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In this episode of the He Said, She Said, Razor Branding podcast, Jaci and Michael Russo discuss the critical components of strategic brand planning, focusing on their Razor Branding™ process. They explore the four essential elements: Focus (understanding your audience), Promise (why people should care), Connection (the messaging), and Harmony (where to reach your audience).
Jaci and Michael address the confusion between branding and marketing, highlighting the importance of creating an emotional connection with your audience. They emphasize that branding is about laying a long-term foundation for success, not just quick-fix marketing tactics. Authenticity is crucial, and businesses must be honest with themselves to build a strong and lasting brand.
The episode is packed with practical insights for building a brand that resonates, stands out in a crowded market, and fosters loyalty. Please tune in to hear their expert advice and relatable experiences. -
In this episode of the “He Said, She Said” Razor Branding™ Podcast, hosts Jaci and Michael Russo welcome Chris Hutchinson from Trebuchet Group. Chris dives deep into the importance of leadership in building effective teams, sharing insights from his experience as an Air Force officer and a “recovering mechanical engineer.” Discover how great leadership can be learned and why every team member plays a crucial leadership role. If you’re looking to elevate your team’s performance and foster a thriving work environment, this episode is a must-listen!
Chris Hutchinson is the CEO of Trebuchet Group, a company he founded in 2002 to help organizations and executive leaders achieve remarkable results through building effective teams. With a background as an Air Force officer, Chris gained firsthand experience in how leadership impacts the success of teams and individuals. As a “recovering” mechanical engineer, he understands the importance of designing systems that serve the people using them, fostering success and collaboration. Chris is also the author of “Ripple: A Field Manual for Leadership that Works”, where he shares practical, field-tested strategies for improving leadership impact. -
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In this episode of the He Said, She Said Razor Branding™ Podcast, hosts Michael and Jaci Russo continue their conversation with Dr. Tricia Groff, focusing on advanced empathy and its application in marketing and leadership. Following their previous discussion, this episode delves into how understanding people can enhance marketing strategies, foster better relationships with clients, and lead to more effective business practices – including the concept of “advanced empathy,” which involves inferring what others are feeling without explicitly stating it.
Dr. Tricia Groff is a licensed psychologist who provides executive coaching and consulting for high achievers and their organizations. With a PhD from Ball State University and a counseling and business psychology background, she specializes in optimizing human factors to drive tangible business results. Passionate about challenging the status quo, Dr. Groff helps clients navigate complex organizational dynamics and improve leadership effectiveness. When not in business mode, she enjoys living well, finding happiness in small things, and driving fast. -
In this episode of the "He Said, She Said" Razor Branding Podcast, Michael and Jaci Russo are joined by Brett Townsend, Senior Vice President of Strategy at Questor Strategy and Insights. The discussion dives into market research, consumer insights, and the importance of empathy in branding and marketing. Throughout the conversation, Brett shares anecdotes from his time at PepsiCo, illustrating the impact of empathy-driven market research on real consumer lives. He stresses the importance of narratives in consumer insights and how brands can harness these stories to better connect with their audiences. In addition, he also discusses his book, "Insights on the Brink," co-written with Tim Hoskins, which aims to revitalize the market research and analytics industry.
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Join Jaci and Michael Russo as they welcome David C. Barnett to the podcast. As an accomplished author, speaker, educator, and consultant, David brings a wealth of knowledge on buying and selling businesses, entrepreneurship through acquisition, and the current business landscape influenced by trends like the "silver tsunami" and internet "influencers."
Tune in to learn why business is tough, why it’s important to be realistic about business opportunities, and how to navigate the ever-changing landscape of buying and running a business. Don't miss David's practical advice and candid insights that could help you make better business decisions.
_______David Barnett graduated from the Williams School of Business and Economics at Bishop’s University in 1998 and from UNBSJ’s Electronic Commerce Management Program in 1999. Since the late ‘90s, Mr. Barnett has been building his profile as an expert in small and medium-sized enterprises. -
In this episode of the Razor Branding Podcast, hosts Jaci and Michael Russo welcome Dr. Tricia Groff, a licensed psychologist specializing in executive coaching and consulting for high achievers. The conversation delves into the critical intersection of psychology and branding, exploring how understanding human behavior can enhance business strategies. Dr. Groff shares insights on the importance of emotional connections in branding, the challenges of breaking away from herd mentality, and the need for businesses to communicate their unique competitive edges. Don’t miss this engaging episode that promises to leave listeners with thought-provoking ideas and practical takeaways for their own branding journeys.
Dr. Tricia Groff is a licensed psychologist who provides executive coaching and consulting for high achievers and their organizations. With a PhD from Ball State University and a counseling and business psychology background, she specializes in optimizing human factors to drive tangible business results. Passionate about challenging the status quo, Dr. Groff helps clients navigate complex organizational dynamics and improve leadership effectiveness. When not in business mode, she enjoys living well, finding happiness in small things, and driving fast. -
In this episode of the "He Said She Said Razor Branding" podcast, hosts Michael and Jaci Russo dive into the intricate connections between branding and relationships, using their daughter's recent wedding as a backdrop. The discussion explores how marriage is a powerful metaphor for brand relationships, emphasizing the importance of commitment, trust, and understanding in personal and business contexts. The Russos also reflect on the legacy of Dutch Kepler, a key influence in their professional journey, and the evolving role of technology in branding and advertising. This episode offers valuable insights into the strategic and emotional aspects of building and maintaining strong brand connections.
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Joining Jaci and Michael on this episode of the He Said She Said, Razor Branding Podcast is Jason Friedman, a theater nerd turned serial entrepreneur. Jason's passion lies in coaching, supporting, and championing other entrepreneurs in growing and scaling their businesses. His involvement in national theater tours helped him realize that the same principles used in show business to command standing ovations could be applied to every business (on or offline), regardless of industry or location.
Currently, Jason is the CEO of CXFormula, working with fast-growing, entrepreneurial companies to help them grow and scale businesses that give them stability, purpose, and energy to work smarter and live better using his proprietary Kinetic Customer Formula. He is also CEO of Spotlight Brand Services, a marketing and brand management agency, helping e-commerce businesses crush it on Amazon and other online marketplaces. His clients have ranged from Fortune 100’s to solopreneurs in industries as diverse as retail (Foot Locker, Adidas, Nike), hospitality (W Hotels, Universal Studios, Disney, Burger King), financial services (Bank of America, Wells Fargo, Fidelity), higher education (Stanford, Yale, Duke & Harvard Universities) and online services/information products such as ClickFunnels, Product Launch Formula, and ASK Method Company. -
In this episode of the "He Said She Said Razor Branding" podcast, hosts Michael and Jaci Russo delve into the complexities of rebranding – clarifying that rebranding encompasses far more than just a new logo; it involves a comprehensive assessment of a company's visual identity, messaging, and audience. They discuss the importance of maintaining consistency and emotional connection in branding, emphasizing the significance of thorough research, strategic planning, and selecting experienced partners to avoid common pitfalls in the rebranding process. They also their new eBook, "Rebranding Made Simple," providing expert insights and actionable strategies to ensure your brand stays competitive, relevant, and razor sharp. Ideal for CEOs, marketing directors, and brand managers. Download your FREE copy of "Rebranding Made Simple." here.The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success. Subscribe to the He Said, She Said: Razor Branding™ Podcast and learn more about brandRUSSO at brandrusso.com.
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Greg Brooks joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the current and future state of SEO, and how businesses can thrive in an ever evolving digital marketing landscape. As Partner and CMO at SearchTides, a forward-thinking SEO agency, Greg provides his insight into how businesses can take advantage of technology, as well as tips on how to get the most out of AI.
Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven era of the internet. With an impressive track record, Greg has successfully collaborated with industry giants such as Home Depot, Zillow, Western Union, and FanDuel. -
Joining Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast is Rachel Hernandez, Director of Brand Strategy at Next Net Media. Known for her deep insights into brand strategy and SEO, Rachel discusses the evolution of digital marketing, emphasizing the impact of AI and the internet's dynamic landscape. Tune in to gain expert knowledge on enhancing your brand's digital footprint and leveraging AI for marketing growth and success.
Rachel Hernandez is the Director of Brand Strategy at Next Net Media. In this role, she spearheads the world’s largest global network of trusted media outlets, link partners, and global news websites, catapulting clients to online retailing success with high-authority backlinks and targeted organic visitors.With a decade-long career in digital content creation and strategy, Rachel initiated Next Net Media’s content department in 2016, overseeing in-house teams and a vast network of 700+ freelancers, generating thousands of premium content pieces weekly. Recognized as a finalist for Woman in Content Marketing of the Year, Rachel is a sought-after guest on marketing podcasts and an esteemed speaker at international events, sharing her expertise in content marketing, brand strategy, and SEO. -
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael are joined by Brandon Leibowitz, the founder and operator of SEO Optimizers, to talk about the often discussed, but rarely understood topic of SEO, and the importance it plays in branding.
Brandon Leibowitz runs and operates SEO Optimizers, a digital marketing company that focuses on helping small and medium-sized businesses get more online traffic and transform that traffic into leads. Brandon’s journey in digital marketing began in 2007, right after he graduated from college with a degree in Business Marketing. With limited digital marketing knowledge, Brandon dedicated himself to learning and mastering this new type of marketing. Today, Brandon and SEO Optimizers work with a wide variety of clients, ranging from small local businesses to Fortune 100 companies. Learn more about Brandon and SEO Optimizers at: https://seooptimizers.com/about/brandon-leibowitz/ -
Greg McDaniel, a partner in McDaniel/Callahan Real Estate Team in Northern California, joins Jaci and Michael on this week’s episode of He Said, She Said: Razor Branding™ Podcast to talk about the importance of authenticity - both in branding and in life.
As a real estate agent known for his authenticity and unique perspective on life and business, Greg McDaniel shares his insights on the importance of being genuine and treating people well across all industries. Greg shares his journey, emphasizing hard work, genuine connections, and prioritizing others' value over his own. In this episode, Jaci, Michael, and Greg explore the balance between professionalism and authenticity, the evolution of communication in the digital age, and the significance of understanding clients' needs. Greg's philosophy highlights the power of honesty, supportive relationships, and authenticity in building meaningful connections and achieving success. -
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael talk about their recent attendance at the 21 Hats Conference in Fort Worth, TX. They highlighted the pivotal role that the 21 Hats founder, Loren Feldman, has played in the continued growth of their business in addition to providing insights gained from their participation at the conference. One of the biggest takeaways was having the opportunity to interact with like-minded entrepreneurs and business leaders and the difficulty of stepping back and viewing your business from an outsider's perspective. The importance of authenticity in branding was also discussed, emphasizing the significance of peer support and lifelong learning in the professional journey.
Founded by Loren Feldman, the mission of 21 Hats is to build a community of business owners who compare notes, share their wins and losses, and learn from each other. Before 21 Hats, Loren worked as a senior editor at Forbes, was small-business editor of The New York Times, and editor of the Web sites at both Inc. and FastCompany. In addition, Loren was a top editor and writer for Philadelphia, Manhattan, Inc., the American Lawyer, Money, and George. He has also written for GQ, The New York Times Magazine, and The New York Times Sunday Business section. To learn more about 21 Hats, and subscribe to their blog, podcast, and newsletter, visit: https://21hats.com. You can also find 21 Hats on the following platforms: TWITTER: @21-hats, LINKEDIN: @21-hats, FACEBOOK: @21hatsmedia -
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Mark Donnigan, founder of Growth Stage Marketing, to discuss the shift from traditional marketing to virtual marketing, understanding your audience, and the importance of who’s on your marketing team.
Mark Donnigan, founder of Growth Stage Marketing, builds technology companies as a virtual chief marketing officer and business consultant. Starting his career as a seller and advancing to sales leadership while bridging to marketing and business strategy functions, Mark is a revenue-first marketer who has produced $500 million in revenue and enterprise value for the companies he’s worked with. Listen to this episode of He Said, She Said: Razor Branding™ Podcast as Mark shares his experiences with navigating the shift from traditional print to digital marketing over the years and how regardless of the medium, he always keeps his focus on the target audience. -
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Jeff Bartsch, visionary storyteller and founder of Story Greenlight, to discuss the power of storytelling in branding and how to reach your audience in the age of AI by creating authentic content with human connection.
Jeff Bartsch is a visionary storyteller and founder of Story Greenlight, a coaching company that helps accounting executives and advisors become better communicators. He sharpened his storytelling ability as a television editor for major media outlets like ABC, NBC, Universal, Disney, and Apple. On this episode of He Said, She Said: Razor Branding™ Podcast, Jeff shares the power storytelling has in branding and how to create authentic human connection in an age of increasingly artificial content. -
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Kyle Geers, CPA, CEO and co-founder of Zeroed-In Consulting, to discuss the importance of financial literacy for small business owners and how embracing new financial technology can help streamline personal accounting tasks, while at the same time, protect and improve your brand.
Kyle Geers is a licensed CPA based in Los Angeles, CA. With 10+ years of public accounting experience, Kyle has worked with financial statement audits of both public and private businesses in a wide range of industries and company sizes. In 2021, he co-founded Zeroed-In Consulting, an accounting advisory firm helping businesses with their accounting and finance issues using technology and future-focused solutions. Listen to this episode of He Said, She Said: Razor Branding™Podcast as Kyle shares his previous experiences as a CPA and why he decided to dedicate his career to helping small businesses understand and take charge of their financial situations. -
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, Jaci and Michael reflect on the past year and what they believe we can expect in 2024 - providing their insight on emerging technology and trends as they relate to branding and businesses working in B2B spaces.
The He Said, She Said: Razor Branding™ Podcast is hosted by Jaci and Michael Russo, covering topics like entrepreneurship, B2B marketing, messaging for your target audience, and of course, building your brand. Together, they provide branding insight, tips, and best practices from their combined 40+ years of experience. Special guests from various industries are welcomed to the podcast regularly to share their stories and how branding played a pivotal role in their success. Subscribe to the He Said, She Said: Razor Branding™ Podcast and learn more about brandRUSSO at brandrusso.com. -
On this bonus episode of He Said, She Said: Razor Branding™ Podcast, we are joined by Rick Caballo, a designer, artist, creative director, and co-founder of the Nashville, Tennessee, and Australian-based Dead Horse Branding. On the podcast, Rick provides his insight on branding for musicians and personalities, in addition to the importance of building relationships for the long-term success of any brand.
Rick Caballo, self-proclaimed “renaissance man” and co-founder of Dead Horse Branding, is an accomplished singer-songwriter, artist, photographer, and designer whose creativity and adaptability have allowed him to create many concepts in the worlds of music, art, fashion, and design. Listen in to this episode of He Said, She Said: Razor Branding™ Podcast as Rick shares his experiences as a creative rarity in the performing and branding spaces and how maintaining relationships has remained the key to his successes. -
On this week’s episode of He Said, She Said: Razor Branding™ Podcast, we’re joined by Levi Lascsak, an author, real estate agent, video creator, and co-founder of Passive Prospecting, to discuss how mastering the art of creating quality content helps generate inbound leads for your brand.
Levi Lascsak is a real estate agent, video creator, author, and co-founder of Passive Prospecting. He is also an Iraq combat veteran and a frequent speaker and entrepreneurial expert who has led new companies to seven figures in less than two years. Listen to this week's episode of He Said, She Said: Razor Branding™ Podcast, as Levi shares the concept of “Passive Prospecting” and the value of creating quality content to generate leads for your business without chasing clients. - Se mer
