Episoder
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John Pabon is the author of “The Great Greenwashing: How Brands, Governments, and Influencers are Lying to You” and Sustainability for the Rest of Us. He is also a Sustainability consultant, speaker and UN advisor.
John has 60,000 followers on TikTok and his recent speaking engagements include The Ubud Literary Festival and Mumbrella. Media coverage includes ABCNews Breakfast, Channel 9 and CNN. He has another 16,000 followers on Linkedin, but in this episode our focus is on how he built such a large following on TikTok as a nonfiction author.
For more info about John, check out his website - or find him on TikTok!
Sustainability Made Simple - https://www.tiktok.com/@johnapabon?lang=en
https://www.johnpabon.com/
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Michael Hanrahan is the founder and managing director of Publish Central in Melbourne, which provides self-publishing services, education and resources for non-fiction authors.Michael has decades of experience in publishing and he shares insights on the essential elements of book production for self-published authors.He also discusses the changing landscape of the publishing industry in Australia, and why there's never been a better time to self-publish.
https://www.publishcentral.com.au/
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Bruce Lowery is the author of Catch the Wind: From the Nullarbor to the Far Northwest in '68.
His memoir describes a formative year in his life as an 18-year-old when he hitchhiked from his home in Melbourne to Western Australia. He spent a year working in some of the most remote parts of the outback and met a host of colourful characters along the way.
Bruce explains how he tapped into memories from long ago, and used a process of research and reconstruction to create a lovely narrative. He also shares words of encouragement for others who would love to document their past.
This was recorded on the day of the launch of Catch the Wind on March 25, 2024.
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We have a special guest on the podcast today. Robert A. Lane is an audiobook coach & producer, life coach and inspirational speaker. He spent 30+ years working in the entertainment industry including radio, voice-over, and post production. He spent 14 years working at 20th Century Fox as their Feature Project Manager. He has over 20 years experience in audio as a re-recording mixer, sound designer, voice over artist & narrator, and music composer for many films, tv shows and industrial videos. His book "Lights, Action, YOU!" was a #1 bestseller on Amazon and he is also an award-winning filmmaker. Now, as a coach, his passion is helping published authors take their books to the next level by creating AND narrating audiobooks in their own voice.Robert shares his tips for making an amazing audiobook.
https://www.robertlanecoaching.com/about
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Chris Munnery is Senior Key Account Manager at IngramSpark Australia, which is the world’s largest book distributor.
Chris shares his insights on how indie authors can leverage IngramSpark and some exciting new features on the horizon, such as more direct sales opportunities for authors.
https://www.ingramspark.com/
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Louisa Deasey is a publishing coach devoted to helping writers succeed in the traditional book publishing industry. She secured deals with major publishers for both her memoirs. In this episode she gives a blow-by-blow account of how it happened, and shares her tips for query letters.
https://louisadeasey.com/
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Anna Kharzeeva is the author of The Soviet Diet Cookbook, which she self-published in Russia shortly before the war broke out. Anna's book was doing very well and she ran cooking classes alongside her English-language book, which had a largely expat clientele.
Anna and her husband had to flee Russia for their safety and they now live in Sydney.
Anna talks about how external events can upend our plans as authors, and the need to try to pivot and still look for a silver lining.
https://www.annakharzeeva.com/
https://www.instagram.com/anna.kharzeeva/
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Mary Garden is the author of four books, and her newbook is a memoir called My Father’s Suitcase. It is due out in May 2024.
Her previous memoir, The Serpent Rising, won the HighCountry Indie Book Award 2021.
Her last book, Sundowner of the Skies, was abiography of her father, Oscar Garden, who was a famous pioneer aviator. Sundowner was shortlisted for the NSW Premier’s History Award 2020.
Mary shares the story of how bestselling authorTrent Dalton agreed to write a glowing endorsement of Sundowner of the Skies – and what happened next.
https://www.marygarden.com.au/
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Dana Da Silva is the author of The Shift, which is a memoir that combines travel, mental health and OCD and erotica. She talks about her decision not to write under a pseudonym, her tips for writing erotica well and things to consider when self-publishing (such as not ticking the 'box of death'!).
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Maggie Walters is the author of the forthcoming memoir SPLIT: A Life Shared, Living with Multiple Personality Disorder. It will be published independently in May and in 2022 it was longlisted for the prestigious Richell Prize.
Maggie is here to tell us about her publishing journey and her personal story of being a trauma survivor with Multiple Personality Disorder, which is now known as Dissociative Identity Disorder.
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Since founding the Book Adviser in 2016, Jaqui Lane hashelped hundreds of business leaders to write and publish their books. The self publishing expert is one of Australia’s leading writers of corporate history books and she is also an Ambassador for the Alliance of Independent Authors.
In this episode, Jaqui explains how she carved out a niche in in writing corporate histories of some of Australia's largest companies, such as Woolworths.
She breaks down the core components of writing a business book - including how to 'get out of your own way' in the beginning.
https://www.linkedin.com/in/jaquilane/
https://thebookadviser.com.au/
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Suzanne Robinson has written 1278 reviews on Goodreads. She iscurrently ranked ninth in Australia as a 'top reviewer' on the global book recommendations website.
A bad review can be really painful for an author, and a great review can make our day. I ask Suzanne what makes her love or loathe a book, and we talk about all things Goodreads - the social media platform for book lovers. All authors should be leveraging the power of Goodreads to connect with readers and sell more books.
On Instagram you will find her as Suzannebookgirl: https://www.instagram.com/suzannebookgirl/
On Goodreads she is here: https://www.goodreads.com/user/show/11889829-suz
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Lexie Eatock is a book buyer at the iconic Sydney bookstore, Better Read Than Dead.
We go behind the counter of a bookstore to find out what a book buyer looks for when deciding whether to stock a particular title.
Lexie also shares insights into the kinds of books that are selling well at the moment, and some of the cyclical patterns of retail book sales.
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Lucy Pearson is a freelance writer, bibliotherapist andlibrary curator. In 2018 she won the inaugural Book Blogger of the Year award at the London Book Fair, after which she cofounded the Bondi Literary Salon with bookshop Gertrude and Alice. She splits her time between London and Sydney.
Lucy explains the ancient and fascinating practice of bibliotherapy and provides her book prescription list for a first-time author.
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Book designer Bettina Kaiser is the Owner & Creative Directorof Bettina Kaiser Art+Design. She has over two decades of experience in design for print and screen, and has a Masters in Visual Communications from the Hamburg University of Applied Sciences.
Bettina shares her insights on the elements of a great cover and some of the tricks of the trade for making a book cover stand out in a crowded bookshelf.
She also discusses timeframes, general costs, and how she works with authors and publishers.
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As a publisher at Hachette Australia, Bernadette Foley spent ten years commissioning fiction and nonfiction book titles. She worked with authors such as Di Morrissey, William McInnes, Kate Ceberano and Richard Flanagan. She also spent five years as an editor and publisher at Pan McMillan.
In 2016, Bernadette founded Broadcast Books in Sydney. She works with authors to publish independently or prepare their manuscripts for traditional publishing houses. She runs workshops too.
Bernadette is also a lecturer at the Australian Writers Centre, where she teaches the How to Write a Novel course.
Bernadette answers all our burning questions, including:
- How to get your manuscript from the slush pile to the yes pile
- How to decide whether to self publish or pitch to publishers
- Whether the stigma of self-publishing will fade awaycompletely
- Why she loves working with independent authors
Bernadette Foley - further reading
https://www.broadcastbooks.com.au/
https://www.linkedin.com/in/bernadette-foley-239a0b86/?originalSubdomain=au
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Nicole Webb is a former newsreader and executive producer turned book publicist. She is also the author of the memoir China Blonde, which describes the years she spent in China with her hotelier husband and baby.
After successfully executing a media campaign for her ownbook, Nicole realised she had a knack for book publicity and began taking on clients. Her first client was renowned ethicist Peter Singer and his book The Life You Can Save.
Nicole Webb also works with Hembury Books clients on their bookpublicity campaigns.
In this episode, Nicole answers questions such as -
* What kind of results can a good book publicist get an author?
* Is all publicity good publicity?
* Do self-published authors use publicists (spoiler: they sure do)
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Lauren Finger has 20 years of experience as a book editor, and has worked on nonfiction titles such as Anh Do's The Happiest Refugee.
In this episode, Lauren explains -
* How a book editor improves a manuscript
* Whether it's preferable to use an editor before pitching a manuscript to publishers
* The most common types of writing issues she fixes
* Where to find an editor in Australia
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Here are eight essential steps for writing a nonfiction book. These include finding an idea that will hold your interest, mapping out the chapters, creating a writing routine and overcoming pesky self-doubt along the way.
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It hurts when your manuscript or book proposal is turned down by a publisher or literary agent. It happened to me many times, and I eventually decided to self-publish my books. I founded Hembury Books to help other authors overcome this roadblock - and it doesn't necessarily mean giving up on the dream of a traditional publishing deal.