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In this episode of iGaming Daily, supported by Optimove, the show’s SEO expert, Ivana Flynn, is joined by Gentoo Media’s Head of SEO, Emilio Takas, to recap an action-packed year in SEO and look ahead to what to expect in 2025.
Reflecting on 2024, the duo explore the implications of AI in content creation, how AI abuse got out of hand last year and also the rise of black hat SEO techniques.
Looking towards the future, Ivana and Emilio talk about the importance of building a brand due to the development of overviews and emphasise the need for a long-term approach to SEO in the ever-evolving landscape of search engine algorithms.
Host: Ivana Flynn
Guest: Emilio TakasProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Despite being just days away from the opening of Brazil’s regulated market, the dispute between the Attorney General of Brazil (AGU) and Rio De Janeiro’s State Lottery, Loterj, is still ongoing.
On the latest episode of iGaming Daily, Fernando Noodt is joined by Ricardo Assis and Ana Maria Menezes from the SBC Noticias Brasil team, as well as Isadora Marcante, SBC’s Relationship Manager for Brazil, to discuss what this means for Brazil’s market and consider when it will finally be resolved.
The conversation also touches on the implications of a Senate commission being under scrutiny for alleged extortion, insights from the recent SBC Digital Brasil day and the growing influence of esports on the betting markets.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcnoticias.com/juego-online-brasil-fallo-favor-loterj/
Host: Fernando Noodt
Guests: Ricardo Assis, Ana Maria Menezes & Isadora MarcanteProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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On Saturday night in Riyadh, Saudi Arabia two heavyweight giants will meet again as Oleksandr Usyk defends his world titles against Tyson Fury.
On the latest episode of iGaming Daily, supported by Optimove, the show’s resident boxing expert, Joe Streeter, is joined by Jonathan Smith, Founder of Sportsbook Training Services, to preview the fight and delve deeper into the world of boxing betting.
The duo discuss the influence of Saudi Arabia on the sport, innovations in betting, such as bet builders, and the challenges of pricing boxing matches, especially when the fighters have fought before.
The conversation also touches on the potential strategies of both Usyk and Fury, what happened in the first fight and the significance of the upcoming bout for their respective careers and legacy beyond boxing.
Host: Joe Streeter
Guest: Jonathan SmithProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by SBC’s Media Manager, Charlie Horner, to recap a contentious hearing about sports betting held by the Senate Judiciary Committee.
The duo dissect the purpose of the hearing, the lack of representation from the industry at the conference and how it broke down into a heated interaction between NCAA President Charlie Baker and lawmakers about the participation of trans athletes in college sports.
They also discuss the pressing issue of athlete harassment by sports bettors, the legal challenges of banning college player prop bets and consider if the hearing’s outcomes will lead to any immediate legislative action.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcamericas.com/2024/12/18/senate-gambling-hearing-responses/
- https://sbcamericas.com/2024/12/17/federal-sports-betting-hearing/Host: Jessica Welman
Guest: Charlie HornerProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode of iGaming Daily, supported by Optimove, Joe Streeter is joined by two of Optimove’s finest to talk about the complexities of balancing bonus generosity and profitability.
Shai Frank, Senior VP of Product, and Dana Rausch, Strategic Analytics Lead, explore the challenges operators face in the competitive gaming industry, the importance of player behaviour and effective segmentation and the difference between bonus hunters and abusers.
The conversation also highlights how generative AI, such as Optimove’s AI-powered marketing platform OptiGenie, can optimise bonus strategies and enhance the speed of marketing decisions.
Host: Joe Streeter
Guest: Shai Frank & Dana RauschProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode of iGaming Daily, supported by Optimove, Martyn Elliott, SBC’s Project Director, is joined by Ted Menmuir, SBC’s Content Director, to discuss the latest developments in gambling as the industry winds down for its Christmas festivities.
Earlier this week, Austrac - Australia’s financial watchdog - announced an investigation into systemic compliance failings of Entain’s Australian subsidiaries of NEDs and Ladbrokes and the duo discuss the implications of the case for compliance in the sector and Entain’s response to the probe.
The conversation then shifts to the affiliate landscape following the strategic acquisition of OddsJam by Gambling.com. Ted and Martyn highlight the challenges faced by major affiliates and consider the future of affiliates in a rapidly changing market, emphasising the need for technological integration and adaptability.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcnews.co.uk/featurednews/2024/12/16/entain-faces-australia-setback-of-austrac-investigation-of-aml-failings/
- Gambling.com fronts $160m M&A for OddsJam buyoutHost: Martyn Elliott
Guest: Ted MenmuirProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Just days ahead of Brazil launching its regulated gaming market on 1 January 2025, the country’s government is pushing for a selective “sin tax” on sports betting, igaming and fantasy sports.
And this will be the topic for the latest episode of iGaming Daily, supported by Optimove. Fernando Noodt, Senior Journalist for SBC Noticias, is your host and he is joined by Ricardo Assis, Editor of SBC Noticias Brasil, and Bárbara Teles, Director of Government Relations for the Brazilian Fantasy Sports Association, to discuss the ramifications of the legislation for the fantasy sports industry.
The trio talk about why fantasy sports have been included in the tax bill and the industry’s reaction to the news, as well as consider if the decision was a technical or political move. Barbara also provides an update on the growth of fantasy sports in Brazil and considers the potential of the vertical in the country as it looks to compete alongside bigger markets such as India and the US.
To read more about what was discussed in today's episode, click on the following links:
- Senate to vote on Brazil Bets exposure to Sin Taxes
- Imposto Seletivo: apostas podem ser tributadas por riscos à saúdeHost: Fernando Noodt
Guest: Bárbara Teles & Ricardo AssisProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Grab the popcorn for this episode of iGaming Daily, supported by Optimove, as Steve Hoare, Editor of the Player Protection Hub, talks to Elliott Gerner about his new short film Friday Night Flop, which explores the world of poker through a mother-daughter relationship.
The duo discuss the film’s origins, its debut at the UK Jewish Film Festival and the future plans for distribution as film festival season begins. They also talk about Elliott’s own journey from playing card games at his grandparent's house to online poker.
The discussion also touches on the argument of poker being a game of skill rather than gambling, which is a theme explored during the film and has also featured in a number of court cases involving online poker, including the one that led to the shutdown of Pokerstars on ‘Black Friday’ 2011.To read more about what was discussed in today's episode, click on the following links:
- Friday Night Flop - UK Jewish Film
Host: Steve Hoare
Guest: Elliott GernerProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Darts season is upon us, with the PDC World Darts Championship just days away from getting underway.
Ahead of the tournament starting, Joe Streeter was joined on iGaming Daily, supported by Optimove, by the show’s darts expert and Senior Journalist for SBC News, Jessie Sale, and Christian Lee, Business Journalist for GamblingTV, to discuss how darts has capitalised on its meteoric rise in popularity in the wake of Luke Littler’s run to the final last year.
The trio also talk about the role of Paddy Power as the events title sponsor, including the success of its big and bigger 180 campaigns and how the brand can look to build on the sport's popularity throughout the rest of the year, as well as why darts is such an attractive proposition for betting operators.
To read more about what was discussed in today's episode, click on the following links:
- https://gamblingtv.com/featured/2024/11/26/paddy-power-to-pledge-180000-for-every-world-championship-nine-darter/
Host: Joe Streeter
Guests: Christian Lee & Jessie SaleProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode of iGaming Daily, supported by Optimove, Jessica Welman, Editor of SBC Americas, is joined by Bill Gantz, Partner - Trials, Gaming, Intellectual Property at Duane Morris LLP, to unpack the legal complexities of the debate 'sweeping' the US.
The duo discuss the legal framework surrounding sweepstakes, the freemium model and the ongoing debates and litigation affecting the industry. They also delve into the nuances of state regulations, the legitimacy of gold coins in social casinos and the implications of recent legal actions against the sweepstakes operators.
The conversation also highlights the need for clarity and regulation in the rapidly evolving market due to the varying nature of regulations across different states in the US.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcamericas.com/2024/11/04/vgw-financial-year-reports-taxes/
- https://sbcamericas.com/2024/10/30/social-casinos-sweepstakes-spga/Host: Jessica Welman
Guest: Bill GantzProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of CasinoBeats, is joined by SBC’s Content Director, Ted Menmuir, to recap last week's annual GambleAware conference.
The duo discuss the mood at the event given the latest updates to both the Statutory Levy and stake limits, as well as the reaction to the changes and the new NHS framework. They also talk about Labour’s Gambling Minister, Baroness Twycross, who made her first appearance at the event, and consider the implications of her speech which set out the need for accountability regarding the reforms.
Towards the end of the episode, Joe and Ted look forward to what the UK gambling industry can expect from the UK government and Gambling Commission as it looks to negotiate the next steps in the country’s gambling reforms.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcnews.co.uk/featurednews/2024/12/04/labour-demands-gambleaware/
- https://casinobeats.com/2024/12/10/gordon-moody-vital-new-framework-is-inclusive-of-wider-third-sector/
- https://casinobeats.com/2024/12/05/uk-gambling-changes/Host: Joe Streeter
Guest: Ted MenmuirProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode of iGaming Daily, supported by Optimove, SBC’s Multimedia Editor, James Ross, is joined by Jonathan Collins, Strategic Services Team Leader at Optimove, to recap an action-packed year of sport which included events such as the European Championships, the Olympics and Copa America.
As well as discussing their own personal highs and lows of the sporting year, John also shared some of the most interesting trends witnessed by Optimove across sports betting in 2024.
Amongst the insight shared by Collins includes the importance of starting promotions early pre-event, the focus on cross-selling within an operator's platform and why operators are missing out by not focusing on retaining ‘mid-tier’ players.
To read more about what was discussed in today's episode, click on the following links:
- Optimove's iGaming Pulse - Optimove
Host: James Ross
Guests: Jonathan CollinsProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode of iGaming Daily, supported by Optimove, Ted Orme-Claye, Editor of Insider Sport, is joined by SBC’s Media Manager, Charlie Horner, to explore the evolving relationship between betting and sports, focusing on the convergence of media and betting platforms, particularly in the US.
The discussion highlights the rapid development of sports betting in the US and the approach key operators like FanDuel and DraftKings are taking with their own media strategies following FanDuel's partnership with the Professional Women's Hockey League.
The duo also talk about challenges operators face in the new media landscape, why influencers and content creators are an important part of an operator's marketing strategy and the regulatory challenges that may impact future betting and media collaborations.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcamericas.com/2024/12/03/fanduel-partners-with-pwhl/
- https://sbcamericas.com/2024/12/02/michael-shiffman-fanduel-tv-hire/Host: Ted Orme-Claye
Guest: Charlie HornerProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In the latest episode of iGaming Daily, supported by Optimove, Ivana Flynn returns once again to provide her expertise to the world of SEO within the gambling space.
Joining her on today's episode is Aline Oliveira, Head of PCC at ComeOn, and Filip Janczak, Co-Founder & Head of Performance Marketing, to discuss the critical roles of PPC and SEO in the iGaming industry. They explore the importance of PPC in marketing strategies, the balance between PPC and SEO, and how to effectively use PPC for market entry and data gathering.
The conversation also touches on localization, market dynamics, and the regulatory challenges faced in different regions, particularly in the US and Brazil. The episode concludes with key takeaways on the necessity of integrating PPC and SEO for successful marketing campaigns.
Host: Ivana Flynn
Guests: Aline Oliveira & Filip Janczak
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In the latest episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of CasinoBeats is joined by his Senior Journalist Danny Lee and SBC's Multimedia Editor, James Ross, to explore the streaming platform Kick and its latest updates.
The three discuss the evolution of streaming in the iGaming industry, focusing on recent regulatory changes, particularly KYC requirements introduced by Kick. The conversation also highlighted the impact of Twitch's previous regulations on Kick's approach, the reactions from streamers, and the importance of player protection, especially for minors.
The trio also expressed their views on future for streaming, emphasising the need for adaptation and collaboration within the industry to ensure responsible content creation.
To read more on the discussion, click on the following link:
- https://casinobeats.com/2024/12/02/kick-adds-kyc-safeguard-to-gambling-streams/
Host: Joe Streeter
Guests: James Ross & Danny Lee
Producer: Anaya McDonald
Editor: James Ross -
Concluding a break-neck November, the UK government announced that it has determined the design of a Statutory Levy on problem gambling and introduced £2 and £5 stake limits on online slots. Recognised as the most sensitive matter to be resolved by the Gambling Review, the UK government unveiled the new structure of the Levy on research, education, and treatment (RET), to be led by the NHS as the chief commissioner.
And on today's episode of iGaming Daily, supported by Optimove, Joe Streeter, Editor of CasinoBeats, is joined by SBC's Content Director, Ted Menmuir, to delve deeper into this latest development.
The duo explore the implications of these changes, the structure of the levy and the industry's reaction, as well as the integration of the NHS in managing gambling harm treatment and prevention. The conversation also highlights the sensitivities surrounding the issue and the importance of effective funding allocation to support research, education, and treatment for problem gambling.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcnews.co.uk/featurednews/2024/11/27/dcms-ret-slot-update/
- https://casinobeats.com/2024/11/28/industry-reacts-to-landmark-levy-changes/Host: Joe Streeter
Guests: Ted MenmuirProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Fernando Noodt is back in the host's chair on iGaming Daily, sponsored by Optimove, and he's joined by the La Jefa, SBC Noticias Editor Lucía Gando, for a discussion on yet another big piece of news in the last month of the year in their native Argentina.
The SBC Noticias crew discuss a groundbreaking bill approved by La Cámara de Diputados (The Chamber of Deputies) that bans advertising in the online gambling sector, a move aimed at protecting minors from problem gambling.
Fer & Lu chat about the impact this could have on the sector, the noted absence of industry experts in the debate by legislators, what this means for sports sponsorships, whether this could be a boon for the black market, and the next stages for the bill as it goes to the senate, and finally the government.
Check out Fernando's coverage of this on SBC Noticias https://sbcnoticias.com/apuestas-argentina-diputados-prohibe-publicidad/
Host: Fernando Noodt
Guest: Lucía Gando
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In the latest episode of iGaming Daily, supported by Optimove, Ivana Flynn is back once again to provide detailed insight and education on SEO within the gambling space.
On today's episode, Ivana is joined by Marta Szmidt, Director of SEO at Rhino Entertainment. The duo discuss the importance of brand protection in SEO. They cover topics such as what brand protection is, why it is important, and how to protect your brand.
The conversation also touches on the issue of brand jacking and PPC abuse, and provide strategies for ranking your brand position one in search results.
Host: Ivana Flynn
Guest: Marta Szmidt
Producer: Anaya McDonald
Editor: James RossRemember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Last week, French Senators approved tax hikes to be implemented across all gambling disciplines as part of the 2025 budget.
And on today’s episode of iGaming Daily, supported by Optimove, SBC’s Content Director, Ted Menmuir, is joined by Jake Pollard to delve deeper into the development.
The duo discuss the key components of the tax plan and the reaction of the industry to the news. They also consider which sectors are most vulnerable to the tax hikes and how it will influence the landscape of French online gambling.
Later on in the episode, they also examine the ongoing developments regarding the French government’s consultation on the launch of an icasino market, including the initial meetings between the government and stakeholders as well as FDJ’s response to the talks.
To read more about what was discussed in today's episode, click on the following links:
- French Senators vote through tax hikes on gambling
Host: Ted Menmuir
Guests: Jake PollardProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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In this episode of iGaming Daily, supported by Optimove, Fernando Noodt, Senior Journalist for SBC Noticias, brings you the latest news from Latin America.
In the first half of the episode, he is joined by Lucia Gando, Editor of SBC Noticias, who brings news of a a proposal to ban gambling advertising across many platforms. The duo discuss what the bill needs to move forward and what it means for the Argentinian gaming industry.
They also talk about the fallout from the publicity stunt which saw brief the YouTube streamer Spreen make a brief appearance for the Argentinian football team Deportivo Riestra.
After a short break, Fernando is then joined by Elisa Marcante and Ana Maria Menezes, Senior Journalists for SBC Noticias Brasil, to delve into the latest news from Brazil.
The trio talk about the Supreme Court’s backing of a ban on all welfare money from any igaming activities and the Minister of the Supreme Federal Court Flavio Dino’s argument that all sports betting involving only one athlete should be banned due to concerns over sporting integrity and match-fixing.
To read more about what was discussed in today's episode, click on the following links:
- https://sbcnoticias.com/juego-online-argentina-prohibir-publicidad/
- https://sbcnoticias.com/spreen-deportivo-riestra-apuestas-ilegales/
- https://sbcnoticias.com/br/apostas-luiz-fux-liminar-parcial-adis-7721-7723/
- https://sbcnoticias.com/br/senacon-suspende-bonificacaoes-casas-apostas/Host: Fernando Noodt
Guests: Lucia Gando, Ana Maria Menezes & Elisa MarcanteProducer: Anaya McDonald
Editor: James Ross
Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
- Se mer
