Episoder
-
Email is NOT dead, most businesses just arenât using it right.
On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers.
What Youâll Learn:Why AI wonât replace great email marketingHow Tom scaled and sold his email service provider businessThe BS behind 80/20 value content and why daily emails workWhy most businesses struggle with content and how to fix itThe essential email campaigns every business needsWhy "build it and they will come" is the biggest marketing lieThe REAL key to email open rates (itâs not the subject line)Using AI for content creation without losing your brand voiceTomâs book Story Power Marketing and why you need itConnect with Tom Ruwitch:Website - https://storypowermarketing.com/Linkedin - https://www.linkedin.com/in/tomruwitch/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
What if scaling your agency wasnât about chasing more clients but about selling the right offers in the right way?
In this episode of the Garlic Marketing Show, Justin Brooke, founder of AdSkills.com and FaithFunnels, reveals how he built and sold multiple businesses, used book funnels to profitably generate leads, and why retargeting is still one of the most powerful strategies for growing a business.
What Youâll Learn:The book funnel strategy that sold 50+ books per day profitablyWhy Google Ads changed everything for JustinThe biggest mistakes agencies make with paid adsHow courses became a lead-gen machine for his agencyWhy most agencies lose money on ads (and how to fix it)The real reason Justin switched from free+shipping to âpay what you wantâWhy physical books convert better than digital onesRetargeting secrets that every business needs to knowConnect with Justin Brooke:Website - https://adskills.com/Linkedin - https://www.linkedin.com/in/justinbrooke/Twitter - https://x.com/IMJustinBrookeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Mangler du episoder?
-
What if your sales strategy is holding back your agencyâs growth?
Aaron Levenstadt, former Googler and founder of Agency Alliance shares how he scaled and exited two agencies by mastering sales and specialization.
If youâre running an agency, selling a service, or struggling to close dealsâthis episode will change the way you approach sales.
What Youâll Learn:The bedrock changes Aaron made to scale and exit two agenciesThe Three Wâs Framework that fixes broken sales callsThe biggest sales mistakes killing agency growthThe most common question agencies answer wrong on sales callsHow to structure your offer so clients stop hesitatingReawakening sleeping leads (you donât need more leads!)The Dr. Seuss book that will make you a better salespersonWhy founder-led sales arenât the problemâitâs your processConnect with Aaron Levenstadt:Website - https://www.joinagencyalliance.com/Linkedin - https://www.linkedin.com/in/aaronlevenstadtEmail - [email protected]:
Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Most agency owners think selling their business will be easy. The reality? Most agencies arenât even sellable.
Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.
If youâre even thinking about selling your agency, you need to start setting it up NOW.
What Youâll Learn:The truth about selling a digital agencyWhatâs a healthy profit margin for an agency? (If itâs under 20%, youâre in trouble)How much should agency owners actually pay themselves? (Most get this wrong)The #1 component to scaling an agencyâs profit for exitWhy founder-led sales are a trap (and what to do instead)How to price your agency services (hourly rates vs. value-based pricing)The biggest growth mistake agencies make before sellingHow to find a fun AND profitable nicheConnect with Jonathan Baker:Website - https://punctuation.com/Linkedin - https://www.linkedin.com/in/jonathandavidbaker/M&A Guidance - https://punctuation.com/garlic/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from?
In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you donât know which channels actually work, youâre wasting money and missing real growth opportunities.
If your ads arenât scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com.
What Youâll Learn:Why ROAS Inside Ad Platforms Doesnât Tell the Full StoryThe Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of ScalingHow to Track Customer Journeys Across Facebook, Google, YouTube, and EmailWhy Most Black Friday and Holiday Campaigns FailHow Tier 11 Helps Brands Clean Up Analytics and Scale the Right Ads
Connect with Ralph Burns:Website - https://www.tiereleven.com/Linkedin - https://www.linkedin.com/in/ralphburns/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Whatâs holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey.
Hereâs what youâll learn in this episode:How Method.me integrates sales and accounting for efficiencyReal-life success stories of businesses transforming with CRMsPractical steps to start building the perfect CRM strategy for your businessThe overlooked power of follow-ups in scaling sales and profitConnect with Guest:Linkedin - https://www.linkedin.com/in/nelsondemiranda/Method.me - https://www.method.me/Worksheet - https://grow.method.me/garlicmarketing/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Struggling with founder-led sales? Wondering how to scale your agency sustainably?
Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, heâs helping agencies escape founder-led sales with proven strategies.
If youâre ready to scale your agency, you donât want to miss this! đ
What Youâll Learn:How to Connect Sales And MarketingHow to Learn Why People DON'T Choose Your AgencyThe Keys to Growing an Agency from $20 Million to $150 Million#1 Salesperson for 19 Consecutive Quarters Selling PPC and Seo Selling Six-figureThe Importance of Not Depending on Inbound Lead ReferralConnect with Corey Quinn:Website - https://www.coreyquinn.com/Linkedin - https://www.linkedin.com/in/coreyquinn/Audiobook - https://www.coreyquinn.com/anyone-not-everyone-book Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.
Whether you're an agency or brand, youâll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.
Hereâs whatâs covered in this episode:
The key to cleaning up underperforming ad accounts for rapid results.How strategic collaboration can make or break campaigns.Why businesses need a holistic view of paid ads, CRO, and creative strategies.Connect with Romina:Website - https://www.tiereleven.com/Linkedin - https://www.linkedin.com/in/romina-berbari-daou-005609133/
Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life.
Hereâs what youâll discover in this episode:
The surprising cost of a lack of vision in business and life.How a real estate investor doubled her income while cutting work hours in half.The three questions every entrepreneur must answer for clarity and success.Strategies to create a purpose-driven business that thrives without sacrificing freedom.Connect with Jason Wojo:Website - https://lifeonaire.com/Linkedin - https://www.linkedin.com/in/jasonwojo/Facebook - https://www.facebook.com/drjasonwojo/Book - https://www.amazon.com/Lifeonaire-Uncommon-Approach-Success-Prosperity/dp/0986322873/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Ever wondered how car commercials can look so real without ever hitting the road?
In this episode of the Garlic Marketing Show, weâre joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs.
Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business!
What Youâll Learn:Virtual Car Commercials Eliminate the Need for Expensive Real-World ShootsProtect Secret Car Designs with CGI and AI TechnologySave Millions by Replacing Handmade Prototypes with Digital ModelsCreate Stunningly Realistic Environments Without Stepping OutsideAI-Driven Creativity Makes Production Faster and More EfficientHow Virtual Cities Are Reshaping the Future of Automotive MarketingConnect with Faruk:Website - https://thescope.studio/Linkedin - https://www.linkedin.com/in/farukheplevent/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless livesâall by asking the right questions.
In this conversation, Elliot shares:The importance of focusing on one person when creating content.How to make questions actionable and transformative.The surprising power of gratitude in building an audience.Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future.
Connect with Elliot Connie:Website - https://elliottconnie.com/Linkedin - https://www.linkedin.com/in/elliott-connie-852b787/Instagram - https://www.instagram.com/elliottspeaks/Books - https://elliottconnie.com/books/Resources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
George Bryantâmaster of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.
We also dive into concepts you wonât hear anywhere else: the âTriangle of Poop,â the âZone of Doubt,â and Georgeâs wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you wonât believe his take on the Cardinal Sin of marketing.
What Youâll Learn:Avoiding the âZone of Doubtâ in Customer RelationshipsHow to Prevent âDrowning the Journeyâ with Too Much InformationBuilding Emotional Safety to Strengthen Customer TrustWhy Customers Need Evidence Before They CommitCreate Your Ideal Customer Through Exceptional ExperienceSocial Media Is a PartyâBuild Relationships, Not Just SalesLeadership and Consistency: Reinforcing Core Messages That StickThe Cardinal Sin of Marketing: Getting Attention Without EngagementWhy Scaling Success Depends on Retaining RelationshipsConnect with George Bryant:Website - https://mindofgeorge.com/Facebook - https://www.facebook.com/groups/georgebryantInstagram - https://www.instagram.com/itsgeorgebryant/YouTube - https://www.youtube.com/@ItsgeorgebryantResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Ever thought about scaling your digital agency by selling it? On this weekâs Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.
Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.
This episode is packed with insights that could change the way you think about growing your business. Donât miss it!
What Youâll Learn:Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client RetentionCommon Pitfalls That Can Prevent a Deal from Closing and How to Avoid ThemReal-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity FirmsThe Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher ValuationWhy Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency GrowthHow Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term GrowthConnect with Todd Taskey:WebsiteLinkedinPodcastResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, weâre diving deep with Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you donât need a complex tech stack to build a successful coaching or consulting business.
From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether youâre aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.
Don't miss outâtune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!
What Youâll Learn:Ditch the Funnel and Build Trust for High-Ticket ClientsSelect Only the Clients Who Energize You with a Red Velvet Rope PolicyWhy Marketing Should Be the Last Step in Your Business StrategySystematize Your Success with a Proven Method for Booking ClientsMake Offers That Match the Trust You've Earned with ClientsLeverage Relationship Capital to Grow Your Coaching BusinessConnect with Matthew Kimberley:WebsiteLinkedinDelightful Business InstagramBook: Book Yourself SolidResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether youâre in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message.
Learn whatâs working and how to optimize your campaigns for better results.
What Youâll Learn:How to Achieve a 3X ROAS with YouTube AdsWhy YouTube Ads Are Perfect for Low Ticket OffersThe Four Reasons YouTube Ads Fail: Are You Making These Mistakes?How to Use AI to Cut Your Video Ad Creation Time in HalfAdvertising Is Gasoline: Make Sure Your Funnel Is ReadyOrganic YouTube and Ads: How They Work Together for Maximum ResultsThe Power of Testing: Find Out Whatâs Really Working in Your AdsWhy Lead Quality Beats Quantity in YouTube Ad CampaignsThe Two Most Important Parts of a YouTube AdUse Multiple Hooks in Your Ads to Boost PerformanceConnect with Jake Larsen:WebsiteLinkedinYouTubeResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.
Instead of giving away all your knowledge, JK advocates for sharing insights â a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.
Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day.
P.S. Get ready to be inspired by JK's client success stories â like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance!
What Youâll Learn:How to Attract High-Value Clients with "Whale bBait" ContentThe Difference Between Value-Based and Insight-Based ContentHow to Create An "Offer Shell" and Provide Tiered Access to YourselfJK's Journey to $100K/month Profit in 3 Hours a DayConnect with JK Molina:WebsiteTwitterInstagramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales â from busting the myth of hating sales to revealing the unusual places he finds top talent.
He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.
Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. đđ§
What Youâll Learn:Doubling or Tripling Your Business ValueWhen to Start Building Your Sales ProcessIs it Marketing or Sales That's Underperforming? What Kind of Salesperson Should You Hire, and When?
Connect with Nicholas Loise:WebsiteLinkedinEmail AddressResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master â Micah Mitchell, Co-founder of Memberium! đ§
Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. đ€Ż
Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips!
Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality.
What Youâll Learn:Four Stages of Growing Membership to Thousand Plus UsersHow One SaaS Company, Spiffy, Used Memberium to Start Their SaaS CompanyThe Big Killer to Making Courses That's Going to Really Kill Your CoursesThe Question: Does Your Membership Empire Exist in Your Head?The Biggest Step That People Skip on the Way to a ThousandThe Pricing Sweet Spot to Provide ValueShould You Start a Course or Should You Start a Membership First?The Simple Shift to Close the Right People Into Your MembershipConnect with Micah Mitchell:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Ever felt lost in the marketing maze? đ€Ż You're not alone! I recently chatted with the amazing Sunny Dublick, founder of [her company name], and let me tell you, she dropped some serious marketing wisdom!
One of her biggest tips? Stop jumping straight into tactics and get crystal clear on your brand strategy FIRST. She also stressed the importance of investing in marketing... the right way. Think of it like planting seeds. It takes time, patience, and the RIGHT strategy to see real growth. And remember, the best marketers are the best listeners. Find someone who genuinely wants to understand YOUR business, not just sell you their services.
Don't be a copycat! Stand out from the crowd by creating a brand that YOU'RE proud of and that speaks directly to your audience's heart.
Oh, and here's a bonus tip from Sunny: Focus on referrals and word-of-mouth marketing to kickstart your growth! It's all about building those genuine connections.
What Youâll Learn:Importance of Investing in Marketing... the right way.The RIGHT Strategy to See Real Growth.How the Best Marketers are the Best ListenersThe Role of Referrals and Word-of-Mouth MarketingDetermining Marketing BudgeThe Importance of a Holistic Marketing PlanIdentifying Red Flags in MarketersThe Long-Term Value of Investing in MarketingThe Importance of Authenticity and Human ConnectionBuilding a Brand You're Proud OfConnect with Sunny Dublick:WebsiteLinkedinResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
-
Tired of your brand message falling flat? We've got the perfect pick-me-up! Kate DiLeo is here to rescue your revenue with the power of branding (and a sprinkle of AI magic).
As a brand architect, Kate knows that your brand is WAY more than just a pretty logo. It's a promise to your customers, the secret sauce that drives those sweet, sweet sales. đ° In our chat, she dives deep into why B2B and service-based businesses NEED to nail their brand messaging NOW if they want to attract the RIGHT clients and shorten those sales cycles. đïž
âš But wait, there's more! Kate spills the tea on how to use AI to craft killer taglines and value propositions that DON'T sound like a robot wrote them. She also shares the sneaky metrics that reveal if your brand is truly working its magic (forget vanity metrics, we're talking REAL results).
What Youâll Learn:How to Know if AI is Effing Up Your BrandingThe Metrics That You Can Use to Test Brand EffectivenessBest Way to Get Feedback on Marketing from Your Sales TeamHow to Know if AI Can Actually Test Your Branding One Tool Kate Loves for AIConnect with Kate DiLeo:WebsiteLinkedinInstagramResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube ChannelHosted on Acast. See acast.com/privacy for more information.
- Se mer