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Are large-scale, big-ticket online courses a thing of the past? As a seasoned photographer and business coach, I've ridden the waves of creating my own courses and have come to question their efficacy. I debate whether these digital behemoths deliver the expertise they claim, or if we're witnessing the rise of a new era of learning—more focused, less costly, and far better at keeping students afloat.
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
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Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Have you ever been stumped by the decision of whether to invest in organic or paid marketing for your small business? You're not alone! This episode is a deep dive into the merits and trade-offs of both, sparked by a listener question. Discover the benefits of SEO and content creation, and learn how strategic ad campaigns can make a difference to your bottom line
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www.girlmeansbusiness.com/lab
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Ever felt like a fraud in your own life? Discover how to smash through the imposter syndrome glass ceiling with Ludovica Colella, a transformation coach who's equipping millennial women with the tools to cultivate confidence and ditch self-doubt. Our enlightening conversation digs into the roots of imposter syndrome and its grip on women's self-perception, highlighting how to transition from negative self-talk to embracing our ideal selves. Ludovica's expert insights on overcoming the urge to please everyone promise to revolutionize the way you approach your own potential and success.
Get to Know Ludovica:
Website: https://lu-cole.com/Instagram: https://www.instagram.com/ludovica_colella_coaching/?igshid=MmIzYWVlNDQ5Yg%3D%3D
TRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4UA photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
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Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Could your Instagram presence soon come with a price tag? This week I am peeling back the curtain on Instagram's latest experiment – Meta Verified – a program that might just put the success of your Instagram account behind a paywall. It's a controversial move that's sparking debates across the board, and in this episode, we're dissecting every angle. From the implications for creators and business owners who've built their livelihoods on the platform, to the broader consequences for our digital strategies, we're tackling the tough questions about this potential shift towards a monetized tier system. As we navigate this new terrain, I offer insights on how to adapt and stay ahead, even as the social media ground shifts beneath our feet.
I want to hear your thoughts on this latest update - click the "Send Message" link below and you can send me a direct text message with your feedback on this week's topic
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The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
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Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Ever felt caught in the social media whirlwind, yet can't deny its pull on your business's success? This week we're tackling the complex love-hate relationship with these digital platforms. From the latest strategies that are rocking the social media landscape in 2024 to embracing the burnout without letting it defeat us, this episode is your guide through the maze. Whether you're a social media pro or someone cautiously reevaluating its role in your marketing toolkit, I've got insights that promise to reshape how you engage with your audience online.
Try ManyChat - https://manychat.pxf.io/gmbTRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4UA photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
_______________________________________
Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Discover the secret sauce that makes your business irresistible by uncovering your USP - Unique Selling Point.
Your USP is the special thing that sets you and your business apart from everyone else. In this episode, we are deep-diving how to craft your USP and then incorporate it into your brand and messaging.TRY FLODESK
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Can your business thrive online without a dedicated website in the age of social media dominance? In this week's episode, we are diving into the listener question of the month and breaking down the pros and cons of having a website for your business.
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Unlock the secrets to sales funnel mastery with the incredible Brittni Schroeder, a business coach with a knack for turning complex concepts into actionable strategies. Brittni's expertise sheds light on how to craft a customer journey that not only builds trust but also leads to conversions.
Learn more about Brittni:
Website: www.brittnischroeder.com
Instagram: @brittni.schroeder
50 Lead Magnet Ideas: https://brittnischroeder.com/leadmagnetTRY FLODESK
Save 50% OFF you first year when you sign up using this link ⬇️
https://flodesk.com/c/5WCB4UA photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Digital products are one of the best (and easiest) ways to add additional income to your current business. In this episode I am breaking down the steps to creating your first digital product along with a few ideas for various industries including photographers, make-up artists, graphic designers and more!
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Like it or not, AI is the future of technology and business...and I promise it's not as scary as it might seem. This week I am sharing 10 AI Tools that will make your life easier!
Chat GPT - https://chat.openai.comCanva Magic Studio - partner.canva.com/rnMyvdSwell.Ai - https://swellai.com/?via=kendraLooka -https://looka.com/2short.ai - https://2short.ai/PDF.ai - https://pdf.ai/Answer Socrates - https://answersocrates.com/Manychat - https://manychat.pxf.io/gmbAdCreative.ai - https://app.adcreative.ai/Tidio - https://www.tidio.com/I would love to know which of these you are excited to try OR maybe you have one that isn't on this list. Head over to www.instagram.com/girlmeansbusiness and let me know!
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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"If you go into it every time thinking, I'm going to make a post and I'm going to get more clients, you're going to walk away disappointed."
This week we are diving into the mindset behind your social media strategy. If you have ever felt frustrated or burned out by social media, then this is the episode for you. We will look at how to set realistic expectations around your content, how much time and energy you should be devoting to your social media content and why it's important to always be in learning mode.
If you enjoyed this episode please share it to your social media feed or with a friend!TRY FLODESK
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
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Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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A great client experience can be the catalyst for exponential growth in your business. When your clients are happy, they talk about it to their friends and family. Join me as we walk through the client experience key elements that will have your client list growing faster than a weed in springtime.
If you enjoy this podcast, show your love and appreciate by leaving a quick review! Thank you!TRY FLODESK
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Ready to transform your small business with the power of content marketing? That's exactly what we're unpacking this week with the brilliant Sarah Noel Block, whose insights on B2B marketing are game-changing.
Don't forget to check out Sarah on all her channels and let her know you heard about her here on the GMB podcast
https://www.sarahnoelblock.com/https://www.linkedin.com/in/sarahnoelblock/
https://www.instagram.com/sarahnoelblock/
https://podcasts.apple.com/gr/podcast/tiny-marketing-marketing-strategies-systems-for-tiny/id1593468743
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Coming up with new content ideas can feel like a never-ending hamster wheel that always ends in frustration. This week I answering a listener question and breaking now my step-by-step plan for always having fresh content ideas for my business.
If you enjoy this episode, please take a screenshot and share it on your social media account or send it to a friend! 🫶🏻TRY FLODESK
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Ever wondered how a well-executed giveaway can skyrocket your business's growth? Buckle up for a thrilling ride through the ins and outs of a giveaway that transformed not just our email list, but our entire community.
The best way to support the Girl Means Business podcast is to share your favorite episodes with your friends and on social media. Take a screenshot of this episode and share it to your Instagram stories.
00:00:00 - Introduction to Giveaways
00:05:30 - Planning and Partnering with Vendors
00:11:02 - Setting Up the Giveaway Timeline
00:15:04 - Client Journey and Entry Process
00:20:07 - Email Marketing Strategy
00:26:49 - Verifying Winners and Follow-Up
00:31:02 - Post-Giveaway Strategies
00:34:46 - Recap and Success of the GiveawayTRY FLODESK
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Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Unlock the secrets to superior client interactions with the wonderful Kara Hanes, a wedding and senior photographer based in Michigan.
The number one factor in creating a seamless and rave-worthy client experience is with great communication. In this week's episode, my guest and I are breaking down the top tips for becoming a key communicator in your business.
Learn more about Kara:
Website: https://karahanesphotography.com/
Instagram: https://www.instagram.com/camerasandcoffeepodcast/
Podcast: https://karahanesphotography.com/podcast/TRY FLODESK
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https://flodesk.com/c/5WCB4UA photography coaching membership unlike anything else out there!
Try The Focused Photographer Lab FREE for 14 days ⬇️
www.girlmeansbusiness.com/lab
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
_______________________________________
Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
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Instagram: www.instagram.com/girlmeansbusiness
Facebook: www.facebook.com/girlmeansbusiness -
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I talk a lot here on the podcast about the foundational marketing strategies that aren't always the flashy, exciting things...but rather the solid things that will bring you consistent results.
One of those foundational strategies is the topic of today's episode...Blogging and SEO! And no, you have traveled back in time to 2010 when blogging was in its prime. It's 2024 and blogging is still just as relevant and powerful as ever before.
Take a listen as we break down the reasons why blogging is key and some of the best practices for making the most of you blog content.TRY FLODESK
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
_______________________________________
Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
_______________________________________
Let's Be Friends:
Instagram: www.instagram.com/girlmeansbusiness
Facebook: www.facebook.com/girlmeansbusiness -
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Unlock the secrets to a captivating online presence with my latest chat featuring Melanie Fountain, a wizard of Showit web design.
As a creative entrepreneur, you know your website is your digital storefront, but are you making the most of it? Melanie and I dissect the anatomy of a website that not only mirrors your brand's essence but also guides visitors to confidently take action. We'll have you rethinking your digital strategy, ensuring your website is more than just a pretty face in the crowded online world.
Connect with Melanie:
https://melaniefountain.com/
https://www.instagram.com/themelaniefountain/
And make sure you check out the newly revamped Girl Means Business website, designed by Melanie herself: www.girlmeansbusiness.comTRY FLODESK
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
_______________________________________
Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
_______________________________________
Let's Be Friends:
Instagram: www.instagram.com/girlmeansbusiness
Facebook: www.facebook.com/girlmeansbusiness -
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Ever wondered how to transform your customers into your biggest cheerleaders? That's exactly what we're dissecting in this episode—unlocking the secret sauce to building a community so engaged with your brand that they can't help but spread the word.
We're diving into the art of creating brand loyalty, and how it's akin to the passionate fanbase of the Stanley Cups or the dedicated followers of Kylie Cosmetics. We're not talking about starting an actual cult here, but I'll show you how to harness that level of enthusiasm to elevate your business, especially during those slower seasons when you need it most.TRY FLODESK
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
_______________________________________
Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
_______________________________________
Let's Be Friends:
Instagram: www.instagram.com/girlmeansbusiness
Facebook: www.facebook.com/girlmeansbusiness -
Send Me A Message or Question About This Episode
Ever feel like you're peddling your business non-stop but the needle just won't budge? Well, buckle up!
We dig into why it's crucial to shed the fear of becoming a nuisance and instead, embrace the art of strategic repetition. You're not just another ad screaming for attention; you're a mom, a business owner, ready to confidently plant your flag and claim your space in the market.
As we tear down these misconceptions, we also build a solid foundation for your social media and email marketing strategies. You'll understand why that single, lonely post won't win you any popularity contests and how to craft content that not only grabs attention but holds it tight multiple times a week. It's about playing the long game, nurturing every content seed with patience, and making those algorithms work for you. So tune in, it's time to grow your business with smarts, not just sweat.TRY FLODESK
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Ask Me Anything: https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
_______________________________________
Let's Work Together:
The Focused Photographer Lab (marketing membership): www.girlmeansbusiness.com/lab
1:1 Coaching Sessions: www.girlmeansbusiness.com/contact
_______________________________________
Free Resources:
Email Marketing Starter Kit - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook- https://spring-feather-348.myflodesk.com/
_______________________________________
Let's Be Friends:
Instagram: www.instagram.com/girlmeansbusiness
Facebook: www.facebook.com/girlmeansbusiness - Se mer
