product-business/
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The specific product samples required to move from prototype to final product will depend on the type of product being developed.However, some common samples that may be needed include materials samples to test for durability and quality, prototypes to test for functionality and design, packaging samples to test for protection and presentation, and user testing samples to gather feedback on the product.
It is important to identify the necessary samples early in the development process to ensure a smooth transition to the final product.
Tune into to this episode to learn more!
Free guide for you!
IF YOU WANT TO GET MORE INSIGHT IN THE 10 DECISIONS YOU NEED TO MAKE BEFORE YOU START DEVELOPING YOUR OWN PRODUCT, CLICK HERE TO DOWNLOAD A FREE PDF THAT WILL GUIDE YOU THROUGH THESE 10 STEPS.
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When you are developing a new product, itâs important to consider various resources that can help ensure its success.
Some of the resources to include in new product development include customer insights, market research, product design and development teams, funding, and manufacturing capabilities. Itâs also important to consider the availability of raw materials and the potential for intellectual property protection.
By carefully considering these resources, you can increase the likelihood of developing a successful new product.
Tune into this episode to learn more.
FREE GUIDE FOR YOU!
IF YOU WANT TO GET MORE INSIGHT IN THE 10 DECISIONS YOU NEED TO MAKE BEFORE YOU START DEVELOPING YOUR OWN PRODUCT, CLICK HERE TO DOWNLOAD A FREE PDF THAT WILL GUIDE YOU THROUGH THESE 10 STEPS.
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